Let's talk Email Campaigns!
They are fast, nimble and trackable, but are they worth it? 
A long term marketing strategy is all about long game. If you are in it for the quick buck forget it. It takes time, trust, consistence and balance. If you are not willing to put in the effort marketing though email or any other way is not going to give you the big payday. It is like tossing your money in the waste basket.
So he is the short, 73%, yes 73% of businesses use email as their primary source of communication? You need to be a part of that in your marketing, and long term email campaigns are where you need to be.
Long Term Email Needs 5 parts
Consistency
Balance
Commitment
Follow-up
Niche Target
Email campaigns are a series of marketing emails sent in sequence to lead your customers, past customers and prospects to the point of purchase or purchasing again. The again people are what you take to the bank! Banks tend to love long term customers. But then don't we all?
Long term campaigns that get open get their success from the value they provide to your audience, gradually providing them with good solid information, updates, products, and ideas on how you and your company can help them achieve their goals, not yours. In the process helping them have success with give you success. These emails tend be more education-based or more focused, personalized, and timely, which keeps the open rate high. If you sell office furniture talk about the productive trends into days line of chairs. If you sell insurance talk about the latest trends in workers comp. If you sell pallet loaders talk about how todays technology makes a working safer and give a higher ROI.
In marketing, you send these emails in a timely basis to your 
target's actions (or inactions) based on certain market triggers. These triggers can be specific to timelines, time frames, government reports or other any other event that makes you consistent in your marketing.
3 BENEFITS OF CONSISTENT EMAIL CAMPAIGNS
1. ENGAGE MORE CUSTOMERS WITH LESS THOUGHT
Having a consistent campaign can help increase your engagement and open rate, which is one reason they generate more revenue than other email campaigns. If no one opens the email you will not get any action.
The fact is, the click rate for consistent campaigns increases by over 121%, which is 
significant compared to other types of campaigns. People open emails from people they know with the understanding that they will get something useful from it. I keep sending you my emails and I hope you find them valuable. If you can use the information great. If you like what I say and how I think maybe you will use my company when you are in need of additional marketing efforts. You know how I think so the good thing for me is you know what to expect. No one likes surprises.
By sending relevant content proactively, you avoid much of the work needed to engage prospects because they stay engaged with you and do not opt out as much. Because your niche based leads are already interested, you can move them through the sales funnel faster. And can also help you reach out to unresponsive list members, saving you time and energy to the ones who do respond.
Secondly, emails are sent out timely so you don’t have to monitor them
constantly. You or your staff (or our staff) don’t have to spend a great deal of time creating and sending emails because we know the niche and the market problems and how we work to solve those needs.
Marketing with a niche driven email marketing campaign has the potential to dramatically increase sales simply through the ongoing nature of communication and common market connection.
2. REVENUE INCREASES WITH PRECISE SEGMENTATION
Through niche email marketing, your prospects can be pulled into a campaign, your leads can be educated, and your customers can be rewarded.
It is possible to reach the right people at the right time by identifying, segmenting, and reaching out to specific niche groups.
In addition to building trust with your audience, segmented email campaigns can also be very effective. In an ideal scenario, you could divide your list into different funnels and approach them differently, rather than blasting all your subscribers with the same campaign. Because your emails are more targeted they will be more relevant, they will
come across as more personal. If I met you at the National Restaurant Show you probably don't want marketing ideas about trends in CNC Micro Machining Equipment.
In the long run, this will decrease unsubscribes and increase conversion rates. And that is what we want!
3. CONVERSATIONS CONTINUE TO REMAIN TOP OF MIND
Niche campaigns can be used to communicate between you and pin pointed 
subscribers. It allows you to update your subscribers on information they find important (not you) or have previously received (from you) to stay connected and dig deeper into answers which are important to them.
At the same time you are keeping your brand at the forefront of your customers’ minds, this also helps establish a relationship of trust. Online trust can be very hand to establish. Regular contact and giving a phone number that a real person answers or even your direct line. demonstrates your commitment to them and allows you to deliver more to your target market consistently.
EMAIL CAMPAIGN IDEAS FOR YOUR LIST
When it comes to email campaigns, there is a wide variety you can choose from. These include the following:
ONBOARDING EMAILS
Onboarding emails ultimately help convert prospects into paying customers because they educate and nurture trial users over time.
WELCOME EMAILS
New subscribers are introduced to your brand immediately via a welcome letter. These campaigns allow you to leave an in-depth message, make a great first impression, and demonstrate that you’re in this relationship to offer them help. You can send an introductory email saying, “Hi, nice to meet you!” or just use your regular content.
REENGAGEMENT EMAILS
Contacting inactive prospects with these is an excellent way of bringing them back. Reengagement emails can captivate past subscribers who have been deleting your 
emails without opening them.
If they are no longer interested in your brand, that is fine to give them the option of unsubscribing or canceling their account. You need to give them an opt out anyway) You can develop a bad reputation by annoying people who aren’t interested.
CONFIRMATION EMAILS
An email campaign does not end after a sale is closed. By setting up a “thank you” campaign immediately after a customer makes a purchase, you can still confirm their purchase and encourage your customers to stay engaged with you beyond the first sale.
CART ABANDONMENT EMAILS
Even though it’s common for shoppers to abandon a shopping cart, an email campaign can reengage them You can remind s website visitor of what they left in their cart, confirm the items are still available.
