There really is no magic formula. Well there is a formula and I am in the middle of writing a book but NOTHING is 100% in the area of lead generation so get use to it.
1. It is a game of small bites. You need to lots of things right. You need to find, nurture and coddle every lead until they tell you to go away of become a client.
2. You will get very tired of your message before anyone else does. You will I can almost guarantee that you will get very tired of your message you are putting out before most of your target market even know you are saying anything. There is a desire to change your message but don’t! Stay on course and send the same message out over and over and over again and again.
3. Your prospect can’t buy from you if they don’t know you exist or who you are. No one cares how fast you are, how cheap you are, how good you are. If the prospect has never heard of you they won’t really care. Keep your attention on this plain and simple truth, Make becoming know your first objective.
4. Pretend you’re a search algorithm. Yes pretend you’re Google. It really makes no difference what your business does or what it makes. The question is what do people type in to find you. What are the words or word strings. Be the search.
5. You need to be as social engaged as you possibly can. It is really not an option anymore. LinkedIn, Facebook, twitter. Those are the big 3 for starters then there is a plethora or others such as MerchantCircle , Storeboard, tsu.co, Solaborate, Scoop.it, APSense and Referral Key just to name a few.
6. You don’t need to go in big leaps. Some sites are easy, some take time. Take the time to work the sites to make them work for you. Go slow, go steady and you will get there.
Larson Notes & Satire: This is the online side of lead gen but don’t forget to think about off line lead generation. Things like teleprospecting, direct mail (might want to throw in email marketing in here) trade shows, and the like. It’s not all online and you can get a good bang for your buck using traditional marketing channels. Or if you don’t or can’t find the time call Larson & Associates at 847-991-1294 or email me at firstname.lastname@example.org . One call and we work to hand over those leads to you to finish the job.
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