tag:blogger.com,1999:blog-27666370818914127952024-03-13T20:01:54.404-07:00Larson and Associates Marketing BlogA blog of telemarketing, marketing and sales ideas you can do yourself or contract out with Larson and Associates to do it for you.Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.comBlogger845125tag:blogger.com,1999:blog-2766637081891412795.post-26080383924198797562024-03-05T06:36:00.000-08:002024-03-05T06:36:08.331-08:00Trade Show Notes / Walking the floor<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjtU85S6yOuxeDUuqdY4_pVZs3GZRiwMD297d7brnMu99fbLboshYYCMzmhli7AdFv0p50AsnKyg9CegN_tAVj4P9oFDL9lWV-XIT8ze6wtws1yPa9-7-Tvwmh6kgLoY6hET5_GVUlZ9HxF15kEhw5mucWTI2CfPL4lJAUIWMv7NFThzMdo1Y0NckKi_9o/s350/logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" data-original-height="142" data-original-width="350" height="163" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjtU85S6yOuxeDUuqdY4_pVZs3GZRiwMD297d7brnMu99fbLboshYYCMzmhli7AdFv0p50AsnKyg9CegN_tAVj4P9oFDL9lWV-XIT8ze6wtws1yPa9-7-Tvwmh6kgLoY6hET5_GVUlZ9HxF15kEhw5mucWTI2CfPL4lJAUIWMv7NFThzMdo1Y0NckKi_9o/w400-h163/logo.jpg" width="400" /></span></a></div><br /><p></p><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%;"><tbody><tr><td class="mcnTextContent" style="font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="font-size: 42px;">I Do A lot Of Tradeshows</span><br /><br /></h1><h1><span style="font-size: 40px;">I Exhibit at them<br /></span><span style="font-size: 40px;">I Buy at them<br /></span><span style="font-size: 40px;">I Walk them<br /></span><span style="font-size: 40px;">I Speak at them<br /></span><span style="font-size: 40px;">I Scout them</span></h1><blockquote style="border: none; margin: 0 0 0 40px; padding: 0px;"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;">If you do trade shows</h1><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;">you want to talk to me.</h1></blockquote><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;"><span style="font-size: 18px;">If you are even just thinking about a trade show you really need to talk with me.<br />There are so many reasons why.</span></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%;"><tbody><tr><td class="mcnTextContent" style="font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><span style="font-size: 36px;">There are lots of reasons to be at a trade show. . . </span></h1><br /><img align="left" data-file-id="7423981" height="170" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/e0b3caaf-4955-809f-e216-03b7550792d4.jpg" style="border: 0px; height: 170px; margin: 2px; outline: none; width: 238px;" width="238" /><span style="font-size: 24px;"><b>As an exhibitor</b></span><br /><span style="font-size: 18px;">Yes this one to the two main reasons to be at a show. To have a booth to sell at. An exhibitor is paying most to the bill for the show. It might be a $250 Chamber of Commerce Show or $50,000 to $100,000 at a major convention center. </span><br /> <p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: right; text-size-adjust: 100%;"><img align="right" data-file-id="5919309" height="191" src="https://gallery.mailchimp.com/adbc358732d9fa02263fc68be/images/c4d78885-3cfb-42e4-8694-6abec0f44719.jpg" style="border: 0px; height: 191px; margin: 1px 2px 2px; outline: none; width: 150px;" width="150" /><span style="font-size: 24px;"><b>As a buyer</b></span><br /><span style="font-size: 18px;">Going in as a buyer. Do your homework. Check out multiple suppliers. Ask about show specials. Press them for the best deal. Everyone is there so take advantage of it. </span></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;"><br /><br /><br /> </p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;"><img align="left" data-file-id="7423589" height="140" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/0306aa4e-d95a-b257-9e80-a57f0f0d613a.jpg" style="border: 0px; height: 140px; margin: 2px; outline: none; width: 187px;" width="187" /><span style="font-size: 24px;"><b>Walking the show floor</b></span><br /><span style="font-size: 18px;">You can walk the floor in a reverse show selling. You don't want to get kicked out and yes show managers will kick out. There is not real magic in making a trade show successful. You need to know the territory and you need to have a reason and a plan.</span><br /><br /><img align="right" data-file-id="1991245" height="130" src="https://gallery.mailchimp.com/adbc358732d9fa02263fc68be/images/8280f334-4c56-4fd8-9b8b-3b3ea058a463.jpg" style="border: 0px; height: 130px; margin: 2px; outline: none; width: 173px;" width="173" /></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: right; text-size-adjust: 100%;"><span style="font-size: 24px;"><b>Show Scouting</b></span><br /><span style="font-size: 18px;">Scouting for a new show<br />to put on your personal show list is one of the most important things you can do in preplanning for a show. Is it as good as it looks. I the right people really there? You really need to check it out in person.</span><br /><br /> </p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;"><span style="font-size: 18px;"><img align="left" data-file-id="7424021" height="145" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/d40f25bf-43fc-6b92-77fb-04a176e72618.jpeg" style="border: 0px; height: 145px; margin: 2px; outline: none; width: 217px;" width="217" /></span><span style="font-size: 24px;"><b>Show Speaker</b></span><br /><span style="font-size: 18px;">Yes you can become a speaker at shows. Many send out for a syllabus of your talk months in advance. If you don't get an invite call show manager and ask for one. If you can get to be a speaker at a show you start to become an industry expert. People with come, they will listen and they will respond. </span></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%;"><tbody><tr><td class="mcnTextContent" style="font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;">Year To Date Trade Show List</h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Here is the Larson show list to date. More will be added. Some may be dropped. Yes it is always changing so keep watch for more shows as they become available and we might be to meet with you and work with you! If you need show marketing or advertising specialty items we are here!<br /><br />Modex - Georgia World Congress Center – Atlanta GA - March 11-14<br /> <br /><em>International Cheese Technology 2024 Expo - Milwaukee, Wisconsin - Apr 16, 2024</em><br /> <br /><em>ASSEMBLY Show South - Music City Center Nashville TN - May 1-2</em><br /> <br />Food Safety Summit - Rosemont Convention Center – May 6-9, 2024<br /> <br />Automate Show - McCormick Place Chicago, IL - May 6-9, 2024<br /> <br />Design-2-Part Show - Schaumburg Convention Center, IL - May 8 & 9, 2024<br /> <br />National Restaurant Show - McCormick Place Chicago - May 18 - 21, 2024<br /> <br />DSF - Hynes Convention Center, the Sheraton Boston – May 20-23, 2024<br /> <br /><em>NeoCon - </em><em>Merchandise Mart Chicago IL - June 10-12, 2024</em><br /> <br />Small Business Expo - 725 W Roosevelt Rd Chicago - Thursday June 13, 2024<br /> <br /><em>IFT FIRST - McCormick Place - July 14-17, 2024</em><br /> <br /><em>ASI Chicago - McCormick Place Chicago, IL - July 23-25, 2024</em><br /> <br /><em>IMTS 2024 - International Manufacturing Technology Show - McCormick Place Chicago – Sept 9-14 2024</em><br /> <br /><em>LABELEXPO AMERICAS 2024 - DONALD E. STEPHENS CONVENTION CENTER Rosemont - SEPTEMBER 10 - 12 2024</em><br /> <br /><em>PRINTING United Expo - Las Vegas Convention Center - September 10-12 2024</em><br /> <br /><em>World Beef Expo 2024 - Wisconsin State Fair Park, Milwaukee WI - 19 - 22 Sep 2024</em><br /> <br /><em>FABTECH Orlando - Orange County Convention Center - October 15-17, 2024<br /><br />Build Chicago 2024 - McCormick Place - October 22-23 2024</em><br /> <br /><em>The Assembly Show – Rosemont Convention Center – October 22-24, 2024</em><br /> <br /><em>The Quality Show – Rosemont Convention Center – October 22-24, 2024</em><br /> <br /><em>PACK EXPO International - McCormick Place Chicago, IL - November 3-6, 2024</em><br /> <br /><em>PLMA’S 2024 PRIVATE LABEL SHOW - Stephens Convention Center Rosemont IL - NOVEMBER 18-19 2024</em><br /> <br /><em>IBTM World - Fira Barcelona Gran Via Barcelona Spain - November 19-21 2024</em><br /> <br />There are a limited number of coffee cups (meetings) so call or email to order your 1 on 1 meeting today.<br /><br />And remember if you are a Larson & Associate marketing customer, you can get up to 20% off on advertising specialties</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="font-size: 36px;"><span style="color: black;">Larson & Associates</span></span></h1><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: black;"><strong><img align="center" data-file-id="7385181" height="186" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/ab9ca67e-e567-2279-47ed-008e96ae37f6.jpg" style="border: 0px; height: 186px; margin: 2px; outline: none; width: 600px;" width="600" /><br /><span style="font-size: 16px;">We Make Good Businesses Great and Great Businesses Even Better</span></strong><br /><span style="font-size: 32px;">Larson & Associates</span></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;"><span style="color: black;">3475 Steeplechase Way Suite 101<br />Grayslake IL 60030<br /><span style="font-size: 18px;"><strong>847-991-1294</strong></span></span></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;"><span style="color: black;"><span style="font-size: 18px;"><strong><a href="http://www.larsonassociates.ws">www.larsonassociates.ws</a></strong></span></span></p></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-28508558984227088592024-03-04T13:21:00.000-08:002024-03-05T06:23:14.407-08:00Industry Tech Outlook / Admired Leaders of 2024<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9qLCVyh0yyfs6QjB2aJhxSex27grFhUuTYdHXMWYcd8u5JBY9kxUu_3COmVUIm9xmH8Dfk_kiZKhjg6ycOAsQd8KaWi4t6mveM5Z8hVZqjRAMAsLevcHSQpbtEpRpXTfeZT92DiF3dpiN75HQbq6oXsIlOZmIiud673UaxBG_1ZeBuPXfpdQC0KQJgxIn/s350/logo.jpg" style="margin-left: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" data-original-height="142" data-original-width="350" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9qLCVyh0yyfs6QjB2aJhxSex27grFhUuTYdHXMWYcd8u5JBY9kxUu_3COmVUIm9xmH8Dfk_kiZKhjg6ycOAsQd8KaWi4t6mveM5Z8hVZqjRAMAsLevcHSQpbtEpRpXTfeZT92DiF3dpiN75HQbq6oXsIlOZmIiud673UaxBG_1ZeBuPXfpdQC0KQJgxIn/s320/logo.jpg" width="320" /></span></a></div><h1 style="display: block; font-family: Helvetica; font-size: 26px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 32.5px; margin: 0px; outline: none; padding: 0px; text-align: center;"><span style="outline: none;"><span style="font-size: 48px; outline: none;"><strong style="outline: none;"><br /><span>Howard Larson</span></strong><span><br style="outline: none;" />& Larson & Associates</span></span><br style="outline: none;" /><br style="outline: none;" /><span style="font-size: 32px; outline: none;">has been nominated to receive the</span><br style="outline: none;" /><span>Industry Tech Outlook</span><br style="outline: none;" /><span style="font-size: 48px; outline: none;">Admired Leaders of 2024</span></span></h1><h1 style="display: block; font-family: Helvetica; font-size: 26px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 32.5px; margin: 0px; outline: none; padding: 0px; text-align: left;"><span><br style="outline: none;" />Working out of covid, the accomplishments gained in 2023 as an industry role model with innovations for both associates and clients have showed how Howard has continued to be a leader and focused business model. 2023 has again showed that the business model of</span><span> </span><span style="outline: none;"><strong style="outline: none;"><span>Big Fish in a Little Pond</span></strong><span> </span></span><span>that Howard Larson and Larson & Associates starting using back in in 1996 has not only worked but brought greater job satisfaction to employees and customers.</span></h1><h1 style="text-align: center;"><table border="0" cellpadding="0" cellspacing="0" class="yiv8128880883mcnTextBlock" style="-webkit-text-stroke-width: 0px; border-collapse: collapse; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; min-width: 100%; orphans: 2; outline: none; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-transform: none; white-space: normal; widows: 2; width: 100%; word-spacing: 0px;"><tbody class="yiv8128880883mcnTextBlockOuter" style="outline: none;"><tr style="outline: none;"><td class="yiv8128880883mcnTextBlockInner" style="outline: none; padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv8128880883mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; outline: none; width: 100%;"><tbody style="outline: none;"><tr style="outline: none;"><td class="yiv8128880883mcnTextContent" style="font-family: Helvetica; font-size: 16px; line-height: 24px; outline: none; padding: 0px 18px 9px; text-align: left; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; outline: none; width: 100%;"><tbody style="outline: none;"><tr style="outline: none;"><td style="outline: none; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; outline: none; width: 100%;"><tbody style="outline: none;"><tr style="outline: none;"><td style="outline: none; word-break: normal;" valign="top"><p style="font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none; padding: 0px; text-align: left;"><img align="left" height="182" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F917fb288-96ac-4839-b650-f43c63bd7f59.jpg&t=1709564650&ymreqid=b3d3349b-a778-ca80-1c38-7a006f014700&sig=UpvlV_I9w4TdDiH5JXFNhQ--~D" style="border: 0px; height: auto; margin: 2px; min-height: 182px; outline: none; text-decoration: none; text-indent: -9999px; width: 182px;" width="182" /></p><div style="font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none; padding: 0px; text-align: left;">Remaining quick to shift resources to where they are needed has allowed us to give us a faster response to the needs of our clients and our people. It has not been easy especially over the last four years between covid and high inflation not to mention supply chain issues. We thank God that in our virtual business model we are as cost contained and adept to take advantages of circumstances. <br />Our philosophy of the Big Fish in a Little Pond and purposefully staying small, <img align="right" height="150" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F2a7450d5-3bad-cf7c-7cfd-580db943518e.jpeg&t=1709564650&ymreqid=b3d3349b-a778-ca80-1c38-7a006f014700&sig=ihHqoZuam6.IwUkgzZbQuw--~D" style="border: 0px; height: auto; margin: 2px; min-height: 150px; outline: none; text-decoration: none; text-indent: -9999px; width: 150px;" width="150" />seeking out small to mid-sized companies, the majority of our clients continue to be small businesses with revenue of $500,000 to 50 Million with 3 to 15 sales people remains in tact. </div><p></p><p style="font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none; padding: 0px; text-align: left;"><br style="outline: none;" />2023 with inflation our year over year clients who are using the Larson & Associates 3 Legged Stool Method of Marketing have been seeing growth above 17.9% but more importantly grabbing increased market share with bold tactics and inflation beating market share expansion programs.<br style="outline: none;" /><br style="outline: none;" />Those in the trade show area have seen lead follow-up and connections three times the national average. We continue to push our clients deeper into this market area because quite frankly, trade shows are where the customers are. In seminars we have attended this winter with speakers from Freeman and McCormick Place we found untapped marketing areas where we can expand into and see even greater growth for our clients<br style="outline: none;" /><br style="outline: none;" />Thank you for your continued support of the Larson Philosophy of Marketing as in April we start our 50th year in business. It is because of you that we are still here and continue to be a success. It is your belief in us that makes us who we are. You give us the freedom to work quick, hard and fast. You are the people who let us out run, out produce and out perform the competition.</p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></h1><h1 style="display: block; font-family: Helvetica; font-size: 26px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 32.5px; margin: 0px; outline: none; padding: 0px; text-align: center;"><span style="outline: none;"><span style="font-size: 32px; outline: none;"><span face="lucida sans unicode, lucida grande, sans-serif" style="background-color: inherit; outline: none;"><strong style="outline: none;">If you are not yet a <br />Larson & Associates client <br />you should be.</strong></span></span></span></h1><h1 style="text-align: center;"><table border="0" cellpadding="0" cellspacing="0" class="yiv8128880883mcnTextBlock" style="border-collapse: collapse; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; min-width: 100%; outline: none; width: 100%;"><tbody class="yiv8128880883mcnTextBlockOuter" style="outline: none;"><tr style="outline: none;"><td class="yiv8128880883mcnTextBlockInner" style="outline: none; padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv8128880883mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; outline: none; width: 100%;"><tbody style="outline: none;"><tr style="outline: none;"><td class="yiv8128880883mcnTextContent" style="font-family: Helvetica; font-size: 16px; line-height: 24px; outline: none; padding: 0px 18px 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; outline: none; width: 100%;"><tbody style="outline: none;"><tr style="outline: none;"><td style="outline: none; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; outline: none; width: 100%;"><tbody style="outline: none;"><tr style="outline: none;"><td style="outline: none; word-break: normal;" valign="top"><p style="font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none; padding: 0px;"><br style="outline: none;" /></p><div>Year after year we out perform other marketing agencies. Why? We are street fighters. If we do not do what needs to be done, we know where to get the experience, the knowledge and the know-how. We have been around the block a few times. You can do what we are able, you can not get what we offer without working on the front lines, in the trenches. If your marketing or advertising company is sitting behind their desk they are doing you a disservice. Things change too fast to to not be involved in the day to day work of lead generation and marketing.</div><br style="outline: none;" />If you are not ready to expand I understand, enjoy. <strong style="outline: none;">But if you are one of the few that says now is the time</strong> we have room for 7 new clients in April. Not 8 only 7. When we get our 7 we are done expanding for a while. You will just have to wait in line until we have an opening for new clients. <br style="outline: none;" /><br style="outline: none;" />We are here not only about the money but life. We are looking for not just companies to make a dollar off of. We are searching for companies that have the positive image through service to <strong style="outline: none;">their </strong>customers and <strong style="outline: none;">their </strong>community. These exceptional companies help make the world a great place to live, work and play. If that is you, we want to talk with you, today.<p></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></h1><h1 style="font-family: Helvetica; font-size: 26px; line-height: 32.5px; margin: 0px; outline: none; padding: 0px; text-align: center;"><span style="outline: none;"><span style="font-size: 36px; outline: none;">Larson & Associates</span></span></h1><h1 style="font-family: Helvetica; font-size: 26px; line-height: 32.5px; margin: 0px; outline: none; padding: 0px; text-align: center;"><strong style="outline: none;"><img align="center" height="186" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fbf42f86e150315cc07317f841%2Fimages%2F9d7659dc-8da8-9444-7ca4-b711d201d40d.jpg&t=1709564650&ymreqid=b3d3349b-a778-ca80-1c38-7a006f014700&sig=AhrAokejWpDjtg2d81Jd6A--~D" style="border: 0px; height: auto; margin: 0px; min-height: 186px; outline: none; text-indent: -9999px; width: 600px;" width="600" /><br style="outline: none;" /><span style="outline: none;"><span style="font-size: 16px; outline: none;">We Make Good Businesses Great and Great Businesses Even Better</span></span></strong><br style="outline: none;" /><span style="outline: none;"><span style="font-size: 36px; outline: none;">Larson & Associates</span></span></h1><h1 style="text-align: center;"><table border="0" cellpadding="0" cellspacing="0" class="yiv8128880883mcnTextBlock" style="border-collapse: collapse; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; min-width: 100%; outline: none; text-align: center; width: 100%;"><tbody class="yiv8128880883mcnTextBlockOuter" style="outline: none;"><tr style="outline: none;"><td class="yiv8128880883mcnTextBlockInner" style="outline: none; padding-top: 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv8128880883mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; outline: none; text-align: left; width: 100%;"><tbody style="outline: none;"><tr style="outline: none;"><td class="yiv8128880883mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; outline: none; padding: 0px 18px 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; outline: none; text-align: left; width: 100%;"><tbody style="outline: none;"><tr style="outline: none;"><td style="outline: none; word-break: normal;" valign="top"><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none; padding: 0px; text-align: center;"></p><div><div style="text-align: center;"><span style="color: #202020; font-size: 16px;">3475 Steeplechase Way Suite 101</span></div><div style="text-align: center;"><span style="color: #202020; font-size: 16px;">Grayslake IL 60030</span></div></div><span style="outline: none;"><div style="text-align: center;"><strong style="color: #202020; font-size: 24px; outline: none;">847-991-1294</strong></div><div style="text-align: center;"><strong style="color: #202020; outline: none;"><a href="http://www.larsonassociates.ws" target="_blank">www.larsonassociates.ws</a></strong></div><div style="text-align: center;"><strong style="color: #202020; font-size: 24px; outline: none;"><br /></strong></div><div style="text-align: center;"><strong style="color: #202020; font-size: 24px; outline: none;"><br /></strong></div></span><p></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></h1>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-15321468020005732122023-12-05T10:44:00.000-08:002023-12-05T10:44:36.508-08:00Using Email Marketing In Your Mix<table border="0" cellpadding="0" cellspacing="0" class="yiv5776705326templateContainer" style="background-color: #fafafa; border-collapse: collapse; border: 0px; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; max-width: 600px !important; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td id="yiv5776705326templatePreheader" style="background-attachment: initial; background-clip: initial; background-image: none; background-origin: initial; background-position: center center; background-repeat: no-repeat; background-size: cover; border-bottom: 0px; border-top: 0px; outline: none !important; padding-bottom: 9px; padding-top: 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnTextBlock" style="border-collapse: collapse; min-width: 100%; outline: none !important; width: 100%;"><tbody class="yiv5776705326mcnTextBlockOuter" style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnTextBlockInner" style="outline: none !important; padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnTextContent" style="color: #656565; font-family: Helvetica; font-size: 12px; line-height: 18px; outline: none !important; padding: 0px 18px 9px; text-align: center; word-break: normal;" valign="top"><a href="https://us9.campaign-archive.com/?e=__test_email__&u=adbc358732d9fa02263fc68be&id=44006625bd" rel="nofollow noopener noreferrer" style="color: #656565; outline: none !important;" target="_blank">View this email in your browser</a></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr style="outline: none !important;"><td id="yiv5776705326templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; outline: none !important; padding-bottom: 0px; padding-top: 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnImageBlock" style="border-collapse: collapse; min-width: 100%; outline: none !important; width: 100%;"><tbody class="yiv5776705326mcnImageBlockOuter" style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnImageBlockInner" style="outline: none !important; padding: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnImageContent" style="outline: none !important; padding: 0px 9px; text-align: center; word-break: normal;" valign="top"><img align="center" alt="" class="yiv5776705326mcnImage" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F37cd2373-5fb6-3449-55db-5b2bed279dc2.jpg&t=1701800350&ymreqid=b3d3349b-a778-ca80-1cba-1c008301ac00&sig=VgWqsmbaQ.k3Cm.mJs2cfQ--~D" style="border: 0px; display: inline !important; height: auto; max-width: 628px; outline: none; padding-bottom: 0px; text-indent: -9999px; vertical-align: bottom;" width="564" /></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr style="outline: none !important;"><td id="yiv5776705326templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; outline: none !important; padding-bottom: 9px; padding-top: 0px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnTextBlock" style="border-collapse: collapse; min-width: 100%; outline: none !important; width: 100%;"><tbody class="yiv5776705326mcnTextBlockOuter" style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnTextBlockInner" style="outline: none !important; padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; outline: none !important; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; outline: none !important; padding: 0px;"><span style="color: #cc3300; outline: none !important;">Emails The Second Part Of The 3 Legged Stool Plan</span></h1><p style="line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;"><img align="left" height="200" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F2a7450d5-3bad-cf7c-7cfd-580db943518e.jpeg&t=1701800350&ymreqid=b3d3349b-a778-ca80-1cba-1c008301ac00&sig=aywQ068ATFvmP22uD2d.lA--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 200px; outline: none; text-indent: -9999px; width: 200px;" width="200" />More than 340 billion emails are sent daily.<br style="outline: none !important;" />This figure is expected to reach <strong style="outline: none !important;">376 billion daily emails by the end of 2025.</strong><br style="outline: none !important;" />Email marketing strategies have changed over the years.<br style="outline: none !important;" />What worked five years ago, now no longer works.<br style="outline: none !important;" />But it's still a key player to any marketing strategy.<br style="outline: none !important;" />In fact, for the very best online marketers’ email marketing is their go-to marketing channel.<br style="outline: none !important;" />Why?<br style="outline: none !important;" />It's because it brings in the results and delivers the best marketing ROI:</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnTextBlock" style="border-collapse: collapse; min-width: 100%; outline: none !important; width: 100%;"><tbody class="yiv5776705326mcnTextBlockOuter" style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnTextBlockInner" style="outline: none !important; padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; outline: none !important; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; outline: none !important; padding: 0px;"><span style="color: #cc3300; outline: none !important;">Email Marketing Is The Next Step</span></h1><p style="line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">Just remember if you can not follow up with a phone call it is not worth doing.<br style="outline: none !important;" /><br style="outline: none !important;" />That’s right!<br style="outline: none !important;" /><img align="left" height="148" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F96ebcf27-73e1-e19c-e86f-e3ec7ca9a2f1.jpg&t=1701800350&ymreqid=b3d3349b-a778-ca80-1cba-1c008301ac00&sig=pm1c4UZetMgCJyeDs.5CFg--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 148px; outline: none; text-indent: -9999px; width: 300px;" width="300" /><br style="outline: none !important;" />Email marketing outperforms all online marketing strategies, including SEO, PPC, and content marketing!<br style="outline: none !important;" />An <strong style="outline: none !important;">email marketing strategy</strong> is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers and reach your business goals.<br style="outline: none !important;" />And on average, for every $1 you spend on email marketing, you can expect a return of $42, if the list is right!<br style="outline: none !important;" />Creating personalized subject lines in emails can increase open rates by 26%, marketers have experienced a remarkable 760% boost in email revenue by employing segmented campaigns.<br style="outline: none !important;" />Not bad, right?<br style="outline: none !important;" />Here, are some of the best email marketing strategies you can use or have us use for you to achieve extraordinary results through email marketing.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnTextBlock" style="border-collapse: collapse; min-width: 100%; outline: none !important; width: 100%;"><tbody class="yiv5776705326mcnTextBlockOuter" style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnTextBlockInner" style="outline: none !important; padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; outline: none !important; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; outline: none !important; padding: 0px;"><span style="color: #cc3300; outline: none !important;">A few ideas we use at Larson's for better email marketing campaigns</span></h1><p style="line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">These are some of the email marketing strategies in the 3 legged stool that we use, email will become your second most important channel!<br style="outline: none !important;" /> </p><p style="line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">1<strong style="outline: none !important;">. Segment your subscribers</strong><br style="outline: none !important;" /><br style="outline: none !important;" />Segmentation is the top initiatives list this year.<br style="outline: none !important;" /><img align="left" height="200" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fda98f032-2d22-78b6-c0ad-0fd3578f9fd4.jpg&t=1701800350&ymreqid=b3d3349b-a778-ca80-1cba-1c008301ac00&sig=LE50XgMxFxMRUS7n2t1H9w--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 200px; outline: none; text-indent: -9999px; width: 400px;" width="400" />Do you know why it is so high?<br style="outline: none !important;" />It's because when you segment your database, your email campaigns become much more targeted to your audience.<br style="outline: none !important;" /><br style="outline: none !important;" />Let’s take a look at an example:<br style="outline: none !important;" />You're hosting a networking event for small business owners located within a 20 mile radius.<br style="outline: none !important;" />How can you expect to get the best turn out for your event?<br style="outline: none !important;" /><br style="outline: none !important;" />The answer is to <strong style="outline: none !important;">segmenent.</strong><br style="outline: none !important;" /><br style="outline: none !important;" />The best way to get business owners to turn up to your event would be to create a segment of people who list themselves as a small business owner that lives within 20 miles of your event and then send them an invite by email. How annoying is it to receive an email that invites you to an event that is located on the other side of the world?<br style="outline: none !important;" /><br style="outline: none !important;" />The segmentation results include increased performance in:<br style="outline: none !important;" /><img align="left" height="144" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F11f49331-1358-ef10-4e3d-6c3d089fbb0f.jpg&t=1701800350&ymreqid=b3d3349b-a778-ca80-1cba-1c008301ac00&sig=z2I7nYv3FLpdFyn08dURNw--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 144px; outline: none; text-indent: -9999px; width: 300px;" width="300" /><br style="outline: none !important;" />If you segment your lists, you get better open rates, revenue, leads, transactions and more customers.<br style="outline: none !important;" />And according to research from Campaign Monitor, segmented email campaigns lead to a 760% increase in company revenue.<br style="outline: none !important;" />Another benefit is that segmentation goes hand in hand with GDPR and email marketing.<br style="outline: none !important;" />does it really work?<br style="outline: none !important;" />Yes!<br style="outline: none !important;" />Here's an example from our own email marketing campaigns:<br style="outline: none !important;" />We recently sent out two email marketing campaigns. Both campaigns had the same subject line and the same content.<br style="outline: none !important;" />The first campaign was sent to our non-segmented email list, while the second was sent to our segmented list (segmented by interest).<br style="outline: none !important;" />The first non-segmented email earned an impressive 42 % open rate and a 4.5% click-through rate.<br style="outline: none !important;" />However, the segmented email campaign earned a 94% open rate and a 38% click-through rate!<br style="outline: none !important;" /><br style="outline: none !important;" /><img align="left" height="132" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F98c6998b-5f63-905b-7ce1-46d00cac0d63.jpg&t=1701800350&ymreqid=b3d3349b-a778-ca80-1cba-1c008301ac00&sig=Ayl2WEhgjiIsxZqUj5iSSw--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 132px; outline: none; text-indent: -9999px; width: 300px;" width="300" /> it’s pretty valuable, wouldn’t you?<br style="outline: none !important;" />And that's why so many marketers' are segmenting their emails, right?<br style="outline: none !important;" />Wrong.<br style="outline: none !important;" />As 9 out of 10 email marketers' do not segment their database.<br style="outline: none !important;" /><br style="outline: none !important;" />So, here are a few examples for you to get started with segmentation:</p><ul style="outline: none !important;"><li style="outline: none !important;"><strong style="outline: none !important;">Segment by industry:</strong> Do you offer services and products to businesses or consumers? Knowing the industry of your subscribers is a great way to segment your email campaigns. For example, a business that sells car parts would engage at a much higher rate if they receive email campaigns on car products, compared to a business that sells software.</li></ul><ul style="outline: none !important;"><li style="outline: none !important;"><strong style="outline: none !important;">Segment by company size</strong>: Also known as account-based marketing, segmenting email campaigns by company size or annual revenue is a great way to increase response rates. A small business that employs 5 people is not likely ready for the biggest industry conference of the year, whereas a business that employs 750 people might be a better fit.</li></ul><ul style="outline: none !important;"><li style="outline: none !important;"><strong style="outline: none !important;">Segment by sales cycle</strong>: Early stage buyers will not be ready for an aggressive sales pitch or one-to-one demo but, they will be more appreciative to receive an industry research white paper. On the other end of the cycle, buyers who are ready to buy will respond well to product webinars or free trial offers.</li></ul><p style="line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;"><br style="outline: none !important;" /> </p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnTextBlock" style="border-collapse: collapse; min-width: 100%; outline: none !important; width: 100%;"><tbody class="yiv5776705326mcnTextBlockOuter" style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnTextBlockInner" style="outline: none !important; padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; outline: none !important; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; outline: none !important; padding: 0px;"><span style="color: #cc3300; outline: none !important;">Spend time creating great subject lines</span></h1><p style="line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">In email marketing, the subject line plays a crucial role.<br style="outline: none !important;" />Here's why it's so important:<img align="left" height="156" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F3150ee3a-d4d1-37f7-b3fb-3c59650dc4d4.jpg&t=1701800350&ymreqid=b3d3349b-a778-ca80-1cba-1c008301ac00&sig=UYB5eFZPW7n91KeQnvurzw--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 156px; outline: none; text-indent: -9999px; width: 150px;" width="150" /><br style="outline: none !important;" />Surprisingly, 69% of people determine if an email is spam just by glancing at the subject line.<br style="outline: none !important;" />Much like how segmenting your email list improves the precision and effectiveness of your campaigns, your email's subject line is the first thing recipients see. It's your initial opportunity to capture their attention.<br style="outline: none !important;" />Create subject lines that pique curiosity, offer value, or generate excitement.<br style="outline: none !important;" />Pro Tip: Avoid using spammy or clickbait subject lines, as they can lead to a surge in unsubscribes and damage your sender reputation.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnTextBlock" style="border-collapse: collapse; min-width: 100%; outline: none !important; width: 100%;"><tbody class="yiv5776705326mcnTextBlockOuter" style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnTextBlockInner" style="outline: none !important; padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; outline: none !important; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; outline: none !important; padding: 0px;"><span style="color: #cc3300; outline: none !important;">Send your emails at the right time</span></h1><p style="line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">Another tip is to think about when you send your emails. <br style="outline: none !important;" />Why?<br style="outline: none !important;" />Because people check their emails at different times. <br style="outline: none !important;" />Study your subscribers' habits, including time zones, to figure out when to send your emails. A/B testing can also show you the best times to reach your particular audience.<img align="right" height="115" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fcfceffbc-d1fb-4716-a7c5-3396070fb462.png&t=1701800350&ymreqid=b3d3349b-a778-ca80-1cba-1c008301ac00&sig=yJzG7yAuYhdndM9pUGkvcg--~D" style="border: 0px; height: auto !important; margin: 3px 3px 3px 30px; min-height: 115px; outline: none; text-indent: -9999px; width: 110px;" width="110" /><br style="outline: none !important;" />For example, consider Tuesdays as the day in which you sent out most of your emails. <br style="outline: none !important;" />Sending emails on Tuesdays and Wednesdays, especially from 10-11 am, often yields the best results. Most emails (about 53%) are opened between 9 am and 5 pm, except during lunch. Surprisingly, emails sent from 4:00 am to 8:00 am see a strong 33% transaction rate</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnTextBlock" style="border-collapse: collapse; min-width: 100%; outline: none !important; width: 100%;"><tbody class="yiv5776705326mcnTextBlockOuter" style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnTextBlockInner" style="outline: none !important; padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; outline: none !important; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; outline: none !important; padding: 0px;"><span style="color: #cc3300; outline: none !important;">Conclusion</span></h1><p style="line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">Email marketing continues to deliver results.<br style="outline: none !important;" />But email marketing has evolved. It's no longer as simple as sending the same email to all.<br style="outline: none !important;" />It's time to update your email marketing strategy.<br style="outline: none !important;" />Now, you need to send targeted messages. Messages that are personalized, and optimized for multiple devices.<img align="right" height="98" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F5c26f51b-e530-4919-b4f8-b03543d585fa.jpg&t=1701800350&ymreqid=b3d3349b-a778-ca80-1cba-1c008301ac00&sig=UqY41ye7j1gkXafGDWbWQQ--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 98px; outline: none; text-indent: -9999px; width: 200px;" width="200" /><br style="outline: none !important;" />You also need to test new elements.<br style="outline: none !important;" />Trends change quickly, and what worked 12 months ago may not be successful today. Be open to testing. And when you understand what works, find ways to automate it through triggered emails.<br style="outline: none !important;" />Be sure to create great subject lines and send your emails at the right time. <br style="outline: none !important;" />If you implement these tactics into your email marketing strategy your customers will be more responsive, your campaign performance will improve and your business will continue to grow<strong style="outline: none !important;">.</strong></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnTextBlock" style="border-collapse: collapse; min-width: 100%; outline: none !important; width: 100%;"><tbody class="yiv5776705326mcnTextBlockOuter" style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnTextBlockInner" style="outline: none !important; padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv5776705326mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5776705326mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; outline: none !important; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; outline: none !important; padding: 0px; text-align: center;"><span style="color: #333366; outline: none !important;"><span style="font-size: 36px; outline: none !important;">Larson & Associates</span></span></h1><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; outline: none !important; padding: 0px; text-align: center;"><strong style="outline: none !important;"><img align="center" height="186" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fbf42f86e150315cc07317f841%2Fimages%2F9d7659dc-8da8-9444-7ca4-b711d201d40d.jpg&t=1701800350&ymreqid=b3d3349b-a778-ca80-1cba-1c008301ac00&sig=bi7Ugd2bhFXyAJ0geuecHg--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="600" /><br style="outline: none !important;" /><span style="color: #333366; outline: none !important;"><span style="font-size: 16px; outline: none !important;">We Make Good Businesses Great and Great Businesses Even Better</span></span></strong><br style="outline: none !important;" /><span style="color: #333366; outline: none !important;"><span style="font-size: 32px; outline: none !important;">Larson & Associates</span></span></h1><p style="line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px; text-align: center;">3475 Steeplechase Way Suite 101<br style="outline: none !important;" />Grayslake IL 60030<br style="outline: none !important;" /><span style="color: #333366; outline: none !important;"><span style="font-size: 24px; outline: none !important;"><strong style="outline: none !important;">847-991-1294</strong></span></span></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><div><span style="background-color: white; color: #222222; font-family: Roboto, sans-serif; font-size: var(--message-size);"><br /></span></div>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0Grayslake, IL 60030, USA42.344466399999988 -88.04174599999998914.034232563821142 -123.19799599999999 70.654700236178826 -52.885495999999989tag:blogger.com,1999:blog-2766637081891412795.post-61261322936354414572023-10-25T04:22:00.004-07:002023-10-25T04:22:49.932-07:00Telemarketing: It Still Works<p> </p><table border="0" cellpadding="0" cellspacing="0" class="yiv5820853234templateContainer" style="background-color: #fafafa; border-collapse: collapse; border: 0px; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; max-width: 600px !important; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td id="yiv5820853234templatePreheader" style="background-attachment: initial; background-clip: initial; background-image: none; background-origin: initial; background-position: center center; background-repeat: no-repeat; background-size: cover; border-bottom: 0px; border-top: 0px; outline: none !important; padding-bottom: 9px; padding-top: 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv5820853234mcnTextBlock" style="border-collapse: collapse; min-width: 100%; outline: none !important; width: 100%;"><tbody class="yiv5820853234mcnTextBlockOuter" style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5820853234mcnTextBlockInner" style="outline: none !important; padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv5820853234mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5820853234mcnTextContent" style="color: #656565; font-family: Helvetica; font-size: 12px; line-height: 18px; outline: none !important; padding: 0px 18px 9px; text-align: center; word-break: normal;" valign="top"><a href="https://us20.campaign-archive.com/?e=__test_email__&u=6ac6566db40eb5c94c43eaa32&id=e6b2498f6e" mcafee_aps="true" rel="nofollow noopener noreferrer" style="color: #656565; outline: none !important;" target="_blank">View this email in your browser</a></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr style="outline: none !important;"><td id="yiv5820853234templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; outline: none !important; padding-bottom: 0px; padding-top: 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv5820853234mcnImageBlock" style="border-collapse: collapse; min-width: 100%; outline: none !important; width: 100%;"><tbody class="yiv5820853234mcnImageBlockOuter" style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5820853234mcnImageBlockInner" style="outline: none !important; padding: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv5820853234mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5820853234mcnImageContent" style="outline: none !important; padding: 0px 9px; text-align: center; word-break: normal;" valign="top"><img align="center" alt="" class="yiv5820853234mcnImage" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2F6ac6566db40eb5c94c43eaa32%2Fimages%2Fdcd6a981-b2ee-9deb-f013-2987afdbcc3d.jpg&t=1698232739&ymreqid=b3d3349b-a778-ca80-1c83-f9001001c500&sig=PAh11X4to6sI4fViL1zolw--~D" style="border: 0px; display: inline !important; height: auto; max-width: 350px; outline: none; padding-bottom: 0px; text-indent: -9999px; vertical-align: bottom;" width="350" /></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr style="outline: none !important;"><td id="yiv5820853234templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; outline: none !important; padding-bottom: 9px; padding-top: 0px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv5820853234mcnTextBlock" style="border-collapse: collapse; min-width: 100%; outline: none !important; width: 100%;"><tbody class="yiv5820853234mcnTextBlockOuter" style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5820853234mcnTextBlockInner" style="outline: none !important; padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv5820853234mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5820853234mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; outline: none !important; padding: 0px 18px 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td style="outline: none !important; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td style="outline: none !important; word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; outline: none !important; padding: 0px;"><span style="color: #cc0033; outline: none !important;">Telemarketing? Really?