Monday, April 14, 2014

How To Implement the Pareto principle

The 80/20 Principle or the Pareto principle states that 80% of all are results are generated by 20% of our efforts or actions.

In other words, when it comes to getting the results you want, only a very few things you do really matter. All the rest ... well, they're just a waste of your time.

Business philosophers love to talk about the 80/20 Principle because it applies so to almost any corporate, business or life situation. You've probably heard it said that 80% of profit comes from 20% of customers, or that 20% of a company's staff generates 80% of its productivity. Look at your own company and see how true that is.

Yet the 80/20 Principle is much, much bigger than that. It's a universal, natural fact, proven over and over again in scientific research. And it's visible in nearly every imaginable circumstance. For instance, in the wider world, roughly:
·         20% of thieves account for 80% of the value of all crime
·         20% of drivers cause 80% of all car accidents
·         20% of any community's population utilizes 80% of its resources

And if you look at your own personal life, you'll find that about:
·         20% of the time you spend at work accounts for 80% of what you achieve
·         20% of your clothes are worn 80% of the time
·         20% of your home's carpeting receives 80% of the wear

These little statistics demonstrate the truth of the 80/20 Principle - and the fact that, like it or not, it has an over baring impact on your life.

Now for the power in the Pareto principle. The real power of the 80/20 Principle — the secret to using it as a tool for massive life transformation - lies in finding, focusing on, and exploiting the most important 20% of your resources in every situation in your life.
I'm not talking about cheating or cutting corners. I'm talking about learning to identify the things that matter most to you and add the most value to your life ... shifting the majority of your energy and attention to those things ... and disregarding everything else.

In theory, applying the power of the 80/20 Principle is really quite simple. In practice, it's much easier said than done. 

Pareto's Principle, the 80/20 Rule, should serve as a daily reminder to focus 80 percent of your time and energy on the 20 percent of you work that is really important. Don't just "work smart", work smart on the right things.

Larson Notes & Satire:  Like a lot of things it is hard to figure out what is the 20% that you should be focusing on. Break it down into smaller parts start with finding your least effect 20% and cut those out of your daily, weekly or monthly activities and see what the effect is. Then find the next 20% and so on. In a few short months you will have shaved off a significant amount of wasted time talent and energy.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Tuesday, January 28, 2014

10 Judgments In Digital Marketing

Companies across the country are desperately trying to get their right and left brains working as they lay out ways to work the confusing ways of Digital Marketing. As we work through the maze of paths to follow I would present 10 incorrect assessments that I feel are present.

Judgment 1: Digital technology changes too fast to keep up.  That is a yes and no. You do need to be working they channels but it is not changing as much or as fast as you might think. What is changing is the way consumers are accessing it. PC, Laptop. I-phone text, THAT is what is all over the place.

Judgment 2. There is this “new” thing called big data. Don’t get all stressed out buy this term Big Data. Big Data is nothing new, just the new scary buzz word running around the industry to scare everyone all off. It has really been around forever. You just need to understand your market segments and what questions and answers do you need to know and have answers too? This is what most businesses need rather than “Big Data”. Unless your company can process thousands or leads there is nothing to think about here. What you really need is Little Data targeted.

Judgment  3:  Our brand has a one-to-one digital strategy to engage customers when, where and how they prefer.  Ya, ya, ya, everyone says this but nobody dies this or can. The closest chance you have is a call center marketing attack. Any communication you have in any other channel is rule-based, and not completely personal. So don’t think digital strategy think engagement strategy.

Judgment 4: Our brand needs a mobile app.  Mobile is a channel, not a strategy. Only an app that has an impact is one that serves a need. In other words apps that impact are ones that serve a specific need.  Or the app must be developed the way new products and services are.

Judgment 5: Our brand has to have a facebook page. Most do but does yours? I’m thinking that Preparation H and Condoms are not the kind of products to communicate about their brands and be engaging on Facebook, I think. At least I hate to think about the client engagement on those products.

Judgment  6: You need a microsite for your campaign. You don’t need a micro-site for anything. You can put your special content on a page on your existing web site. Maybe yes and maybe no. A purl has it place but you might take a look at Linked Local Network:  http://www.linkedlocalnetwork.com/linked-local-web/ . This is money well spent. For less than the price of a cup of coffee you will see a double digits in your alexa score getting better in the 1st week.

Judgment  7: Our digital manager doesn’t know code. After I say so what I will tell you if you’re a large enough company someone should know code but more important is that you understand the value and how long things take. Then you won’t get cheated.

Judgment  8:  We can’t ignore this new digital thing. You can’t? You really cannot be everywhere nor should you be. Better to be using 3 social media sites at close to 100% than 20 at 5% each. It is all about viability, not the numbers. Need help see our Social Media Marketing plans. We get you on the map.

Judgment  9: We can measure this digital thing or can we? The understanding of what can and what cannot be measured is limited to understanding the data. Things like followers beyond friends and family, better yet how many shares are you getting off your postings. Find what is important and measure it.

