Tuesday, April 19, 2016

205 SEO Hints: 10 At A Time Part 1

Type in “Telemarketing for Printers” for a Google search. Go on do it. . . .

Surprise. Who is right at the top? Yours truly (I hope). I work very hard at my ranking for that position. Work? Mmmmm well not work. Let’s call it a game between me, my competition and Google. And I like, I really like to win.

So you want to stake out your territory in cyber space?

You probably already know, or not that Google uses about 200 plus ranking factors in their algorithm and they are always changing the rules so what is here today could be gone tomorrow. What is White Hat today could be Black Hat and get your site kicked out of Google tomorrow.

So what the heck are they? Well today and for the next few days I’m going to give you 5 to 10 cyber ideas until you have my complete list. Some are proven. Some are controversial. But remember it’s a game so let’s play!

1. Domain Age: Matt Cutts joined Google as a software engineer in January 2000. Matthew "Matt" Cutts is an American software engineer. He is the former head of the web spam team at Google, and is currently on leave in his role of working with the search quality team on search engine optimization issues. Matt states that: “The difference between a domain that’s six months old versus one year old is really not that big at all.”. SO in other words, they do use domain age…but it’s not very important.

2. Keyword Appears in Top Level Domain: Doesn’t give the same kind of boost that it used to, but having your keyword in the domain still acts as a relevancy signal. After all, they still bold keywords that appear in a domain name.

3. Keyword As First Word in Domain: A domain that starts with the target keyword has an edge over sites that either don’t have the keyword in their domain or have the keyword in the middle or end of their domain. Might not seem like a big deal but we are talking micro-cyber inches of higher rankings here.

4. Domain registration length: A Google patent ( https://www.searchenginejournal.com/domain-age-how-important-is-it-for-seo/7296 ) states: “Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain”.

5. Keyword in Subdomain Name: Moz’s 2011 panel agreed that a keyword appearing in the subdomain can boost rankings.

6. Domain History: A site with volatile ownership (via whois) or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain.

7. Exact Match Domain: EMDs may still give you an edge…if it’s a quality site. But if the EMD happens to be a low-quality site, it’s vulnerable to the EMD update (http://searchengineland.com/google-emd-update-research-and-thoughts-137340 )

8. Public vs. Private WhoIs: Private WhoIs information may be a sign of “something to hide”. Matt Cutts is quoted as stating at Pubcon 2006: “…When I checked the whois on them, they all had “who is privacy protection service” on them. That’s relatively unusual.  …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”

9. Penalized WhoIs Owner: If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person.

10. Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) helps the site rank for that particular country…but limits the site’s ability to rank globally.

Larson Notes & Satire:  It’s a start but not the BIG Guns. You got to come back and get punished more with my satire and writing skills. Or you can throw your hands up and just hire me.  That works to.

And for better lead gen in telemarketing, teleprospecting and lead generation call Larson & Associates at 847-991-1294 or email me at howard@larsonassociates.ws .  One call is all it takes to start getting sales leads into your funnel.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better


P.S. We make teleprospection for small business affordable by offering programs down to only 10 hours a week. Maybe you should add teleprospecting into your marketing mix call today and find out.

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