</span></h1><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">In consumer calling, robo calling, AI calling has decimated the industry but for businesses to get in the market fast picking up the phone and calling a targeted list is the best and quickest way to get it done.</p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;"><span style="color: #cc0033; outline: none !important;"><span style="font-size: 18px; outline: none !important;"><strong style="outline: none !important;">That is why we are here!</strong></span></span></p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">Picking up the phone lets us generate leads, make sales and marketing activities to directly connect and interact with customers and prospects in real time.</p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">For us if we can't follow up with a phone call it is not worth doing!</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td style="outline: none !important; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td style="outline: none !important; word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; outline: none !important; padding: 0px;"><span style="color: #cc0033; outline: none !important;">Has Telemarketing Been Replaced?</span></h1><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">Don't count on it!</p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">With the invasion of digital marketing, traditional marketing tactics like telemarketing have been replaced by social media and content marketing. Really? Not where I am sitting.</p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">People are no longer interested in receiving these calls and they also have the means to ignore and block them altogether. Additionally, they can shop online, which makes the whole premise of telemarketing redundant. Let me ask you can digital marketing ad ask for the order or appointment? No.<img align="right" height="187" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Faf55c3a6-6c81-2023-cb62-cf586e458a97.jpg&t=1698232739&ymreqid=b3d3349b-a778-ca80-1c83-f9001001c500&sig=9WFDI4e7kiLQh.XPlvbbLg--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="142" /></p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">So even with all that criticism, cold calling still has its advantages. It can prove useful as a tool for nurturing leads and prospects and building high-quality databases. While it can be very annoying to receive calls from strangers compelling you to buy things,<strong style="outline: none !important;"> modern B2B is telemarketing has become a much more exact science.</strong><br style="outline: none !important;" /><br style="outline: none !important;" />So no wonder that over <strong style="outline: none !important;">HALF</strong>, yes half, of the B2B marketers still use telemarketing for effective lead generation and use it as one of the <strong style="outline: none !important;">most productive tactics</strong> to generate sales.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td style="outline: none !important; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td style="outline: none !important; word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; outline: none !important; padding: 0px;"><span style="color: #cc0033; outline: none !important;">So Exactly What Is Telemarketing?</span></h1><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">The very word telemarketing brings to mind all those infuriating and inconvenient calls requesting us to buy things we don’t need. AI calling. Voice over calling. Rude and obnoxious. </p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">However, it has been shown time and time again to be a handy tool for businesses that have limited budgets for promoting their products and services. When incorporated with other marketing tactics, (like the Larson 3 legged stool method)<img align="left" height="125" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F2a7450d5-3bad-cf7c-7cfd-580db943518e.jpeg&t=1698232739&ymreqid=b3d3349b-a778-ca80-1c83-f9001001c500&sig=nN.ky51ZM2DuPLHKl0t0Ew--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="125" /> telemarketing can prove to be very effective at making your entire program work for your marketing campaign.</p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">Inbound telemarketing consists of taking queries or order calls generated through advertising, direct mail or any other marketing channel.<br style="outline: none !important;" /><br style="outline: none !important;" />On the other hand, outbound telemarketing directly targets the customer to sell products or services – cold calling. And yes your targeted list makes all the difference to your success.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td style="outline: none !important; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td style="outline: none !important; word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; outline: none !important; padding: 0px;"><span style="color: #cc0033; outline: none !important;">Why Use Telemarketing When People Hate It?<br style="outline: none !important;" /><span style="font-size: 18px; outline: none !important;">Because It Works!</span></span></h1><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;"><br style="outline: none !important;" />Telemarketing can be used either as an independent tactic or in combination with other marketing strategies to help achieve their sales target.<br style="outline: none !important;" /><br style="outline: none !important;" /><span style="color: #cc0033; outline: none !important;"><span style="font-size: 24px; outline: none !important;"><strong style="outline: none !important;">Here are some uses of telemarketing:</strong></span></span><br style="outline: none !important;" /><br style="outline: none !important;" /><span style="color: #cc0033; outline: none !important;"><span style="font-size: 18px; outline: none !important;"><strong style="outline: none !important;">Selling</strong></span></span><br style="outline: none !important;" /><strong style="outline: none !important;">60% of marketing managers of Fortune top 500 companies<img align="left" height="127" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Ffcb6f114-cce5-3046-2fb3-9b1eed290ba8.jpg&t=1698232739&ymreqid=b3d3349b-a778-ca80-1c83-f9001001c500&sig=_op_FzmYAuEaoD9QVG9tKg--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="170" /> testify to the effectiveness of telemarketing </strong>when it comes to reaching out to customers and closing sales. Telemarketing is used by companies to sell their products or services, tap into new markets and customer bases. Giving satisfaction to existing customers is just as crucial to a business as the reach out to prospects – telemarketers ensure that both get the attention they require and address their wants and needs.<br style="outline: none !important;" /><br style="outline: none !important;" /><span style="color: #cc0033; outline: none !important;"><span style="font-size: 18px; outline: none !important;"><strong style="outline: none !important;">Generating Leads</strong></span></span><br style="outline: none !important;" />Telemarketing can play a huge role in creating leads and finding new customers. Through this tactic, you can reach out to potential customers and compile the lists of <img align="left" height="135" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F85f98aa4-6cb8-4278-b704-634d97833ff5.jpeg&t=1698232739&ymreqid=b3d3349b-a778-ca80-1c83-f9001001c500&sig=Fmt1R2nMTVpMe9oPAeYQMg--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="180" />new prospects. The telemarketer then passes these updated lists to the highly trained sales people who can reach these customers to generate sales. They also identify the nature and requirements of the prospective customer and relay this information to the sales force but honestly most of the time a prospect does not have enough time for the telemarketer to drill in for qualifying questions. Following up after closing a sale is also a critical aspect for a telemarketer’s because a <strong style="outline: none !important;">follow up with the generated leads can increase sales opportunities by 20%.</strong><br style="outline: none !important;" /><br style="outline: none !important;" /><span style="color: #cc0033; outline: none !important;"><span style="font-size: 18px; outline: none !important;"><strong style="outline: none !important;">Compiling Information</strong></span></span><br style="outline: none !important;" />Telemarketing can be a very efficient tool in analyzing the success of any marketing or sales campaign. Telemarketers can call and get in contact with customers to <img align="left" height="156" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F3150ee3a-d4d1-37f7-b3fb-3c59650dc4d4.jpg&t=1698232739&ymreqid=b3d3349b-a778-ca80-1c83-f9001001c500&sig=z9s2bsU1lTPmbEnf5beZ5g--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="150" />gather reviews and gauge levels of satisfaction or dissatisfaction and relay it to the marketing team for analysis. Studies show that 17% of the average day for a salesman is spent in entering customer’s data. Compiling this information can then be used to target the prospective clients for the next marketing campaign or help in reconnecting with inactive clients and winning them back.<br style="outline: none !important;" />NOTE: Do not use surveys as a ploy to get information for a future sales and marketing attack. Be open and honest if that is your intent.<br style="outline: none !important;" /><br style="outline: none !important;" /><span style="color: #cc0033; outline: none !important;"><span style="font-size: 18px; outline: none !important;"><strong style="outline: none !important;">Enhancing Customer Experience</strong></span></span><br style="outline: none !important;" />Connecting with inactive clients can prove to be more cost-effective<img align="left" height="88" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fe8017588-0be6-2818-a05c-f8a23ea39cef.jpg&t=1698232739&ymreqid=b3d3349b-a778-ca80-1c83-f9001001c500&sig=oh0pY.JjivVbIAFv_alZGw--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="110" /> than acquiring new clients. Studies have shown that it costs <strong style="outline: none !important;">five times more</strong> to gain a new client than to retain the past one. Telemarketing can really help ensure a satisfactory customer experience. </p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td style="outline: none !important; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td style="outline: none !important; word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; outline: none !important; padding: 0px;"><span style="color: #cc0033; outline: none !important;">Telemarketing In A Digital Age</span></h1><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">If you want to increase your business’s sales and increase revenues<img align="left" height="130" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F58d32f92-0b88-4c8b-86a8-f6cd17d1967f.jpg&t=1698232739&ymreqid=b3d3349b-a778-ca80-1c83-f9001001c500&sig=SNPAakNICSBOT7nGhBKj_A--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="130" /> while keeping costs low, telemarketing is the solution to your problem.<br style="outline: none !important;" /><br style="outline: none !important;" />It is a marketing tool that enables you to strike get personal with your consumers so that you can better understand their needs and requirements. <br style="outline: none !important;" /><br style="outline: none !important;" /><br style="outline: none !important;" /><span style="color: #cc0033; outline: none !important;"><span style="font-size: 24px; outline: none !important;"><strong style="outline: none !important;">Some advantages of a good telemarketing strategy are:</strong></span></span></p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;"><span style="color: #cc0033; outline: none !important;"><span style="font-size: 18px; outline: none !important;"><strong style="outline: none !important;">Deploy Marketing Automation</strong></span></span><br style="outline: none !important;" />Telemarketing gives you the ability to track behavior trends and engagement levels of the prospects, getting an in-depth understanding of how to better cater to their needs.<img align="left" height="143" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F147c3880-b418-7092-35e3-b3265b4af3a8.jpg&t=1698232739&ymreqid=b3d3349b-a778-ca80-1c83-f9001001c500&sig=hvscQHrmdGTgQ7rBPxV.xg--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="115" /> Let market automation do what it does best, nurturing prospects with repeated messages about their interests – this lets follow-up calls from being cold but in fact, warm, timely and more appropriate. When powered by marketing automation technology, a telemarketing campaign can bring in more inquiries and qualified leads than ever before.<br style="outline: none !important;" /><br style="outline: none !important;" /><br style="outline: none !important;" /><span style="color: #cc0033; outline: none !important;"><span style="font-size: 18px; outline: none !important;"><strong style="outline: none !important;">Strengthen Quality Leads</strong></span></span><br style="outline: none !important;" />The most significant advantage of telemarketing is its ability to generate leads<img align="left" height="242" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F00cbb834-7cf3-6030-f108-7a8c336c58ef.jpg&t=1698232739&ymreqid=b3d3349b-a778-ca80-1c83-f9001001c500&sig=7xWH5hwEXj.ZpcZE0PUAzA--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="150" /> which is the primary objective of businesses and companies. It has proven to be the fastest way of finding new customers by allowing the companies to communicate with potential customers who cannot be reached by the company. Lead generation is all about searching for the right customers whom many companies are unable to find and fail at having a good telemarketing strategy.<br style="outline: none !important;" /><br style="outline: none !important;" /><span style="color: #cc0033; outline: none !important;"><span style="font-size: 18px; outline: none !important;"><strong style="outline: none !important;">Saves Money</strong></span></span><br style="outline: none !important;" />Choosing to do telemarketing over other marketing strategies is a great way to promote your business cost-effectively. It saves you from the hassle of allocating a budget for larger outside sales teams. You can also outsource the marketing process to other telemarketing companies who can do the legwork for you and give you an advantage over your competitors. This further allows you to control your budget while leveraging its marketing activities to the max. <br style="outline: none !important;" /><br style="outline: none !important;" /><span style="color: #cc0033; outline: none !important;"><span style="font-size: 18px; outline: none !important;"><strong style="outline: none !important;">Friendly And Accessible</strong></span></span><br style="outline: none !important;" />Telemarketers are required to engage customers, <img align="right" height="256" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F7886a752-e048-4d31-9b3f-c41ef9ccbb03.jpg&t=1698232739&ymreqid=b3d3349b-a778-ca80-1c83-f9001001c500&sig=WKF42FbmGySOpM9RCndvSQ--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="210" />and to do this they must be cordial yet professional towards them. Try doing that when we get told no again and again, hung up on, sometimes calling interesting things. Even in a business to business call we get "slammed". If you can handle the massive amount of rejection do it yourself but <strong style="outline: none !important;">for the rest of you there is Larson</strong>. Though all this you need to keep friendly and approachable, not loosing your cool it actually compels the customer or prospect to listen to you. This is the true art of telemarketing.<br style="outline: none !important;" /><br style="outline: none !important;" /><span style="color: #cc0033; outline: none !important;"><span style="font-size: 18px; outline: none !important;"><strong style="outline: none !important;">Warm Calling</strong></span></span><br style="outline: none !important;" />Cold calling can be very aggressive and might elicit negative reactions from your customers. The art of telemarketing is to be quick, direct and show respect. This will compel your customer and prospects to listen and might even lead to a sale, which is why we are making phone calls, right?<br style="outline: none !important;" /><br style="outline: none !important;" /><span style="color: #cc0033; outline: none !important;"><strong style="outline: none !important;">Work Smarter</strong></span><br style="outline: none !important;" /><img align="right" height="271" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fd3f0ecba-7a99-49a2-126e-cca04cc8f97f.jpg&t=1698232739&ymreqid=b3d3349b-a778-ca80-1c83-f9001001c500&sig=FokpCYJgtyQxy74.r.aeig--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="250" />Businesses networking sites like LinkedIn let telemarketers become the authority on lead generation. They can use professional networking resources to ensure the quality of all their leads so that they know who they are talking to and whether they are the right contact. This makes telemarketing more efficient and effective, giving marketers all the information they need to find and nurture strong leads. But online sites can not and do not replace a person reach out. </p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td style="outline: none !important; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td style="outline: none !important; word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; outline: none !important; padding: 0px;"><span style="color: #cc0033; outline: none !important;">So There You Are</span></h1><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; outline: none !important; padding: 0px;">Telemarketing continues to thrive in a digital age, despite the bad press that surrounds it. It has found its use in generating leads, while also selling and driving revenue for a business. The effectiveness of telemarketing<img align="left" height="135" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F5c9b12c3-5d89-5c59-ec96-8c55094eb66a.jpg&t=1698232739&ymreqid=b3d3349b-a778-ca80-1c83-f9001001c500&sig=UrSx2aRTiUqqnnoZXf5TnA--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="180" /> in this digital world lies in the level of personalization and exclusivity that it offers to the customers. 1 on 1 calling. Telemarketing not only generates leads and sales for the company, but it is also an efficient way of keeping in touch with customers who can provide feedback for the company’s products and services. This allows the business to take constructive criticism and improve their services. Apart<img align="right" height="162" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F5e515940-0717-e77b-79d7-874c6f20421a.jpg&t=1698232739&ymreqid=b3d3349b-a778-ca80-1c83-f9001001c500&sig=tic1FruTJ2m8zBblmAeOKw--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="130" /> from this, it can also prove to be very cost-effective for businesses that have limited marketing budgets but want to generate maximum results from their campaigns. This only testifies to the fact that telemarketing is a benefit for businesses and companies even in the age of digital marketing. <strong style="outline: none !important;">Nothing, nothing can replace the power of one-on-one conversations with a real live person, NOTHING!</strong></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv5820853234mcnTextBlock" style="border-collapse: collapse; min-width: 100%; outline: none !important; width: 100%;"><tbody class="yiv5820853234mcnTextBlockOuter" style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5820853234mcnTextBlockInner" style="outline: none !important; padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv5820853234mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; outline: none !important; 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min-width: 100%; outline: none !important; width: 100%;"><tbody class="yiv5820853234mcnTextBlockOuter" style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5820853234mcnTextBlockInner" style="outline: none !important; padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv5820853234mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; outline: none !important; width: 100%;"><tbody style="outline: none !important;"><tr style="outline: none !important;"><td class="yiv5820853234mcnTextContent" style="color: #656565; font-family: Helvetica; font-size: 12px; line-height: 18px; outline: none !important; padding: 0px 18px 9px; text-align: center; word-break: normal;" valign="top"><div style="outline: none !important;">Copyright © 2023 Larson & Associates, All rights reserved.<br style="outline: none !important;" /><span style="color: #cc0033; outline: none !important;"><span style="font-size: 24px; outline: none !important;"><strong style="outline: none !important;">Larson & Associates</strong></span></span><br style="outline: none !important;" />3475 Steeplechase Way Suite 101<br style="outline: none !important;" />Grayslake IL 60030<br style="outline: none !important;" /><span style="color: #cc0033; outline: none !important;"><span style="font-size: 18px; outline: none !important;"><strong style="outline: none !important;">847-991-1294</strong></span></span><br style="outline: none !important;" />howard@larsonassociates<br style="outline: none !important;" /><a href="https://us20.mailchimp.com/mctx/clicks?url=https%3A%2F%2Fus9.mailchimp.com%2Fmctx%2Fclicks%3Furl%3Dhttps%253A%252F%252Fus19.mailchimp.com%252Fmctx%252Fclicks%253Furl%253Dhttps%25253A%25252F%25252Fgmail.us20.list-manage.com%25252Ftrack%25252Fclick%25253Fu%25253Ded1d2a53ba20b5b785faa770f%252526id%25253Df4f5803ad4%252526e%25253D8db11f4bac%2526xid%253Dd2551868a2%2526uid%253D101881146%2526iid%253D54b6e66c49%2526pool%253Dcts%2526v%253D2%2526c%253D1696875151%2526h%253Dfa009b8e548f2c653afef9e524b6040694ff8a940b48cd237c1414ba8d9bd078%26xid%3D61561aae24%26uid%3D37417365%26iid%3D97bd8d3bf7%26pool%3Dcts%26v%3D2%26c%3D1697749270%26h%3D98f80f06b6f2544eb8b7688f39ed65935a46d7bb77d34c72166b8c84fd1df58a&xid=05c2762be6&uid=112381158&iid=e6b2498f6e&pool=cts&v=2&c=1697750902&h=fc1ff415fa11ce8bf0775f6e4951e96c08a02d2580c06448a3a9e1a2c10bc94a" mcafee_aps="true" rel="nofollow noopener noreferrer" style="color: #656565; outline: none !important;" target="_blank">www.larsonassociates.ws</a></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-84764594890370248802023-10-19T08:28:00.001-07:002023-10-19T08:28:15.124-07:002023 Best Of Grayslake Awards Marketing Agency<p> </p><table border="0" cellpadding="0" cellspacing="0" style="background-color: #fafafa; border-collapse: collapse; color: black; text-size-adjust: 100%; width: 100%;"><tbody><tr><td align="center" id="templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="templateContainer" style="border-collapse: collapse; max-width: 600px !important; text-size-adjust: 100%; width: 100%;"><tbody><tr><td class="headerContainer" style="text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnImageBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%;"><tbody class="mcnImageBlockOuter"><tr><td class="mcnImageBlockInner" style="padding: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%;"><tbody><tr><td class="mcnImageContent" style="padding: 0px 9px; text-align: center; text-size-adjust: 100%;" valign="top"><img align="center" alt="" class="mcnImage" src="https://gallery.mailchimp.com/adbc358732d9fa02263fc68be/images/4b06325e-97ad-42ed-9d1c-a490d77af15a.jpg" style="border: 0px; display: inline !important; height: auto; max-width: 350px; outline: none; padding-bottom: 0px; vertical-align: bottom;" width="294" /></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td align="center" id="templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 9px; padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="templateContainer" style="border-collapse: collapse; max-width: 600px !important; text-size-adjust: 100%; width: 100%;"><tbody><tr><td class="bodyContainer" style="text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 20px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><br /><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="color: #cc0000;"><span style="font-size: 48px;"><strong>Howard Larson</strong><br />& Larson & Associates</span></span><br />have been nominated to receive the</span><br /><span style="color: #cc0033;"><span style="font-size: 30px;">2023 Best of Grayslake Award</span><br /><span style="font-size: 48px;">Marketing Agency</span></span></h1><p style="line-height: 20px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Working in the recession years of 2022-23 has shown the business model of a virtual office that Howard Larson and Larson & Associates starting using back in in 2006, not just to lower our carbon footprint but to give the Larson & <img align="left" data-file-id="6481241" height="182" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/917fb288-96ac-4839-b650-f43c63bd7f59.jpg" style="border: 0px; height: 182px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 182px;" width="182" />Associates staff greater job satisfaction and control has allowed us to give us a quicker response to the needs of our clients. Not that it has been easy the last few years<img align="right" data-file-id="7385173" height="258" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/e5243216-c60b-f22b-97eb-c3bf93baee60.jpg" style="border: 0px; height: 258px; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; outline: none; width: 200px;" width="200" />. We we thank God that we have not lost 1 day or even 1 hour of work during this time.</p><p style="line-height: 20px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Our philosophy of the Big Fish in a Little Pond and purposefully staying small, <img align="right" data-file-id="5645661" height="156" src="https://gallery.mailchimp.com/adbc358732d9fa02263fc68be/images/bb629de2-2593-4dca-ac59-6991fcb335ab.png" style="border: 0px; height: 156px; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; outline: none; width: 145px;" width="145" />seeking out small to mid-sized companies, the majority of our clients continue to be small businesses with revenue of $500,000 to 10 Million with 3 to 12 sales people remains in tact. Or those companies exhibiting at major trade shows needing a marketing plan that has been shown to work.<br /><br />In 2022-23 despite the recession, our year over year clients who are using the Larson & Associates 3 Legged Stool Method of Marketing have been seeing growth above 21.8% as well as grabbing increased market share with bold market share expansion programs. <br /><br />Thank you for your continued support of the Larson Philosophy of Marketing. Now in our 48th year it is because of you that we are still here and continue to be successful. It is your belief in us that makes us who we are. You give us the freedom to work quick, hard and fast. You are the people who let us out run, out produce and out perform the competition.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 12px; line-height: 12px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #333366;"><strong><span style="font-size: 32px;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">2023 Best of Grayslake Awards<br />in the category of Marketing Agency</span></span></strong></span></h1><p style="line-height: 12px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">The Grayslake Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Grayslake area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.<br /><br />Each year, the Grayslake Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Grayslake area a great place to live, work and play.<br /><br />The Grayslake Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="font-size: 42px;"><span style="color: #333366;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Larson & Associates</span></strong></span></span><br /> <img align="center" data-file-id="7385181" height="186" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/ab9ca67e-e567-2279-47ed-008e96ae37f6.jpg" style="border: 0px; height: 186px; margin: 3px; outline: none; width: 600px;" width="600" /></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;"><span style="font-size: 17px;"><span style="color: #333366;"><strong>We Make Good Businesses Great and Great Businesses Even Better<br /><br /></strong></span></span><em style="background-color: #fafafa; color: #656565; font-size: 12px;">Copyright ©2023 Larson & Associates, All rights reserved.</em><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><strong style="background-color: #fafafa; color: #656565; font-size: 12px;">Our mailing address is:</strong><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: #cc3300; font-size: 12px;"><span style="font-size: 24px;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><strong>Larson & Associates</strong></span></span></span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: #656565; font-size: 12px;">3475 Steeplechase Way Suite 101</span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: #656565; font-size: 12px;">Grayslake IL 60030</span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: #cc3300; font-size: 12px;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="font-size: 18px;"><strong>847-991-1294</strong></span></span></span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: #656565; font-size: 12px;">howard@larsonassocaites.ws</span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: #656565; font-size: 12px;">www.larsonassociates.ws</span></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-73221867057158464972023-01-12T08:48:00.000-08:002023-01-12T08:48:13.032-08:00How To Lose A Sale<table border="0" cellpadding="0" cellspacing="0" class="yiv6675736938templateContainer" style="background-color: #fafafa; border-collapse: collapse; border: 0px; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; max-width: 600px !important; width: 100%px;"><tbody><tr><td id="yiv6675736938templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv6675736938mcnImageBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6675736938mcnImageBlockOuter"><tr><td class="yiv6675736938mcnImageBlockInner" style="padding: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6675736938mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv6675736938mcnImageContent" style="padding: 0px 9px; text-align: center; word-break: normal;" valign="top"><img align="center" alt="" class="yiv6675736938mcnImage" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F0915fda8-e498-41e1-9f88-c5c5acd4270c.jpg&t=1673541830&ymreqid=b3d3349b-a778-ca80-1c21-93007e01ab00&sig=MJrFJfQhtxJUpQhC49U4NA--~D" style="border: 0px; display: inline !important; height: auto; max-width: 628px; outline: none; padding-bottom: 0px; text-indent: -9999px; vertical-align: bottom;" width="423" /></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td id="yiv6675736938templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv6675736938mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6675736938mcnTextBlockOuter"><tr><td class="yiv6675736938mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6675736938mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv6675736938mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc0000;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">How to Lose a Sale</span></strong></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Anyone selling today using the methods they learned ten years ago is going to have problems. Covid changed everything. The pandemic changed the way people feel about work, time and personal worth. Call it what ever you want: the Great Resignation, Quiet Quitting. Buyers, who may hold positions of power or the executive suite, place a high value on their time and they aren’t very tolerant of people who waste it.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">It can take dozens of attempts to secure a meeting<img align="right" height="168" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F644e9f25-eeb0-4348-5d34-6cc65da19a02.jpg&t=1673541830&ymreqid=b3d3349b-a778-ca80-1c21-93007e01ab00&sig=_.178mMsb78oScqzroiBtQ--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 168px; outline: none; text-indent: -9999px; width: 235px;" width="235" /> with a prospective customer. Before covid it took 27 touches to make a connection with an unknow person. Now? You can double that. And when you do connect be ready to hit the ground running! There are NO second chances!<br /><br />When you’re finally in the room with a decision-maker, don’t make mistakes that will cause them to end the meeting or deflect any attempts at following up. Follow-up is the key. Remember the rule of 27 even if it is now 54 or more.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv6675736938mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6675736938mcnTextBlockOuter"><tr><td class="yiv6675736938mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6675736938mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv6675736938mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc0000;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">When we talked to buyers</span></strong></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Buyers, no matter if the person your facing as a future customer is a professional buyers or a manager or owner. the majority of them told us in follow-up interviews that the salespeople visiting their offices were doing it all wrong. Conversations <img align="right" height="200" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Ff747dd83-9ddf-fc57-06b8-a57a5961896c.png&t=1673541830&ymreqid=b3d3349b-a778-ca80-1c21-93007e01ab00&sig=6kYSfgMZTJ948BtzXlCc4w--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 200px; outline: none; text-indent: -9999px; width: 200px;" width="200" />were unfocused (or focused on the wrong topics). The salesperson did not have a plan of action which they wanted to present to the customer. The prospects had a hard time understanding why they should do business with the salesperson calling them.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Sales people are selling all wrong in preparation, presentation, and follow-up, and worse yet they did not do their homework!</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv6675736938mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6675736938mcnTextBlockOuter"><tr><td class="yiv6675736938mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6675736938mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv6675736938mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><span style="color: #cc0000;">Preparation</span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><strong><span style="color: #cc0000;">Mistake #1 </span></strong>- Failing to take time to learn about the company and individuals with whom you will meet. The prospect has probably done research on<strong> <em>your</em></strong> company before you set foot in their office. Think about this a minute, doesn’t this mean you need to do the same.<img align="right" height="194" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fb3c73835-7f48-4c63-bbff-4fc38e0d7f06.jpg&t=1673541830&ymreqid=b3d3349b-a778-ca80-1c21-93007e01ab00&sig=o7Fm8dL.GScVrksNLxMYgA--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 194px; outline: none; text-indent: -9999px; width: 259px;" width="259" /> Are you the professional here or what? Just wing it when you get there, you will be fine. . . NOT!<br /> </p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><strong><span style="color: #cc0000;">Mistake #2</span> </strong>- Forgetting about preparing thoughtful questions or anticipating objections. If you think you need to ask only one question after you make your pitch - “Well, what do you think?” Be ready to whip out your price sheet in case they say, “I’m ready to buy. How much does it cost?” or my favorite from days gone buy: "Press hard 3rd copy is yours", guess again. You need to know your prospect and his industry as well as they know themselves. Online, trade magazines, industry trade shows it is all out there for you.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Preparing for the meeting includes identifying the prospect’s likely objectives. Why did they agree to meet with you? (Hint: It’s not getting the lowest price. If it is, you’re probably talking to the wrong person). You’ll also want to identify your desired outcome. Send a pre-meeting agenda and stick to it. If you or the prospect has a time restraint keep to the time allotted. If you are invited to stay longer make sure you can use it wisely and not blow your entire presentation.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv6675736938mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6675736938mcnTextBlockOuter"><tr><td class="yiv6675736938mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6675736938mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv6675736938mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><strong><span style="color: #cc0000;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Presentation</span></span></strong></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: #cc0000;"><strong>Mistake #1</strong></span> - Start the meeting by talking about your products and services. This is always the most fun (for you) The prospect may not have a need for half the things you mention, but they probably won’t say anything, so just keep going to show them you really know your stuff. </p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><img align="right" height="250" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F58d32f92-0b88-4c8b-86a8-f6cd17d1967f.jpg&t=1673541830&ymreqid=b3d3349b-a778-ca80-1c21-93007e01ab00&sig=SeURLOS.frifJWwpo79W_w--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 250px; outline: none; text-indent: -9999px; width: 250px;" width="250" /></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: #cc0000;"><strong>Mistake #2</strong></span> - Ignore what the prospect is saying. Their objectives and business challenges are just distracting. Keep focusing on why you’re there—getting the order no matter what!</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Steer conversations away from specifications, it is not time for that. What you want to discuss are the prospects business goals, such as customer acquisition, retention, conversion rates, upselling, lifetime customer value, regulatory compliance, and customer experience. By aligning your services with <strong>their</strong> business goals allows the prospect to move forward with finalizing decisions with you still in the hunt and not road kill.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv6675736938mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6675736938mcnTextBlockOuter"><tr><td class="yiv6675736938mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6675736938mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv6675736938mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><span style="color: #cc0000;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Follow-up</span></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: #cc0000;"><strong>Mistake #1</strong></span><span style="color: firebrick;"><strong> </strong></span>- Leaving follow-up to administrative people back at the office. Your job is selling, not nurturing. Besides you have more prospects to go see! <br /><img align="left" height="187" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F2edf97ba-d3ac-4963-9f50-7c414810c48c.jpg&t=1673541830&ymreqid=b3d3349b-a778-ca80-1c21-93007e01ab00&sig=MayRpme1OGd6XOaaWujuYg--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 187px; outline: none; text-indent: -9999px; width: 250px;" width="250" /></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: #cc0000;"><strong>Mistake #2</strong></span> - Ignoring the prospect’s buying process. It’s your sales process that’s most important. If customers insist on extra steps, it just slows everything down. You have a time line and that is the way it should be.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Everyone sends a thank you email after the sales meeting, in this age of electronic communication if you really want this account you might just want to send a real thank you card though the mail. Almost no one does this anymore so think about how you will stand out from the crowd! Going back to our interviews, the prospects we talked with said they were disappointed if post-meeting communications didn’t include guidance about the next step. You are the professional right? So what would you suggest them do if they use your company? Follow-up notes are a great way to show you were paying attention and you have ideas about helping solve their problems. I never hand anyone tell me NO don't take notes on our meeting. You might even do a little research on what you think is the best solution for there situation. Include some relevant content, or a research report or case study, that is helpful towards your solution and help them as they progress through their (not your) decision-making procedure.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">We learned from the people on the other side of the desk that salespeople had plenty of room to improve the way they approached a business about buying their products and services. These concepts are even more important today, given the experience of the last couple of years.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv6675736938mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6675736938mcnTextBlockOuter"><tr><td class="yiv6675736938mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6675736938mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv6675736938mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><span style="color: #cc0000;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">So Why Use A Lead Generation Service Like Larson & Associates?</span></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: #cc0000;"><strong>Mistake #1</strong></span><span style="color: firebrick;"><strong> </strong></span>- They said no last time so they will say no again. Things change, situations change, needs change. It is not our place to think that hard. Really. If they are in your power niche, your geographical territory we make the call! <br /><img align="right" height="187" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Faf55c3a6-6c81-2023-cb62-cf586e458a97.jpg&t=1673541830&ymreqid=b3d3349b-a778-ca80-1c21-93007e01ab00&sig=O6tmntMtH_z.d8qCkQ8c5A--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 187px; outline: none; text-indent: -9999px; width: 142px;" width="142" /></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: #cc0000;"><strong>Mistake #2</strong></span> - Overselling! Yes you do a data dump on them. We don't do that. Tell them who we are what we do and ask if they need to meet with us. Qualifying a prospect isn’t about what they can do for you; it’s what you can do for them and if your services or products fill a need they have. We don't think hard about it, there is only one question to ask "When do you want to meet."