The average cart abandonment rate is over 69%, ouch, a huge number of potential sales. Creating a compelling abandoned cart email can improve your conversion rates, if only by reminding people of the ease of completing the sale.
READY TO GET STARTED BOOSTING YOUR SALES WITH NICHE SPECIFIC CUSTOM EMAILS!
It’s almost impossible to argue the value of creating engaging emails for your business. You can increase sales, improve margins, and accelerate customer
Can We Help You?
Sure you can do this yourself. I totally understand and for those of you with the time to write content, flow it into a program like this one and be consistent and still have time for the follow-up, wonderful. Have fun and enjoy!
But for those who can't there's . . .
Larson & Associates
We Make Good Businesses Great and Great Businesses Even Better
Larson & Associates
3475 Steeplechase Way Suite 101
Grayslake IL 60030
847-991-1294
Copyright © 2022 Larson & Associates, All rights reserved.
Larson & Associates
3475 Steeplechase Way Suite 101
Grayslake IL 60030
847-991-1294
howard@larsonassociates
www.larsonassociates.ws
seeking out small to mid-sized companies, the majority of our clients continue to be small businesses with revenue of $500,000 to 50 Million with 3 to 15 sales people remains in tact. 
telemarketing can prove to be very effective at making your entire program work for your marketing campaign.
testify to the effectiveness of telemarketing when it comes to reaching out to customers and closing sales. Telemarketing is used by companies to sell their products or services, tap into new markets and customer bases. Giving satisfaction to existing customers is just as crucial to a business as the reach out to prospects – telemarketers ensure that both get the attention they require and address their wants and needs.
new prospects. The telemarketer then passes these updated lists to the highly trained sales people who can reach these customers to generate sales. They also identify the nature and requirements of the prospective customer and relay this information to the sales force but honestly most of the time a prospect does not have enough time for the telemarketer to drill in for qualifying questions. Following up after closing a sale is also a critical aspect for a telemarketer’s because a follow up with the generated leads can increase sales opportunities by 20%.
gather reviews and gauge levels of satisfaction or dissatisfaction and relay it to the marketing team for analysis. Studies show that 17% of the average day for a salesman is spent in entering customer’s data. Compiling this information can then be used to target the prospective clients for the next marketing campaign or help in reconnecting with inactive clients and winning them back.
than acquiring new clients. Studies have shown that it costs five times more to gain a new client than to retain the past one. Telemarketing can really help ensure a satisfactory customer experience. 
while keeping costs low, telemarketing is the solution to your problem.
Let market automation do what it does best, nurturing prospects with repeated messages about their interests – this lets follow-up calls from being cold but in fact, warm, timely and more appropriate. When powered by marketing automation technology, a telemarketing campaign can bring in more inquiries and qualified leads than ever before.
which is the primary objective of businesses and companies. It has proven to be the fastest way of finding new customers by allowing the companies to communicate with potential customers who cannot be reached by the company. Lead generation is all about searching for the right customers whom many companies are unable to find and fail at having a good telemarketing strategy.
and to do this they must be cordial yet professional towards them. Try doing that when we get told no again and again, hung up on, sometimes calling interesting things. Even in a business to business call we get "slammed". If you can handle the massive amount of rejection do it yourself but for the rest of you there is Larson. Though all this you need to keep friendly and approachable, not loosing your cool it actually compels the customer or prospect to listen to you. This is the true art of telemarketing.
Businesses networking sites like LinkedIn let telemarketers become the authority on lead generation. They can use professional networking resources to ensure the quality of all their leads so that they know who they are talking to and whether they are the right contact. This makes telemarketing more efficient and effective, giving marketers all the information they need to find and nurture strong leads. But online sites can not and do not replace a person reach out. 
in this digital world lies in the level of personalization and exclusivity that it offers to the customers. 1 on 1 calling. Telemarketing not only generates leads and sales for the company, but it is also an efficient way of keeping in touch with customers who can provide feedback for the company’s products and services. This allows the business to take constructive criticism and improve their services. Apart
from this, it can also prove to be very cost-effective for businesses that have limited marketing budgets but want to generate maximum results from their campaigns. This only testifies to the fact that telemarketing is a benefit for businesses and companies even in the age of digital marketing. Nothing, nothing can replace the power of one-on-one conversations with a real live person, NOTHING!
Associates staff greater job satisfaction and control has allowed us to give us a quicker response to the needs of our clients. Not that it has been easy the last few years
. We we thank God that we have not lost 1 day or even 1 hour of work during this time.
seeking out small to mid-sized companies, the majority of our clients continue to be small businesses with revenue of $500,000 to 10 Million with 3 to 12 sales people remains in tact. Or those companies exhibiting at major trade shows needing a marketing plan that has been shown to work.
If this was me 
you are 1 suspect or prospect or something to add to my numbers. I want you to advance to a proposal and a sale but win, loose or draw the numbers never lie.
At Larson & Associates we are always ready to put forth that extra effort, to work hard and persevere in everything that we do for you. We can help you avoid the dreaded sales slumps, overcome marketing anxiety and map out new places to ‘dig’. When prospecting for gold or for sales, remember that your success is directly proportionate to your effort. If you do only the minimum, your payback will be minimal. The more you do, the more you get. It really is that simple.
