Thursday, February 12, 2009

Going on Twitter?

Some users of Twitter have turned the issue of followers into a bit of popularity contest. PR and marketing pros follow thousands of people to keep an ear to the market, a titled one but still there is some street talk going on and in some cases to help tout their brands over the service.

But following a lot of people can create an unnecessary distraction that will make the service useless for other than tracking comments.

When choosing to follow someone I would hope they have some kind of connection to you or your business should bring something compelling to your life. Now I will admit I’m in or on twitter for business and to make money, friendship is (sorry) secondary. If we become friends wonderful, but it is not my 1st objective

Starting with people you know. When you sign up for Twitter, you will be promoted to search for friends from your Gmail or Yahoo Mail accounts and show if you are on the service. Also you can use Twitter's search tool to look for people that might be twittering in your field. I would rather search for people in my prospect demographics profile but that’s me.

You don't need to know these people personally, that can grow in time, but they should relate to your interests or objectives somehow. You also might want to look for experts in your industry who might publish links to things they're reading with short comments on it so you can get their ideas on things.

Not long after you join, people will begin following you. Before you follow back, make sure you're going to get something substantive out of their tweets. I am always scratching my head on who to follow and who to STOP following.

I would urge you to somehow start to follow at least 100 people right away. Then you should be looking at quality people, but it's important get into the Twitter foray and see how information moves in and around you.

With Twitter, information flows to you, and from you On Twitter, after you select followers, the information just comes. The idea is getting in the flow of things and playing around with it a bit.

Larson note: There is one good reason to follow lots and lots of people provided they also follow you. CLICKS! Plan and simple, clicks. If you have a blog or site you want people to see, view or read, if you post it on twitter your link will get a 4% Click though, basically for free, see below for the study from Mike Seidle is the CEO of ProBlogService

Twitter Clickthrough Rates
Update 1-28-09: Compare Twitter’s average 4% CTR to the .03%-.11% CTR on FaceBook. It’s becoming increasingly clear that ads don’t get it done on social networks.
I’ve been running an experiment with four twitter profiles to find out what a good click through rate (CTR) is on Twitter. What I found out was kind of shocking and amazing: Twitter seems to have a 4% clickthrough rate. No wonder the affiliate marketers, spammers and get rich quick crowd are flocking to it. 4% CTR is outstanding in any internet advertising program:

Indymike –- 4.17 % average clickthrough rate, >800 followers
Profile “N” — 4.05 % clickthrough rate, >300 followers
Profile “M” – 4.2 % clickthrough rate, >200 followers
Profile “L” — 3.8 % clickthrough rate, > 50 followers

So figure out why you are a twit, your ideas and reasons for being there and then make it happen. Twitter like all SM sites are for active participation, even is as al lurker, not passive.

Extra extra, just learned a new bird dog trick for twitter, Wait till I start using it for myself and customers!

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. Twice a week we offer 2 free ½ hour consultations for marketing your business. Call or email to get your spot to pick my brain for 30 minutes today.

*Source: Mike Seidle, C.G. Lynch

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