<br /><br /><span style="color: #cc0000;"><strong>Mistake #3</strong></span> - Features and benefits! A prospect will not be impressed by a laundry list of generic features, benefits and capabilities. Instead, the discussion must focus in how we will elevate the prospect's business. Because we are using niche selling we already know and understand their challenges and pain. Armed with this knowledge we can empathize and offer solid industry specific pointed solutions that will grab the attention of a busy entrepreneur or executive. <img align="right" height="189" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fd3f0ecba-7a99-49a2-126e-cca04cc8f97f.jpg&t=1673541830&ymreqid=b3d3349b-a778-ca80-1c21-93007e01ab00&sig=ClTtXN.N3yma48EouGEPUA--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 189px; outline: none; text-indent: -9999px; width: 175px;" width="175" /></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: #cc0000;"><strong>Mistake #4</strong></span> - Building the relationship. Sorry Charlie but I am not here to be your best friend. I mean trying to develop a friendship and not asking any probing questions if it gets that far is not what lead generation is all about. You have to immediately look for ways to be significant to them and build value, and ask for the order or appointment.<br /><br />What we do is bring you QUALIFIED leads, not just names! Some of our competition thinks that handing over a <img align="left" height="169" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F885959f1-9f27-4457-995d-fbff78cc1dac.jpg&t=1673541830&ymreqid=b3d3349b-a778-ca80-1c21-93007e01ab00&sig=vtlIRbfPOMbOLS9m1iakUw--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 169px; outline: none; text-indent: -9999px; width: 250px;" width="250" />name with a job title which fits a job discription is a lead. Is it? At Larson & Associates we take the pain of cold calling and new account acquisition out of your sales equation and bring you actual sales leads with real names from real companies with real people. If I could really bring your company QUALIFIED leads at a fraction of cost of what it would cost to generate in-house would you be interested? Larson & Associates, is a performance-based sales support company exclusively designed to meet your business needs as we become a professional sales team trained in your products/services to<img align="right" height="111" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fde4c14b1-3cbe-4de9-9549-1e2d4050b4f9.jpeg&t=1673541830&ymreqid=b3d3349b-a778-ca80-1c21-93007e01ab00&sig=ek7uVs7TZOtMrk427_OVlw--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 111px; outline: none; text-indent: -9999px; width: 165px;" width="165" /> engaged ourselves to generate new business for you, for a mutually agreed upon success-based payment plan. We work to keep your sales pipeline filled with qualified leads. We train our staff to your companies needs and target market so you reap the rewards of our efforts. </p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv6675736938mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6675736938mcnTextBlockOuter"><tr><td class="yiv6675736938mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6675736938mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv6675736938mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; width: 100%px;"><tbody><tr><td style="word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #333366;"><span style="font-size: 36px;">Larson & Associates</span></span></h1><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><img align="center" height="178" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Ff6abee47-9e2f-4b92-213b-2c4dc0b939ed.jpg&t=1673541830&ymreqid=b3d3349b-a778-ca80-1c21-93007e01ab00&sig=mdV3J0zZ.Y1ZDt9I9qid_g--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="575" /></p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><span style="color: #333366;"><strong>We make good businesses great and great businesses even better.</strong></span></p><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #333366;">Larson & Associates</span></h1><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;">3475 Steeplechase Way Suite 101<br />Grayslake IL 60030<br /><span style="color: #333366;"><span style="font-size: 18px;"><strong>847-991-1294</strong></span></span></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-71675442831162131062022-12-16T07:54:00.000-08:002022-12-16T07:54:38.870-08:00Irene Becker | Goodness to Greatness Leadership<p> </p><p style="background-color: white; box-sizing: inherit; color: #111111; font-family: "Libre Baskerville", Georgia, serif; font-size: 20px; font-style: italic; line-height: 1.7; margin: 0px 0px 35px; padding: 0px;"><span style="box-sizing: inherit; color: black;"><img alt="Irene Becker justcoachit Canada color www.servetolead.org" class="aligncenter wp-image-21117 size-full jetpack-lazy-image jetpack-lazy-image--handled lazyloaded" data-lazy-loaded="1" data-ll-status="loaded" data-recalc-dims="1" decoding="async" height="752" loading="eager" sizes="(max-width: 500px) 100vw, 500px" src="https://i0.wp.com/servetoleadgrp.wpengine.com/wp-content/uploads/2011/09/irene-becker-500px.jpg?resize=500%2C752" srcset="https://i0.wp.com/servetolead.com/wp-content/uploads/2011/09/irene-becker-500px.jpg?w=500&ssl=1 500w, https://i0.wp.com/servetolead.com/wp-content/uploads/2011/09/irene-becker-500px.jpg?resize=199%2C300&ssl=1 199w" style="border-style: none; box-sizing: inherit; clear: both; display: block; height: auto; margin: 0px auto 24px; max-width: 100%;" width="500" /></span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px;"><span style="box-sizing: inherit; color: black;"><span style="box-sizing: inherit; font-weight: 700;">Are YOU ready to lead from goodness to greatness? </span>Are you ready to build the architecture of business, personal and inter-personal leadership? Or, will you lead or will you follow the Pied Piper of discouragement and fear that leads the breaking news we ingest on a daily basis?</span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px;"><span style="box-sizing: inherit; color: black;"><span id="more-3454" style="box-sizing: inherit;"></span></span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px;"><span style="box-sizing: inherit; color: black;"><span style="box-sizing: inherit; font-weight: 700;">It is a challenge, but I would say to you that it is a challenge that is worth our greatest effort.</span> And, amazingly when we have the courage to lead with our strengths, the courage to learn how to transform the changes and even crises we face into a positive catalyst for our true power and potential we become not only change agents, but change leaders; and, in so doing we inspire others to lead rather than follow, to move past fear and step into their greatest courage and power.</span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px;"><span style="box-sizing: inherit; color: black;"><span style="box-sizing: inherit; font-weight: 700;">Goodness to Greatness Leadership in Seven Steps–Seven Commitments. </span>Business leadership, personal leadership and inter-personal leadership are all built upon an architecture that is simple but powerful.<span style="box-sizing: inherit; font-weight: 700;"> </span>Here are the seven steps, the seven pillars that create the architecture of leadership in a world, workplace and marketplace of intense volatility, change and crisis.</span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px;"><span style="box-sizing: inherit; color: black;"><span style="box-sizing: inherit; font-weight: 700;">1. The commitment to lead and not follow. </span>Creating the architecture of what I call Q3 power. Developing enhanced IQ, EQ, SQ. Great leaders have always recognized and developed their intellectual capital, emotional capital and spiritual capital, because they recognized that being smart was not enough, being heart centered was not enough, and being values driven was not enough. Leadership evolves; leadership grows by developing and engaging all three Q’s. Part of developing Q3 power is learning, but the most critical part is working with someone to actively use one’s strengths and transform changes and crises to increase one’s intellectual capital, emotional capital and spiritual capital.</span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px;"><span style="box-sizing: inherit; color: black;"><span style="box-sizing: inherit; font-weight: 700;"> </span><span style="box-sizing: inherit; font-weight: 700;">2. </span><span style="box-sizing: inherit; font-weight: 700;">The commitment to the empowerment of self and others: </span>Creating a social or human architecture that will gather the commitment of others who want to lead collaboratively, because leadership and success today are achieved through servant or collaborative leadership. The era of command and control leadership is dying its last death. We need leaders who can stand at the head of the class not simply to articulate the vision, but to inspire and guide others who will in turn also lead. Getting empowered starts when we decide to build a fence around our integrity, hope, faith, potential and ability to make a difference and inspire others to do the same. It cannot and will not come from looking at what is wrong, but rather from starting to recognize our individual strengths, our power and celebrating them from a place that is not ego driven, but rather drive by our desire to do our best work, build our best relationships, enable our best leadership, live better and happier lives.</span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px;"><span style="box-sizing: inherit; color: black;"><span style="box-sizing: inherit; font-weight: 700;">3. The commitment to purpose and vision:</span> Creating a moral architecture, common purpose, a goal that speaks to something meaningful, purposeful that will engage others and is the common ground, the common goal that will be shared and cherished. The moral architecture, the vision keeps organizations competitive because it is only through creating and sustaining value for others that success is built and sustained. It is only by creating value for employees, shareholders, clients, stakeholders and communities that success continues. And, on a personal and inter-personal level it is the moral architecture, or ability to stay in alignment with the core values we cherish, the goals that matter most to us that create success in our lives and relationships.</span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px;"><span style="box-sizing: inherit; color: black;"><span style="box-sizing: inherit; font-weight: 700;">4. The commitment to communicating the vision:</span> Creating architecture of meaning that is conveyed not only by words but by actions, by the determination the passion the leader has for the vision and by his/her ability to communicate this vision. Developing the high emotional intelligence that drives masterful communication is critical. Articulating and living the values creating the words, using symbols that paint a brilliant picture that engages others and helps them work collaboratively to the accomplishment of shared goals, i.e. the vision is what communicating the vision is all about.</span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px;"><span style="box-sizing: inherit; color: black;"><span style="box-sizing: inherit; font-weight: 700;">5. The commitment to courage:</span> Creating architecture of hope. Developing an outlook that drives and sustains courage at the front lines, courage in the face of challenges and ignites the hope, the faith that drives our greatest thoughts and actions. The hope and faith that inspires our self and others. Commitment to courage that cannot be achieved without building our spiritual quotient, without creating an alignment of our heads, hearts and souls that allows us to tap into the power within at the very worst of times.</span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px;"><span style="box-sizing: inherit; color: black;"><span style="box-sizing: inherit; font-weight: 700;">6. The commitment to integrity.</span> Creating architecture of trust. Nothing is built and sustained without trust. Leadership of self, leadership of others starts with the inspiration to lead rather than follow the Q3 strength (intellectual, emotional and spiritual capital to sustain leadership) and the spiritual capital to live and lead with the integrity that drives and sustains trust. Trust is something we learn to build in ourselves, and we also can learn to build it in others. Trust is the anchor for our spiritual quotient and it is also the catalyst which allows us to build and sustain the relationships that are critical to leadership, success and happiness.</span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px;"><span style="box-sizing: inherit; color: black;"><span style="box-sizing: inherit; font-weight: 700;">7. The commitment to action-ability. </span>Creating architecture of action-ability. The greatest thoughts, best laid plans or strategies are useless until they are made action-able. Developing action-ability at the front lines of a business, economic, personal or inter-personal battle demands Q3 power, and leadership is not leadership without action-ability. The greatest ideas, the best strategies, the most inspiring words are lovely but impotent without action. Leadership demands an architecture of action-ability. When a leader learns to optimize strengths while using changes even crises to build IQ-EQ-SQ and develop tools, strategies that drive action-ability of self and others, power is engaged, leadership evolves and grows.</span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px; text-align: center;"><span style="box-sizing: inherit; color: black;">*****</span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px;"><span style="box-sizing: inherit; color: black;"><span style="box-sizing: inherit; font-weight: 700;">Nothing worthwhile is ever accomplished without determination, or without courage. Today, the determination and courage to build business, personal and inter-personal leadership is not important it is critical.</span> Engaging this determination, actualizing this determination requires a bit of pixie dust. Pixie dust born of hope, pixie dust born of that intangible but critical desire to contribute by not losing touch with our true power to effective positive change, to collaborate together to build and sustain a better human, personal and business bottom line. The determination to aspire to our greatest good in our relationships, the greatest good in our work, the greatest strength in moving away from fear and discouragement by finding that pixie dust, tapping into the hope that we can make a difference and will. That spark that is the soul of leadership, and one that we can choose to re-ignite if we are ready to take the road less travelled. With great leadership comes great responsibility to stand at the front lines of battle with the conviction to win the war. And, the greatest war we fight is from inside out. The greatest battle we face is to inspire, engage and lead the best in ourselves by building our Q3 strengths so that we can in turn inspire, engage and lead others who in turn lead vertically and horizontally in their lives and organizations.</span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px;"><span style="box-sizing: inherit; color: black;"><span style="box-sizing: inherit; font-weight: 700;">Leadership is a choice, and it is one of the most difficult choices one can make because it clearly means taking the road less travelled, and it means developing courage when others have lost theirs,</span> determination when few have it because it is far easier to manage than to lead. It is far easier to become complacent or discouraged by the multiplicity of challenges and crises we face on an individual and collective basis. But, easier is not necessarily better, and the easy path is not the one that can help us fill our pocketbooks and our souls.</span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px;"><span style="box-sizing: inherit; color: black;"><span style="box-sizing: inherit; font-weight: 700;">Leadership cannot be realized in leading from our fears, nor from a place of discouragement</span>. The imperative to lead from goodness to greatness is written on the walls of our organizations, communities and lives. However, the reality of a world, workplace and marketplace that is increasingly volatile, the impact of great challenges can easily blind us to our power to lead. And, leadership is not simply learned it is lived, it is acquired at the front lines of battle. For it is at the front line of the individual and collective challenges and even crises we face that we learn to build the foundation of true leadership; the ability to lead from goodness to greatness.</span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px;"><span style="box-sizing: inherit; color: black;"><em style="box-sizing: inherit;">This is the essence of Goodness to Greatness Leadership.</em></span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px; text-align: center;"><span style="box-sizing: inherit; color: black;">###</span></p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px;"><span style="box-sizing: inherit; color: black;"><span style="box-sizing: inherit; font-weight: 700;">Irene Becker </span>is Chief Success Officer of Just Coach. Just Coach is a “transformational catalyst” whose unique 3Q™ approach has helped clients in Canada, USA and Europe achieve breakthrough results in performance, communication and leadership. She writes at </span><a href="http://www.justcoachit.com/" style="background-color: transparent; box-sizing: inherit; color: #000cff; transition: background-color 0.25s ease-in 0s, border-color 0s ease-in 0s, transform 0.75s cubic-bezier(0.44, 0.51, 0.24, 0.99) 0s, box-shadow 1s cubic-bezier(0.44, 0.51, 0.24, 0.99) 0s;">JustCoachIt</a> <a href="https://justcoachit.com">https://justcoachit.com</a> .</p><p style="background-color: white; box-sizing: inherit; color: #333333; font-family: "Libre Baskerville", Georgia, serif; font-size: 16px; margin: 0px 0px 28px; padding: 0px;"><span style="box-sizing: inherit; color: navy;"><span style="box-sizing: inherit; font-weight: 700;">Irene Becker | <a href="https://servetolead.com/irene-becker-the-thriving-organization/" style="background-color: transparent; box-sizing: inherit; color: #000cff; transition: background-color 0.25s ease-in 0s, border-color 0s ease-in 0s, transform 0.75s cubic-bezier(0.44, 0.51, 0.24, 0.99) 0s, box-shadow 1s cubic-bezier(0.44, 0.51, 0.24, 0.99) 0s;">Goodness to Greatness Leadership</a></span></span></p><div style="background-color: white; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: 16px; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><h1 class="text-heading-xlarge inline t-24 v-align-middle break-words" style="--artdeco-reset-typography_getfontsize: 2.4rem; --artdeco-reset-typography_getlineheight: 1.33333; background: var(--artdeco-reset-base-background-transparent); border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: var(--color-text); display: inline !important; font-size: var(--font-size-xlarge); font-weight: var(--font-weight-bold); line-height: var(--line-height-default); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); overflow-wrap: break-word !important; padding: var(--artdeco-reset-base-padding-zero); vertical-align: middle !important; word-break: break-word !important;">Irene Becker<br /></h1>Trauma Informed Executive Coach who specializes in building improved communication, #leadership, #EQ/#EI during disruptive times and career/life transitions</div>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com7tag:blogger.com,1999:blog-2766637081891412795.post-75072373894134278702022-12-13T10:26:00.000-08:002022-12-13T10:26:45.813-08:00Our Trademark Plan The 3 Legged Stool Plan<p> </p><table border="0" cellpadding="0" cellspacing="0" class="yiv8015866853templateContainer" style="background-color: #fafafa; border-collapse: collapse; border: 0px; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; max-width: 600px !important; width: 100%px;"><tbody><tr><td id="yiv8015866853templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnImageBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv8015866853mcnImageBlockOuter"><tr><td class="yiv8015866853mcnImageBlockInner" style="padding: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv8015866853mcnImageContent" style="padding: 0px 9px; text-align: center; word-break: normal;" valign="top"><img align="center" alt="" class="yiv8015866853mcnImage" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F4b06325e-97ad-42ed-9d1c-a490d77af15a.jpg&t=1670955650&ymreqid=b3d3349b-a778-ca80-1cc2-8200f101c800&sig=bZZFHf0Ri9efCc0_5UPbgw--~D" style="border: 0px; display: inline !important; height: auto; max-width: 350px; outline: none; padding-bottom: 0px; text-indent: -9999px; vertical-align: bottom;" width="350" /></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td id="yiv8015866853templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv8015866853mcnTextBlockOuter"><tr><td class="yiv8015866853mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv8015866853mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: firebrick;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">This Is What We Are Up Against!</span></strong></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><img height="271" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F644e9f25-eeb0-4348-5d34-6cc65da19a02.jpg&t=1670955650&ymreqid=b3d3349b-a778-ca80-1cc2-8200f101c800&sig=5extWwlJ1D.CHYAgALUTvg--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 271px; outline: none; text-indent: -9999px; width: 378px;" width="378" /></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv8015866853mcnTextBlockOuter"><tr><td class="yiv8015866853mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv8015866853mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc3333;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Our Trademark Plan The 3 Legged Stool Plan</span></span><br /><img height="270" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fbb629de2-2593-4dca-ac59-6991fcb335ab.png&t=1670955650&ymreqid=b3d3349b-a778-ca80-1cc2-8200f101c800&sig=Fq5._vSQXwTG766twxAKvw--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 270px; outline: none; text-indent: -9999px; width: 250px;" width="250" /></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><br />Nothing works every time but somethings work better than others. Our method, the Larson way is the 3 Legged Stool method of marketing. I have been using the Stool or in some form of the 3 Legged Stool for over 47 years. Why? Because it works. The tools have changed but the basic idea has not. Hit people in three different ways using 3 different touch points and you are going to find a way that they respond to. The five senses are sight, hearing, smell, taste, touch. People will respond to your message if you touch them in the way they want you to. When I started out back in the 70's and 80's I would fax out all night long. It worked. I got into companies like Ram Golf and Doumak Marshmallows. Now that has evolved into email marketing. Don't laugh, email works. The right subject line, the right message, with the right product or service, at the right time and without a lot of fancy arm twisting and you have a new customer. Yes you many get a low conversion rate but it is inexpensive, flexable and if you remember the rule of 27: people see only 1 out of every 3 touch points you make to them and it takes 9 views on average to close a sale. You get the idea don't you. We add in some telemarketing to the people who opened the email and we are calling a warm lead not an icy cold one. We know they have seen your name, read a little about you and you are that much closer to a new customer. Then with the help from the USPS we send out some direct mail postcards. The mail box is empty and people love to get mail. We usually go with postcards but lumpy mail or a monthly newsletter works as well. In the 3 legged stool plan we weave these three elements, email, telemarketing, direct mail, in and out of each other and get the result we want at a very high ROI (Return On Investment).</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv8015866853mcnTextBlockOuter"><tr><td class="yiv8015866853mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv8015866853mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc3333;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Telemarketing</span></span></h1><h3 style="font-size: 20px; line-height: 25px; margin: 0px; padding: 0px; text-align: center;"><img height="176" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F0fb9263d-4666-f6c6-3391-3f7d52231bbb.jpg&t=1670955650&ymreqid=b3d3349b-a778-ca80-1cc2-8200f101c800&sig=z67LFng2D3V1UV5CDvaXMQ--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 176px; outline: none; text-indent: -9999px; width: 350px;" width="350" /><br /> </h3><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Telemarketing campaigns are a proven and cost-effective method for selling products and services to a large target audience. Using Larson & Associates in a targeted campaign to a list of qualified prospects, and yes a telemarketing campaigns can increase sales, profits and customer satisfaction without increasing your staffing and training costs.<br /><br />Larson provides reliable and customizable programs designed to increase your profitability through Lead Generation, Lead Qualification, Telemarketing Sales, Appointment Setting, Up‐selling/Cross‐selling, Seminar / Event Registration, Customer Satisfaction Surveys and Customer Retention Programs.<br /><br />Telemarketing is an art. 7 to 15 seconds (Rock Tranel should appreciate that) is all you get to make a connection. 15 seconds to get permission to talk a few seconds more or "click".</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv8015866853mcnTextBlockOuter"><tr><td class="yiv8015866853mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv8015866853mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc3333;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Email Marketing</span></span></h1><div style="text-align: center;"><img height="187" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Ff796f5bd-49e4-4709-8390-855db655c087.jpg&t=1670955650&ymreqid=b3d3349b-a778-ca80-1cc2-8200f101c800&sig=kPzbRdLZCWAJBE4org1DVw--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 187px; outline: none; text-indent: -9999px; width: 350px;" width="350" /></div><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">It is really essential that you use Email when you can. Email marketing has the highest impact on conversions for pretty much every marketing team. It nearly always results in high profit and double digit growth. Yes you need an email list but Larson & Associates knows how to make a list and not buy it from a list company.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv8015866853mcnTextBlockOuter"><tr><td class="yiv8015866853mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv8015866853mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc3333;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Direct Mail Marketing</span></span></h1><div style="text-align: center;"><img height="176" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F118bc0dc-87d7-ee12-ad09-053af90089d3.jpg&t=1670955650&ymreqid=b3d3349b-a778-ca80-1cc2-8200f101c800&sig=WFK2fS3oRgwEFA4AHvcqVA--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 176px; outline: none; text-indent: -9999px; width: 350px;" width="350" /></div> <p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Direct mail, junk mail (by its recipients), mailshot or admail (North America) letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail is growing larger and is a key component to Lead Generation Marketing. So go on and send out those Post Cards, Newsletters, Enveloped mail. Fill the mail box and make someone happy.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv8015866853mcnTextBlockOuter"><tr><td class="yiv8015866853mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv8015866853mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: firebrick;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">The Rest Of The Program</span></strong></span></h1><h3 style="font-size: 20px; line-height: 25px; margin: 0px; padding: 0px; text-align: center;"><br /><strong><span style="color: #cc3333;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Blog Marketing</span></span></strong></h3><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><img height="206" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F90606918-abd3-0720-ec9d-2070e886025a.jpg&t=1670955650&ymreqid=b3d3349b-a778-ca80-1cc2-8200f101c800&sig=w8UEx0diIH1Knh8VPuHvcQ--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 206px; outline: none; text-indent: -9999px; width: 300px;" width="300" /></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Blog Marketing is a content marketing strategy. The marketing strategy uses blogs to address potential customers directly and individually, thus achieving customer loyalty for your brand. Blogging uses viral marketing methods in which an interest group is built based on a blog about you and your company.<br /> </p><h3 style="font-size: 20px; line-height: 25px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc3333;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Social Media Marketing</span></span></h3><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><img height="206" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fd9a7c87b-259b-ad88-3409-c7cda5a9eb3e.jpg&t=1670955650&ymreqid=b3d3349b-a778-ca80-1cc2-8200f101c800&sig=KJXFwvYDgkk8jWrzd0YGtw--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 206px; outline: none; text-indent: -9999px; width: 300px;" width="300" /></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. There are quite a few social platforms and when you find one put your company name address website phone number etcetera on it but unless you are ready to work it at 100% that is all you should do. Don't dabble on a social site. <br /> </p><h3 style="font-size: 20px; line-height: 25px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc3333;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">LinkedIn Marketing</span></span></h3><div style="text-align: center;"><img height="136" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F61fec181-5f2b-0a73-6105-81ca9a49cebc.png&t=1670955650&ymreqid=b3d3349b-a778-ca80-1cc2-8200f101c800&sig=9LKYykhQ0lzYhLkmtNWURg--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 136px; outline: none; text-indent: -9999px; width: 300px;" width="300" /></div><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">LinkedIn is more focused on individuals than it is on companies. As such, it’s a wonderful tool to help you build meaningful connections with others in your industry, as well as prospective customers or job candidates. Those LinkedIn members often have something to teach us, and we can learn about them in the process.<br /><br />By building these connections, you can identify who might be a good fit to join your company’s team or who might find great success using your product or service. This approach can help you identify specific targets and give your recruiting or sales team a head start. LinkedIn is one of the three sites we here at Larson & Associates work and work hard.<br /> </p><h3 style="font-size: 20px; line-height: 25px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc3333;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Web & SEO Marketing</span></span></h3><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><img height="143" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F05c1e5de-8f42-560f-229a-15b7f459222f.jpg&t=1670955650&ymreqid=b3d3349b-a778-ca80-1cc2-8200f101c800&sig=5aykwBfG9yv8if0vC9BXFg--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 143px; outline: none; text-indent: -9999px; width: 300px;" width="300" /></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.<br /><br />Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.<br /><br />If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other. In this guide, expect to learn how to do both. If you are using Larson & Associates for your SEO (thank you) it is being done for you already but do not let your SEO company tell you meta tags don't count any more. They do as well as key words. I can not begin to tell you how many $10 dollar websites (and a few $20,000 web sites), I have put on 1st page of a Google search because I know how to work "search". <br /><br />SEO is a game. Some of us just play it better than others. </p><h3 style="font-size: 20px; line-height: 25px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc3333;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Trade Show Marketing</span></span></h3><div style="text-align: center;"><img height="115" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Faf3b56c6-a592-641d-df62-55af21d3dde9.jpg&t=1670955650&ymreqid=b3d3349b-a778-ca80-1cc2-8200f101c800&sig=63okRtyzrX2HyxhWBMupNg--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 115px; outline: none; text-indent: -9999px; width: 300px;" width="300" /></div><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Tradeshows remain an important and effective means of reaching your key customers and finding new ones. Presenting your company, product or service at industry events. But if you think tradeshows only deliver great returns for specific types of business, you might be wrong.<br /><br />Tradeshows are a fantastic marketing tactic for any business to improve sales and build relationships. From industrial trade shows, to association trade shows to wedding shows, it is an activity that can make an impact on your bottom line instantly. It does have a cost of perhaps $1000 for a Chamber of Commerce to the shows at McCormick place where $4,000 gets you a 10'x10' with a table, 2 chairs and a rug. Figure on a minimum of $10,000 or more at a major industry show but if done right, you will propel your company at a pace you can only dream of.<br /> </p><h2 style="font-size: 22px; line-height: 27.5px; margin: 0px; padding: 0px; text-align: center;"><span style="font-size: 42px;"><span style="color: firebrick;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">AND FOR THOSE OF YOU<br />IN THE TRADE</span></span></span><br /><strong><span style="color: #cc3333;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Outsourced Or White Label Marketing Services</span></span><br /><img height="144" loading="lazy" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F94949989-defa-b600-e43d-151546980354.jpg&t=1670955650&ymreqid=b3d3349b-a778-ca80-1cc2-8200f101c800&sig=.RCQFL0EW0Za7VeNXdC2wQ--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 144px; outline: none; text-indent: -9999px; width: 350px;" width="350" /></strong><br /> </h2><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">We offer to the trade services are offered to the Print and Graphic community on a "To The Trade" basis for you to offer this service to your clients with out the learning curve, knowledge need and finding qualified experience staff. </p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv8015866853mcnTextBlockOuter"><tr><td class="yiv8015866853mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv8015866853mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><span style="color: firebrick;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><img align="left" height="150" loading="lazy" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F1c14ce68-c06c-4b7c-8ce5-863c4c3616a9.jpg&t=1670955650&ymreqid=b3d3349b-a778-ca80-1cc2-8200f101c800&sig=DUyBln0QgB9fdBmGNc3ozQ--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 150px; outline: none; text-indent: -9999px; width: 150px;" width="150" />Can We Help You?</span></strong></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Sure you can do this yourself. I totally understand and for those of you with the time to write content, flow it into a program like this one and be consistent and still have time for the follow-up, wonderful. Go for it. Have fun and enjoy!<br />But for those who can't there's . . . </p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv8015866853mcnTextBlockOuter"><tr><td class="yiv8015866853mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv8015866853mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv8015866853mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #330066;"><span style="font-size: 42px;">Larson & Associates</span></span></h1><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><strong><img align="center" height="186" loading="lazy" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fbf42f86e150315cc07317f841%2Fimages%2F203eff77-1a61-e1f3-bec9-63c96a570761.jpg&t=1670955650&ymreqid=b3d3349b-a778-ca80-1cc2-8200f101c800&sig=BmuKaj5ntDof7eO41jQA3A--~D" style="border: 0px; height: auto !important; margin: 3px; min-height: 186px; outline: none; text-indent: -9999px; width: 600px;" width="600" /><br /><span style="color: #333366;"><span style="font-size: 16px;">We Make Good Businesses Great and Great Businesses Even Better</span></span></strong><br /><span style="color: #333366;"><span style="font-size: 30px;">Larson & Associates</span></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;">3475 Steeplechase Way Suite 101<br />Grayslake IL 60030<br /><span style="color: #333366;"><span style="font-size: 18px;"><strong>847-991-1294</strong></span></span></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-33252916713201138482022-11-03T10:52:00.001-07:002022-11-03T10:52:53.735-07:00Who's Who Lifetime Achievement 2022<p> </p><table border="0" cellpadding="0" cellspacing="0" style="background-color: #fafafa; border-collapse: collapse; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; width: 100%px;"><tbody><tr><td align="center" id="yiv7540799267templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 9px; word-break: normal;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="yiv7540799267templateContainer" style="border-collapse: collapse; max-width: 600px !important; width: 100%px;"><tbody><tr><td class="yiv7540799267headerContainer" style="word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv7540799267mcnImageBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv7540799267mcnImageBlockOuter"><tr><td class="yiv7540799267mcnImageBlockInner" style="padding: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv7540799267mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv7540799267mcnImageContent" style="padding: 0px 9px; text-align: center; word-break: normal;" valign="top"><img align="center" alt="" class="yiv7540799267mcnImage" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fed1d2a53ba20b5b785faa770f%2Fimages%2F276a77c9-ae09-061e-76c6-ccbc86d24604.jpg&t=1667497847&ymreqid=b3d3349b-a778-ca80-1ce3-31025d013500&sig=Sue0oYH2ozV4aDKoUfeDDA--~D" style="border: 0px; display: inline !important; height: auto; max-width: 350px; outline: none; padding-bottom: 0px; text-indent: -9999px; vertical-align: bottom;" width="350" /></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td align="center" id="yiv7540799267templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 9px; padding-top: 9px; word-break: normal;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="yiv7540799267templateContainer" style="border-collapse: collapse; max-width: 600px !important; width: 100%px;"><tbody><tr><td class="yiv7540799267bodyContainer" style="word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv7540799267mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv7540799267mcnTextBlockOuter"><tr><td class="yiv7540799267mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv7540799267mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv7540799267mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; width: 100%px;"><tbody><tr><td style="word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; width: 100%px;"><tbody><tr><td style="word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;">Who's Who Lifetime Achievement 2022<br /><span style="color: firebrick;"><span style="font-size: 48px;">Howard Larson</span></span><br />has been nominated for the<br /><img height="126" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fd526f6e2-0a31-4869-828a-7ab123f9c392.png&t=1667497847&ymreqid=b3d3349b-a778-ca80-1ce3-31025d013500&sig=HbJkX4WikeMKHFVvAiOAJA--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="400" /><br /><strong>Albert Nelson Marquis<br />Lifetime Achievement</strong></h1><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">The Who’s Who Albert Nelson Marquis Lifetime Achievement recognizes individuals that have achieved greatness in their industry.<br />These individuals have excelled in their field for at least 20 years.</p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;"><br />Having grown up in the advertising, marketing and printing world it is hard to say exactly when I embraced it as a career for my life's work. Making boxes and packing printed speciality advertising calculator devices at my father's shop for $1.50 an hour to today.</p><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><span style="font-family: merriweather, georgia, "times new roman", serif;"><span style="color: firebrick;">57 Years Of Larson</span></span></h1><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">Yes I have been in business for 47 and working for my father's company 10 years before that. Put it all together and that is 57 years of adverting and graphic experience and I'm not stopping now. Sure I could retire but as my father always said "Don't retire, retread".</p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">I do wonder how I got to where I am now. But then, I don't. I mean when you grow up with a printing press in <img align="right" height="150" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fec802195-ed45-4eb3-8b8f-833223662ebf.jpg&t=1667497847&ymreqid=b3d3349b-a778-ca80-1ce3-31025d013500&sig=19ORF7s3Jbmnqrij2Ix6sA--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="150" />the family basement, well you get the picture. I born to be in printing, advertising, marketing and it is one hell of a ride.<br /><br />Now I tried not to be an ad man. I really did. With a Double Major Biology/Philosophy from Northland College you can see I was really educated for going into marketing. My marketing degrees came later from University of Wisconsin Madison, thank you very much.<br /><br />Working as a pressman on a 1 Color Solna 125, a 2 color Heidelberg Speedmaster and yes a little gray Multilith 1250 to doing tts coding for a Mergenthaler VIP Typesetter. Building one of the largest dry transfer companies in Chicago to buying one of the first 36" wide Lasermaster ink jet printers. <br /><br />I have worked on projects with and for companies such as Leo Burnett & J Walter Thompson to Field Container & FCL Graphics to Binks Mfg & Simmons Beds, Freeman Decorating, Hall Erickson & Brightline, Hollister and Molex. Enesco & Roman, Heidelberg USA & Graphtec Digital Solutions . From 1 man armies to fortune 500 Companies.</p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">Business To Business Lead Generation Telemarketing Target Marketing. . . <br /> . . . and as always bothering people at lunch never at dinner!</p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><span style="color: firebrick;"><span style="font-size: 24px;"><strong>Making Good Companies Great<br />and Great Companies Even Better</strong></span></span></p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">Life has its challenges. Today we have covid and a "little" inflation but we had hyper inflation back in 1979. The business model of a virtual office that Howard Larson and Larson & Associates starting using back in in 2006, not just to lower our carbon footprint but to give the Larson & <img align="left" height="182" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F917fb288-96ac-4839-b650-f43c63bd7f59.jpg&t=1667497847&ymreqid=b3d3349b-a778-ca80-1ce3-31025d013500&sig=KZDUVHxP0_S4UlctisYxsg--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 182px; outline: none; text-indent: -9999px; width: 182px;" width="182" />Associates staff greater job satisfaction and control has allowed us to give us a quicker response to the needs of our clients. Not that it has been easy. Fortunately we have been able to give clients access to things like Penetrexx disinfectant and electrostatic disinfectant sprayers. </p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">Our philosophy of the Big Fish in a Little Pond and purposefully staying small, <img align="right" height="156" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fbb629de2-2593-4dca-ac59-6991fcb335ab.png&t=1667497847&ymreqid=b3d3349b-a778-ca80-1ce3-31025d013500&sig=qOvpTNi6cZ2.m0icxz8wEA--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="145" />seeking out small to mid-sized companies, the majority of our clients continue to be small businesses with revenue of $500,000 to 10 Million with 3 to 12 sales people remains in tact. <br /><br />In 2022, our year over year clients who are using the Larson & Associates 3 Legged Stool Method of Marketing have been seeing growth above 28% as well as grabbing increased market share with bold expansion programs. <br /><br />Thank you for your continued support of the Larson Philosophy of Marketing. Now in our 48th year (58th if you add in my Larson Graphic years) it is because of you that we are still here and continue to be a success. It is your belief in us that makes us who we are. You give us the freedom to work quick, hard and fast. You are the people who let us out run, out produce and out perform the competition.