In a recent poll a week or so ago the direct marketing association’s members 50% felt oversized postcards were not worth the cost. I disagree.
Personally I love oversized.
To me the biggest waste of money
is not getting noticed.
Larson note: Postcards, over sized postcards, over sized envelopes, letters that are bulky. Anything to get looked at, noticed, opened. The key is your ROI not your overall cost in any marketing attack.
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. We are offering 2 free ½ hour consultations per week to talk about marketing for businesses. Call or email to get your spot to pick my brain for 30 minutes today.
*Source: Direct Marketing Association