Judgment  10: We don’t understand this digital thing. Stop treating digital as some kind of special thing. It’s not, it’s only just another tool in your bag of tricks. Identify the experience you want your customers have and the experience you want to deliver to them and the value that that will deliver to your business. Then determine how best to execute that total experience in social and digital platforms.


Larson Notes & Satire:  Need insight and direction for your social media marketing? Take a look at Linked Local Network:  http://www.linkedlocalnetwork.com/linked-local-web/

Through this tool we have a system that through the power of the group, because as a landing page that is a page within a page you have other’s puling raw leads in your direction. Really it’s true. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. And we have seen those companies web sites getting a 14.7% lowering (the lower the score the better) in their Alexa rankings!

No data?
No followers?
No direction?
No plan?
Then come to us. We ask the questions to get your marketing in key and harmonious.

We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.

If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Wednesday, January 22, 2014

Areas of Marketing Growth For 2014

So what is everyone thinking of doing for 2014 in the way of marketing? In samples we have seen and collected we have found:

Marketing Spending Will Grow
45% of all companies expect to be increasing their Marketing budget
30% of all companies are increasing their spending on what is called “Big Data” technologies and
21% of all companies will be increasing spending on Big Data analytic services
 5.3% is the projected growth of global advertising spending
There will be over $135 Billion spent in 2014 on new digital marketing and
72% of those Marketers who use PayPerCick are planning to increase their budget (before you go down that path look at Linked Local Networks Signature Landing Pages http://www.linkedlocalnetwork.com/linked-local-web  for $1.00 a day you can see your page rise almost daily in organic searches 18% in 3 weeks)
$531 Billion is the expected growth in global advertising spending
$110 Billion is the expected digital media growth
 2.9% overall growth in U.S. advertising spending.
46% growth in subscription of programs, books, electronics, etc)
158% increase in click-through rates for email that start with a social media shaping button
29% growth in content marketing
19% growth in e-commerce retail sales from mobile
12% worldwide growth of smartphones
18% worldwide growth of tablets.

Larson Notes & Satire:  Need insight and direction for your social media marketing? Take a look at Linked Local Network:  http://www.linkedlocalnetwork.com/linked-local-web/

Through this tool we have a system that through the power of the group, because as a landing page that is a page within a page you have other’s puling raw leads in your direction. Really it’s true. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. And we have seen those companies web sites getting a 22.1% lowering (the lower the score the better) in their Alexa rankings!

Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.


No data?
No followers?
No direction?
No plan?
Then come to us. We ask the questions to get your marketing in key and harmonious.

We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Friday, December 20, 2013

The Soon To Be Centerpiece Of Social Media

It’s coming to a Social Media Platform near you. Native Ads. Soon, all advertising on social media will be native in-stream ads. The right side banners will disappear.

Here's why we are so certain:

At BIA/Kelsey, which is forecasting that $11 billion will be spent on social ads in 2017 and 40% will be going to native ads, Jed Williams, who is the author of the forecast, said: "if I was to re-forecast the native ad market today, would we project it growing larger at a faster rate? Certainly."

In-stream native ads look, feel, and function totally seamlessly across both mobile and PC platforms> This is exactly what company’s want, as they struggle to build cross-platform campaigns.

On mobile's smaller screens, makes getting the stream just right the experience. Mobile ad spend was up 83% last year, to $8.9 billion globally.

Twitter has started native-social with Promoted Tweets in early 2010. Twitter now offers a suite of three different in-stream native ad products.

LinkedIn is making major investments in its native strategy and Pinterest is piloting native ads on its platform.

I have to believe image and video sharing networks such as Pinterest, will soon be offering some kind of native ads, of course centered on pictures. Photos are after all the most shared kind of content on the Web; 43% of internet users have shared at least 1 photo in the past month.

Larson Notes & Satire: 

Need insight and direction for your social media marketing? Take a look at Linked Local Network:  http://www.linkedlocalnetwork.com/linked-local-web/

Through this tool we have a system that through the power of the group, because as a landing page that is a page within a page you have other’s puling raw leads in your direction. Really it’s true. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. And we have seen those companies web sites getting a 14.7% lowering (the lower the score the better) in their Alexa rankings!

No data?
No followers?
No direction?
No plan?
Then come to us. We ask the questions to get your marketing in key and harmonious.

We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.

If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294


P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Thursday, December 19, 2013

Harmonize Your Marketing

When you market your company no matter what kind of channels you might be using: telemarketing, direct mail, content, blog, social media, just like an orchestra they all need to be working together, be in tune. It is a fact that when musical instruments are in tune they really do sound louder than if they are even the slightest bet out of tune. Each element like a different instrument all part of a perfect harmony.

Your  marketing plan has different instruments,  like violins, oboes, French horns, cellos, but also different “chairs” in the orchestra, like 1st chair, 2nd chair, etc, those being not just the marketing department but also customer service, sales, product service developers, and yes ever the “suites” have a stake in the performance and need to play a note or two.

And don’t forget the audience out there. Male, female, be they 20 year olds or 48. Some have site impairment some don’t, i.e. what are they receiving your message on phone, mail box, lap top, desk top, I phone? So yes find out what channel or the way the customer (not you) prefer to communicate. Remember ever the mighty Google uses direct mail so sell Ad Words.