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; width: 100%px;"><tbody><tr><td style="word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; width: 100%px;"><tbody><tr><td style="word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><span style="color: firebrick;">Marquis Who's Who</span></h1><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">Marquis Who’s Who was established in 1898 and promptly began publishing biographical data in 1899. More than 120 years ago, our founder, Albert Nelson Marquis, established a standard of excellence with the first publication of Who’s Who in America.<br /><br />Selection of individuals for listing in its publications "is based on reference value. Individuals become eligible for listing by virtue of their positions and/or noteworthy achievements that have proved to be of significant value to society. An individual's desire to be listed is not sufficient reason for inclusion.<br /><br />The Who’s Who Albert Nelson Marquis Lifetime Achievement recognizes individuals that have achieved greatness in their industry. These individuals have excelled in their field for at least 20 years.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; width: 100%px;"><tbody><tr><td style="word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; width: 100%px;"><tbody><tr><td style="word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #000066;"><span style="font-size: 42px;">Larson & Associates</span></span></h1><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><br /><img align="center" height="63" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fd526f6e2-0a31-4869-828a-7ab123f9c392.png&t=1667497847&ymreqid=b3d3349b-a778-ca80-1ce3-31025d013500&sig=HbJkX4WikeMKHFVvAiOAJA--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="200" /> <img align="right" height="85" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Ff6abee47-9e2f-4b92-213b-2c4dc0b939ed.jpg&t=1667497847&ymreqid=b3d3349b-a778-ca80-1ce3-31025d013500&sig=5URvS7_vA1He7dFtk9IFfA--~D" style="border: 0px; height: auto !important; outline: none; text-indent: -9999px;" width="275" /></h1><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;"> </p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><span style="color: #000066;"><strong>We Make Good Businesses Great and Great Businesses Even Better</strong></span></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td align="center" id="yiv7540799267templateFooter" style="background-attachment: initial; background-clip: initial; background-image: none; background-origin: initial; background-position: center center; background-repeat: no-repeat; background-size: cover; border-bottom: 0px; border-top: 0px; padding-bottom: 9px; padding-top: 9px; word-break: normal;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="yiv7540799267templateContainer" style="border-collapse: collapse; max-width: 600px !important; width: 100%px;"><tbody><tr><td class="yiv7540799267footerContainer" style="word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv7540799267mcnFollowBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv7540799267mcnFollowBlockOuter"><tr><td align="center" class="yiv7540799267mcnFollowBlockInner" style="padding: 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv7540799267mcnFollowContentContainer" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv7540799267mcnDividerBlock" style="border-collapse: collapse; min-width: 100%; table-layout: fixed !important; width: 100%px;"><tbody class="yiv7540799267mcnDividerBlockOuter"><tr><td class="yiv7540799267mcnDividerBlockInner" style="min-width: 100%; padding: 10px 18px 25px; word-break: normal;"><table border="0" cellpadding="0" cellspacing="0" class="yiv7540799267mcnDividerContent" style="border-collapse: collapse; border-top: 2px solid rgb(238, 238, 238); min-width: 100%; width: 100%px;"><tbody><tr><td style="word-break: normal;"></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv7540799267mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv7540799267mcnTextBlockOuter"><tr><td class="yiv7540799267mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv7540799267mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv7540799267mcnTextContent" style="color: #656565; font-family: Helvetica; font-size: 12px; line-height: 18px; padding: 0px 18px 9px; text-align: center; word-break: normal;" valign="top"><em>Copyright ©2022 Larson & Associates, All rights reserved.</em><br /><br /><strong>Our mailing address is:</strong><br /><span style="color: firebrick;"><span style="font-size: 24px;"><strong>Larson & Associates</strong></span></span><br />3475 Steeplechase Way Suite 101<br />Grayslake IL 60030<br /><span style="font-size: 18px;"><span style="color: firebrick;"><strong>847-991-1294</strong></span></span><br />howard@larsonassocaites.ws<br />www.larsonassociates.ws</td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-74142039405957147992022-08-23T11:29:00.001-07:002022-08-23T11:29:35.803-07:00THE POWER OF CONSISTENCY<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJnkPmg-WjD44jNODQBnz9dfWrpwrsBz9v_ownaWE5H9nJeIMairPkS13XbaUchKn5b5Xifeb-KAcYOZY8ETlHJ99JSYbPssSP-EBiJYJaLTlJa1PkD2VdOn2yPapR5hvZ2UzFroJsA9oO9mp6EevvsRLPTA6nSSniSDsoEZTRCydUl2oAwsy9fy6EjA/s350/logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="142" data-original-width="350" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJnkPmg-WjD44jNODQBnz9dfWrpwrsBz9v_ownaWE5H9nJeIMairPkS13XbaUchKn5b5Xifeb-KAcYOZY8ETlHJ99JSYbPssSP-EBiJYJaLTlJa1PkD2VdOn2yPapR5hvZ2UzFroJsA9oO9mp6EevvsRLPTA6nSSniSDsoEZTRCydUl2oAwsy9fy6EjA/s320/logo.jpg" width="320" /></a></div><br /><p></p><table border="0" cellpadding="0" cellspacing="0" class="yiv2437603401mcnTextBlock" style="border-collapse: collapse; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; min-width: 100%; width: 100%px;"><tbody class="yiv2437603401mcnTextBlockOuter"><tr><td class="yiv2437603401mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv2437603401mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv2437603401mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: firebrick;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Why Business Consistency is So Important</span></strong></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">People are always preaching that when it comes to marketing: <em>“consistency is key!” </em>But why?<strong><span style="color: firebrick;"><em> What’s the big deal about marketing consistency? </em></span></strong></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">First marketing consistency is about building <span style="color: firebrick;"><strong>trust<img align="right" height="187" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Faf55c3a6-6c81-2023-cb62-cf586e458a97.jpg&t=1661278215&ymreqid=b3d3349b-a778-ca80-1c97-79001a010300&sig=SqGau54kbgBPnNRh2rugJQ--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 187px; outline: none; text-indent: -9999px; width: 142px;" width="142" /></strong></span></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">In order for people to trust you, they have to feel like they know you In order for them to feel like they know you, they must be aware of you, recognize you, and remember you. In order for people to recognize and remember you, you must show up in a way that’s consistent</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Here you are, spending your time and effort on marketing, and nothing seems to be happening. Did you know as of Mar 21, 2022, there are currently <strong>over 1.93 billion</strong> websites online. That is a lot of online competition.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">If you want to become recognized and remembered in order to earn trust, you must show up in a way that’s consistent so you can <strong><span style="color: firebrick;">be consistently seen</span>. </strong></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Consistency helps you avoid the “who is this again and why are they in my Facebook feed?” — and keeps the process of building company trust.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv2437603401mcnTextBlock" style="border-collapse: collapse; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; min-width: 100%; width: 100%px;"><tbody class="yiv2437603401mcnTextBlockOuter"><tr><td class="yiv2437603401mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv2437603401mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv2437603401mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: firebrick;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Why Consistency Matters</span></strong></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">A big mistake people make is thinking that marketing is a process of getting in front of as many people as possible where a percentage of them are sure to say,<em> “yes, this is brilliant, where do I sign up?!</em>“ well. . . name recognition beats number of names every time.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">All businesses have days that are filled with putting out fires. <img align="left" height="187" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F147c3880-b418-7092-35e3-b3265b4af3a8.jpg&t=1661278215&ymreqid=b3d3349b-a778-ca80-1c97-79001a010300&sig=4AcHlTzDMq4o8ERYyLL.Xw--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 187px; outline: none; text-indent: -9999px; width: 150px;" width="150" />Because of that, the problem of the urgent can often overshadow the importance of constant marketing.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">More than likely, you answered yes to both of those questions. If that’s truly how you feel, look for ways to keep the urgent tasks at bay and focus on what’s really important.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">While you want people to buy whatever you’re selling the instant they see it, you know it just doesn’t work like that. You know that’s not how buying decisions are made because that’s not how <strong><em>you</em></strong> make decisions is it.<br /><br />When people don’t know you, they’re not sure whether they can trust you — it doesn’t matter how brilliant your first impression is. They’re going to go out and consider a few more options, or maybe wait a little longer until the time is right… for whatever reason, they’re just not ready. And it is their reasons so your needs don't matter</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv2437603401mcnTextBlock" style="border-collapse: collapse; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; min-width: 100%; width: 100%px;"><tbody class="yiv2437603401mcnTextBlockOuter"><tr><td class="yiv2437603401mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv2437603401mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv2437603401mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><strong><span style="color: firebrick;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Awareness is a <em>process.</em></span></span></strong></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">It might take them seeing you in their field of vision 15 times before they’re<img align="right" height="179" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F644e9f25-eeb0-4348-5d34-6cc65da19a02.jpg&t=1661278215&ymreqid=b3d3349b-a778-ca80-1c97-79001a010300&sig=2zK8wJ2TF_x7zYuWS21d.g--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 179px; outline: none; text-indent: -9999px; width: 250px;" width="250" /><em> really super-awesomely</em> aware and remember people only see 1 our of 3 marketing messages. so that is (ouch) 45 messages to the same person!</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">So, you’re gonna need a way to get in front of those people a second, third or eighty times so you can prove to them you’re credible, trustworthy, and the best option available from all the others they might be considering.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">This is where a consistent message is needed to provide the <em>glue of consistency</em> in your message (both your words and visuals) and that has the power to speed this whole trust- and awareness-building process up.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv2437603401mcnTextBlock" style="border-collapse: collapse; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; min-width: 100%; width: 100%px;"><tbody class="yiv2437603401mcnTextBlockOuter"><tr><td class="yiv2437603401mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv2437603401mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv2437603401mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><span style="color: brown;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">So What Are You Waiting For?</span></strong></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">If you want to wait for the perfect time, that was yesterday.<br />The second best time is now. <br />But if you have no time? <br /><br /><span style="color: firebrick;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="font-size: 24px;">Call Larson & Associates</span></span></strong></span><br /><span style="font-family: arial, "helvetica neue", helvetica, sans-serif;">1. We Make Sure Your Message is Clear <img align="right" height="300" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F58d32f92-0b88-4c8b-86a8-f6cd17d1967f.jpg&t=1661278215&ymreqid=b3d3349b-a778-ca80-1c97-79001a010300&sig=oS8ZZj0k2QD_n8gJcOGSVA--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 300px; outline: none; text-indent: -9999px; width: 300px;" width="300" /><br />2. Create A Marketing Plan <br />3 We Set A Realistic Schedule </span><br />4 We Create And Batch Your Content <br />5, We Will Break Your Plan Down To Smaller Workable Action Steps <br />6. We Set Up A Support System And Accountability <br /><br />As always, I really hope you’ve found these thoughts and idea useful and that you’ll take them and apply them to your own business. But if you can't or need help you can call us. <span style="color: firebrick;"><strong>Larson & Associates 847-991-1294</strong></span></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"> </p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv2437603401mcnTextBlock" style="border-collapse: collapse; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; min-width: 100%; width: 100%px;"><tbody class="yiv2437603401mcnTextBlockOuter"><tr><td class="yiv2437603401mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv2437603401mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv2437603401mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="font-size: 36px;">Larson & Associates</span></h1><div style="text-align: center;"><img align="center" height="186" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Ff6abee47-9e2f-4b92-213b-2c4dc0b939ed.jpg&t=1661278215&ymreqid=b3d3349b-a778-ca80-1c97-79001a010300&sig=_sFw7IOBxFZul8QA_hq4uA--~D" style="border: 0px; height: auto !important; margin: 3px 3px 0px; min-height: 186px; outline: none; text-indent: -9999px; width: 600px;" width="600" /></div><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><strong>Making Good Businesses Great and Great Businesses Even Better<br /><br /></strong></p><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv2437603401mcnTextContentContainer" style="background-color: #fafafa; border-collapse: collapse; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv2437603401mcnTextContent" style="color: #656565; font-family: Helvetica; font-size: 12px; line-height: 18px; padding: 0px 18px 9px; text-align: center; word-break: normal;" valign="top">Copyright © 2022 Larson & Associates, All rights reserved.<br /><br /><span style="font-size: 24px;"><span style="color: firebrick;"><strong>Larson & Associates</strong></span></span><br />3475 Steeplechase Way Suite 101<br />Grayslake IL 60030<br /><span style="color: firebrick;"><span style="font-size: 18px;"><strong>847-991-1294</strong></span></span><br />howard@larsonassociates<br /><a href="https://larsonassociates.us9.list-manage.com/track/click?u=adbc358732d9fa02263fc68be&id=80076648c4&e=8364dc1457" rel="nofollow noopener noreferrer" style="color: #656565;" target="_blank">www.larsonassociates.ws</a><br /><br /></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com03475 Steeplechase Way, Grayslake, IL 60030, USA42.3138474 -88.0635442999999914.003613563821155 -123.21979429999999 70.624081236178853 -52.90729429999999tag:blogger.com,1999:blog-2766637081891412795.post-72565761981194489782022-08-17T08:28:00.002-07:002022-08-17T08:28:37.634-07:00A GUIDE TO EMAIL CAMPAIGNS<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhocHsrObbLsxtPB3-DWz6hAJcGfZ85k50SGOWXvw3J8aqrREGQ8F4cD1MPSn4m_rd7lR0vrBzE42HJcYsxferiKKHubx7BFGK9TxEqlQ-IUkTD8zgTsatT81rN8q5CoRw_8bXEzaHI0yx78iN0mhrA8mRxifENy_xfVmvxMrVFidm2jXlO_cGspbg2iw/s350/logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="142" data-original-width="350" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhocHsrObbLsxtPB3-DWz6hAJcGfZ85k50SGOWXvw3J8aqrREGQ8F4cD1MPSn4m_rd7lR0vrBzE42HJcYsxferiKKHubx7BFGK9TxEqlQ-IUkTD8zgTsatT81rN8q5CoRw_8bXEzaHI0yx78iN0mhrA8mRxifENy_xfVmvxMrVFidm2jXlO_cGspbg2iw/s320/logo.jpg" width="320" /></a></div><br /><br /><p></p><h1 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="color: firebrick;">Let's talk Email Campaigns! </span></span></h1><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">They are fast, nimble and trackable, but are they worth it? <img align="right" height="190" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F6b03e0aa-6c84-4e5b-b74f-3e8133476242.jpg&t=1657905587&ymreqid=b3d3349b-a778-ca80-1c24-370106014900&sig=6ObqQ.9GbpAdAYdKLzQ2cw--~D" style="border: 0px; height: 190px; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; outline: none; width: 190px;" width="190" />A long term marketing strategy is all about long game. If you are in it for the quick buck forget it. It takes time, trust, consistence and balance. If you are not willing to put in the effort marketing though email or any other way is not going to give you the big payday. It is like tossing your money in the waste basket. </p><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">So he is the short, 73%, yes <strong>73%</strong> of businesses use email as their primary source of communication? You need to be a part of that in your marketing, and long term email campaigns are where you need to be.<br /><br /></p><h1 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="color: firebrick;">Long Term Email Needs 5 parts</span></span></h1><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Consistency<img align="left" height="110" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F77431b02-3bf2-4676-a8e6-498807e5c9cd.jpg&t=1657905587&ymreqid=b3d3349b-a778-ca80-1c24-370106014900&sig=gx4Y_HrqToyvDvfDbJFKnw--~D" style="border: 0px; height: 110px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 128px;" width="128" /><br />Balance<br />Commitment<br />Follow-up<br />Niche Target</p><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;"><br />Email campaigns are a series of marketing emails sent in sequence to lead your customers, past customers and prospects to the point of purchase or purchasing again. The again people are what you take to the bank! Banks tend to love long term customers. But then don't we all?<img align="right" height="200" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F58d32f92-0b88-4c8b-86a8-f6cd17d1967f.jpg&t=1657905587&ymreqid=b3d3349b-a778-ca80-1c24-370106014900&sig=nNiVXxI8wy6t9V.NEflTTg--~D" style="border: 0px; height: 200px; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; outline: none; width: 200px;" width="200" /></p><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Long term campaigns <em>that get open</em> get their success from the value they provide to your audience, gradually providing them with good solid information, updates, products, and ideas on how you and your company can help them achieve their goals, not yours. In the process helping them have success with give you success. These emails tend be more education-based or more focused, personalized, and timely, which keeps the open rate high. If you sell office furniture talk about the productive trends into days line of chairs. If you sell insurance talk about the latest trends in workers comp. If you sell pallet loaders talk about how todays technology makes a working safer and give a higher ROI.</p><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">In marketing, you send these emails in a timely basis to your <img align="left" height="100" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fb3c73835-7f48-4c63-bbff-4fc38e0d7f06.jpg&t=1657905587&ymreqid=b3d3349b-a778-ca80-1c24-370106014900&sig=_bcQABnRPrb.SSaGpkfMEQ--~D" style="border: 0px; height: 100px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 133px;" width="133" />target's actions (or inactions) based on certain market triggers. These triggers can be specific to timelines, time frames, government reports or other any other event that makes you consistent in your marketing.</p><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;"><br /></p><h1 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><span style="color: firebrick;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">3 BENEFITS OF CONSISTENT EMAIL CAMPAIGNS</span></span></h1><h3 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 20px; line-height: 25px; margin: 0px; padding: 0px;"><br /><br /><span style="color: firebrick;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">1. ENGAGE MORE CUSTOMERS WITH LESS THOUGHT</span></span></h3><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Having a consistent campaign can help increase your engagement and open rate, which is one reason they generate more revenue than other email campaigns. If no one opens the email you will not get any action.</p><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">The fact is, the click rate for consistent campaigns increases by over 121%, which is <img align="left" height="150" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F2edf97ba-d3ac-4963-9f50-7c414810c48c.jpg&t=1657905587&ymreqid=b3d3349b-a778-ca80-1c24-370106014900&sig=.Ias2eBO0ZSlbFTX8mxOlA--~D" style="border: 0px; height: 150px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 200px;" width="200" />significant compared to other types of campaigns. People open emails from people they know with the understanding that they will get something useful from it. I keep sending you my emails and I hope you find them valuable. If you can use the information great. If you like what I say and how I think maybe you will use my company when you are in need of additional marketing efforts. You know how I think so the good thing for me is you know what to expect. No one likes surprises.</p><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">By sending relevant content proactively, you avoid much of the work needed to engage prospects because they stay engaged with you and do not opt out as much. Because your niche based leads are already interested, you can move them through the sales funnel faster. And can also help you reach out to unresponsive list members, saving you time and energy to the ones who do respond. </p><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Secondly, emails are sent out timely so you don’t have to monitor them<img align="right" height="101" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F885959f1-9f27-4457-995d-fbff78cc1dac.jpg&t=1657905587&ymreqid=b3d3349b-a778-ca80-1c24-370106014900&sig=fdAXZHpwXwaP66fWBJgNTA--~D" style="border: 0px; height: 101px; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; outline: none; width: 150px;" width="150" /> constantly. You or your staff<em> (or our staff)</em> don’t have to spend a great deal of time creating and sending emails because we know the niche and the market problems and how we work to solve those needs.</p><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Marketing with a niche driven email marketing campaign has the potential to dramatically increase sales simply through the ongoing nature of communication and common market connection.<br /><br /></p><h3 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 20px; line-height: 25px; margin: 0px; padding: 0px;"><span style="color: firebrick;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">2. REVENUE INCREASES WITH PRECISE SEGMENTATION</span></span></h3><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Through niche email marketing, your prospects can be pulled into a campaign, your leads can be educated, and your customers can be rewarded.</p><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;"><img align="left" height="168" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2F_compresseds%2F261a6f7d-496b-44ed-8584-f2159acf7dd0.jpg&t=1657905587&ymreqid=b3d3349b-a778-ca80-1c24-370106014900&sig=kLED8xxZGD.DbXI_jIurwQ--~D" style="border: 0px; height: 168px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 225px;" width="225" />It is possible to reach the right people at the right time by identifying, segmenting, and reaching out to specific niche groups.</p><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">In addition to building trust with your audience, segmented email campaigns can also be very effective. In an ideal scenario, you could divide your list into different funnels and approach them differently, rather than blasting all your subscribers with the same campaign. Because your emails are more targeted they will be more relevant, they will<img align="right" height="146" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fd3f0ecba-7a99-49a2-126e-cca04cc8f97f.jpg&t=1657905587&ymreqid=b3d3349b-a778-ca80-1c24-370106014900&sig=gBLtSKTd0NkxziTMHjlVzQ--~D" style="border: 0px; height: 146px; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; outline: none; width: 135px;" width="135" /> come across as more personal. If I met you at the National Restaurant Show you <em>probably</em> don't want marketing ideas about trends in CNC Micro Machining Equipment. </p><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">In the long run, this will decrease unsubscribes and increase conversion rates. And that is what we want!<br /><br /></p><h3 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 20px; line-height: 25px; margin: 0px; padding: 0px;"><span style="color: firebrick;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">3. CONVERSATIONS CONTINUE TO REMAIN TOP OF MIND</span></span></h3><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Niche campaigns can be used to communicate between you and pin pointed <img align="left" height="212" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F147c3880-b418-7092-35e3-b3265b4af3a8.jpg&t=1657905587&ymreqid=b3d3349b-a778-ca80-1c24-370106014900&sig=RcsK6K96mKfaNhiY.kKW3A--~D" style="border: 0px; height: 212px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 170px;" width="170" />subscribers. It allows you to update your subscribers on information they find important (not you) or have previously received (from you) to stay connected and dig deeper into answers which are important to them.</p><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">At the same time you are keeping your brand at the forefront of your customers’ minds, this also helps establish a relationship of trust. Online trust can be very hand to establish. Regular contact and giving a phone number that a real person answers or <em>even your direct line</em>. demonstrates your commitment to them and allows you to deliver more to your target market consistently.<br /><br /></p><h2 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 22px; line-height: 27.5px; margin: 0px; padding: 0px;"><span style="color: firebrick;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">EMAIL CAMPAIGN IDEAS FOR YOUR LIST</span></span></h2><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">When it comes to email campaigns, there is a wide variety you can choose from. These include the following:</p><h3 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 20px; line-height: 25px; margin: 0px; padding: 0px;"><span style="color: firebrick;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">ONBOARDING EMAILS</span></span></h3><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Onboarding emails ultimately help convert prospects into paying <img align="right" height="112" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fb3c73835-7f48-4c63-bbff-4fc38e0d7f06.jpg&t=1657905587&ymreqid=b3d3349b-a778-ca80-1c24-370106014900&sig=_bcQABnRPrb.SSaGpkfMEQ--~D" style="border: 0px; height: 112px; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; outline: none; width: 150px;" width="150" />customers because they educate and nurture trial users over time.</p><h3 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 20px; line-height: 25px; margin: 0px; padding: 0px;"><span style="color: firebrick;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">WELCOME EMAILS</span></span></h3><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">New subscribers are introduced to your brand immediately via a welcome letter. These campaigns allow you to leave an in-depth message, make a great first impression, and demonstrate that you’re in this relationship to offer them help. You can send an introductory email saying, “Hi, nice to meet you!” or just use your regular content.</p><h3 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 20px; line-height: 25px; margin: 0px; padding: 0px;"><span style="color: firebrick;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">REENGAGEMENT EMAILS</span></span></h3><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Contacting inactive prospects with these is an excellent way of bringing them back. Reengagement emails can captivate past subscribers who have been deleting your <img align="left" height="200" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F8e8cf484-8a68-4d5e-92f2-fe5310163034.jpg&t=1657905587&ymreqid=b3d3349b-a778-ca80-1c24-370106014900&sig=gajLaK7gQeOeXnufnz7pUQ--~D" style="border: 0px; height: 200px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 200px;" width="200" />emails without opening them.</p><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">If they are no longer interested in your brand, that is fine to give them the option of unsubscribing or canceling their account. You need to give them an opt out anyway) You can develop a bad reputation by annoying people who aren’t interested.</p><h3 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 20px; line-height: 25px; margin: 0px; padding: 0px;"><span style="color: firebrick;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">CONFIRMATION EMAILS</span></span></h3><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">An email campaign does not end after a sale is closed. By setting up a “thank you” campaign immediately after a customer makes a purchase, you can still confirm their purchase and encourage your customers to stay engaged with you beyond the first sale.</p><h3 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 20px; line-height: 25px; margin: 0px; padding: 0px;"><span style="color: firebrick;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">CART ABANDONMENT EMAILS</span></span></h3><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Even though it’s common for shoppers to abandon a shopping cart, an email campaign can reengage them You can remind s website visitor of what they left in their cart, confirm the items are still available.<img align="right" height="150" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fc6f7d7d4-554f-a5da-e3fc-d1c7dee556af.jpg&t=1657905587&ymreqid=b3d3349b-a778-ca80-1c24-370106014900&sig=MfzfEklElx2vL4Rgfoi8Ig--~D" style="border: 0px; height: 150px; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; outline: none; width: 150px;" width="150" /></p><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">The average cart abandonment rate is over 69%, ouch, a huge number of potential sales. Creating a compelling abandoned cart email can improve your conversion rates, if only by reminding people of the ease of completing the sale.</p><h2 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 22px; line-height: 27.5px; margin: 0px; padding: 0px;"><span style="color: firebrick;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">READY TO GET STARTED BOOSTING YOUR SALES WITH NICHE SPECIFIC CUSTOM EMAILS!</span></span></h2><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">It’s almost impossible to argue the value of creating engaging emails for your business. You can increase sales, improve margins, and accelerate customer<br /><br /></p><h1 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><strong><img align="left" height="150" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F1c14ce68-c06c-4b7c-8ce5-863c4c3616a9.jpg&t=1657905587&ymreqid=b3d3349b-a778-ca80-1c24-370106014900&sig=A1j_ezXI_T6wyLjuk0uteg--~D" style="border: 0px; height: 150px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 150px;" width="150" /><span style="color: firebrick;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Can We Help You?</span></span></strong></h1><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Sure you can do this yourself. I totally understand and for those of you with the time to write content, flow it into a program like this one and be consistent and still have time for the follow-up, wonderful. Have fun and enjoy!<br />But for those who can't there's . . . <br /><br /></p><h1 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #333366;"><span style="font-size: 36px;">Larson & Associates</span></span></h1><h1 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><strong><img align="center" height="186" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fbf42f86e150315cc07317f841%2Fimages%2F203eff77-1a61-e1f3-bec9-63c96a570761.jpg&t=1657905587&ymreqid=b3d3349b-a778-ca80-1c24-370106014900&sig=D44de5hO3L0gpXFSXRioRw--~D" style="border: 0px; height: auto !important; outline: none;" width="600" /><br /><span style="color: #333366;"><span style="font-size: 16px;">We Make Good Businesses Great and Great Businesses Even Better</span></span></strong><br /><span style="color: #333366;">Larson & Associates</span></h1><p style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;">3475 Steeplechase Way Suite 101<br />Grayslake IL 60030<br /><span style="color: #333366;"><strong>847-991-1294<br /><br /></strong></span><span style="background-color: #fafafa; color: #656565; font-size: 12px;">Copyright © 2022 Larson & Associates, All rights reserved.</span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: firebrick; font-size: 12px;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="font-size: 24px;"><strong>Larson & Associates</strong></span></span></span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: #656565; font-size: 12px;">3475 Steeplechase Way Suite 101</span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: #656565; font-size: 12px;">Grayslake IL 60030</span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: firebrick; font-size: 12px;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="font-size: 18px;"><strong>847-991-1294</strong></span></span></span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: #656565; font-size: 12px;">howard@larsonassociates</span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><a href="https://gmail.us20.list-manage.com/track/click?u=ed1d2a53ba20b5b785faa770f&id=f4f5803ad4&e=8db11f4bac" rel="nofollow noopener noreferrer" style="background-color: #fafafa; color: #656565; font-size: 12px; text-size-adjust: 100%;" target="_blank">www.larsonassociates.ws</a></p>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-46678354011366406932022-07-13T12:03:00.002-07:002022-07-13T12:03:45.322-07:00GROWING EXISTING ACCOUNTS<p> </p><table border="0" cellpadding="0" cellspacing="0" class="yiv3824818741templateContainer" style="background-color: #fafafa; border-collapse: collapse; border: 0px; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; max-width: 600px !important; width: 100%px;"><tbody><tr><td id="yiv3824818741templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv3824818741mcnImageBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv3824818741mcnImageBlockOuter"><tr><td class="yiv3824818741mcnImageBlockInner" style="padding: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv3824818741mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv3824818741mcnImageContent" style="padding: 0px 9px; text-align: center; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv3824818741templateContainer" style="background-color: #fafafa; border-collapse: collapse; border: 0px; color: #1d2228; font-size: 13px; max-width: 600px !important; width: 100%px;"><tbody><tr><td id="yiv3824818741templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv3824818741mcnImageBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv3824818741mcnImageBlockOuter"><tr><td class="yiv3824818741mcnImageBlockInner" style="padding: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv3824818741mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv3824818741mcnImageContent" style="padding: 0px 9px; text-align: center; word-break: normal;" valign="top"><img align="center" alt="" class="yiv3824818741mcnImage" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F4b06325e-97ad-42ed-9d1c-a490d77af15a.jpg&t=1657738248&ymreqid=b3d3349b-a778-ca80-1cd9-87003701a200&sig=fei2FacC7AIEyT2CPSjczA--~D" style="border: 0px; display: inline !important; height: auto; max-width: 350px; outline: none; padding-bottom: 0px; text-indent: -9999px; vertical-align: bottom;" width="350" /></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td id="yiv3824818741templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv3824818741mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv3824818741mcnTextBlockOuter"><tr><td class="yiv3824818741mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv3824818741mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv3824818741mcnTextContent" style="font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="font-size: 42px;">EXISTING ACCOUNTS</span></span></strong></h1><p style="color: #202020; line-height: 24px; margin: 10px 0px; padding: 0px;">Existing accounts are the most valuable thing in your business!<br /><br />Well maybe tied with employees because I think after the last year or so our employees and associates are the absolute most important we have to work with and to grow or even sustain your business . . . <br /><br />Yet, when asked that question in a general survey, business owners<img align="right" height="112" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fb3c73835-7f48-4c63-bbff-4fc38e0d7f06.jpg&t=1657738248&ymreqid=b3d3349b-a778-ca80-1cd9-87003701a200&sig=Y.R63DVLOfrVFi9iSaOQZQ--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 112px; outline: none; text-indent: -9999px; width: 150px;" width="150" /> often look to the bottom line listing off expensive things like equipment, buildings, etc, equating value with costs. Not even thinking about the intangibles such as good will. But dare I say the most valuable thing to your business are your customers! <br /><br />You can lose your equipment. You can lose your best employees and team members. You can loose your office or building. You can loose all your money. It might hurt but you can replace each and every one of those things.<br /><br /><span style="color: firebrick;"><em><strong>But there is one thing that a business absolutely cannot lose in order to remain viable: your customers. </strong></em></span></p><p style="color: #202020; line-height: 24px; margin: 10px 0px; padding: 0px;">So ask yourself:</p><ul style="color: #202020;"><li>How can we better understand the needs of our customers?</li><li>How can we stay top-of-mind when our customers are ready to order?</li><li>How can we build and maintain trust and credibility with our audience?</li><li>How can we leverage our existing customer relationships for more sales?</li><li>How can we position our customers for a successful future for them with us?</li><li>How can we exemplify our unique selling proposition (USP)?</li></ul><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">UNDERSTAND THE NEEDS OF YOUR CUSTOMERS</span></strong></h1><p style="color: #202020; line-height: 24px; margin: 10px 0px; padding: 0px;">Customers are the lifeblood of any business, my business, your business any businesses. Loose your focus on that and poof your gone faster then<img align="right" height="131" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Faf55c3a6-6c81-2023-cb62-cf586e458a97.jpg&t=1657738248&ymreqid=b3d3349b-a778-ca80-1cd9-87003701a200&sig=ZQE30n_72VNuRjyrQ4B6dA--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 131px; outline: none; text-indent: -9999px; width: 100px;" width="100" /> the speed of light. And and did you also know that 76% of those same customers <strong><span style="color: firebrick;"><em>expect</em></span> </strong>a company to understand their needs? This means that to succeed in selling more of what you do, you need to ask yourself how your company can better help and understand your current customers needs.<br /> </p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv3824818741mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv3824818741mcnTextBlockOuter"><tr><td class="yiv3824818741mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv3824818741mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv3824818741mcnTextContent" style="font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">That is one of the reasons<br />Larson & Associates exists.</span></strong></h1><p style="color: #202020; line-height: 24px; margin: 10px 0px; padding: 0px;">If you don't have the time, the talent or the training to keep in <img align="right" height="97" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fbb629de2-2593-4dca-ac59-6991fcb335ab.png&t=1657738248&ymreqid=b3d3349b-a778-ca80-1cd9-87003701a200&sig=ZPFuyAYahx99GXuBzqLMPQ--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 97px; outline: none; text-indent: -9999px; width: 90px;" width="90" />consistent contact with your customers <strong><span style="color: firebrick;">WE do</span>.</strong> With a Larson & Associates 3-legged stool marketing method for customer retention you can keep what is yours.<br /><br />If you don't have a customer follow up system: <span style="color: firebrick;"><strong>We do!</strong></span><br />If you don't have a new customer follow up system: <span style="color: firebrick;"><strong>We do!</strong></span><br />If you don't have a customer survey system: <span style="color: firebrick;"><strong>We do! </strong></span><br /><br />We can help you keep what you already have!<br /><br /><img align="left" height="110" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F917fb288-96ac-4839-b650-f43c63bd7f59.jpg&t=1657738248&ymreqid=b3d3349b-a778-ca80-1cd9-87003701a200&sig=GRmvMuXnlKIEQbD7kuTHqw--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 110px; outline: none; text-indent: -9999px; width: 110px;" width="110" />Call me<br />at 847-991-1293<br />and let's have a conversation.<br /><br />It is what we do best!</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv3824818741mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv3824818741mcnTextBlockOuter"><tr><td class="yiv3824818741mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv3824818741mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv3824818741mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #333366;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="font-size: 42px;">Larson & Associates</span></span></span></h1><div style="text-align: center;"><img align="center" height="186" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Ff6abee47-9e2f-4b92-213b-2c4dc0b939ed.jpg&t=1657738248&ymreqid=b3d3349b-a778-ca80-1cd9-87003701a200&sig=ifEd3d_7aoODxCrf7pPBZA--~D" style="border: 0px; height: auto !important; margin: 3px; min-height: 186px; outline: none; text-indent: -9999px; width: 600px;" width="600" /></div><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><span style="color: #333366;"><strong>We make good businesses great and great businesses even better. </strong></span><br /><br />Target Marketing, Teleprospecting & Sales Professionals<br />for New Account Acquisition</p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td id="yiv3824818741templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv3824818741mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv3824818741mcnTextBlockOuter"><tr><td class="yiv3824818741mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv3824818741mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv3824818741mcnTextContent" style="line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="color: #202020; font-family: Helvetica; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: firebrick;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="background-color: white; font-size: 42px;">EXISTING ACCOUNTS</span></span></strong></span></h1><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">Existing accounts are the most valuable thing in your business!<br /><br />Well maybe tied with employees because I think after the last year or so our employees and associates are the absolute most important we have to work with and to grow or even sustain your business . . . <br /><br />Yet, when asked that question in a general survey, business owners<img align="right" height="112" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fb3c73835-7f48-4c63-bbff-4fc38e0d7f06.jpg&t=1657738248&ymreqid=b3d3349b-a778-ca80-1cd9-87003701a200&sig=Y.R63DVLOfrVFi9iSaOQZQ--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 112px; outline: none; text-indent: -9999px; width: 150px;" width="150" /> often look to the bottom line listing off expensive things like equipment, buildings, etc, equating value with costs. Not even thinking about the intangibles such as good will. But dare I say the most valuable thing to your business are your customers! <br /><br />You can lose your equipment. You can lose your best employees and team members. You can loose your office or building. You can loose all your money. It might hurt but you can replace each and every one of those things.