Now we are cooking! Sort of nice to have things that are totally in your control to make your site better and stronger isn’t it. Welcome to Part 3.
Today’s list of 10 are more things you will have control over or not. And if you are like me, you love, control. More tecky stuff than I like but someone has to do it.
21. Duplicate Content: Identical content on the same site is one of those things that is not liked and can negatively affect your site’s search engine ranking.
22. Rel=Canonical: When used properly, use of this tag may prevent Google from considering pages duplicate content. Canonicalization can be a challenging concept to understand (and hard to pronounce: "ca-non-ick-cull-eye-zay-shun"). It is essential to creating an optimized website. The problem is that canonicalization can fix stem from multiple uses for a single piece of writing a paragraph or, more often, an entire page of content that appears in multiple locations on a website or on multiple websites. For search engines, this presents a problem. Which version is the "real" version that they should be showing to searchers? SEOs refer to this issue as duplicate content. Another option for dealing with duplicate content is to utilize the rel=canonical tag. The rel=canonical tag passes the same amount of link ranking power as a 301 redirect, and often takes much less development time to implement. The tag is part of the HTML head of a web page.
23. Page Loading Speed via Chrome: Google may also use Chrome user data to get a better handle on a page’s loading time as this takes into account server speed, CDN usage and other non HTML-related site speed signals.
24. Image Optimization: Images on-page send search engines important relevancy signals through their file name, alt text, title, description and caption.
25. Recent Content Updates: Google Caffeine http://webtrends.about.com/od/webportals/a/what-is-google-caffeine.htm
update favors recently updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update.
26. Content Updates: The significance of edits and changes is also a freshness factor. Adding or removing entire sections is a more significant update than switching around the order of a few words.
27. History Of Page Updates: How often has the page been updated over time? Daily, weekly, every 5-years? Frequency of page updates also play a role in freshness.
28. Keyword Prominence: Having a keyword appear in the first 100-words of a page’s content is a significant signal to the little web spiders.
29. Keyword in H2, H3 Tags: Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal.
30. Keyword Word Order: An exact match of a searcher’s keyword in a page’s content will generally rank better than the same keyword phrase in a different order. Remember we are dealing with web robots not real live thinking people. For example: consider a search for: “Snake charming”. A page optimized for the phrase “Snake charming” will rank better than a page optimized for “practice of hypnotizing a snake”. This is a good example of why keyword research is important.
Larson Notes & Satire: So we got a little tacky today. You did not think it would be all easy and straight forward and just anyone could walk in a do it, did you? All I can say is lie with it, Fix and do what you can and it will work out, maybe.
And for better lead gen in telemarketing, teleprospecting and lead generation call Larson & Associates at 847-991-1294 or email me at firstname.lastname@example.org . One call is all it takes to start getting sales leads into your funnel.
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