Use cross – channel management for your cross-channel marketing to get a single message out. Sadly those people, the one’s that understand traditional marketing are getting fewer and farther apart. The old rules still hold. It’s only the medium that has changed. You need to know the rules before you have the Knowledge to break them.

Lastly, getting back the message, one message across the entire band width and you have a start to achieve the harmony you need.

Larson Notes & Satire: 

Need insight and direction for your social media marketing? Take a look at Linked Local Network:  http://www.linkedlocalnetwork.com/linked-local-web/

Through this tool we have a system that through the power of the group, because as a landing page that is a page within a page you have other’s puling raw leads in your direction. Really it’s true. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. And we have seen those companies web sites getting a 14.7% lowering (the lower the score the better) in their Alexa rankings!

No data?
No followers?
No direction?
No plan?
Then come to us. We ask the questions to get your marketing in key and harmonious.

We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.

If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294


P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Thursday, December 12, 2013

The Businesses of Social Media

Social Media Marketing is a must  for businesses these days. It is one of the easiest and fastest ways to promote your business across town or across the world.  If you are looking for a good marketing strategy for  your products or services, you can use these networks as an important tool for marketing and expect an increase in sales.

To be engaged in Social Media Marketing you need to be Listening, Engaging and Collaborating all the time. This is not like traditional advertising or marketing where you are always pushing your message. It is a balancing act of working your message in a diverse engaging way. Put that together with the speed of Social and it can add a totally new dimension to your businesses marketing attack. Social media marketing allows you to reach out to a large online base of internet active people. You can now get in touch with your targeted audience and potential customers. Social gives you the opportunity to offer quick responses to the good and take care of crisis control management like never before when needed.

You can now spread information about the company’s services and products and get feedback at the same time. Create brand awareness and give broad based exposure to your business. It’s all here. Small or large business, social doesn’t care.

Social media is an outstanding marketing channel in today’s world. As the trend of online marketing is growing at a jet speed, it is important that your business is exposed to the social networking websites.

Engage your social world by providing them useful  and relevant content.
Ask questions to your 3-F’s family friends and fans.
Hold contests and surveys.
Execute on your marketing campaigns.
Measure success and goal conversions.
Provide customer service.
Listen to product ideas and feedback from customers.
Deliver a consistent branding.

Need insight and direction into social media marketing for your business? Join the club. Our club, on Linked Local Network:  http://www.linkedlocalnetwork.com/linked-local-web/

Larson Notes & Satire:  

One of the major benefits of social media is the conversion rates. It is much easier to convert the your 3F’s  to become customers. We work with our clients to understand their business, the audience they need to be targeting and create a customized strategy. If you are looking for some support in getting started, contact us and we can get you started to.

No data?
No followers?
No direction?
No plan?

We ask the questions so you can make the right choices socially:

Should your business be on social media?
What networks should you choose?
How do you create a great profile?
What type of content should you post, and when should you post it?
Everyone must answer these questions, including business owners who want to create a strategy for their own business, marketing managers who need to convince their CEO to invest in social media and consultants who create strategies for clients in a wide variety of industries.

We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.

If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Wednesday, December 11, 2013

Struggling With B2B Social Media Marketing?

Need insight and direction into social media marketing for your business? Join the club.

No data?
No followers?
No direction?
No plan?

Chances are some one has done all the hard work for you and all you need to do is look.

I’ll show you how to research the competition’s social game plan so you can build a solid social media strategy of your own.

When it comes to social media marketing, you need to answer a few fundamental questions:

Should your business be on social media?
What networks should you choose?
How do you create a great profile?
What type of content should you post, and when should you post it?
Everyone must answer these questions, including business owners who want to create a strategy for their own business, marketing managers who need to convince their CEO to invest in social media and consultants who create strategies for clients in a wide variety of industries.

Fortunately, you can find answers through the process of competitor research.

Keep reading to discover how to get insight on your competitors.

The 3 Fs Friends, Family Followers obsession?
While you shouldn’t become obsessed about how many fans or followers you have, keep in mind that the numbers, your numbers you have at the beginning of your campaign can help you answer the following important questions.

1. Should your business be on social media?

If your competitors have an audience on social media, whether it is 100 people or 100,000, you should be too. If you aren’t, your competitors are tapping into and gobbling up a customer base that your business is completely missing out on.

2. Which networks should your business focus on?

After the big 3 Facebook, LinkedIn and Twitter that a strong look at some of the others. In Social Media Marketing you never really know where for your kind of company you should be. It only really takes one set of eyes to become a major account. That set could be the actual decision maker or their significant other or a possible influencer.  With a little creativity, you have a chance to reach a group of customers, any group with little or no competition.

3. Have you reached all of your target audience?

If you have been using social media for a while, but not getting results, take a look at the size of your 3 F’s. Sorry but large numbers work better. You may have a lot of Fans who could care less about your company but again I cannot say this enough, IT ONLY TAKES 1. So think about it, do you still have room to grow your network? Probably.


Larson Notes & Satire:  We offer a 5 step digital social review.

Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.


If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.