<br /><br /><span style="color: firebrick;"><em><strong>But there is one thing that a business absolutely cannot lose in order to remain viable: your customers. </strong></em></span></p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">So ask yourself:</p><ul style="color: #202020; font-family: Helvetica; font-size: 16px;"><li>How can we better understand the needs of our customers?</li><li>How can we stay top-of-mind when our customers are ready to order?</li><li>How can we build and maintain trust and credibility with our audience?</li><li>How can we leverage our existing customer relationships for more sales?</li><li>How can we position our customers for a successful future for them with us?</li><li>How can we exemplify our unique selling proposition (USP)?</li></ul><h1 style="color: #202020; font-family: Helvetica; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><b style="color: #990000; font-family: arial; font-size: large;">UNDERSTANDING THE NEEDS OF YOUR CUSTOMERS</b></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: #202020; font-family: Helvetica;">Customers are the lifeblood of any business, my business, your business any businesses. Loose your focus on that and poof your gone faster then</span><span style="border-color: initial; border-image: initial; border-style: initial; color: #202020; font-family: Helvetica; height: auto !important; outline-color: initial; outline-width: initial;"><img align="right" height="131" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Faf55c3a6-6c81-2023-cb62-cf586e458a97.jpg&t=1657738248&ymreqid=b3d3349b-a778-ca80-1cd9-87003701a200&sig=ZQE30n_72VNuRjyrQ4B6dA--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 131px; outline: none; text-indent: -9999px; width: 100px;" width="100" /></span><span style="color: #202020; font-family: Helvetica;"> the speed of light. And and did you also know that 76% of those same customers </span><strong style="color: #202020; font-family: Helvetica; font-size: 16px;"><span style="color: firebrick;"><em>expect</em></span> </strong><span style="color: #202020; font-family: Helvetica;">a company to understand their needs? This means that to succeed in selling more of what you do, you need to ask yourself how your company can better help and understand your current customers needs.</span><br /><span style="color: #202020; font-family: Helvetica;"> </span></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv3824818741mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv3824818741mcnTextBlockOuter"><tr><td class="yiv3824818741mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv3824818741mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv3824818741mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="color: firebrick;">That is one of the reasons<br />Larson & Associates exists.</span></span></strong></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">If you don't have the time, the talent or the training to keep in <img align="right" height="97" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fbb629de2-2593-4dca-ac59-6991fcb335ab.png&t=1657738248&ymreqid=b3d3349b-a778-ca80-1cd9-87003701a200&sig=ZPFuyAYahx99GXuBzqLMPQ--~D" style="border: 0px; height: auto !important; margin: 2px; min-height: 97px; outline: none; text-indent: -9999px; width: 90px;" width="90" />consistent contact with your customers <strong><span style="color: firebrick;">WE do</span>.</strong> With a Larson & Associates 3-legged stool marketing method for customer retention you can keep what is yours.<br /><br />If you don't have a customer follow up system: <span style="color: firebrick;"><strong>We do!</strong></span><br />If you don't have a new customer follow up system: <span style="color: firebrick;"><strong>We do!</strong></span><br />If you don't have a customer survey system: <span style="color: firebrick;"><strong>We do! </strong></span><br /><br />We can help you keep what you already have!<br /><br /><img align="left" height="110" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F917fb288-96ac-4839-b650-f43c63bd7f59.jpg&t=1657738248&ymreqid=b3d3349b-a778-ca80-1cd9-87003701a200&sig=GRmvMuXnlKIEQbD7kuTHqw--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 110px; outline: none; text-indent: -9999px; width: 110px;" width="110" />Call me<br />at 847-991-1294<br />and let's have a conversation.<br /><br />It is what we do best!</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv3824818741mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv3824818741mcnTextBlockOuter"><tr><td class="yiv3824818741mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv3824818741mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv3824818741mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #333366;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="font-size: 42px;">Larson & Associates</span></span></span></h1><div style="text-align: center;"><img align="center" height="186" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Ff6abee47-9e2f-4b92-213b-2c4dc0b939ed.jpg&t=1657738248&ymreqid=b3d3349b-a778-ca80-1cd9-87003701a200&sig=ifEd3d_7aoODxCrf7pPBZA--~D" style="border: 0px; height: auto !important; margin: 3px; min-height: 186px; outline: none; text-indent: -9999px; width: 600px;" width="600" /></div><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><span style="color: #333366;"><strong>We make good businesses great and great businesses even better. </strong></span><br /><br />Target Marketing, Teleprospecting & Sales Professionals<br />for New Account Acquisition</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><em style="background-color: #fafafa; color: #656565; font-size: 12px;">Copyright © 2022 Larson & Associates, All rights reserved.</em><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><strong style="background-color: #fafafa; color: #656565; font-size: 12px;">Our mailing address is:</strong><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: firebrick; font-size: 12px;"><span style="font-size: 24px;"><strong>Larson & Associates</strong></span></span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: #656565; font-size: 12px;">3475 Steeplechase Way</span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: #656565; font-size: 12px;">Suite 101</span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: #656565; font-size: 12px;">Grayslake IL 60030</span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: firebrick; font-size: 12px;"><span style="font-size: 18px;"><strong>847-991-1294</strong></span></span></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><br /></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-69579440377617258082022-06-01T06:24:00.005-07:002022-06-01T06:24:48.934-07:00What Are Your Sales Numbers<p> </p><table border="0" cellpadding="0" cellspacing="0" class="yiv4110052523templateContainer" style="background-color: #fafafa; border-collapse: collapse; border: 0px; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; max-width: 600px !important; width: 100%px;"><tbody><tr><td id="yiv4110052523templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv4110052523mcnImageBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv4110052523mcnImageBlockOuter"><tr><td class="yiv4110052523mcnImageBlockInner" style="padding: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv4110052523mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv4110052523mcnImageContent" style="padding: 0px 9px; text-align: center; word-break: normal;" valign="top"><img align="center" alt="" class="yiv4110052523mcnImage" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fe2201c56-4300-b6ea-d3a2-10095448193c.jpg&t=1654089789&ymreqid=b3d3349b-a778-ca80-1c21-b80053011000&sig=Xf1No6Ah9bbO2oBfverJ2Q--~D" style="border: 0px; display: inline !important; height: auto; max-width: 800px; outline: none; padding-bottom: 0px; text-indent: -9999px; vertical-align: bottom;" width="332.76" /></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td id="yiv4110052523templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv4110052523mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv4110052523mcnTextBlockOuter"><tr><td class="yiv4110052523mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv4110052523mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv4110052523mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc0000;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="font-size: 48px;">No More Sales Slumps<br />But You Need To Know Your Numbers!</span></span></strong></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="font-size: 18px;">If you read though that last email I sent, No More Sales Slumps, you might have noticed the key was knowing your sales and marketing numbers. So what are <em><u>your</u></em> numbers. </span><br /><br />Don't know? If you don’t know your numbers you will need a month to track them out, or at least week if you are in a rush to get started.<br /> <br />You need ___ Suspects (anyone in your lists that can or might buy from you)<br />To get ___ Prospects (anyone you have made some kind of contact with)<br />To get ___ Leads (having direct interaction with)<br />To get ___ Proposals (written proposal or estimate)<br />To get ___ Sales (closed and paid for project)<br /><br /><img align="left" height="130" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F917fb288-96ac-4839-b650-f43c63bd7f59.jpg&t=1654089789&ymreqid=b3d3349b-a778-ca80-1c21-b80053011000&sig=VYkmcN0wps4wLRmd36CL2g--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 130px; outline: none; text-indent: -9999px; width: 130px;" width="130" />If this was me <br />I need 9501 to get 784 prospects<br />Wit 784 prospects I get 42 leads<br />With 42 leads I get 3 proposals<br />With 3 proposals I get 1 sale<br /><br />Now I track everything from networking meetings to trade show walk-bys to social media views to phone calls and everything in between. If I can find a way to track it I do. I know I might have a lot of junk in my numbers but if they can fog a mirror they count. I learned a long time ago not to write anyone off.<br /><br />The key is to start tracking. If you reading this thank-you because<img align="right" height="100" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F58d32f92-0b88-4c8b-86a8-f6cd17d1967f.jpg&t=1654089789&ymreqid=b3d3349b-a778-ca80-1c21-b80053011000&sig=GytaUNKm8ApwkZ4zAQyJpQ--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 100px; outline: none; text-indent: -9999px; width: 100px;" width="100" /> you are 1 suspect or prospect or something to add to my numbers. I want you to advance to a proposal and a sale but win, loose or draw the numbers never lie.<br /><br />Now that you have YOUR numbers you can work the rest of this cost of sales analyst sheet.<br /> <br />The Sales Slump Planning Sheet will enable you to determine the average number of contacts per day you MUST make (or average) to achieve your goal for the next 12 months.<br /><br />Your name: _____________________________________________<br /> </p><ol><li>Your average earnings per sale are? . . . . . . . . . . . . . . __________</li><li>How much money do you want to earn in the next 12 months? __________</li><li value="3">How many presentations do you make to gain a sale? . . . . . __________</li><li>Divide your earnings per sale (1) by presentations per sale (3).<br />This is your earnings per presentations . . . . . . . . . . . . ___________</li><li>A) How many contacts do you make to gain a presentation? ___________<br />B) Divide your earnings per presentation (4)<br />by contacts per presentation (5A) This is your earnings per contact ___________ </li><li value="6">A) Divide your earnings goal for the next 12 months (2) by the number of<br /> weeks you will work. This will give you your weekly earnings amount . ___________<br />B) Divide the result by 5 or 6 depending on te number of days you work.<br /> This is your earnings goal per day. . . . . . . . . . . . . . . . . . . . . . . . . . . . ___________</li><li value="7">Divide earnings per day (6B) by earnings per contact (5B). This is your<br />required contacts per day you need to achieve your earnings goal. ____________</li></ol>Now you have a good idea what you need to do to hit your goals, you know what a sale or lead costs you. Now maybe you can actually justify a service like mine. That is unless you like lead generation and cold calling, but what ever you do:<p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><span style="color: #cc3300;"><span style="background-color: inherit;"><strong><span style="font-size: 64px;">Take Action</span></strong></span></span></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: #222222;">Time is waiting so sit down and start tracking. One by one. If you have nothing to track get cooking. Go knock on some doors. Send out some e-mails. Work your LinkedIn, Twitter and Facebook social network and groups. Go to a trade show. Ask customers for referrals. Talk to any and everyone about what you do.</span></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"> </p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: #222222;"><img align="left" height="157" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F5650bee3-46df-4c3b-a02d-189c0a3ac0e1.png&t=1654089789&ymreqid=b3d3349b-a778-ca80-1c21-b80053011000&sig=rYcavINTjWu9WkNTx5XEAw--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 157px; outline: none; text-indent: -9999px; width: 200px;" width="200" />At Larson & Associates we are always ready to put forth that extra effort, to work hard and persevere in everything that we do for you. We can help you avoid the dreaded sales slumps, overcome marketing anxiety and map out new places to ‘dig’. When prospecting for gold or for sales, remember that your success is directly proportionate to your effort. If you do only the minimum, your payback will be minimal. The more you do, the more you get. It really is that simple.</span></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"> </p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">And when you need help reaching out for sales, proposals, leads, prospects or suspects we will be here waiting for your call at 847-991-1294.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv4110052523mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv4110052523mcnTextBlockOuter"><tr><td class="yiv4110052523mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv4110052523mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv4110052523mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #333366;"><strong><span style="font-size: 48px;">Larson & Associates</span></strong></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><img align="center" height="186" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Ff6abee47-9e2f-4b92-213b-2c4dc0b939ed.jpg&t=1654089789&ymreqid=b3d3349b-a778-ca80-1c21-b80053011000&sig=29SKjnRRpU25_4x.08kBQQ--~D" style="border: 0px; height: auto !important; margin: 3px; min-height: 186px; outline: none; text-indent: -9999px; width: 600px;" width="600" /><br /><strong>Making Good Business Great and Great Businesses Even Better</strong></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-52729351234517075352022-06-01T06:22:00.001-07:002022-06-01T06:22:33.501-07:00End Sales Slumps<p> </p><table border="0" cellpadding="0" cellspacing="0" class="yiv5454464307templateContainer" style="background-color: #fafafa; border-collapse: collapse; border: 0px; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; max-width: 600px !important; width: 100%px;"><tbody><tr><td id="yiv5454464307templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv5454464307mcnImageBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv5454464307mcnImageBlockOuter"><tr><td class="yiv5454464307mcnImageBlockInner" style="padding: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv5454464307mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv5454464307mcnImageContent" style="padding: 0px 9px; text-align: center; word-break: normal;" valign="top"><img align="center" alt="" class="yiv5454464307mcnImage" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fe2201c56-4300-b6ea-d3a2-10095448193c.jpg&t=1654089651&ymreqid=b3d3349b-a778-ca80-1c21-b80052011000&sig=Sj6bnTRQmgLX9rGySeKJ7w--~D" style="border: 0px; display: inline !important; height: auto; max-width: 800px; outline: none; padding-bottom: 0px; text-indent: -9999px; vertical-align: bottom;" width="332.76" /></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td id="yiv5454464307templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv5454464307mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv5454464307mcnTextBlockOuter"><tr><td class="yiv5454464307mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv5454464307mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv5454464307mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc0000;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="font-size: 48px;">End Sales Slumps<br />Starting Now!</span></span></strong></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: #222222;">We all have slumps: Those times when you just can’t quite find or maintain your rhythm. No matter how good you are or how long you have been in sales, </span><span style="color: #222222;">sooner or later you're going to hit a sales slump. </span><a href="https://larsonassociates.us9.list-manage.com/track/click?u=adbc358732d9fa02263fc68be&id=891918666f&e=8364dc1457" rel="nofollow noopener noreferrer" style="color: #007c89;" target="_blank"><img align="left" alt="Mandscratches head looking at down sales arrow" height="213" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F4279e279-a13e-4c4a-a167-0c0644991a99.jpg&t=1654089651&ymreqid=b3d3349b-a778-ca80-1c21-b80052011000&sig=23PmpvzgSnfSnbk1cVOEog--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 213px; outline: none; text-decoration-line: none; text-indent: -9999px; width: 300px;" width="300" /></a><br /><br /><span style="color: #222222;"> </span><span style="color: #222222;"> That time when you can’t seem to close the sale despite your best effort. When each call or conversation that you do get seems that much harder than it ever was before. The pressure is on, the volume is down and you just can’t get that deal to click.</span><br /><span style="color: #222222;">Understanding that we can influence this cycle, spot problems, change behaviors and avoid repeating mistakes that lead to slumps in sales is key. Wouldn’t it be nice to know when a slump was about to happen? </span><br /><span style="color: #222222;">Larson & Associates we usually don’t like to brag, but we have a secret where we can successfully predict when a sales slump is going to happen, well, nearly 95% of the time that is. After all, no one is perfect, right?</span><br /><a href="https://larsonassociates.us9.list-manage.com/track/click?u=adbc358732d9fa02263fc68be&id=178d2630ae&e=8364dc1457" rel="nofollow noopener noreferrer" style="color: #007c89;" target="_blank"><img align="left" alt="sales secret manila envelope" height="149" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F01ac6947-0637-49d4-bc40-f68743caa9fc.jpg&t=1654089651&ymreqid=b3d3349b-a778-ca80-1c21-b80052011000&sig=4v5J1wKQKly7zMc3N0QDTA--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 149px; outline: none; text-decoration-line: none; text-indent: -9999px; width: 200px;" width="200" /></a><br /><span style="color: #222222;">So do you want to know our secret to avoiding sales slumps? It really is quite simple, it all comes down to: Prospecting. Yes prospecting. Sales prospecting is one of the most important aspects of an organization, let alone a sales process.</span><br /><span style="color: #222222;">All companies (startups especially) have to fill their pipeline with good leads</span><span style="color: #222222;"> in order to acquire customers. </span><span style="color: #222222;">Helping you understand prospecting and what </span><span style="color: #222222;">it means for your sales is a big part of how our secret can work for you, the other thing you need to know is predicting when the slump will happen.</span><br /><span style="color: #222222;">The crystal ball to that answer is identifying the length of your sales cycle, is it 1 day, 1 week, 1 month 1 year? </span><a href="https://larsonassociates.us9.list-manage.com/track/click?u=adbc358732d9fa02263fc68be&id=0b42df9232&e=8364dc1457" rel="nofollow noopener noreferrer" style="color: #007c89;" target="_blank"><img align="right" height="98" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fcd4c41a1-0482-4fa1-97e1-d8fbe44cd262.jpg&t=1654089651&ymreqid=b3d3349b-a778-ca80-1c21-b80052011000&sig=_zPV3Mx4_dAU_OwKwfOyvQ--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 98px; outline: none; text-decoration-line: none; text-indent: -9999px; width: 200px;" width="200" /></a><span style="color: #222222;"> Once you pinpoint that then you are in the driver’s seat. Knowing this will not only help you predict when you are heading for a slump but also how long you can expect it will take to get out of it. </span><span style="color: #222222;">Sales slumps have a way of self-perpetuating, with the lack of sales eroding our confidence and expectations of positive results, which in turn makes it even more difficult to return </span><span style="color: #151414;">to the good form we have lost along the way. In sales the natural reaction is to fight off the pressure and panic with a quick fix, by ‘digging’ for more sales. Digging in places where you know the sales were, looking for that next pot of gold. This is what went wrong in the first place, stop ‘digging’ where the sales were, trying to work that same ‘claim’ endlessly and move </span><span style="color: #151414;">on to new ground. If there is a trick to prospecting it’s doing the work to make it ‘work’. The only real way is to get back out there and start making the calls, </span><a href="https://larsonassociates.us9.list-manage.com/track/click?u=adbc358732d9fa02263fc68be&id=9e52cf7a19&e=8364dc1457" rel="nofollow noopener noreferrer" style="color: #007c89;" target="_blank"><img align="right" alt="" height="199" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fccc6f5bf-d7cc-40b0-857b-80a7674c46c0.jpg&t=1654089651&ymreqid=b3d3349b-a778-ca80-1c21-b80052011000&sig=Dim1OU9MMadOssxisWmuCw--~D" style="border: 0px; height: auto !important; outline: none; text-decoration-line: none; text-indent: -9999px;" width="300" /></a><span style="color: #151414;"> working the leads. Initiating conversations with cold f2f sales calls and going to the events where your prospects will be, these are still the ‘nuts and bolts’ that hold the process together. Opportunity is out there, your job is to find it, through prospecting.</span><br /><span style="color: #151414;">At Larson & Associates we can fill in the potholes and help you be where you need to be, as your guide and as your partner in success. We can work with you to avoid mistakes and plan for the future. </span><br /><span style="color: #222222;">So when you find yourself in a slump take a deep breath, a real, fill your lungs and hold it for a second, deep breath, acknowledge that you are in one and get rid of all that emotional baggage. Make the commitment and set aside a daily time for prospecting.</span><br /><a href="https://larsonassociates.us9.list-manage.com/track/click?u=adbc358732d9fa02263fc68be&id=9c6f087f56&e=8364dc1457" rel="nofollow noopener noreferrer" style="color: #007c89;" target="_blank"><img align="right" alt="" height="142" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F06a06d00-6cd0-4aff-bad1-872ddcca6661.jpg&t=1654089651&ymreqid=b3d3349b-a778-ca80-1c21-b80052011000&sig=1pXYvzchivB.ginIpRx1ZA--~D" style="border: 0px; height: auto !important; outline: none; text-decoration-line: none; text-indent: -9999px;" width="200" /></a><span style="color: #222222;">Invest your time, energy and emotion into actions that you can control.</span><br /><span style="color: #222222;">Sales success is a process, do the basics and the rest will follow. Prospecting is less about luck and more about effort, hard work and perseverance, searching for that new ‘strike’ and being ready to move onto the next.</span><br /><span style="color: #222222;">So go on now. Sit down and pick up the phone. Go knock on some doors. Send out some e-mails. Work your LinkedIn, Twitter and Facebook social network and groups. Start asking for referrals. Talk to any and everyone about what you do.</span><br /><span style="color: #222222;"> At Larson & Associates we are always ready to put forth that extra effort, to work hard and persevere in everything that we do for you. We can help you avoid the dreaded sales slumps, overcome marketing anxiety and map out new places to ‘dig’. When prospecting for gold or for sales, remember that your success is directly proportionate to your effort. If you do only the minimum, your payback will be minimal. The more you do, the more you get. It really is that simple.</span></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv5454464307mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv5454464307mcnTextBlockOuter"><tr><td class="yiv5454464307mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv5454464307mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv5454464307mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #333366;"><strong><span style="font-size: 48px;">Larson & Associates</span></strong></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><img align="center" height="186" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Ff6abee47-9e2f-4b92-213b-2c4dc0b939ed.jpg&t=1654089651&ymreqid=b3d3349b-a778-ca80-1c21-b80052011000&sig=2T2KmxieWw872DkQ6Y9LdA--~D" style="border: 0px; height: auto !important; margin: 3px; min-height: 186px; outline: none; text-indent: -9999px; width: 600px;" width="600" /><br /><strong>Making Good Business Great and Great Businesses Even Better</strong></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-75026531896619452672022-06-01T06:20:00.003-07:002022-06-01T06:20:34.881-07:00Secret To Avoid Sales Slump<p> </p><table border="0" cellpadding="0" cellspacing="0" style="background-color: white; border-collapse: collapse; color: #1d2228; font-family: HelveticaNeue, "Helvetica Neue", Helvetica, Arial, "Lucida Grande", sans-serif; font-size: 16px; width: 100%px;"><tbody><tr><td align="center" colspan="1" id="yiv0167368231m_-4277183670076015936templateHeader" rowspan="1" style="background: none center center / cover no-repeat rgb(247, 247, 247); border-bottom: 0px; border-top: 0px; padding-bottom: 45px; padding-top: 45px; word-break: normal;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936templateContainer" style="border-collapse: collapse; max-width: 600px !important; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936headerContainer" colspan="1" rowspan="1" style="background: none center center / cover no-repeat transparent; border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 0px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnImageBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0167368231m_-4277183670076015936mcnImageBlockOuter"><tr><td class="yiv0167368231m_-4277183670076015936mcnImageBlockInner" colspan="1" rowspan="1" style="padding: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnImageContent" colspan="1" rowspan="1" style="padding: 0px 9px; text-align: center; word-break: normal;" valign="top"><img align="middle" alt="" class="yiv0167368231m_-4277183670076015936mcnImage" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F4b06325e-97ad-42ed-9d1c-a490d77af15a.jpg&t=1654089445&ymreqid=b3d3349b-a778-ca80-1c21-b80051011000&sig=UuH0NQs_0sgRMEzdwhmsrg--~D" style="border: 0px; display: inline !important; height: auto; max-width: 350px; outline: none; padding-bottom: 0px; text-indent: -9999px; vertical-align: bottom;" width="350" /></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0167368231m_-4277183670076015936mcnTextBlockOuter"><tr><td class="yiv0167368231m_-4277183670076015936mcnTextBlockInner" colspan="1" rowspan="1" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnTextContent" colspan="1" rowspan="1" style="color: grey; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="color: #222222; font-size: 40px; line-height: 60px; margin: 0px; padding: 0px; text-align: center;">Secret To Avoid Sales Slump</h1></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td align="center" colspan="1" id="yiv0167368231m_-4277183670076015936templateBody" rowspan="1" style="background-attachment: initial; background-clip: initial; background-image: none; background-origin: initial; background-position: center center; background-repeat: no-repeat; background-size: cover; border-bottom: 0px; border-top: 0px; padding-bottom: 45px; padding-top: 36px; word-break: normal;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936templateContainer" style="border-collapse: collapse; max-width: 600px !important; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936bodyContainer" colspan="1" rowspan="1" style="background: none center center / cover no-repeat; border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 0px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0167368231m_-4277183670076015936mcnTextBlockOuter"><tr><td class="yiv0167368231m_-4277183670076015936mcnTextBlockInner" colspan="1" rowspan="1" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextContentContainer" style="border-collapse: collapse; max-width: 390px; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnTextContent" colspan="1" rowspan="1" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 16px; font-weight: bold; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><a href="https://larsonassociates.us9.list-manage.com/track/click?u=adbc358732d9fa02263fc68be&id=f10a15414e&e=eb1640f60c" rel="nofollow noopener noreferrer" shape="rect" style="color: #00add8; font-weight: normal;" target="_blank"><img align="left" alt="Mandscratches head looking at down sales arrow" height="213" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F4279e279-a13e-4c4a-a167-0c0644991a99.jpg&t=1654089445&ymreqid=b3d3349b-a778-ca80-1c21-b80051011000&sig=kNBqLSSOYiTeYIQIOQLL2Q--~D" style="border: 0px; margin: 0px; min-height: 213px; outline: none; text-decoration-line: none; text-indent: -9999px; width: 300px;" width="300" /></a><br clear="none" /><br clear="none" /> </td></tr></tbody></table><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextContentContainer" style="border-collapse: collapse; max-width: 210px; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnTextContent" colspan="1" rowspan="1" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 16px; font-weight: bold; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top">We all have slumps: Those times when you just can’t quite find or maintain your rhythm. No matter how good you are or how long you have been in sales,</td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0167368231m_-4277183670076015936mcnTextBlockOuter"><tr><td class="yiv0167368231m_-4277183670076015936mcnTextBlockInner" colspan="1" rowspan="1" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnTextContent" colspan="1" rowspan="1" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 16px; font-weight: bold; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top">sooner or later you're going to hit a sales slump. That time when you can’t seem to close the sale despite your best effort. When each call or conversation that you do get seems that much harder than it ever was before. The pressure is on, the volume is down and you just can’t get that deal to click.</td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0167368231m_-4277183670076015936mcnTextBlockOuter"><tr><td class="yiv0167368231m_-4277183670076015936mcnTextBlockInner" colspan="1" rowspan="1" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextContentContainer" style="border-collapse: collapse; max-width: 300px; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnTextContent" colspan="1" rowspan="1" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 16px; font-weight: bold; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top">Understanding that we can influence this cycle, spot problems, change behaviors and avoid repeating mistakes that lead to slumps in sales is key. Wouldn’t it be nice to know when a slump was about to happen?</td></tr></tbody></table><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextContentContainer" style="border-collapse: collapse; max-width: 300px; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnTextContent" colspan="1" rowspan="1" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 16px; font-weight: bold; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><a href="https://larsonassociates.us9.list-manage.com/track/click?u=adbc358732d9fa02263fc68be&id=4e687bc577&e=eb1640f60c" rel="nofollow noopener noreferrer" shape="rect" style="color: #00add8; font-weight: normal;" target="_blank"><img align="right" height="98" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fcd4c41a1-0482-4fa1-97e1-d8fbe44cd262.jpg&t=1654089445&ymreqid=b3d3349b-a778-ca80-1c21-b80051011000&sig=J_gPHpL2TSySIya7vFcPZw--~D" style="border: 0px; margin: 0px; min-height: 98px; outline: none; text-decoration-line: none; text-indent: -9999px; width: 200px;" width="200" /></a></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0167368231m_-4277183670076015936mcnTextBlockOuter"><tr><td class="yiv0167368231m_-4277183670076015936mcnTextBlockInner" colspan="1" rowspan="1" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextContentContainer" style="border-collapse: collapse; max-width: 300px; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnTextContent" colspan="1" rowspan="1" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 16px; font-weight: bold; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><a href="https://larsonassociates.us9.list-manage.com/track/click?u=adbc358732d9fa02263fc68be&id=c961170b28&e=eb1640f60c" rel="nofollow noopener noreferrer" shape="rect" style="color: #00add8; font-weight: normal;" target="_blank"><img align="left" alt="sales secret manila envelope" height="149" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F01ac6947-0637-49d4-bc40-f68743caa9fc.jpg&t=1654089445&ymreqid=b3d3349b-a778-ca80-1c21-b80051011000&sig=K2pFYaeZc7w6fsTYvtUhtA--~D" style="border: 0px; margin: 0px; min-height: 149px; outline: none; text-decoration-line: none; text-indent: -9999px; width: 200px;" width="200" /></a>.</td></tr></tbody></table><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextContentContainer" style="border-collapse: collapse; max-width: 300px; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnTextContent" colspan="1" rowspan="1" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 16px; font-weight: bold; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top">Larson & Associates we usually don’t like to brag, but we have a secret where we can successfully predict when a sales slump is going to happen, well, nearly 95% of the time that is. After all, no one is perfect, right?<br clear="none" /> </td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0167368231m_-4277183670076015936mcnTextBlockOuter"><tr><td class="yiv0167368231m_-4277183670076015936mcnTextBlockInner" colspan="1" rowspan="1" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnTextContent" colspan="1" rowspan="1" style="color: #222222; font-size: 16px; font-weight: bold; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top">So do you want to know our secret to avoiding sales slumps? It really is quite simple, it all comes down to: Prospecting. Yes prospecting. Sales prospecting is one of the most important aspects of an organization, let alone a sales process.</td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0167368231m_-4277183670076015936mcnTextBlockOuter"><tr><td class="yiv0167368231m_-4277183670076015936mcnTextBlockInner" colspan="1" rowspan="1" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextContentContainer" style="border-collapse: collapse; max-width: 210px; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnTextContent" colspan="1" rowspan="1" style="color: #222222; font-size: 16px; font-weight: bold; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top">All companies (startups especially) have to fill their pipeline with <a href="https://larsonassociates.us9.list-manage.com/track/click?u=adbc358732d9fa02263fc68be&id=97ddde0d1a&e=eb1640f60c" rel="nofollow noopener noreferrer" shape="rect" style="color: #00add8; font-weight: normal;" target="_blank">good leads</a> in order to acquire customers.<br clear="none" />Helping you understand prospecting and what</td></tr></tbody></table><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextContentContainer" style="border-collapse: collapse; max-width: 390px; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnTextContent" colspan="1" rowspan="1" style="color: #222222; font-size: 16px; font-weight: bold; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><a href="https://larsonassociates.us9.list-manage.com/track/click?u=adbc358732d9fa02263fc68be&id=35caa95939&e=eb1640f60c" rel="nofollow noopener noreferrer" shape="rect" style="color: #00add8; font-weight: normal;" target="_blank"><img align="right" height="199" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fccc6f5bf-d7cc-40b0-857b-80a7674c46c0.jpg&t=1654089445&ymreqid=b3d3349b-a778-ca80-1c21-b80051011000&sig=zgL2Aj.LO.k9EIAc3zKKXg--~D" style="border: 0px; margin: 0px; min-height: 199px; outline: none; text-decoration-line: none; text-indent: -9999px; width: 300px;" width="300" /></a></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0167368231m_-4277183670076015936mcnTextBlockOuter"><tr><td class="yiv0167368231m_-4277183670076015936mcnTextBlockInner" colspan="1" rowspan="1" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnTextContent" colspan="1" rowspan="1" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 16px; font-weight: bold; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top">it means for your sales is a big part of how our secret can work for you, the other thing you need to know is predicting when the slump will happen.</td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0167368231m_-4277183670076015936mcnTextBlockOuter"><tr><td class="yiv0167368231m_-4277183670076015936mcnTextBlockInner" colspan="1" rowspan="1" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnTextContent" colspan="1" rowspan="1" style="color: #222222; font-size: 16px; font-weight: bold; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><a href="https://larsonassociates.us9.list-manage.com/track/click?u=adbc358732d9fa02263fc68be&id=2f74b02de2&e=eb1640f60c" rel="nofollow noopener noreferrer" shape="rect" style="color: #00add8; font-weight: normal;" target="_blank"><img height="98" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fcd4c41a1-0482-4fa1-97e1-d8fbe44cd262.jpg&t=1654089445&ymreqid=b3d3349b-a778-ca80-1c21-b80051011000&sig=J_gPHpL2TSySIya7vFcPZw--~D" style="margin: 0px; min-height: 98px; outline: none; text-decoration-line: none; text-indent: -9999px; width: 200px;" width="200" /></a> The crystal ball to that answer is identifying the length of your sales cycle, is it 1 day, 1 week, 1 month 1 year? Once you pinpoint that then you are in the driver’s seat. Knowing this will not only help you predict when you are heading for a slump but also how long you can expect it will take to get out of it.</td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0167368231m_-4277183670076015936mcnTextBlockOuter"><tr><td class="yiv0167368231m_-4277183670076015936mcnTextBlockInner" colspan="1" rowspan="1" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextContentContainer" style="border-collapse: collapse; max-width: 210px; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnTextContent" colspan="1" rowspan="1" style="color: #222222; font-size: 16px; font-weight: bold; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><div style="line-height: 24px; margin: 10px 0px; padding: 0px;">Sales slumps have a way of self-perpetuating, with the lack of sales eroding our confidence and expectations of positive results, which in turn makes it even more difficult to return</div></td></tr></tbody></table><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextContentContainer" style="border-collapse: collapse; max-width: 390px; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnTextContent" colspan="1" rowspan="1" style="color: #222222; font-size: 16px; font-weight: bold; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><a href="https://larsonassociates.us9.list-manage.com/track/click?u=adbc358732d9fa02263fc68be&id=517d29abea&e=eb1640f60c" rel="nofollow noopener noreferrer" shape="rect" style="color: #00add8; font-weight: normal;" target="_blank"><img height="224" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F227a4626-23a8-469d-bbfd-3dcc8fe55e51.jpg&t=1654089445&ymreqid=b3d3349b-a778-ca80-1c21-b80051011000&sig=2t47dlEpNnMfW0fhpuL1bQ--~D" style="border: 0px; margin: 0px; min-height: 224px; outline: none; text-decoration-line: none; text-indent: -9999px; width: 300px;" width="300" /></a></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0167368231m_-4277183670076015936mcnTextBlockOuter"><tr><td class="yiv0167368231m_-4277183670076015936mcnTextBlockInner" colspan="1" rowspan="1" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnTextContent" colspan="1" rowspan="1" style="color: #151414; font-size: 16px; font-weight: bold; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top">to the good form we have lost along the way. In sales the natural reaction is to fight off the pressure and panic with a quick fix, by ‘digging’ for more sales. Digging in places where you know the sales were, looking for that next pot of gold. This is what went wrong in the first place, stop ‘digging’ where the sales were, trying to work that same ‘claim’ endlessly and move <span style="line-height: 1.6;">on to new ground. If there is a trick to prospecting it’s doing the work to make it ‘work’. The only real way is to get back out there and start making the calls, working the leads. Initiating conversations with cold f2f sales calls and going to the events where your prospects will be, these are still the ‘nuts and bolts’ that hold the process together. Opportunity is out there, your job is to find it, through prospecting.</span><div style="line-height: 24px; margin: 10px 0px; padding: 0px;">At Larson & Associates we can fill in the potholes and help you be where you need to be, as your guide and as your partner in success. We can work with you to avoid mistakes and plan for the future.</div></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0167368231m_-4277183670076015936mcnTextBlockOuter"><tr><td class="yiv0167368231m_-4277183670076015936mcnTextBlockInner" colspan="1" rowspan="1" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0167368231m_-4277183670076015936mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv0167368231m_-4277183670076015936mcnTextContent" colspan="1" rowspan="1" style="color: #222222; font-size: 16px; font-weight: bold; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top">So when you find yourself in a slump take a deep breath, a real, fill your lungs and hold it for a second, deep breath, acknowledge that you are in one and get rid of all that emotional baggage. Make the commitment and set aside a daily time for prospecting.<br clear="none" /><a href="https://larsonassociates.us9.list-manage.com/track/click?u=adbc358732d9fa02263fc68be&id=832281a25c&e=eb1640f60c" rel="nofollow noopener noreferrer" shape="rect" style="color: #00add8; font-weight: normal;" target="_blank"><img align="right" height="142" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F06a06d00-6cd0-4aff-bad1-872ddcca6661.jpg&t=1654089445&ymreqid=b3d3349b-a778-ca80-1c21-b80051011000&sig=I4i.5TO_zfySk_i3TukjGw--~D" style="margin: 0px; min-height: 142px; outline: none; text-decoration-line: none; text-indent: -9999px; width: 200px;" width="200" /></a>Invest your time, energy and emotion into actions that you can control.<br clear="none" />Sales success is a process, do the basics and the rest will follow. Prospecting is less about luck and more about effort, hard work and perseverance, searching for that new ‘strike’ and being ready to move onto the next.<br clear="none" />So go on now. Sit down and pick up the phone. Go knock on some doors. Send out some e-mails. Work your LinkedIn, Twitter and Facebook social network and groups. Start asking for referrals. Talk to any and everyone about what you do.<br clear="none" /> At Larson & Associates we are always ready to put forth that extra effort, to work hard and persevere in everything that we do for you. We can help you avoid the dreaded sales slumps, overcome marketing anxiety and map out new places to ‘dig’. When prospecting for gold or for sales, remember that your success is directly proportionate to your effort. If you do only the minimum, your payback will be minimal. The more you do, the more you get. It really is that simple.<br clear="none" /> <br clear="none" /> <div style="text-align: center;"> <strong><span style="font-size: 24px;">Larson & Associates</span></strong><br clear="none" />leaders in providing todays marketing for tomorrows success.</div><div style="text-align: center;">847-991-1294</div><div style="text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0tci2ue4Zxfw0PRv1jlot1WoolP6ZPqiahJirLGQ3jKkP4HxS6XOb_mxkcYS3Oysyfup-VYm1NRg55rJEfqFcQ-V0k7eY6c5aabsdw3S4rI6j2ySt0yW05rhCVbmJv5X4u3mKC9OlMQ39oHTVA58MLwc6VLqRFRDUVHiuQIpz0IK1RZnI3gOhLs_GOg/s940/2022%20agency%20of%20the%20year%20long.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="292" data-original-width="940" height="170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0tci2ue4Zxfw0PRv1jlot1WoolP6ZPqiahJirLGQ3jKkP4HxS6XOb_mxkcYS3Oysyfup-VYm1NRg55rJEfqFcQ-V0k7eY6c5aabsdw3S4rI6j2ySt0yW05rhCVbmJv5X4u3mKC9OlMQ39oHTVA58MLwc6VLqRFRDUVHiuQIpz0IK1RZnI3gOhLs_GOg/w501-h170/2022%20agency%20of%20the%20year%20long.jpg" width="501" /></a></div><br /><div style="text-align: center;"><br /></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-88116824125597315422022-04-13T09:16:00.001-07:002022-04-13T09:16:47.979-07:002022 Best of Award Advertising Agency<table border="0" cellpadding="0" cellspacing="0" style="background-color: #fafafa; border-collapse: collapse; color: black; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td align="center" id="templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="templateContainer" style="border-collapse: collapse; max-width: 600px !important; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="headerContainer" style="text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnImageBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnImageBlockOuter"><tr><td class="mcnImageBlockInner" style="padding: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnImageContent" style="padding: 0px 9px; text-align: center; text-size-adjust: 100%;" valign="top"><img align="center" alt="" class="mcnImage" src="https://gallery.mailchimp.com/adbc358732d9fa02263fc68be/images/4b06325e-97ad-42ed-9d1c-a490d77af15a.jpg" style="border: 0px; display: inline !important; height: auto; max-width: 350px; outline: none; padding-bottom: 0px; vertical-align: bottom;" width="294" /></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td id="templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 9px; padding-top: 9px; text-align: center; text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="templateContainer" style="border-collapse: collapse; max-width: 600px !important; text-align: center; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="bodyContainer" style="text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="font-family: Helvetica; line-height: 20px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><p style="line-height: 20px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;"></p><h2 style="text-align: center;"><span style="color: #cc0000; font-size: x-large;"><br />Howard Larson<br /></span><span style="color: #cc0000; font-size: x-large;">& Larson & Associates<br /></span>have been nominated to receive the</h2><h2 style="text-align: center;"><span style="color: #cc0000; font-size: x-large;">2022 Best of Palatine Award<br /></span><span style="color: #cc0000; font-size: x-large;">Advertising Agency</span></h2><p></p><p style="color: #202020; font-size: 16px; line-height: 20px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Working in the covid world of 2020-22 has shown the business model of a virtual office that Howard Larson and Larson & Associates starting using back in in 2006, not just to lower our carbon footprint but to give the Larson & <img align="left" data-file-id="6481241" height="182" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/917fb288-96ac-4839-b650-f43c63bd7f59.jpg" style="border: 0px; height: 182px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 182px;" width="182" />Associates staff greater job satisfaction and control has allowed us to give us a quicker response to the needs of our clients. Not that it has been easy the last two years<img align="right" data-file-id="7164298" height="294" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/0497d82d-ae2a-4acd-a618-c015690097f9.jpg" style="border: 0px; height: 294px; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; outline: none; width: 200px;" width="200" />. We we thank God that we have not lost 1 day or even 1 hour of work due to covid.</p><p style="color: #202020; font-size: 16px; line-height: 20px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Our philosophy of the Big Fish in a Little Pond and purposefully staying small, <img align="right" data-file-id="5645661" height="156" src="https://gallery.mailchimp.com/adbc358732d9fa02263fc68be/images/bb629de2-2593-4dca-ac59-6991fcb335ab.png" style="border: 0px; height: 156px; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; outline: none; width: 145px;" width="145" />seeking out small to mid-sized companies, the majority of our clients continue to be small businesses with revenue of $500,000 to 10 Million with 3 to 12 sales people remains in tact. <br /><br />In 2020-21 despite covid, our year over year clients who are using the Larson & Associates 3 Legged Stool Method of Marketing have been seeing growth above 17.6% as well as grabbing increased market share with bold covid market share expansion programs. <br /><br />Thank you for your continued support of the Larson Philosophy of Marketing. Now entering our 48th year it is because of you that we are still here and continue to be a success. It is your belief in us that makes us who we are. You give us the freedom to work quick, hard and fast. You are the people who let us out run, out produce and out perform the competition.</p><p style="line-height: 20px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;"></p><h4 style="text-align: center;"><span style="color: #351c75; font-size: large;"><span style="text-align: center;">2022 Best of Palatine Awards<br /></span>in the category of<br />Advertising Agencies</span></h4><p></p><h4 style="color: #202020; font-size: 16px; line-height: 20px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;"></h4></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 12px; line-height: 12px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><p style="line-height: 12px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;"><br />The Palatine Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Palatine area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.</p><p style="line-height: 12px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Each year, the Palatine Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Palatine area a great place to live, work and play.</p><p style="line-height: 12px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">The Palatine Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-align: center; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><div style="text-align: center;"><span style="color: #351c75; font-family: helvetica; font-size: x-large;"><b>Larson & Associates</b></span></div><div style="text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitWcuhsWxuT5nw6wbhFaJDNw00Lp9TRlzi6zR3ST35AgJ8QdVc6xM04DNRV6dA4tMbIc8wMmpQSE1--I6vUPwDg_aO4zC-ZfU0Uu6putBJ4_PI3QPzZvByjmzQ2XIuHvqGfiMmAdFGtEQNA1Yt4zGMCuTo204fsb2x_LB8U09EfQFwGBpxwIuGPJG2wg/s940/2022%20agency%20of%20the%20year%20long.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="292" data-original-width="940" height="157" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitWcuhsWxuT5nw6wbhFaJDNw00Lp9TRlzi6zR3ST35AgJ8QdVc6xM04DNRV6dA4tMbIc8wMmpQSE1--I6vUPwDg_aO4zC-ZfU0Uu6putBJ4_PI3QPzZvByjmzQ2XIuHvqGfiMmAdFGtEQNA1Yt4zGMCuTo204fsb2x_LB8U09EfQFwGBpxwIuGPJG2wg/w506-h157/2022%20agency%20of%20the%20year%20long.jpg" width="506" /></a></div><div style="text-align: center;"><br /></div><div style="text-align: center;"><span style="color: #351c75; font-family: helvetica;"><b>We Make Good Businesses Great and Great Businesses Even Better</b></span></div></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td align="center" id="templateFooter" style="background-attachment: initial; background-clip: initial; background-image: none; background-origin: initial; background-position: center center; background-repeat: no-repeat; background-size: cover; border-bottom: 0px; border-top: 0px; padding-bottom: 9px; padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="templateContainer" style="border-collapse: collapse; max-width: 600px !important; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="footerContainer" style="text-size-adjust: 100%;" valign="top"><br /><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="line-height: 18px; padding: 0px 18px 9px; text-align: center; text-size-adjust: 100%; word-break: break-word;" valign="top"><br /><br /><strong style="color: #656565; font-family: Helvetica; font-size: 12px;">Our mailing address is:</strong><br /><span style="font-family: Helvetica; font-size: 12px;"><span style="font-size: 24px;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><strong><span style="color: #990000;">Larson & Associates</span></strong></span></span></span><br /><span style="color: #656565; font-family: Helvetica; font-size: 12px;">3475 Steeplechase Way Suite 101</span><br /><span style="color: #656565; font-family: Helvetica; font-size: 12px;">Grayslake IL 60030</span><br /><span style="font-family: Helvetica; font-size: 12px;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="font-size: 18px;"><strong><span style="color: #990000;">847-991-1294</span></strong></span></span></span><br /><span style="color: #656565; font-family: Helvetica; font-size: 12px;">howard@larsonassocaites.ws</span><br /><span style="color: #656565; font-family: Helvetica; font-size: 12px;">www.larsonassociates.ws</span><div class="separator" style="clear: both; color: #656565; font-family: Helvetica; font-size: 12px; text-align: center;"><br /></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-91657872998957429862022-04-08T08:31:00.000-07:002022-04-08T08:31:36.284-07:00Build Larger Market Share<p> </p><table border="0" cellpadding="0" cellspacing="0" class="yiv6167531765templateContainer" style="background-color: #fafafa; border-collapse: collapse; border: 0px; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; max-width: 600px !important; width: 100%px;"><tbody><tr><td id="yiv6167531765templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnImageBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6167531765mcnImageBlockOuter"><tr><td class="yiv6167531765mcnImageBlockInner" style="padding: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv6167531765mcnImageContent" style="padding: 0px 9px; text-align: center; word-break: normal;" valign="top"><img align="center" alt="" class="yiv6167531765mcnImage" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F4b06325e-97ad-42ed-9d1c-a490d77af15a.jpg&t=1649427882&ymreqid=b3d3349b-a778-ca80-1cc7-25008701a300&sig=HPTEssHmvINwW4i5X5f6zw--~D" style="border: 0px; display: inline !important; height: auto; max-width: 350px; outline: none; padding-bottom: 0px; text-indent: -9999px; vertical-align: bottom;" width="350" /></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td id="yiv6167531765templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6167531765mcnTextBlockOuter"><tr><td class="yiv6167531765mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv6167531765mcnTextContent" style="line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h2 style="text-align: center;"><span style="color: #e06666;"><b style="font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px;"><span style="font-family: arial; font-size: large;">I Can Not Control Inflation<br /></span></b><b style="font-size: 13px;"><span style="font-family: arial; font-size: large;">But I Can Build Market Share</span></b></span></h2><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">Yes it happened again record inflation at 7.5%. I don't see that stopping anytime soon with too much money poured in the system over the last couple years. Add in supply line problems, wage hikes, covid and now the Ukraine and we have a real mess.</p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">The point is when your business attracts more customers and orders, it’s on its way to becoming a solid successful company. But your overall strategy needs to be long-term. <img align="left" height="156" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F147c3880-b418-7092-35e3-b3265b4af3a8.jpg&t=1649427882&ymreqid=b3d3349b-a778-ca80-1cc7-25008701a300&sig=Im5bCYzx8MD08cFFeweeGw--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 156px; outline: none; text-indent: -9999px; width: 125px;" width="125" /></p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">There are many ways you can take to increase market share, but you’ll lose in the long run if what your doing isn’t sustainable. When you work to increase market share, you need to make sure you can build on your past success and maintain your gained market share for years and build on your successes.</p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">These steps will help you get there. If you’d rather speak with a me in person, <span style="background-color: #fbf8f8;">you can reach me at <strong>847-991-1294</strong></span></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6167531765mcnTextBlockOuter"><tr><td class="yiv6167531765mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv6167531765mcnTextContent" style="line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="color: #202020; font-family: Helvetica; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><br /></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: #202020; font-family: Helvetica; font-size: 16px;"><span style="background-color: #fbf8f8;"><b>1. Build a referral program</b></span></span></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: #202020; font-family: Helvetica; font-size: 16px;"><span style="background-color: #fbf8f8;">It takes a lot of time and effort to go beyond just getting new customers, which</span> is one reason so many businesses use referral programs. In one service study, referrals were 18 percent more likely to stay with the company, and generated 16 percent more in profits.</span></p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">Take advantage of these benefits and increase market share by implementing a referral program<img align="right" height="112" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fd5a232c2-c617-4763-9242-f256d8f78746.jpg&t=1649427882&ymreqid=b3d3349b-a778-ca80-1cc7-25008701a300&sig=P8IpsW.QHyqv7jThd5J5lg--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 112px; outline: none; text-indent: -9999px; width: 150px;" width="150" /> in your company.</p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">However, when it comes to recommendations, you can do it anywhere, anytime, including on your website, social media and email. Ask for names and email addresses, and then contact these new leads. When you do, tell them how you got their name. Otherwise, your message may read like a cold call and discourage them from moving forward.</p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;"><img align="left" height="135" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F47886b51-3408-45ff-a881-1f26ce328772.jpg&t=1649427882&ymreqid=b3d3349b-a778-ca80-1cc7-25008701a300&sig=6x6FY2kOysr6w4S6sACL0w--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 135px; outline: none; text-indent: -9999px; width: 135px;" width="135" />Some or your customers may be happy to provide you with referrals, but others may need nudge. Offer an incentive program for every new referral that places an order. At Larson & Associates we give back 5% of a referrals project back for as long as we keep the customer. Heck <em><strong>some of our print customers refer so many customers they get their program run for free. </strong></em></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6167531765mcnTextBlockOuter"><tr><td class="yiv6167531765mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv6167531765mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><br /></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><b>2. Increase engagement with customers</b></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">There are many studies that show a direct connection between customer engagement and customer loyalty. this is one of the reasons why social media has become a standard tool in most marketing programs to try to keep in touch. Does it work?</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">If you're trying to figure out how to increase market share online, increasing social engagement will help you maintain your current share and turn them from being just new customers into loyal buyers.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">You can often communicate through social media and email. Regularly publishing new content on a blog on a regular basis and encourage customers to share and comment on it. Trying to make engagement part of the selling process. Send a survey<img align="right" height="104" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F57876292-e576-4b2d-a66e-6dab3be6a3f4.jpg&t=1649427882&ymreqid=b3d3349b-a778-ca80-1cc7-25008701a300&sig=2qgFfu5_jbhGQdOLt.ZfPA--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 104px; outline: none; text-indent: -9999px; width: 200px;" width="200" /> after each order and ask customers for feedback about their next order, delivery and other issues. <br /><br />The Larson way is to call and talk to all our customers outside the heated discussions of a lead generation project to see what we can be doing differently or what they might need in project adjustment. </p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6167531765mcnTextBlockOuter"><tr><td class="yiv6167531765mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv6167531765mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><br /></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><b>3. Stay ahead of your competitors</b><br />Some of the largest companies in the world achieved their current positions because they offered something bigger or better. Others got there by offering the service of product first. Then there is you.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">If you want to grow market share, make innovation a part of your marketing strategy.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Innovation can mean many things: new products, tailor-made solutions, service models or the introduction of real customer care. Look for forms of <img align="left" height="162" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F0c041c61-25f9-1832-fe9d-34fab2677b40.jpg&t=1649427882&ymreqid=b3d3349b-a778-ca80-1cc7-25008701a300&sig=yf6.GMrpJYfIbYb0RREdEQ--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 162px; outline: none; text-indent: -9999px; width: 150px;" width="150" />making you differ from those of other companies in your field by niching down and you’ll be seen as a leader and a company worth staying with over the long term because you know what their problems are even before they know what they are.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Innovation to meet customers' real needs is priceless. And if customers aren’t aware of the need, they become more open when it is revealed. This will keep customers around, but it will also help you increase market share online and offline.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6167531765mcnTextBlockOuter"><tr><td class="yiv6167531765mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv6167531765mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><br /></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><b>4. Develop your unique position</b><br />Your market share is affected by several factors, including your ability to fill a need in a way no other company can. If you can negotiate a unique postion can stake out a unique nitch position </p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">In the market, define that position and execute whatever you have to negotiate<img align="right" height="95" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fd5a232c2-c617-4763-9242-f256d8f78746.jpg&t=1649427882&ymreqid=b3d3349b-a778-ca80-1cc7-25008701a300&sig=P8IpsW.QHyqv7jThd5J5lg--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 95px; outline: none; text-indent: -9999px; width: 214px;" width="214" /> to to maintain your current market share and increase it over the long term.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">How do you define your positioning of your brand so far? Unique products and services are just the first step. It also requires your marketing team to create an individual brand tone of voice and brand personality—as well as a plan to communicate your new position at every opportunity.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Your brand encompasses everything that your business delivers to customers, making it it more attractive to new customers looking for the same type of experience.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6167531765mcnTextBlockOuter"><tr><td class="yiv6167531765mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv6167531765mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><br /></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><b>5. Market to your niche audiences</b><br />This might seem like a bad idea if you’re trying to increase market share. After all, a niche market is smaller and more specialized. Sometime it is enough. Take it slow. Lean your first niche completely. Go to the trade shows, join the linkedIn groups, become know in the niche and then. . . if one niche is not enough — marketing to several niche markets can help you gain market share by developing larger footprints in smaller segments of the marketplace.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Suppose you sell accounting software. Many types of businesses want it, but <img align="left" height="131" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fb53427c8-a9e7-4691-b935-afdad684f200.jpg&t=1649427882&ymreqid=b3d3349b-a778-ca80-1cc7-25008701a300&sig=CrXAAvgQoDFdV1eAqf3haw--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 131px; outline: none; text-indent: -9999px; width: 175px;" width="175" />they could buy it from dozens of other companies. Why would they want to buy it from your company?</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">With niche marketing strategy, you position it as a suitable product for local retailers, start-up businesses, food companies, print shops and service providers. Each market is small—but when combined, they create huge market and, indeed a larger market share for your business.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6167531765mcnTextBlockOuter"><tr><td class="yiv6167531765mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv6167531765mcnTextContent" style="font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><br /></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: #ff3333;"><strong>You could do all this yourself if you have the time and the talent or. . . <br /> . . . call us because we live lead generation and growing market share!<br /><br />Telemarketing:</strong></span><span style="color: #202020;"> Telemarketing campaigns are a proven and cost-effective method for selling products and services to a large target audience.</span><br /><br /><span style="color: #ff3333;"><strong>Email Marketing:</strong></span><span style="color: #202020;"> Email pretty much essential that you do. Email marketing has the highest impact on conversions for pretty much every marketing team. It nearly always results in profit and growth.</span><br /><br /><strong>Direct Mail Marketing:<span style="color: #202020;"> </span></strong><span style="color: #202020;">Direct mail, junk mail (by its recipients), mailshot or admail (North America) letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.</span><br /><br /><span style="color: #ff3333;"><strong>Social Media Marketing:</strong></span><span style="color: #202020;"> Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.</span><br /><br /><span style="color: #ff3333;"><strong>Content Marketing:</strong> </span><span style="color: #202020;">Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.</span></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6167531765mcnTextBlockOuter"><tr><td class="yiv6167531765mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6167531765mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv6167531765mcnTextContent" style="font-family: Helvetica; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><br /></h1><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><br /></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEB9-1igeinu-PEmhi2kvbUkKGhX6-bvP1sUYgrlx0pkl9ZRW7BC0EXUQPNfZ6nk6aBwKXSOYFlA1i4YEnFs_PaUSbBKNYeE6zfh8x89Z9aOm4xgh2-lPz_WRUFrSYD1kBwgN376HGK1h0Hmy2dDQxrndKTH0lYKRtMWzOuO_pCdKEHs18iSNWCHr5dA/s540/2021%20long%20upcity%202021%20award.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="240" data-original-width="540" height="201" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEB9-1igeinu-PEmhi2kvbUkKGhX6-bvP1sUYgrlx0pkl9ZRW7BC0EXUQPNfZ6nk6aBwKXSOYFlA1i4YEnFs_PaUSbBKNYeE6zfh8x89Z9aOm4xgh2-lPz_WRUFrSYD1kBwgN376HGK1h0Hmy2dDQxrndKTH0lYKRtMWzOuO_pCdKEHs18iSNWCHr5dA/w455-h201/2021%20long%20upcity%202021%20award.png" width="455" /></a></div><b style="color: #202020; font-size: 16px;"><br /></b><p></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><b style="color: #202020; font-size: 16px;">We Make Good Businesses Great and Great Businesses Even Better</b><br /><span style="color: #cc0000; font-size: large;"><b>Larson & Associates</b></span><br /><span style="color: #202020;">3475 Steeplechase Way Suite 101</span><br /><span style="color: #202020;">Grayslake IL 60030</span><br /><span style="color: #ff3333; font-size: 16px;"><span style="font-size: 18px;"><strong>847-991-1294</strong></span></span></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><span style="color: #ff3333; font-size: 16px;"><span style="font-size: 18px;"><strong>howard@larsonassociates.ws</strong></span></span></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><span style="color: #ff3333; font-size: 16px;"><span style="font-size: 18px;"><strong><a href="http://www.larsonassociates.ws">www.larsonassociates.ws</a></strong></span></span></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-10308965689173941322022-02-18T08:04:00.000-08:002022-02-18T08:05:44.170-08:00Double Digit Growth<p> </p><table border="0" cellpadding="0" cellspacing="0" class="yiv0604867897templateContainer" style="background-color: #fafafa; border-collapse: collapse; border: 0px; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; max-width: 600px !important; width: 100%px;"><tbody><tr><td id="yiv0604867897templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnImageBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0604867897mcnImageBlockOuter"><tr><td class="yiv0604867897mcnImageBlockInner" style="padding: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv0604867897mcnImageContent" style="padding: 0px 9px; text-align: center; word-break: normal;" valign="top"><img align="center" alt="" class="yiv0604867897mcnImage" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fed1d2a53ba20b5b785faa770f%2Fimages%2F276a77c9-ae09-061e-76c6-ccbc86d24604.jpg&t=1645191338&ymreqid=b3d3349b-a778-ca80-1ce0-9e0024016c00&sig=vjDhfp_DQcFJCcE.U5zAfg--~D" style="border: 0px; display: inline !important; height: auto; max-width: 350px; outline: none; padding-bottom: 0px; text-indent: -9999px; vertical-align: bottom;" width="350" /></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td id="yiv0604867897templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0604867897mcnTextBlockOuter"><tr><td class="yiv0604867897mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv0604867897mcnTextContent" style="font-family: Helvetica; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><br /></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: red; font-size: large;"><b>Did you grow at 15.2% last year?</b></span></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: #202020;">The government says inflation was 7.0% last year but did they tell you they changed how they figured the inflation rate from the Jimmy Carter years? In Jimmy Carter criteria the inflation number is 15.2% not 7%. So if you are like most people and I'll bet you are, you most likely lost ground to inflation last year.</span><br /><br /><span style="color: #202020;">If you were using</span><span style="color: #ff3333; font-size: 16px;"><strong> Larson & Associates</strong> </span><span style="color: #202020;">you grew last year. </span><span style="border-color: initial; border-image: initial; border-style: initial; color: #202020; height: auto !important; outline-color: initial; outline-width: initial;"><img align="right" height="93" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F85f98aa4-6cb8-4278-b704-634d97833ff5.jpeg&t=1645191338&ymreqid=b3d3349b-a778-ca80-1ce0-9e0024016c00&sig=mJM4wavdYJGfI2WU96vF_w--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 93px; outline: none; text-indent: -9999px; width: 125px;" width="125" /></span><span style="color: #202020;">All Industrial Accounts grew by an average of 9.7% with a low of 6.4% growth and a high of 17.2%. So even we lost some and won some. </span><br /><br /><span style="color: #202020;">So what can you do?</span><br /><br /><span style="color: #202020;">Get a Multichannel Target Marketing Program from Larson & Associates. Our </span><span style="border-color: initial; border-image: initial; border-style: initial; color: #202020; height: auto !important; outline-color: initial; outline-width: initial;"><img align="left" height="100" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F60dd40d0-2e79-4d52-a853-fae8abba2170.jpg&t=1645191338&ymreqid=b3d3349b-a778-ca80-1ce0-9e0024016c00&sig=IzBBOJXXayieexXsw73ySw--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 100px; outline: none; text-indent: -9999px; width: 100px;" width="100" /></span><span style="color: #202020;">average multichannel customer using the 3 legged stool method got 16.1%.</span><br /><br /><span style="color: #202020;">MultiChannel Target Marketing offers you the potential to gain sales from existing customers or clients, and new sales from new customers faster then you can imagine. Today I am showing you an short overview of what’s involved and how direct marketing works.</span></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0604867897mcnTextBlockOuter"><tr><td class="yiv0604867897mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv0604867897mcnTextContent" style="font-family: Helvetica; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><br /></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: red; font-size: large;"><b>So what ia Multichannel Target Marketing?</b></span><br /><span style="color: #202020;">Multichannel Target Marketing is really quite simple. It is the building of targeted relationships with your customers and prospects. It works</span><span style="border-color: initial; border-image: initial; border-style: initial; color: #202020; height: auto !important; outline-color: initial; outline-width: initial;"><img align="right" height="122" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F43f0927b-db69-4032-9a97-fd8465182ce7.jpg&t=1645191338&ymreqid=b3d3349b-a778-ca80-1ce0-9e0024016c00&sig=MZnV9z78YnQhjRKBVE4zCw--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 122px; outline: none; text-indent: -9999px; width: 120px;" width="120" /></span><span style="color: #202020;"> with different marketing platforms to put you in front of your target in multiple ways to be when and where they are. It means marketing your product or service to the people that are most likely to buy what you are selling where they are looking or how they want to look.</span><br /><span style="color: #202020;"> </span><br /><span style="color: #202020;">In putting a program together I find the best place to start is to build a list of all your customers, past customers and all those you might have send proposals out to. T</span><span style="border-color: initial; border-image: initial; border-style: initial; color: #202020; height: auto !important; outline-color: initial; outline-width: initial;"><img align="left" height="131" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F2edf97ba-d3ac-4963-9f50-7c414810c48c.jpg&t=1645191338&ymreqid=b3d3349b-a778-ca80-1ce0-9e0024016c00&sig=sXOGKFLXcVUVtrXIpSv9UQ--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 131px; outline: none; text-indent: -9999px; width: 175px;" width="175" /></span><span style="color: #202020;">his is only the start. This list is your launching pad to your program.</span><br /><span style="color: #202020;"> </span><br /><span style="color: #202020;">Multichannel Target Marketing can be one of the most cost-effective ways of expanding your sales. It has the great advantage of being trackable. This means (unlike some other forms of advertising) you can measure the results, know who is reading and seeing your message.</span></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0604867897mcnTextBlockOuter"><tr><td class="yiv0604867897mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv0604867897mcnTextContent" style="font-family: Helvetica; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><br /></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: red; font-size: large;"><b>Will Multichannel Target Marketing work for your business?</b></span><br /><span style="color: #202020;">That is what we all want to know isn't it. Is this to key to unlocking new clients for you again and again?</span></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0604867897mcnTextBlockOuter"><tr><td class="yiv0604867897mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv0604867897mcnTextContent" style="font-family: Helvetica; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><br /></h1><div><span style="color: red; font-size: large;"><b>Targeting your direct marketing.</b></span></div><div><span style="color: red; font-size: large;"><b>The people most likely to buy from you are:</b></span></div><ul style="color: #202020; font-size: 16px;"><li>Your existing customers</li><li>Your past customers</li><li>Prospects you have sent proposals to but did not act, yet</li><li>Your specially nitch</li></ul><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">Because we don't use a 'shotgun' kind of approach. We bring a far <img align="left" height="121" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F00cbb834-7cf3-6030-f108-7a8c336c58ef.jpg&t=1645191338&ymreqid=b3d3349b-a778-ca80-1ce0-9e0024016c00&sig=oB.ClhY3Rs9u.KZNJvqxxw--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 121px; outline: none; text-indent: -9999px; width: 75px;" width="75" />more focused attack of target marketing so you get a higher value of return on your marketing investment. The more accurately you can nitch your customer, the better your chance you will have in finding more just like them. Answering these questions to segment the market makes your message even more direct. It allows you to focus maximum effort on the right people.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0604867897mcnTextBlockOuter"><tr><td class="yiv0604867897mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv0604867897mcnTextContent" style="line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><p style="font-family: Helvetica; line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: red; font-size: large;"><b>Current Customers</b></span></p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">Because existing customers are the lifeblood of your business, it's vital that you keep ahold of them. If you don't someone might take them away<img align="right" height="125" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F6b03e0aa-6c84-4e5b-b74f-3e8133476242.jpg&t=1645191338&ymreqid=b3d3349b-a778-ca80-1ce0-9e0024016c00&sig=818PqVOBSUfXyHayM1DsFg--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 125px; outline: none; text-indent: -9999px; width: 125px;" width="125" />. Someone like me if your competition hires me before you do. You know how difficult it is to lure a loyal customer away from a competitor - the same should apply to you and your customers. So, your first plan of attack should be directed at keeping your current customers happy. <br /> <br />Keep in touch at least once every 90 days. Depending on the life cycle of your product or service 15 or 30 days might even better. People like to feel special and<img align="left" height="86" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F149781ce-6652-4046-86cc-2ea403612f17.png&t=1645191338&ymreqid=b3d3349b-a778-ca80-1ce0-9e0024016c00&sig=BrrpmQl6KBUv97r_ICMj9w--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 86px; outline: none; text-indent: -9999px; width: 100px;" width="100" /> individual. Show them that you know who they are. Tell them what is new and how they can best benefit from your services or products. If you don’t tell them, who will? I'll say it again incase you missed it, maybe I will tell them if your competition hires me before you do. It is your choice.<br /><br />Keep them informed about what is happening in your business. Offer them a special preview of your new product lines or services. Send updates of new products or services, details of discount offers ONLY for regular existing customers, reminders of your next appointment with them or a list of products when you know they will be buying based on past history. For example, a florist might send a product list before Mother's Day or Valentine's Day or their anniversary. If you have read Harvey MacKay;'s Swim With The Sharks you should already have this information. Right? <br /><br />Think up fresh marketing ideas that no one else uses. Need ideas, ask me. That is what I do for a living. Side note ask about our "Pick My Brain" program if you need help here.<img align="right" height="93" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fb3c73835-7f48-4c63-bbff-4fc38e0d7f06.jpg&t=1645191338&ymreqid=b3d3349b-a778-ca80-1ce0-9e0024016c00&sig=r2HAHgm7KiXPwWGYe4oHaA--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 93px; outline: none; text-indent: -9999px; width: 125px;" width="125" /></p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">Change the look of your email. Start a monthly newsletter. Let me have Janice or Elizabeth make a monthly phone call to <strong>all </strong>your accounts. But don't you ever sit your hands crying about how bad business is.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0604867897mcnTextBlockOuter"><tr><td class="yiv0604867897mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv0604867897mcnTextContent" style="font-family: Helvetica; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><br /></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: red; font-size: large;"><b>Past Customers and Prospects sitting on a proposal</b></span><br /><span style="color: #202020;">Do you have any of these guys? Come on we all do. Open up your CRM </span><span style="border-color: initial; border-image: initial; border-style: initial; color: #202020; height: auto !important; outline-color: initial; outline-width: initial;"><img align="right" height="93" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fbf4efae3-33f6-400f-ac8b-ba43ec377b51.jpg&t=1645191338&ymreqid=b3d3349b-a778-ca80-1ce0-9e0024016c00&sig=O4kVR7E0EAftQ7C1TwTHgA--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 93px; outline: none; text-indent: -9999px; width: 125px;" width="125" /></span><span style="color: #202020;">and let me get to work.</span></p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">It is like one day I was making calls for a printing company and they turned over their past customer list to me. Talk about a horror story, but I called and found out that 1 out of every 14 calls were not so bad. I even talked to a past customer who went to another shop. They had gone through one of those jobs from hell. You know the kind that what ever they did would not work. They even did a<img align="left" height="125" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F147c3880-b418-7092-35e3-b3265b4af3a8.jpg&t=1645191338&ymreqid=b3d3349b-a778-ca80-1ce0-9e0024016c00&sig=w0KBhINH4EvFD05v5cNR5w--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 125px; outline: none; text-indent: -9999px; width: 100px;" width="100" /> complete press wash on a full sized web (you printers know that that costs) and it still did not come out right. Well I called and listened and listened, using my best Hank Trisler method of empathy got them back in the bidding process. </p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;">Same hold true for proposals sent out. There could be any number of reasons why it did not work out. Money? New management? Work flow? Buying a new plant? There is only one way to keep your hat in the ring and that is to keep in contact. <br /><br /><span style="color: #ff3333;"><strong>Larson & Associates</strong></span> can do that without you needing to use your valuable time on what might be a fishing expedition.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0604867897mcnTextBlockOuter"><tr><td class="yiv0604867897mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv0604867897mcnTextContent" style="font-family: Helvetica; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><br /></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: red; font-size: large;"><b>New Customers</b></span><br /><span style="color: #202020;">For most of you this is what you come to a company like mine. You want more business!</span></p><p style="color: #202020; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: #ff3333;"><strong>Do your homework first!</strong></span><br />As with any marketing exercise, you need to do your homework first.<br /><br />Start by figuring out who are you best potential customers. Nitch yourself <img align="right" height="93" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2F_compresseds%2F25a9bddb-5a24-4665-b9bb-ed6b9ee0fc1a.jpg&t=1645191338&ymreqid=b3d3349b-a778-ca80-1ce0-9e0024016c00&sig=ZeX0DoYbLw0cGpGKnAZZYA--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 93px; outline: none; text-indent: -9999px; width: 125px;" width="125" />and then narrow it down a little father. The more work you put in here to find the best fit for your company the easier it is for me to get you the kind of results you dreamed of.<br /><br />Next, set a budget for your direct marketing campaign as it all things there is a cost. Know it upfront before it bites you in the butt. <br /><br />Then work through the rest of the start up questions:<br /> <br />What am you going to offer them?<br /><img align="left" height="118" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F885959f1-9f27-4457-995d-fbff78cc1dac.jpg&t=1645191338&ymreqid=b3d3349b-a778-ca80-1ce0-9e0024016c00&sig=SjrNPSidZf0a4jG38ZQAgQ--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 118px; outline: none; text-indent: -9999px; width: 175px;" width="175" />Do you have the stock/capacity on hand to meet possible demand and fulfill orders efficiently?<br />You should also complete a break-even analysis to work out what increase in sales is needed to recover the cost of your direct marketing campaign and the overall cost of a new customer. And yes there is a cost for new customers, do you know what yours is.<br /></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0604867897mcnTextBlockOuter"><tr><td class="yiv0604867897mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv0604867897mcnTextContent" style="font-family: Helvetica; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><br /></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: red; font-size: large;"><b>You! Yes You!</b></span><br /><span style="color: #202020;">Every business, large or small, can use targeted multichannel marketing.</span><br /><br /><span style="color: #202020;">Quality databases and lists are the key to effective nitch marketing. </span><span style="border-color: initial; border-image: initial; border-style: initial; color: #202020; height: auto !important; outline-color: initial; outline-width: initial;"><img align="right" height="125" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F58d32f92-0b88-4c8b-86a8-f6cd17d1967f.jpg&t=1645191338&ymreqid=b3d3349b-a778-ca80-1ce0-9e0024016c00&sig=unvOJkIJ4ojd8.X.CIm.5g--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 125px; outline: none; text-indent: -9999px; width: 125px;" width="125" /></span><span style="color: #202020;">It is less expensive and more efficient to collect names yourself or let us do it for you, but you can also rent or buy lists (I have done for clients but but the ROI does go down.) Doing it the slow way will take longer and it is better and stronger but if you need a super quick start it is an option or maybe you can work in alliance with other businesses that have good databases that blend with yours. </span><br /><br /><span style="color: #202020;">If you don't call me I can not help you so pick up the phone and call 847-991-1294. I'm waiting for you.<br /><br /><br /></span></p><blockquote style="border: none; margin: 0 0 0 40px; padding: 0px;"><blockquote style="border: none; margin: 0 0 0 40px; padding: 0px;"><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgsWKSYR4O-cR_wj6wNe1tB3Rb6lPZo8vrPHmuNWLgr9LF6V1MrDxoUvXJilC_pg3orNMTKo-eZSIXzZaFT2JpHfqJtbTiPGBW6ooo658g1jk5rA2AFTkcvTpYUGU2PvFR3nA83yy349t8yw1U-80W4kkm7MGK6gv-81yxtWpmI0qgxaBa0HHqkmvgbqQ=s540" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="240" data-original-width="540" height="237" src="https://blogger.googleusercontent.com/img/a/AVvXsEgsWKSYR4O-cR_wj6wNe1tB3Rb6lPZo8vrPHmuNWLgr9LF6V1MrDxoUvXJilC_pg3orNMTKo-eZSIXzZaFT2JpHfqJtbTiPGBW6ooo658g1jk5rA2AFTkcvTpYUGU2PvFR3nA83yy349t8yw1U-80W4kkm7MGK6gv-81yxtWpmI0qgxaBa0HHqkmvgbqQ=w516-h237" width="516" /></a></div><p></p></blockquote><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><b>We Make Good Businesses Great and Great Businesses Even Better<span style="color: #1d2228; font-size: 13px; text-align: left;"> </span></b></p></blockquote><p></p><div style="text-align: center;"><span style="color: red; font-size: large;"><b>Larson & Associates</b></span></div><div style="text-align: center;"><span style="color: #1d2228; font-size: 13px;">3475 Steeplechase Way Suite 101 </span></div><div style="text-align: center;"><span style="color: #1d2228; font-size: 13px;">Grayslake IL 60030</span></div><div style="text-align: center;"><span style="color: red; font-size: medium;"><b>847-991-2194</b></span></div><p></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv0604867897mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv0604867897mcnTextBlockOuter"><tr><td class="yiv0604867897mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><br /></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-68764999739178836642022-02-02T07:07:00.000-08:002022-02-02T07:07:06.589-08:002021 UPCITY Telemarketing Agency Award<p><span style="background-color: #f3f3f3;"> </span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEhB2TjcuHLw_wLKAOLv4eYdaits0iZWSnRm003BYRGwLK8xwVCk9VUGHIiq1Dto1j0Z0oe4i0qqmVZaX-Z2HiPYG7xclKGwSpkhuVujjr3LXtdafbTt5Pa7liFuIEl-J-OiJTgzMYHgxoEV-AS_cjsgXZCmB3O9VlguMjynEo3bYb6uO5nQ_lHwkq5kzA=s674" imageanchor="1" style="background-color: #f3f3f3; margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="437" data-original-width="674" height="207" src="https://blogger.googleusercontent.com/img/a/AVvXsEhB2TjcuHLw_wLKAOLv4eYdaits0iZWSnRm003BYRGwLK8xwVCk9VUGHIiq1Dto1j0Z0oe4i0qqmVZaX-Z2HiPYG7xclKGwSpkhuVujjr3LXtdafbTt5Pa7liFuIEl-J-OiJTgzMYHgxoEV-AS_cjsgXZCmB3O9VlguMjynEo3bYb6uO5nQ_lHwkq5kzA=s320" width="320" /></a></div><p></p><table border="0" cellpadding="0" cellspacing="0" class="yiv7370361248mcnTextBlock" style="background-color: white; border-collapse: collapse; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; min-width: 100%; width: 100%px;"><tbody class="yiv7370361248mcnTextBlockOuter"><tr><td class="yiv7370361248mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><h2><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv7370361248mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv7370361248mcnTextContent" style="line-height: 20px; padding: 0px 18px 9px; word-break: normal;" valign="top"><p style="line-height: 20px; margin: 10px 0px; padding: 0px;"></p><h2 style="font-family: Helvetica; text-align: center;"><span style="color: #cc0000;"><span style="font-size: x-large;"><b>Howard Larson <br /></b></span><span style="font-size: x-large;"><b>Larson & Associates</b></span></span></h2><div style="color: #202020; font-family: Helvetica; font-size: 16px; text-align: center;">has been nominated to</div><div style="color: #202020; text-align: center;"><span style="font-family: trebuchet; font-size: x-large;">UPCITY Top Telemarketing Agencies In</span></div><div style="color: #202020; text-align: center;"><span style="font-family: trebuchet; font-size: x-large;">The United States</span></div><p></p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 20px; margin: 10px 0px; padding: 0px;"><br />Working in the covid world of 2020-21 has shown the business model of a virtual office that Howard Larson and Larson & Associates starting using back in in 2006, not just to lower our carbon footprint but to give the Larson & <img align="left" height="182" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F917fb288-96ac-4839-b650-f43c63bd7f59.jpg&t=1643812999&ymreqid=b3d3349b-a778-ca80-1cb4-34005e01bc00&sig=n8FvWD4ee2uUSV5DwIbxEA--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 182px; outline: none; text-indent: -9999px; width: 182px;" width="182" />Associates staff greater job satisfaction and control has allowed us to give us a quicker response to the needs of our clients. Not that it has been easy this year<img align="right" height="294" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fdcf67e45-de46-08fe-98b0-8681e31008cb.jpg&t=1643812999&ymreqid=b3d3349b-a778-ca80-1cb4-34005e01bc00&sig=e_r2WHL92HqC2KD_iUdXhA--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 294px; outline: none; text-indent: -9999px; width: 200px;" width="200" />. We ourselves have not lost 1 day or even 1 hour or work due to covid.</p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 20px; margin: 10px 0px; padding: 0px;">Our philosophy of the Big Fish in a Little Pond and purposefully staying small, <img align="right" height="156" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fbb629de2-2593-4dca-ac59-6991fcb335ab.png&t=1643812999&ymreqid=b3d3349b-a778-ca80-1cb4-34005e01bc00&sig=DMHWP6yIk.TWZ1T4ei1VCw--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 156px; outline: none; text-indent: -9999px; width: 145px;" width="145" />seeking out small to mid-sized companies, the majority of our clients continue to be small businesses with revenue of $500,000 to 10 Million with 3 to 12 sales people remains in tact. <br /><br />In 2020-21 despite covid, our year over year clients who are using the Larson & Associates 3 Legged Stool Method of Marketing have been seeing growth above 14% as well as grabbing increased market share with bold covid expansion programs. <br /><br />Thank you for your continued support of the Larson Philosophy of Marketing. Now in our 47th year it is because of you that we are still here and continue to be a success. It is your belief in us that makes us who we are. You give us the freedom to work quick, hard and fast. You are the people who let us out run, out produce and out perform the competition.<br /><br /></p><p align="center" class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 24.4pt; margin-bottom: 0in; text-align: center;"><b><span style="color: red; font-family: Merriweather; font-size: 19.5pt; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt;">UPCITY Top
Telemarketing Agencies 2021</span></b><b><span style="color: red; font-family: "Helvetica",sans-serif; font-size: 19.5pt; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt;"><o:p></o:p></span></b></p></td></tr></tbody></table></h2></td></tr></tbody></table>|<span style="background-color: white; font-family: Helvetica, sans-serif; font-size: 9pt;">According
to Bright Local, 80% of consumers have keep their trust in your businesses. You
have also increased your online "Recommendability Rating", which has
helped you rank higher on UpCity and built your trust as a
supplier companies have come to trust.</span><p class="MsoNormal"><span style="font-family: Helvetica, sans-serif; font-size: 9pt; line-height: 107%;">
<br />
<span style="background: white;">Selection of individuals "is based on
reference value". Individuals become eligible for listing by virtue of
their positions and/or noteworthy achievements that have proved to be of
significant value to clients and society. An individual's desire to be listed
is not sufficient reason for inclusion.<br /><br /></span></span></p><p align="center" class="MsoNormal" style="margin-bottom: 0in; mso-line-height-alt: 24.4pt; mso-outline-level: 1; text-align: center;"><b><span style="color: #333366; font-family: "Lucida Sans Unicode",sans-serif; font-size: 36.0pt; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt;">Larson & Associates</span></b><b><span style="color: #202020; font-family: "Helvetica",sans-serif; font-size: 19.5pt; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt;"><br />
</span></b><b><span style="color: #202020; font-family: "Helvetica",sans-serif; font-size: 19.5pt; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt; mso-no-proof: yes;"><img align="center" height="186" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F496c05a0-ec56-452a-87a8-c715dcc6ae09.jpg&t=1643812999&ymreqid=b3d3349b-a778-ca80-1cb4-34005e01bc00&sig=0INbTe2_uSWR7Azlm4HFzw--~D" style="border: 0px; height: auto !important; margin: 3px; min-height: 186px; outline: none; text-indent: -9999px; width: 600px;" width="600" /></span></b></p><p class="MsoNormal" style="text-align: center;"><span style="font-family: Helvetica, sans-serif; font-size: 9pt; line-height: 107%;"><span style="background: white;">
<b><span style="color: #333366; font-size: 13pt; line-height: 107%;">We Make Good Businesses
Great and Great Businesses Even Better<br /><br /></span></b><strong style="background-color: #fafafa; color: #656565; font-family: Helvetica;">Our mailing address is:<br /></strong><br style="background-color: #fafafa; color: #656565; font-family: Helvetica;" /><span style="background-color: #fafafa; font-family: Helvetica;"><span style="font-size: 24px;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><strong><span style="color: #cc0000;">Larson & Associates</span></strong></span></span></span><br style="background-color: #fafafa; color: #656565; font-family: Helvetica;" /><span style="background-color: #fafafa; color: #656565; font-family: Helvetica;">3475 Steeplechase Way Suite 101</span><br style="background-color: #fafafa; color: #656565; font-family: Helvetica;" /><span style="background-color: #fafafa; color: #656565; font-family: Helvetica;">Grayslake IL 60030</span><br style="background-color: #fafafa; color: #656565; font-family: Helvetica;" /><span style="background-color: #fafafa; font-family: Helvetica;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="font-size: 18px;"><strong><span style="color: #cc3300;">847-991-1294</span></strong></span></span></span><br style="background-color: #fafafa; color: #656565; font-family: Helvetica;" /><span style="background-color: #fafafa; color: #656565; font-family: Helvetica;">howard@larsonassocaites.ws</span><br style="background-color: #fafafa; color: #656565; font-family: Helvetica;" /><span style="background-color: #fafafa; color: #656565; font-family: Helvetica;"><a href="http://www.larsonassociates.ws" target="_blank">www.larsonassociates.ws</a></span><b><span style="color: #333366; font-size: 13pt; line-height: 107%;"><br /><br /><br /><br /></span></b></span></span><o:p></o:p></p><table border="0" cellpadding="0" cellspacing="0" class="yiv7370361248mcnTextBlock" style="background-color: white; border-collapse: collapse; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; min-width: 100%; width: 100%px;"><tbody class="yiv7370361248mcnTextBlockOuter"></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv7370361248mcnTextBlock" style="background-color: white; border-collapse: collapse; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; min-width: 100%; width: 100%px;"><tbody class="yiv7370361248mcnTextBlockOuter"><tr><td class="yiv7370361248mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; color: black; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-25814262978059951162022-02-01T10:21:00.000-08:002022-02-01T10:21:01.991-08:00Who Is Making Your Calls?<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEj2JxTyjqS187TFO6Se-qJDE-A9Nr22NLzvbF02wGc8Y8kLDDF8dhtmBlVBqw0bDnIQoGKX9K257iUuhEmJjhZtg_JgT03jVi5WTQsnUSJn9eQLkgQowJ61W-MmYn7MgMaHOI8cmkS-FIFCLpMHnFvasyeI-H4Os88Cm-gHhjikTHgODwk7Az9fCcBQ8Q=s212" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="85" data-original-width="212" height="134" src="https://blogger.googleusercontent.com/img/a/AVvXsEj2JxTyjqS187TFO6Se-qJDE-A9Nr22NLzvbF02wGc8Y8kLDDF8dhtmBlVBqw0bDnIQoGKX9K257iUuhEmJjhZtg_JgT03jVi5WTQsnUSJn9eQLkgQowJ61W-MmYn7MgMaHOI8cmkS-FIFCLpMHnFvasyeI-H4Os88Cm-gHhjikTHgODwk7Az9fCcBQ8Q=w335-h134" width="335" /></a></div><h1 style="background-color: white; font-family: Helvetica; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="color: #cc3333;">Teleprospecting / Telemarketing / Telesales</span></span></strong></h1><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; color: black; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;"><span style="font-size: 24px;">Who is making your calls?<br />Your Sales People<br />Or A Trained Teleprospecter?</span></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;"><br /><img align="right" data-file-id="6908226" height="250" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/5e515940-0717-e77b-79d7-874c6f20421a.jpg" style="border: 0px; height: 250px; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; outline: none; width: 200px;" width="200" />How long would it or will it take for your outside sales people to learn about phone work? 1 Week? 1 Month? Maybe never?<br /><br />Telemarketing generally involves a high volume of sales calls made to long lists of recipients. The goal of the telemarketer is to reach a as many people as possible to start moving them along a structured sales process. i.e. the sales pipeline. It most often involves a scripted pitch or bullet point free form if the telemarketing is good enough. It can be very one sided if the person working the phones has not taken the time to know about you and your company.<br /><br />The interaction is not usually very complex as the caller is offering a simple product or service to a targeted niche audience. the more targeted the better the result.<br /><br />With our wide range of ONSHORE telemarketing services include, inbound sales, inbound customer services, outbound research, teleprospecting, telemarketing, telesales and outbound lead generation. We have the person you need.</p></td></tr></tbody></table></td></tr></tbody></table><h1 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc0033;">Larson & Associates Telemarketing Services</span></h1><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; color: black; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><div style="text-align: center;"><span><strong><span face=""lucida sans unicode", "lucida grande", sans-serif"><span style="color: #cc0000; font-size: 32px;">Cold Calling Services</span></span></strong></span></div><p style="color: #202020; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Instead of scripts, the goal is to engage a decision maker in a meaningful interaction to gain an understanding of their business needs and to help match those needs with a solution, service or product which you already know you provide to build healthy long-term relationships with your clients with our excellent communication skills.<br /><br /><strong><img align="left" data-file-id="6927766" height="161" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/00cbb834-7cf3-6030-f108-7a8c336c58ef.jpg" style="border: 0px; height: 161px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 100px;" width="100" />Because of this, a telemarketer needs to be more seasoned, with the experience to understand the nuances of a business conversation, and with the ability to listen intently and ask the right questions to draw out qualifying lead information. Wait did I say ask questions? Where did that come from?</strong><br /><br /><em>The goal of the call is to learn and determine if your product or service will be able to meet the specific business needs of the prospect and then set next steps in the sales process. If you nitched yourself the answer is 95% yes.</em></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; color: black; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="background-color: white; color: #202020; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc0033;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Who are they calling?</span></span></h1><span style="color: #202020;"><span style="border-color: initial; border-image: initial; border-style: initial; outline-color: initial; outline-width: initial;"><img align="left" data-file-id="6927786" height="175" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/67bc26f5-bedb-4c96-39c3-063ff16eb676.jpg" style="border: 0px; height: 175px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 175px;" width="175" /></span>In teleprospecting, before a caller even picks up the phone they will have been researched for the best title contact(s) at a company who would be involved with the decision making process.</span><br /><br /><span style="color: #202020;">A teleprospector will make calls to high level evaluators and key decision makers with whom they can start a conversation, often if possible using referrals to target the key decision maker. Because of the complex nature of the sale, it is appropriate and necessary to reach the highest level executive in the organization responsible for the business solution being pitched.</span></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; color: black; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="background-color: white; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc0033;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">How do you measure success?</span></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;"> <img align="left" data-file-id="5605277" height="125" src="https://gallery.mailchimp.com/adbc358732d9fa02263fc68be/images/58d32f92-0b88-4c8b-86a8-f6cd17d1967f.jpg" style="border: 0px; height: 125px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 125px;" width="125" />Perhaps the most defining aspect between telemarketing and teleprospecting is how success is determined. Everything is about results. After working through a list a telemarketer will have a number of successful calls based on numbers of dials, numbers of actual sales or appointments made, or even the number of people they were able to pass along down a sales pipeline. Normally if there is a sucessful call made it is unlikely we will revisit those prospects again as the call will have ended in a simple yes, no, or incomplete.In teleprospecting, the success of the call is not as easily measured by numbers. The goal for a complex B2B call is to develop qualified, actionable sales leads.</p></td></tr></tbody></table></td></tr></tbody></table><h1 style="background-color: white; color: #202020; font-family: Helvetica; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="color: #cc0033;">Questions to ask yourself before determining if you should use telemarketing</span></span></h1><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; color: black; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><ul><li style="text-size-adjust: 100%;">Is your solution, product or service complex or commodity?</li><li style="text-size-adjust: 100%;">Do you have a defined niche market or can you cast a wide net?</li><li style="text-size-adjust: 100%;">Will your business benefit from high volume transactions or a targeted, complex sale?<img align="left" data-file-id="5587505" height="81" src="https://gallery.mailchimp.com/adbc358732d9fa02263fc68be/images/43f0927b-db69-4032-9a97-fd8465182ce7.jpg" style="border: 0px; height: 81px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 80px;" width="80" /></li></ul><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Both telemarketing and teleprospecting have their place in a successful sales strategy – applying the right methodology in the right situation at the right time will determine the success of your telesales efforts.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; color: black; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="background-color: white; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc0000;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">It is time for you to make one more call!</span></span></h1><p style="font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Face it, would't you would rather be making sales and running sales appointments than sitting at your desk and making phone call after phone call to find that one <strong><span style="color: #cc0000;">YES</span></strong>.<br /><br />I have a customer who hates making phone calls. I mean he hates it with a passion. In the time it takes Geno (I'll call him Geno because that is his name). In the time Geno to make 1 call Elizabeth can make 9! That's right 9 times the productivity. So what do we do for him? We pick up the phone and make calls. One after another. We are happy and he is happy!</p><p style="font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">So pick-up that 100 pound phone to call for the help you want and make your last cold call to <img align="left" data-file-id="6908262" height="93" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/147c3880-b418-7092-35e3-b3265b4af3a8.jpg" style="border: 0px; height: 93px; margin: 2px; outline: none; width: 75px;" width="75" /><span style="color: #cc0033;"><strong>847-991-1294</strong></span>. We will talk to you as a fellow sales person who has been down in the trenches looking for clients. Call us because. . . <br /><br /></p><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; color: black; font-family: "Times New Roman"; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;"><strong style="background-color: white; color: #cc0033; font-size: 42px;">We Know How!</strong></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; color: black; font-family: "Times New Roman"; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="background-color: white; font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="font-size: 48px;"><span style="color: #cc0033;">Larson & Associates</span><br /></span></span></strong></h1></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; color: black; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgTYvDny2Bxe5K7YtH3znBftMCHI2VD8Bcm8QKCI5QLiXiYovnwmQ_cYMJ7C2fCThHjU2kvT7I64zaZe0HstnnzMWY4Z199cgjGHmphr-c40wjpTnn0E0t91jHSaPdWAt9E38l2xw4fEdxqJduP6v3E4KWEpD2Azu8ZqWYE-Ktoyf7PFP8LiuocjIalZw=s540" imageanchor="1" style="background-color: white; margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="240" data-original-width="540" height="178" src="https://blogger.googleusercontent.com/img/a/AVvXsEgTYvDny2Bxe5K7YtH3znBftMCHI2VD8Bcm8QKCI5QLiXiYovnwmQ_cYMJ7C2fCThHjU2kvT7I64zaZe0HstnnzMWY4Z199cgjGHmphr-c40wjpTnn0E0t91jHSaPdWAt9E38l2xw4fEdxqJduP6v3E4KWEpD2Azu8ZqWYE-Ktoyf7PFP8LiuocjIalZw=w400-h178" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><strong style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px;">We <span style="color: #330066;">Make Good Businesses Great and Great Businesses Even Better</span></strong></div><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><div><p style="background-color: white; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;"><span style="color: #cc0033;"><strong style="background-color: #fafafa; color: #656565; font-size: 12px;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="color: #cc3333;"><span style="font-size: 32px;">Larson & Associates</span></span></span></strong><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: #656565; font-size: 12px;">3475 Steeplechase Way Suite 101</span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: #656565; font-size: 12px;">Grayslake IL 60030</span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><strong style="background-color: #fafafa; color: #656565; font-size: 12px;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="color: #cc3333;"><span style="font-size: 18px;">847-991-1294</span></span></span></strong><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><span style="background-color: #fafafa; color: #656565; font-size: 12px;">howard@larsonassociates</span><br style="background-color: #fafafa; color: #656565; font-size: 12px;" /><a href="https://gmail.us20.list-manage.com/track/click?u=ed1d2a53ba20b5b785faa770f&id=f4f5803ad4&e=8db11f4bac" rel="nofollow noopener noreferrer" style="background-color: #fafafa; color: #656565; font-size: 12px; text-size-adjust: 100%;" target="_blank">www.larsonassociates.ws</a></span></p></div></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-88265660743137445282021-07-27T09:10:00.001-07:002021-07-27T09:10:09.073-07:00What’s a Lead To You?<p> </p><table border="0" cellpadding="0" cellspacing="0" class="templateContainer" style="background-color: #fafafa; border-collapse: collapse; border: 0px; color: black; max-width: 600px !important; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td id="templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 9px; text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnImageBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnImageBlockOuter"><tr><td class="mcnImageBlockInner" style="padding: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnImageContent" style="padding: 0px 9px; text-align: center; text-size-adjust: 100%;" valign="top"><img align="center" alt="" class="mcnImage" src="https://gallery.mailchimp.com/adbc358732d9fa02263fc68be/images/4b06325e-97ad-42ed-9d1c-a490d77af15a.jpg" style="border: 0px; display: inline !important; height: auto; max-width: 350px; outline: none; padding-bottom: 0px; vertical-align: bottom;" width="266" /></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td id="templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc3333;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Teleprospecting / Telemarketing / Telesales<br />For the Print Industry</span></strong></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">I remember the days when I would walk into the shop to the sound of kechunk kechunk kechunk as the Heidelberg <img align="right" data-file-id="6905970" height="93" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/5341cbc6-8123-194b-8ac4-17a3930eb14e.jpg" style="border: 0px; height: 93px; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; outline: none; width: 125px;" width="125" />and Solna would be running. If the smell of ink and the sound of the feeders grabbing the sheets was not filling the air there was a problem. It would be a problem that really happened 3 mouths earlier, but no one thought about the sales cycle back then and heaven forbid if we understood a sales funnel.<br /><br />Now here we are climbing out of covid and if you had not done anything about marketing in the last 3 months, the question becomes how to generate leads for your business NOW? Are you hold your own or desperately looking to expand your company in this covid time?<br /><img align="left" data-file-id="6927786" height="100" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/67bc26f5-bedb-4c96-39c3-063ff16eb676.jpg" style="border: 0px; height: 100px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 100px;" width="100" /><br />Good economy or bad, generating leads for your print business, let alone those with print orders can be a difficult lengthy process. However, it is the foundation that helps grow a business, creating a steady stream of sales leads. It can be a bit challenging finding a system that works, so I ask you, why work so hard when I have already created a system which could provide you a steady stream of sales leads?</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;"> </p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc3333;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">What’s a Lead?</span></span></h1><div>A lead or what I call a suspect, is essentially a potential customer that hasn’t purchased or used your services, yet. A good lead shows interest in your services and can be thought of as prospective client. No lead is ever totally <img align="left" data-file-id="6927766" height="161" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/00cbb834-7cf3-6030-f108-7a8c336c58ef.jpg" style="border: 0px; height: 161px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 100px;" width="100" />dead. It is amazing how they can come out of the blue even after you stopped calling on them. They might still have your business card or still get your newsletter or email and low and behold the stars line up and they call you. Gong back to the basic question what is a lead? They can be identified in different ways, including</div><ul><li style="text-align: left; text-size-adjust: 100%;">Social Media</li><li style="text-align: left; text-size-adjust: 100%;">Service/Product Trials</li><li style="text-align: left; text-size-adjust: 100%;">Consultations</li><li style="text-align: left; text-size-adjust: 100%;">Marketing </li><li style="text-align: left; text-size-adjust: 100%;">Networking & Outreach</li><li style="text-align: left; text-size-adjust: 100%;">Teleprospecting</li></ul><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">So the question arises, how you can generate a leads list for your business.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc3333;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Niche or Know Your Target Audience</span></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">In order to successfully reach out to gain leads, which is what we here at Larson & Associates are all about, you need to identify your target audience. Knowing the target audience of your business gives you an idea on the ideal type of customers you want to have. The more ideal names in your funnel the faster you sign up or get new<img align="right" data-file-id="5977525" height="93" src="https://gallery.mailchimp.com/adbc358732d9fa02263fc68be/images/b3c73835-7f48-4c63-bbff-4fc38e0d7f06.jpg" style="border: 0px; height: 93px; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; outline: none; width: 125px;" width="125" /> business. Research your audience, from their characteristics to the problems they face. Questions to keep in mind:</p><ul><li style="text-align: left; text-size-adjust: 100%;">What type of consumer are they? </li><li style="text-align: left; text-size-adjust: 100%;">Where are they located? </li><li style="text-align: left; text-size-adjust: 100%;">What kind of industry are they in? </li><li style="text-align: left; text-size-adjust: 100%;">What is their main problem and how does your service help them solve it?</li></ul><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Once you have a stronger understanding of your target audience, it’s easier to narrow down what will successfully reach your leads. Know them. Love them. Understand their pain and what makes them happy. Prospects run from pain and run to pleasure so use this to your advantage, We do.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc3333;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Effective Engagement</span></span></h1>While cold calling isn’t hard, it certainly is not always an easy technique to find new business, and yet it does work with the right people and sources. Whether you’re speaking to someone on the phone or in person, how <img align="left" data-file-id="5605265" height="107" src="https://gallery.mailchimp.com/adbc358732d9fa02263fc68be/images/149781ce-6652-4046-86cc-2ea403612f17.png" style="border: 0px; height: 107px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 125px;" width="125" />you present yourself can make a big difference in how it influences a prospect’s interest. Things to watch out for, when engaging with a potential lead is to pay attention to your tone. The tone of somebody’s voice can say a lot. The speed of your speech also matters; if you talk too fast, it just comes across as you’re in a rush and that you don’t really care about your time with the sales lead and just want to get it over with. Your confidence also says a lot about the value of you and your services. Sounding confidant can give the impression that you don’t believe in your services, so why should the sales lead? The key is to be confident, but not arrogant. Keep it professional and polite; at the same time be assertive in your goal, but don’t be too pushy or else it drives away sales leads. Finally, be knowledgeable. Ya you got to "Know your stuff" in order to be as informative as possible so that sales leads will have confidence in what you say. <br /><br />Soft skills and hard fact skills. In sales you need both. At the same time it is easier to get up to speed in the hard<img align="right" data-file-id="6927770" height="109" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/620af427-4219-8bb7-5029-49aea5329ad0.jpg" style="border: 0px; height: 109px; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; outline: none; width: 90px;" width="90" /> facts of a business then the soft skills of reading people. And I'll bet you that we here at Larson & Associates can learn about the facts of your shop faster than you can learn the soft skills of phone prospecting.<br /><br />One last thing to remember, it is very important to keep your message consistent and deliver on what you <img align="left" data-file-id="6908226" height="137" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/5e515940-0717-e77b-79d7-874c6f20421a.jpg" style="border: 0px; height: 137px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 110px;" width="110" />promise. Better to under promise and over deliver. If you don't get this order, guess what? The one who did, who promised the moon is going to mess up if not this time, the next. Stay in touch because it will happen! Success comes with trust and authenticity, and you’re more likely to gain the trust of a sales lead by being genuine and showing that you put a lot of value in providing the right print products for their business needs. How way you present yourself and the way you ask questions and talk to them says a lot about how good your print business is. <br /> </td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc0000;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">It is time for you to make one more call!</span></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Face it, wouldn't you would rather be making sales and running sales appointments than sitting at your desk and making phone call after phone call to find that one <strong><span style="color: #cc0000;">YES</span></strong>.<br /><br />I have a customer who makes more sales by taking customers golfing than any other way. So what do we do for him? We find other business owners who play golf and set up 18 holes. Fact is the lower his golf average the higher his sales average. AND he is happy!</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">So pick-up that 100 pound phone to call for the help you want and make your last cold call to <img align="left" data-file-id="6908262" height="93" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/147c3880-b418-7092-35e3-b3265b4af3a8.jpg" style="border: 0px; height: 93px; margin: 2px; outline: none; width: 75px;" width="75" /><span style="color: #cc0033;"><strong>847-991-1294</strong></span>. We will talk to you as a fellow sales person who has been down in the trenches looking for clients. Call us because. . . </p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;"><span style="color: #cc0033;"><span style="font-size: 42px;"><strong>We Know How!</strong></span></span></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #cc0033;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="font-size: 48px;">Larson & Associates</span></span></strong></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;"><img align="center" data-file-id="6422353" height="201" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/496c05a0-ec56-452a-87a8-c715dcc6ae09.jpg" style="border: 0px; height: 201px; margin: 2px; outline: none; width: 650px;" width="650" /><strong>We <span style="color: #330066;">Make Good Businesses Great and Great Businesses Even Better</span></strong></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;"><span style="color: #cc0033;"><strong><span style="font-size: 24px;">Larson & Associates</span></strong></span><br />3475 Steeplechase Way Suite 101<br />Grayslake IL 60030<br /><span style="color: #cc0033;"><strong><span style="font-size: 18px;">847-991-1294</span></strong></span></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-80640289350306019232021-05-12T12:19:00.002-07:002021-05-12T12:19:13.947-07:00Email Marketing Your Business Needs It<p> </p><table border="0" cellpadding="0" cellspacing="0" class="yiv6153186791templateContainer" style="background-color: #fafafa; border-collapse: collapse; border: 0px; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; max-width: 600px !important; width: 100%px;"><tbody><tr><td id="yiv6153186791templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv6153186791mcnImageBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6153186791mcnImageBlockOuter"><tr><td class="yiv6153186791mcnImageBlockInner" style="padding: 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv6153186791templateContainer" style="background-color: #fafafa; color: #353535; font-family: Helvetica; font-size: 13px; margin: 0px; max-width: 600px !important; padding: 0px; width: 100%px;"><tbody style="margin: 0px; padding: 0px;"><tr style="margin: 0px; padding: 0px;"><td id="yiv6153186791templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; margin: 0px; padding: 9px 0px 0px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv6153186791mcnImageBlock" style="border-collapse: collapse; margin: 0px; min-width: 100%; padding: 0px; width: 100%px;"><tbody class="yiv6153186791mcnImageBlockOuter" style="margin: 0px; padding: 0px;"><tr style="margin: 0px; padding: 0px;"><td class="yiv6153186791mcnImageBlockInner" style="margin: 0px; padding: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6153186791mcnImageContentContainer" style="border-collapse: collapse; margin: 0px; min-width: 100%; padding: 0px; width: 100%px;"><tbody style="margin: 0px; padding: 0px;"><tr style="margin: 0px; padding: 0px;"><td class="yiv6153186791mcnImageContent" style="margin: 0px; padding: 0px 9px; text-align: center; word-break: normal;" valign="top"><img align="center" alt="" class="yiv6153186791mcnImage" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fed1d2a53ba20b5b785faa770f%2Fimages%2F2a457c8e-74fb-4146-a2fa-3c19c06ee607.png&t=1620846655&ymreqid=b3d3349b-a778-ca80-1cb4-d0008701b400&sig=mPaofekpBk.HoCWALqzS5g--~D" style="border: 0px; display: inline !important; height: auto; margin: 0px; max-width: 1275px; outline: none; padding: 0px; text-indent: -9999px; vertical-align: bottom;" width="186.12" /></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr style="margin: 0px; padding: 0px;"><td id="yiv6153186791templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; margin: 0px; padding: 0px 0px 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv6153186791mcnTextBlock" style="border-collapse: collapse; margin: 0px; min-width: 100%; padding: 0px; width: 100%px;"><tbody class="yiv6153186791mcnTextBlockOuter" style="margin: 0px; padding: 0px;"><tr style="margin: 0px; padding: 0px;"><td class="yiv6153186791mcnTextBlockInner" style="margin: 0px; padding: 9px 0px 0px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6153186791mcnTextContentContainer" style="border-collapse: collapse; margin: 0px; max-width: 100%; min-width: 100%; padding: 0px; width: 100%px;"><tbody style="margin: 0px; padding: 0px;"><tr style="margin: 0px; padding: 0px;"><td class="yiv6153186791mcnTextContent" style="color: #202020; font-size: 16px; line-height: 24px; margin: 0px; padding: 0px 18px 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; margin: 0px; padding: 0px; width: 100%px;"><tbody style="margin: 0px; padding: 0px;"><tr style="margin: 0px; padding: 0px;"><td style="margin: 0px; padding: 0px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; margin: 0px; padding: 0px; width: 100%px;"><tbody style="margin: 0px; padding: 0px;"><tr style="margin: 0px; padding: 0px;"><td style="margin: 0px; padding: 0px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: goldenrod; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; margin: 0px; padding: 0px;"><span style="font-size: 36px; margin: 0px; padding: 0px;">Email Marketing<br style="margin: 0px; padding: 0px;" />Your Business Needs It</span></span></strong></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><br /></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Email marketing is a powerful content marketing technique that you need to be using. There are lots of moving parts in any kind of marketing and email hits upon almost all of them.</p><ul style="margin: 0px; padding: 0px;"><li style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;"><span style="font-size: medium; margin: 0px; padding: 0px;">Planning</span></strong></li><li style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;"><span style="font-size: medium; margin: 0px; padding: 0px;">Calendar</span></strong></li><li style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;"><span style="font-size: medium; margin: 0px; padding: 0px;">Content Development</span></strong></li><li style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;"><span style="font-size: medium; margin: 0px; padding: 0px;">List </span></strong></li><li style="margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;"><span style="font-size: medium; margin: 0px; padding: 0px;">Follow-up</span></strong></li></ul></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; margin: 0px; padding: 0px; width: 100%px;"><tbody style="margin: 0px; padding: 0px;"><tr style="margin: 0px; padding: 0px;"><td style="margin: 0px; padding: 0px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; margin: 0px; padding: 0px; width: 100%px;"><tbody style="margin: 0px; padding: 0px;"><tr style="margin: 0px; padding: 0px;"><td style="margin: 0px; padding: 0px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: goldenrod; margin: 0px; padding: 0px;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">Larson & Associates</strong><br style="margin: 0px; padding: 0px;" /><strong style="margin: 0px; padding: 0px;">For specialized Email Marketing</strong></span></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><span style="font-size: small; margin: 0px; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif; margin: 0px; padding: 0px;">They may seem </span>obnoxious, but if done right<span style="font-family: Arial; margin: 0px; padding: 0px;">, if you utilize effective email marketing techniques and protocol, you can actually increase the number of customers quickly. Really!</span></span></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><span style="color: goldenrod; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">The key to successful email marketing is targeted niche marketing</strong></span></p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;">Go it alone if you want but why?<br style="margin: 0px; padding: 0px;" /><span style="font-size: 36px; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">We Know How</strong></span></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv6153186791mcnTextBlock" style="border-collapse: collapse; margin: 0px; min-width: 100%; padding: 0px; width: 100%px;"><tbody class="yiv6153186791mcnTextBlockOuter" style="margin: 0px; padding: 0px;"><tr style="margin: 0px; padding: 0px;"><td class="yiv6153186791mcnTextBlockInner" style="margin: 0px; padding: 9px 0px 0px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6153186791mcnTextContentContainer" style="border-collapse: collapse; margin: 0px; max-width: 100%; min-width: 100%; padding: 0px; width: 100%px;"><tbody style="margin: 0px; padding: 0px;"><tr style="margin: 0px; padding: 0px;"><td class="yiv6153186791mcnTextContent" style="color: #202020; font-size: 16px; line-height: 24px; margin: 0px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"> </h1><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; margin: 0px; padding: 0px; width: 100%px;"><tbody style="margin: 0px; padding: 0px;"><tr style="margin: 0px; padding: 0px;"><td style="margin: 0px; padding: 0px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; margin: 0px; padding: 0px; width: 100%px;"><tbody style="margin: 0px; padding: 0px;"><tr style="margin: 0px; padding: 0px;"><td style="margin: 0px; padding: 0px; word-break: normal;" valign="top"><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"><span style="color: goldenrod; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">How Does it Work?</strong></span><br style="margin: 0px; padding: 0px;" />Email marketing isn’t just sending emails to as many people as you can. There is really more to it than spamming away. Email marketing is the process of sending carefully crafted, highly optimized messages worded and designed to tickle the prospect's interest through an email or series of emails to targeted consumers. It includes the process of developing promotional emails, testing, and maintaining them as well. And a little specialized software we have that rates subject lines helps too.<br style="margin: 0px; padding: 0px;" />Email marketing can be used to increase sales, improve brand loyalty, and deliver important information.<br style="margin: 0px; padding: 0px;" /><br style="margin: 0px; padding: 0px;" /><span style="color: goldenrod; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">How Do You Market Using An Email?</strong></span><br style="margin: 0px; padding: 0px;" />It all starts with your list. We do list building for customers but this is where it starts. Organically building, opt in off a social site, networking or trade shows a list is a living thing growing and contracting as you market to it.<br style="margin: 0px; padding: 0px;" />You MUST give people an option to opt-out people do move in and out of interest. By law it must be there.<br style="margin: 0px; padding: 0px;" />Keep your email list secure. You list is money in the bank. <br style="margin: 0px; padding: 0px;" /><br style="margin: 0px; padding: 0px;" /><span style="color: goldenrod; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">85%</strong></span> of U.S. retailers consider email marketing one of the most effective customer acquisition tactics!<span style="color: goldenrod; margin: 0px; padding: 0px;"> <strong style="margin: 0px; padding: 0px;">Is it the time to include email marketing into your marketing strategy.</strong></span></p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; margin: 0px; padding: 0px; width: 100%px;"><tbody style="margin: 0px; padding: 0px;"><tr style="margin: 0px; padding: 0px;"><td style="margin: 0px; padding: 0px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; margin: 0px; padding: 0px; width: 100%px;"><tbody style="margin: 0px; padding: 0px;"><tr style="margin: 0px; padding: 0px;"><td style="margin: 0px; padding: 0px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif; margin: 0px; padding: 0px;"><span style="color: goldenrod; margin: 0px; padding: 0px;">Fast, Efficient, Cost-Effective</span></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;">Email marketing provides you a way of reaching out to both customers and prospects<br style="margin: 0px; padding: 0px;" /><br style="margin: 0px; padding: 0px;" />Maybe getting them to your web site of landing page.<br style="margin: 0px; padding: 0px;" />A way to nurture leads to convert into sales.<br style="margin: 0px; padding: 0px;" /><br style="margin: 0px; padding: 0px;" /><span style="color: goldenrod; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">What Else Is Email Marketing Used For?</strong></span><br style="margin: 0px; padding: 0px;" />Build trust with customers over time, in order to turn them into repeat customers.<br style="margin: 0px; padding: 0px;" />An effective way to keep your customers informed about new ideas, services and products you can offer them.<br style="margin: 0px; padding: 0px;" />To stay up-to-date about your company in real-time.<br style="margin: 0px; padding: 0px;" /><br style="margin: 0px; padding: 0px;" />Fact is,<span style="color: goldenrod; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;"> 28% of US online shoppers</strong></span> report subscribing to store or product emails in order to stay informed on companies or products they care about.<br style="margin: 0px; padding: 0px;" /><br style="margin: 0px; padding: 0px;" /><strong style="margin: 0px; padding: 0px;"><span style="color: goldenrod; margin: 0px; padding: 0px;">Do you need email marketing?</span><br style="margin: 0px; padding: 0px;" /><span style="color: goldenrod; margin: 0px; padding: 0px;">94%</span></strong> of Internet users use email<br style="margin: 0px; padding: 0px;" /><strong style="margin: 0px; padding: 0px;"><span style="color: goldenrod; margin: 0px; padding: 0px;">75%</span> </strong>of adult online users say email marketing is actually their preferred marketing method!<br style="margin: 0px; padding: 0px;" />About<span style="color: goldenrod; margin: 0px; padding: 0px;"> <strong style="margin: 0px; padding: 0px;">1%</strong></span> of your followers will typically see a Facebook post unless you’ve boosted it using ad dollars.<br style="margin: 0px; padding: 0px;" /><br style="margin: 0px; padding: 0px;" />You need a way to keep in contact with your customers to help them stay up-to-date with your business, start with email marketing.<br style="margin: 0px; padding: 0px;" /><br style="margin: 0px; padding: 0px;" />Another big difference between email marketing and other forms of marketing is that people actually want to see your email promotions!<span style="color: goldenrod; margin: 0px; padding: 0px;"> <strong style="margin: 0px; padding: 0px;">The typical Larson & Associates email gets between 12% to as high as over 77% open rates!</strong></span></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv6153186791mcnTextBlock" style="border-collapse: collapse; margin: 0px; min-width: 100%; padding: 0px; width: 100%px;"><tbody class="yiv6153186791mcnTextBlockOuter" style="margin: 0px; padding: 0px;"><tr style="margin: 0px; padding: 0px;"><td class="yiv6153186791mcnTextBlockInner" style="margin: 0px; padding: 9px 0px 0px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv6153186791mcnTextContentContainer" style="border-collapse: collapse; margin: 0px; max-width: 100%; min-width: 100%; padding: 0px; width: 100%px;"><tbody style="margin: 0px; padding: 0px;"><tr style="margin: 0px; padding: 0px;"><td class="yiv6153186791mcnTextContent" style="color: #202020; font-size: 16px; line-height: 24px; margin: 0px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: #330066; margin: 0px; padding: 0px;"><span style="font-size: 40px; margin: 0px; padding: 0px;">Larson & Associates</span></span></h1><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><strong style="margin: 0px; padding: 0px;"><img align="center" alt="" height="201" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F496c05a0-ec56-452a-87a8-c715dcc6ae09.jpg&t=1620846655&ymreqid=b3d3349b-a778-ca80-1cb4-d0008701b400&sig=EcOmI5YFutBfrymGrui1VA--~D" style="border: 0px; height: auto !important; margin: 0px; outline: none; padding: 0px; text-indent: -9999px;" width="650" /><span style="color: #330066; margin: 0px; padding: 0px;"><span style="font-size: 16px; margin: 0px; padding: 0px;">We Make Good Businesses Great and Great Businesses Even Better</span></span></strong><br style="margin: 0px; padding: 0px;" /><strong style="margin: 0px; padding: 0px;">Larson & Associates</strong></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;">3475 Steeplechase Way Suite 101<br style="margin: 0px; padding: 0px;" />Grayslake IL 60030<br style="margin: 0px; padding: 0px;" /><span style="font-size: 18px; margin: 0px; padding: 0px;"><strong style="margin: 0px; padding: 0px;">847-991-1294</strong></span></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td id="yiv6153186791templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv6153186791mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6153186791mcnTextBlockOuter"></tbody></table></td></tr><tr><td id="yiv6153186791templateFooter" style="background-attachment: initial; background-clip: initial; background-image: none; background-origin: initial; background-position: center center; background-repeat: no-repeat; background-size: cover; border-bottom: 0px; border-top: 0px; padding-bottom: 9px; padding-top: 9px; word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv6153186791mcnFollowBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv6153186791mcnFollowBlockOuter"><tr><td align="center" class="yiv6153186791mcnFollowBlockInner" style="padding: 9px; word-break: normal;" valign="top"></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-86324299201556167142021-03-16T07:12:00.001-07:002021-03-16T07:14:19.079-07:003 Parts of Telemaketing <p> </p><h1 style="background-color: white; border: 0px; box-sizing: border-box; color: #241c15; font-family: "Means Web", Georgia, Times, "Times New Roman", serif; font-size: 4.4rem; font-weight: inherit; line-height: 1.1; margin: 0px 0px 6px; outline: 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;"><table border="0" cellpadding="0" cellspacing="0" class="templateContainer" style="-webkit-text-stroke-width: 0px; background-color: #fafafa; border-collapse: collapse; border: 0px; color: black; font-family: "Times New Roman"; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; max-width: 600px !important; orphans: 2; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-size-adjust: 100%; text-transform: none; white-space: normal; widows: 2; width: 100%px; word-spacing: 0px;"><tbody><tr><td id="templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 9px; text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnImageBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnImageBlockOuter"><tr><td class="mcnImageBlockInner" style="padding: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnImageContent" style="padding: 0px 9px; text-align: center; text-size-adjust: 100%;" valign="top"><img align="center" alt="" class="mcnImage" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/92717095-b22b-4a95-804f-7dc3e265df5b.png" style="border: 0px; display: inline !important; height: auto; max-width: 1275px; outline: none; padding-bottom: 0px; text-decoration: none; vertical-align: bottom;" width="169.2" /></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td id="templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"></table></td></tr></tbody></table></td></tr></tbody></table></h1><h1 style="color: #202020; display: block; font-family: Helvetica; font-size: 26px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: goldenrod;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="font-size: 30px;"><strong>3 Primary Ways to Use Telemarketing<br />to Grow Your Business</strong></span></span></span></h1><h1 style="background-color: white; border: 0px; box-sizing: border-box; color: #241c15; font-family: "Means Web", Georgia, Times, "Times New Roman", serif; font-size: 4.4rem; font-weight: inherit; line-height: 1.1; margin: 0px 0px 6px; outline: 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;"><table border="0" cellpadding="0" cellspacing="0" class="templateContainer" style="-webkit-text-stroke-width: 0px; background-color: #fafafa; border-collapse: collapse; border: 0px; color: black; font-family: "Times New Roman"; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; max-width: 600px !important; orphans: 2; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-size-adjust: 100%; text-transform: none; white-space: normal; widows: 2; width: 100%px; word-spacing: 0px;"><tbody><tr><td style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-align: left; text-size-adjust: 100%; word-break: break-word;" valign="top"><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: left; text-size-adjust: 100%;">Ask yourself or any business owner to name a few of there best marketing channels for bring in more business and they’ll reel off an array of answers. You’ll probably hear social media, email marketing, direct mail and other digital strategies. It is wonderful to have so many ways to market as well as confusing. Today’s businesses have a entire plethora of marketing alternatives to utilize for outreach, growth and retention.<br /><br />All those many choices can cause you to forget about one of the more conventional channels sitting right in front of your face on your desk. Your phone!</p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;"><span style="color: goldenrod;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><strong><span style="font-size: 24px;">TELEMARKETING</span></strong></span></span><br />Telemarketing is one of the most overlooked marketing tools. The traditional idea of picking up the phone to drum up business is out of fashion. The fact is, though, that when done correctly, telemarketing can indeed help you to grow your business.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"></table></td></tr></tbody></table></td></tr></tbody></table></h1><h1 style="color: #202020; display: block; font-family: Helvetica; font-size: 26px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="color: goldenrod;">The 3 Arrows In Your Quiver</span></span></h1><h1 style="background-color: white; border: 0px; box-sizing: border-box; color: #241c15; font-family: "Means Web", Georgia, Times, "Times New Roman", serif; font-size: 4.4rem; font-weight: inherit; line-height: 1.1; margin: 0px 0px 6px; outline: 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;"><table border="0" cellpadding="0" cellspacing="0" class="templateContainer" style="-webkit-text-stroke-width: 0px; background-color: #fafafa; border-collapse: collapse; border: 0px; color: black; font-family: "Times New Roman"; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; max-width: 600px !important; orphans: 2; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-size-adjust: 100%; text-transform: none; white-space: normal; widows: 2; width: 100%px; word-spacing: 0px;"><tbody><tr><td style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-align: left; text-size-adjust: 100%; word-break: break-word;" valign="top"><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: left; text-size-adjust: 100%;">Telemarketing is one arrow in your marketing quiver. If you have a unified marketing plan with all your channels aimed at the same place from different directions you come out a winner. Within this vast array you have lots of channels to work with. You’ll want to use as many as you can in combination and in the most effective way possible. Don't use more then you can work 100% effectively but only those that you can execute at a high level of expertise and saturation.</p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;"><span style="color: goldenrod;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="font-size: 18px;">That is why companies like Larson & Associates are here.<br />We can help take you the next level</span></span></strong></span></p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: left; text-size-adjust: 100%;">In the case of telemarketing, that doesn’t mean old-fashioned cold calling like we did 20 years ago.<br /><br />It means taking an intelligent approach to growing your business using the phone. Here are the three significant parts we take to grow your company with telemarketing:<br />1. Telemarketing to existing customers<br />2. Telemarketing to lost customers<br />3. Telemarketing for lead generation</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"></table></td></tr></tbody></table></td></tr></tbody></table></h1><h1 style="color: #202020; display: block; font-family: Helvetica; font-size: 26px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 32.5px; margin: 0px; padding: 0px; text-align: left;"><span style="color: goldenrod;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><strong>Telemarketing to Existing Customers</strong></span></span></h1><h1 style="background-color: white; border: 0px; box-sizing: border-box; color: #241c15; font-family: "Means Web", Georgia, Times, "Times New Roman", serif; font-size: 4.4rem; font-weight: inherit; line-height: 1.1; margin: 0px 0px 6px; outline: 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;"><table border="0" cellpadding="0" cellspacing="0" class="templateContainer" style="-webkit-text-stroke-width: 0px; background-color: #fafafa; border-collapse: collapse; border: 0px; color: black; font-family: "Times New Roman"; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; max-width: 600px !important; orphans: 2; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-size-adjust: 100%; text-transform: none; white-space: normal; widows: 2; width: 100%px; word-spacing: 0px;"><tbody><tr><td style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-align: left; text-size-adjust: 100%; word-break: break-word;" valign="top"><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: left; text-size-adjust: 100%;">Growing your business doesn’t always mean attracting new customers. Don't get me wrong, new customers are nice but achieving top drawer customer retention to keep what you already have, easier, less expensive and can often be a better way to achieving your yearly sales goals. Keeping your present customers on board can make more of a difference to your bottom line than you might think.</p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;"><br /><img align="center" data-file-id="6833562" height="263" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/e3e65933-668c-4598-8b06-1c763ee38dcf.jpg" style="border: 0px; height: 263px; margin: 3px; outline: none; text-decoration: none; width: 500px;" width="500" /></p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: left; text-size-adjust: 100%;">Telemarketing can aid your customer retention in a variety of ways. Customer care or research calls are good examples. In these instances you are showing your customers that you care, creating a more positive view of you and your company. That makes it less likely that they, the customer will abandon you and start using a competitor.<br /><br />Researching out to your existing customers can also help you find new opportunities. Asking questions, getting feedback on your products or services can help you fix problems before they become problems. By taking the time to talk about the different and changing needs of the industry, you can find future paths for your business to expand with them.<br /><br />It is also possible to do some cross-selling or up-selling while telemarketing to existing customers. If someone already buys from you, they’re more then likely to be interested in other products or services you have. They have first-hand experience of your quality of your work and the products and services they are now using so why not more ? Ask! And, existing customers via telemarketing are more likely to answer the phone.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"></table></td></tr></tbody></table></td></tr></tbody></table></h1><h1 style="color: #202020; display: block; font-family: Helvetica; font-size: 26px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="color: goldenrod;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Telemarketing to Lost Customers</span></strong></span></h1><h1 style="background-color: white; border: 0px; box-sizing: border-box; color: #241c15; font-family: "Means Web", Georgia, Times, "Times New Roman", serif; font-size: 4.4rem; font-weight: inherit; line-height: 1.1; margin: 0px 0px 6px; outline: 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;"><table border="0" cellpadding="0" cellspacing="0" class="templateContainer" style="-webkit-text-stroke-width: 0px; background-color: #fafafa; border-collapse: collapse; border: 0px; color: black; font-family: "Times New Roman"; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; max-width: 600px !important; orphans: 2; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-size-adjust: 100%; text-transform: none; white-space: normal; widows: 2; width: 100%px; word-spacing: 0px;"><tbody><tr><td style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-align: left; text-size-adjust: 100%; word-break: break-word;" valign="top"><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: left; text-size-adjust: 100%;">A second way to use telemarketing is when you are trying to grow your business via telemarketing that involves customers you’ve lost. It happens to all of us. The one who got away or we did not take a more careful watch over. <br /><br />Telemarketing is the easiest and fastest way to restart that energy between the two of you. By that, we mean customers who bought from you before but haven’t done so for a while. That might be as they haven’t felt a need to purchase or could be because they’ve moved over to a competitor. Or it could just mean you messed up and no one had the for-site to call up to make things right.<br /> </p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;"><img align="center" data-file-id="6833566" height="194" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/9c51f903-358e-4390-9c71-f471422b39cd.jpg" style="border: 0px; height: 194px; margin: 3px; outline: none; text-decoration: none; width: 400px;" width="400" /></p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: left; text-size-adjust: 100%;">It may surprise you how successful reaching out to lost customers really is. Just making the call can be enough to help to jog their memories as to how useful your products or services were. What’s more, it shows them how much you care and value their business. Calling and speaking to past customers can rebuild that severed relationship allowing you to again be the brand of choice.<br /><br />Even if you fail to win them back as a customer, speaking to them can give you invaluable insight as to what happened. If you’re able to learn why they left you, you can make it less likely for you to lose customers for the same reason in the future. That will aid your customer retention numbers and thus help keep your business growing faster.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"></table></td></tr></tbody></table></td></tr></tbody></table></h1><h1 style="color: #202020; display: block; font-family: Helvetica; font-size: 26px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><strong><span style="color: goldenrod;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Telemarketing for Lead Generation</span></span></strong></h1><h1 style="background-color: white; border: 0px; box-sizing: border-box; color: #241c15; font-family: "Means Web", Georgia, Times, "Times New Roman", serif; font-size: 4.4rem; font-weight: inherit; line-height: 1.1; margin: 0px 0px 6px; outline: 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;"><table border="0" cellpadding="0" cellspacing="0" class="templateContainer" style="-webkit-text-stroke-width: 0px; background-color: #fafafa; border-collapse: collapse; border: 0px; color: black; font-family: "Times New Roman"; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; max-width: 600px !important; orphans: 2; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-size-adjust: 100%; text-transform: none; white-space: normal; widows: 2; width: 100%px; word-spacing: 0px;"><tbody><tr><td style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-align: left; text-size-adjust: 100%; word-break: break-word;" valign="top"><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: left; text-size-adjust: 100%;">Lead generation is what most people think of when they think about telemarketing. Cold calling, dialing for dollars. Getting a targeted niche specific list of prospects is an effective way to warm those prospects up and get them to the next level of the sales cycle. When we are making calls it is not necessarily to make a sale but rather to set an appointment or pass a lead on to sales staff to send out information about your companies services. Selling isn't necessarily what you want to think about when talking to a prospect for the first time.<br /><br />Telemarketing for lead generation isn’t as popular as it once was. We here at Larson & Associates happen to<span> </span><img align="left" data-file-id="6834070" height="85" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/cd36fd86-5039-41a4-8fef-036a36ab7acf.jpg" style="border: 0px; height: 85px; margin: 3px; outline: none; text-decoration: none; width: 68px;" width="68" />love sitting here drinking coffee and making phone calls all day, one call after another for our chosen clients. Some one on your staff or us here at Larson's should be making those calls. As my sales mentor Hank Trisler use to say, if you were dropped off in Minot ND (which had a high temperature last Tuesday of -5) as a sales person you would have only two choices to makes sales fast. Start walking the streets and knocking on doors or sitting at your desk in your warm comfortable office making telemarketing calls. I think you could make more touches and more sales faster with a phone call to people who you already know use a service or product like you have.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"></table></td></tr></tbody></table></td></tr></tbody></table></h1><h1 style="color: #202020; display: block; font-family: Helvetica; font-size: 26px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 32.5px; margin: 0px; padding: 0px; text-align: left;"><strong><span style="color: goldenrod;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">3 Legged Stool Marketing Method</span></span></strong></h1><h1 style="background-color: white; border: 0px; box-sizing: border-box; color: #241c15; font-family: "Means Web", Georgia, Times, "Times New Roman", serif; font-size: 4.4rem; font-weight: inherit; line-height: 1.1; margin: 0px 0px 6px; outline: 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;"><table border="0" cellpadding="0" cellspacing="0" class="templateContainer" style="-webkit-text-stroke-width: 0px; background-color: #fafafa; border-collapse: collapse; border: 0px; color: black; font-family: "Times New Roman"; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; max-width: 600px !important; orphans: 2; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-size-adjust: 100%; text-transform: none; white-space: normal; widows: 2; width: 100%px; word-spacing: 0px;"><tbody><tr><td style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-align: left; text-size-adjust: 100%; word-break: break-word;" valign="top"><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: left; text-size-adjust: 100%;">We do it but we do not normally think about telemarketing as the only tool you should be using but thought of as only a part of a broader strategy using different channels and tools to get you a faster, higher rate of<span> </span><img align="left" data-file-id="6481241" height="216" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/917fb288-96ac-4839-b650-f43c63bd7f59.jpg" style="border: 0px; height: 216px; margin: 3px; outline: none; text-decoration: none; width: 216px;" width="216" />return on your calling time and dollar. The Larson Method ties in lead generation calls with other marketing channels. Think about calling prospects who you’ve reached out to with an email but have yet to get a response. Or got that direct mail post card and were "meaning" to call you.</p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: left; text-size-adjust: 100%;">The Larson 3 Legged Stool Method utilizes Direct Mail-Email-Teleprospcting. When put together it forms a 3 pronged attack that hits people, your valued prospects in 3 different ways making a powerful 1-2-3 punch.</p><p style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; margin: 10px 0px; padding: 0px; text-align: left; text-size-adjust: 100%;"><img align="right" data-file-id="5645661" height="189" src="https://gallery.mailchimp.com/adbc358732d9fa02263fc68be/images/bb629de2-2593-4dca-ac59-6991fcb335ab.png" style="border: 0px; height: 189px; margin: 3px; outline: none; text-decoration: none; width: 175px;" width="175" />Need the knock out left hook? If that is not quite enough I get my Social Media Expert Fred McMurray of My Three Daughters (not sons) fame to work out all your social median needs and you have the can not miss of lead generation and ample supply of leads for a company of any size and kind from a 1-man army to Fortune 500. <a href="http://www.larsonassociates.ws/associations" style="color: #007c89; font-weight: normal; text-decoration: underline; text-size-adjust: 100%;" target="_blank">http://www.larsonassociates.ws/associations </a> We can put a plan together that fits you and you alone. We get down in the trenches with you to help you find your niche so you can not just sell to receptive people and companies but to own that niche so you are the one everyone wants to buy from. </p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"></table></td></tr></tbody></table></td></tr></tbody></table></h1><h1 style="color: #202020; display: block; font-family: Helvetica; font-size: 26px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="font-size: 36px;"><span style="color: #333366;"><strong>Larson & Associates</strong></span></span></h1><h1 style="background-color: white; border: 0px; box-sizing: border-box; color: #241c15; font-family: "Means Web", Georgia, Times, "Times New Roman", serif; font-size: 4.4rem; font-weight: inherit; line-height: 1.1; margin: 0px 0px 6px; outline: 0px; padding: 0px; text-transform: capitalize; vertical-align: baseline;"><table border="0" cellpadding="0" cellspacing="0" class="templateContainer" style="background-color: #fafafa; border-collapse: collapse; border: 0px; color: black; font-family: "Times New Roman"; max-width: 600px !important; text-size-adjust: 100%; text-transform: none; width: 100%px;"><tbody><tr><td style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;"><img align="center" data-file-id="6422353" height="186" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/496c05a0-ec56-452a-87a8-c715dcc6ae09.jpg" style="border: 0px; height: auto !important; outline: none;" width="600" /><br /><span style="color: #333366;"><span style="font-size: 17px;"><strong>We Make Good Businesses Great and Great Businesses Even Better</strong></span></span><br /><br /><span style="color: #333366;"><span style="font-size: 24px;"><strong>Larson & Associates</strong></span></span><br />3475 Steeplechase Way Suite 101<br />Grayslake IL 60030<br /><span style="color: #333366;"><strong>847-991-1294</strong></span></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></h1>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-75785596478625482602021-03-10T12:28:00.001-08:002021-03-10T12:28:08.750-08:00Direct Mail Works<p> </p><table border="0" cellpadding="0" cellspacing="0" class="templateContainer" style="background-color: #fafafa; border-collapse: collapse; border: 0px; color: black; max-width: 600px !important; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td id="templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 9px; text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnImageBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnImageBlockOuter"><tr><td class="mcnImageBlockInner" style="padding: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnImageContent" style="padding: 0px 9px; text-align: center; text-size-adjust: 100%;" valign="top"><img align="center" alt="" class="mcnImage" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/92717095-b22b-4a95-804f-7dc3e265df5b.png" style="border: 0px; display: inline !important; height: auto; max-width: 1275px; outline: none; padding-bottom: 0px; vertical-align: bottom;" width="169.2" /></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td id="templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 2px solid rgb(234, 234, 234); border-top: 0px; padding-bottom: 9px; padding-top: 0px; text-size-adjust: 100%;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><span style="color: goldenrod;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Put Direct Mail Back In Your Marketing Mix!</span></strong></span></h1>You know I am a great advocate of multi-channel marketing. <img align="left" data-file-id="5645661" height="324" src="https://gallery.mailchimp.com/adbc358732d9fa02263fc68be/images/bb629de2-2593-4dca-ac59-6991fcb335ab.png" style="border: 0px; height: 324px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 300px;" width="300" />It allows you take advantage of the 5 senses of <strong>sight</strong>, <strong>hearing</strong>, <strong>smell</strong>, <strong>taste</strong>, and <strong>touch. </strong><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Outside of a good old face to face sales appointment, and that is not going to happen right now with covid, it is only through your message and your words that you can captivate the heart and mind of your prospects and customers. </p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Show them you care. Tell them you care. You need to start the showing this special care in the words you use, not just expressing the feelings but also explaining how you understand the problems they are having is a great way to start. More so in a Covid world. Then if you are doing niche selling like we at Larson & Associates advocate you most likely really do understand their problems and pain points, maybe even more then they do themselves, all the good and bad of the market because of your fuller broad-based understanding.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><span style="color: goldenrod;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Direct mail does not have to be dull!</span></span></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Direct mail at first glance might appear to lack the glitz and glamour of digital marketing. No bells. No whistles. But with all the new innovations maybe not! Print technology like spot digital varnish or digital foil have burst onto the the <img align="right" data-file-id="5605261" height="250" src="https://gallery.mailchimp.com/adbc358732d9fa02263fc68be/images/8e8cf484-8a68-4d5e-92f2-fe5310163034.jpg" style="border: 0px; height: 250px; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; outline: none; width: 250px;" width="250" />scene in the last year. Are you taking advantage of those new exciting innovations along with variable data capabilities which came into use a few decades ago with the promise of fast, highly personalized campaigns? Smell you ask? Yes you can get scented pieces of mail. Really, The perfume companies have know this for a long time. Is it time for you to start stinking? Sound? Oh yes with little chips you can talk through the mail. If you have the voice for it sing out loud and strong!<br /><br />As direct mail technologies have evolved, and as email in-boxes have filled with needless spam looking offers, many marketers are finding that a targeted direct mail added into the marketing mix can cut through the clutter and deliver many of the those same advantages that companies have been enjoying from online marketing. In addition, with many offices closed during the pandemic, physical mail is often reaching people when they are home as well as phone calls and this mail into their almost empty mail box might be providing a pleasant diversion from the daily routine of life.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Many of these prospects are welcoming mail as a point of contact with the world outside their homes. The good thing about mail is that you can touch it, you can feel it, you can smell it and you can see it. If you want to taste it I don't want to hear about it, lol. That alone makes a difference, particularly <img align="left" data-file-id="5422741" height="250" src="https://gallery.mailchimp.com/adbc358732d9fa02263fc68be/images/60dd40d0-2e79-4d52-a853-fae8abba2170.jpg" style="border: 0px; height: 250px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 250px;" width="250" />now, when we can't even really touch or see each other. Although direct mail volumes are down significantly that is a good thing for you. As marketers headed off to Zoom-land from last March onward amid the contraction of the economy and marketing budges kept shrinking it opened up more space for those who kept doing what worked. As I call them, the basics of Direct mail, Email and Telemarketing using zooming in-place of face-to-face sales calls. As we move into the start of 2021 and the new year, we are starting to see an increase in direct mail use requests putting aside the slowness because it works! And it holds up one leg of the marketing stool in a way the others can not!</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;"> </p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="color: goldenrod;">Can We Help You?</span></span></strong></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Take a look or re-look at direct mail. You might be surprised but what mail is capable of doing for you.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">What we have found is that when people unsubscribe from an email list, many times it's not because they don't want to have a relationship with you and your brand. Sometimes they're are just overwhelmed by the number of <img align="left" data-file-id="5605277" height="250" src="https://gallery.mailchimp.com/adbc358732d9fa02263fc68be/images/58d32f92-0b88-4c8b-86a8-f6cd17d1967f.jpg" style="border: 0px; height: 250px; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; outline: none; width: 250px;" width="250" />emails so unless yours is really good and keeps striking a special note you will not make the short list forever.</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">So is it time to go wide open multi-channel?</p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-size-adjust: 100%;">Should your company be using a strategically timed mulit-channel. multi-touch campaigns involving emails, follow-ups phone calls and postcard mailings?<br /><br />You think we should talk? The return on investment numbers say. . . Yes.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter"><tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody><tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="color: #333366;"><span style="font-size: 48px;">Larson & Associates</span></span></span></strong></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center; text-size-adjust: 100%;"><img align="center" data-file-id="6422353" height="186" src="https://mcusercontent.com/adbc358732d9fa02263fc68be/images/496c05a0-ec56-452a-87a8-c715dcc6ae09.jpg" style="border: 0px; height: 186px; margin: 3px; outline: none; width: 600px;" width="600" /><br /><strong><span style="color: #333366;"><span style="font-size: 18px;">We Make Good Businesses Great and Great Businesses Even Better</span></span></strong><br /><br /><span style="color: #333366;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="font-size: 24px;">Larson & Associates</span></span></strong></span><br />3475 Steeplechase Way Suite 101<br />Grayslake IL 60030<br /><span style="color: #333366;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="font-size: 18px;">847-991-1294</span></span></strong></span></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0tag:blogger.com,1999:blog-2766637081891412795.post-32690221180582156962021-01-06T07:18:00.005-08:002021-01-06T07:18:52.880-08:00Howard Larson / Who's Who In America<p> </p><table border="0" cellpadding="0" cellspacing="0" style="background-color: #fafafa; border-collapse: collapse; color: #1d2228; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; width: 100%px;"><tbody><tr><td align="center" id="yiv4145072631templateHeader" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 0px; padding-top: 9px; word-break: normal;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="yiv4145072631templateContainer" style="border-collapse: collapse; max-width: 600px !important; width: 100%px;"><tbody><tr><td class="yiv4145072631headerContainer" style="word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv4145072631mcnImageBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv4145072631mcnImageBlockOuter"><tr><td class="yiv4145072631mcnImageBlockInner" style="padding: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv4145072631mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv4145072631mcnImageContent" style="padding: 0px 9px; text-align: center; word-break: normal;" valign="top"><img align="center" alt="" class="yiv4145072631mcnImage" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F92717095-b22b-4a95-804f-7dc3e265df5b.png&t=1609942148&ymreqid=b3d3349b-a778-ca80-1c6d-99004b014100&sig=iqBmpaCuel5Q39BG1x1UZg--~D" style="border: 0px; display: inline !important; height: auto; max-width: 1275px; outline: none; padding-bottom: 0px; text-indent: -9999px; vertical-align: bottom;" width="163.56" /></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td align="center" id="yiv4145072631templateBody" style="background: none center center / cover no-repeat rgb(255, 255, 255); border-bottom: 0px; border-top: 0px; padding-bottom: 9px; padding-top: 9px; word-break: normal;" valign="top"><table align="center" border="0" cellpadding="0" cellspacing="0" class="yiv4145072631templateContainer" style="border-collapse: collapse; max-width: 600px !important; width: 100%px;"><tbody><tr><td class="yiv4145072631bodyContainer" style="word-break: normal;" valign="top"><table border="0" cellpadding="0" cellspacing="0" class="yiv4145072631mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv4145072631mcnTextBlockOuter"><tr><td class="yiv4145072631mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv4145072631mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv4145072631mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 20px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">In a covid world<br /><span style="font-size: 48px;"><strong><span style="color: goldenrod;">Howard Larson</span></strong></span><br />has been nominated to<br /><img height="126" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fd526f6e2-0a31-4869-828a-7ab123f9c392.png&t=1609942148&ymreqid=b3d3349b-a778-ca80-1c6d-99004b014100&sig=VfaEjs4H9PC_.4BDjqmmWw--~D" style="border: 0px; height: auto !important; margin: 3px; min-height: 126px; outline: none; text-indent: -9999px; width: 400px;" width="400" /></span><br /><span style="font-family: merriweather, georgia, "times new roman", serif;">In America 2020</span></h1><p style="line-height: 20px; margin: 10px 0px; padding: 0px;">Working in the covid world of 2020 has shown the business model of a virtual office that Howard Larson and Larson & Associates starting using back in in 2004, not just to lower our carbon footprint but to give the Larson & <img align="left" height="182" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F917fb288-96ac-4839-b650-f43c63bd7f59.jpg&t=1609942148&ymreqid=b3d3349b-a778-ca80-1c6d-99004b014100&sig=emzSd93QKNfcSq1sq6zgnQ--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-left: 3px; margin-top: 3px; min-height: 182px; outline: none; text-indent: -9999px; width: 182px;" width="182" />Associates staff greater job satisfaction and control has allowed us to give us a quicker response to the needs of our clients. Not that it has been easy this year. Fortunately we have been able to give clients access to things like Penetrexx, an Antimicrobial chemical made in the USA to keep surface integrity between disinfection applications. This has helped to keep client offices and factories open and as covid free as possible. We ourselves have not lost 1 day or even 1 hour or work due to covid.</p><p style="line-height: 20px; margin: 10px 0px; padding: 0px;">Our philosophy of the Big Fish in a Little Pond and purposefully staying small, <img align="right" height="156" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fgallery.mailchimp.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fbb629de2-2593-4dca-ac59-6991fcb335ab.png&t=1609942148&ymreqid=b3d3349b-a778-ca80-1c6d-99004b014100&sig=l8ZNWE_Ch5w14M.drRg4Xg--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 156px; outline: none; text-indent: -9999px; width: 145px;" width="145" />seeking out small to mid-sized companies, the majority of our clients continue to be small businesses with revenue of $500,000 to 10 Million with 3 to 12 sales people remains in tact. <br /><br />In 2020 despite covid, our year over year clients who are using the Larson & Associates 3 Legged Stool Method of Marketing have been seeing growth above 9% as well as grabbing increased market share with bold covid expansion programs. <br /><br />Thank you for your continued support of the Larson Philosophy of Marketing. Now in our 45th year it is because of you that we are still here and continue to be a success. It is your belief in us that makes us who we are. You give us the freedom to work quick, hard and fast. You are the people who let us out run, out produce and out perform the competition.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv4145072631mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv4145072631mcnTextBlockOuter"><tr><td class="yiv4145072631mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv4145072631mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv4145072631mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 12px; line-height: 12px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="color: goldenrod;">Marquis Who's Who</span></span></strong></h1><p style="line-height: 12px; margin: 10px 0px; padding: 0px;">Marquis Who’s Who was established in 1898 and promptly began publishing biographical data in 1899. More than 120 years ago, our founder, Albert Nelson Marquis, established a standard of excellence with the first publication of Who’s Who in America.<br /><br />Selection of individuals for listing in its publications "is based on reference value. Individuals become eligible for listing by virtue of their positions and/or noteworthy achievements that have proved to be of significant value to society. An individual's desire to be listed is not sufficient reason for inclusion.</p></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="yiv4145072631mcnTextBlock" style="border-collapse: collapse; min-width: 100%; width: 100%px;"><tbody class="yiv4145072631mcnTextBlockOuter"><tr><td class="yiv4145072631mcnTextBlockInner" style="padding-top: 9px; word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv4145072631mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv4145072631mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: normal;" valign="top"><h1 style="font-size: 26px; line-height: 32.5px; margin: 0px; padding: 0px; text-align: center;"><span style="font-size: 48px;"><span style="color: #333366;"><strong><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;">Larson & Associates</span></strong></span></span><br /><br /><img align="center" height="63" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2Fd526f6e2-0a31-4869-828a-7ab123f9c392.png&t=1609942148&ymreqid=b3d3349b-a778-ca80-1c6d-99004b014100&sig=VfaEjs4H9PC_.4BDjqmmWw--~D" style="border: 0px; height: auto !important; margin: 3px; min-height: 63px; outline: none; text-indent: -9999px; width: 200px;" width="200" /> <img align="right" height="93" src="https://ecp.yusercontent.com/mail?url=https%3A%2F%2Fmcusercontent.com%2Fadbc358732d9fa02263fc68be%2Fimages%2F496c05a0-ec56-452a-87a8-c715dcc6ae09.jpg&t=1609942148&ymreqid=b3d3349b-a778-ca80-1c6d-99004b014100&sig=ZSLMNnDfHZiVnkcu_0MnXw--~D" style="border: 0px; height: auto !important; margin-bottom: 3px; margin-right: 3px; margin-top: 3px; min-height: 93px; outline: none; text-indent: -9999px; width: 300px;" width="300" /></h1><p style="line-height: 24px; margin: 10px 0px; padding: 0px;"> </p><p style="line-height: 24px; margin: 10px 0px; padding: 0px; text-align: center;"><span style="font-size: 17px;"><span style="color: #333366;"><strong>We Make Good Businesses Great and Great Businesses Even Better</strong></span></span></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td align="center" id="yiv4145072631templateFooter" style="background-attachment: initial; 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word-break: normal;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv4145072631mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; width: 100%px;"><tbody><tr><td class="yiv4145072631mcnTextContent" style="color: #656565; font-family: Helvetica; font-size: 12px; line-height: 18px; padding: 0px 18px 9px; text-align: center; word-break: normal;" valign="top"><em>Copyright ©2020 Larson & Associates, All rights reserved.</em><br /><br /><strong>Our mailing address is:</strong><br /><span style="color: goldenrod;"><span style="font-size: 24px;"><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><strong>Larson & Associates</strong></span></span></span><br />3475 Steeplechase Way Suite 101<br />Grayslake IL 60030<br /><span style="font-family: "lucida sans unicode", "lucida grande", sans-serif;"><span style="color: goldenrod;"><span style="font-size: 18px;"><strong>847-991-1294</strong></span></span></span><br />howard@larsonassocaites.ws<br />www.larsonassociates.ws<br /><br /></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>Larson and Associateshttp://www.blogger.com/profile/06166230188053201344noreply@blogger.com0