Friday, December 20, 2013

The Soon To Be Centerpiece Of Social Media

It’s coming to a Social Media Platform near you. Native Ads. Soon, all advertising on social media will be native in-stream ads. The right side banners will disappear.

Here's why we are so certain:

At BIA/Kelsey, which is forecasting that $11 billion will be spent on social ads in 2017 and 40% will be going to native ads, Jed Williams, who is the author of the forecast, said: "if I was to re-forecast the native ad market today, would we project it growing larger at a faster rate? Certainly."

In-stream native ads look, feel, and function totally seamlessly across both mobile and PC platforms> This is exactly what company’s want, as they struggle to build cross-platform campaigns.

On mobile's smaller screens, makes getting the stream just right the experience. Mobile ad spend was up 83% last year, to $8.9 billion globally.

Twitter has started native-social with Promoted Tweets in early 2010. Twitter now offers a suite of three different in-stream native ad products.

LinkedIn is making major investments in its native strategy and Pinterest is piloting native ads on its platform.

I have to believe image and video sharing networks such as Pinterest, will soon be offering some kind of native ads, of course centered on pictures. Photos are after all the most shared kind of content on the Web; 43% of internet users have shared at least 1 photo in the past month.

Larson Notes & Satire: 

Need insight and direction for your social media marketing? Take a look at Linked Local Network:  http://www.linkedlocalnetwork.com/linked-local-web/

Through this tool we have a system that through the power of the group, because as a landing page that is a page within a page you have other’s puling raw leads in your direction. Really it’s true. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. And we have seen those companies web sites getting a 14.7% lowering (the lower the score the better) in their Alexa rankings!

No data?
No followers?
No direction?
No plan?
Then come to us. We ask the questions to get your marketing in key and harmonious.

We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.

If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294


P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Thursday, December 19, 2013

Harmonize Your Marketing

When you market your company no matter what kind of channels you might be using: telemarketing, direct mail, content, blog, social media, just like an orchestra they all need to be working together, be in tune. It is a fact that when musical instruments are in tune they really do sound louder than if they are even the slightest bet out of tune. Each element like a different instrument all part of a perfect harmony.

Your  marketing plan has different instruments,  like violins, oboes, French horns, cellos, but also different “chairs” in the orchestra, like 1st chair, 2nd chair, etc, those being not just the marketing department but also customer service, sales, product service developers, and yes ever the “suites” have a stake in the performance and need to play a note or two.

And don’t forget the audience out there. Male, female, be they 20 year olds or 48. Some have site impairment some don’t, i.e. what are they receiving your message on phone, mail box, lap top, desk top, I phone? So yes find out what channel or the way the customer (not you) prefer to communicate. Remember ever the mighty Google uses direct mail so sell Ad Words.

Use cross – channel management for your cross-channel marketing to get a single message out. Sadly those people, the one’s that understand traditional marketing are getting fewer and farther apart. The old rules still hold. It’s only the medium that has changed. You need to know the rules before you have the Knowledge to break them.

Lastly, getting back the message, one message across the entire band width and you have a start to achieve the harmony you need.

Larson Notes & Satire: 

Need insight and direction for your social media marketing? Take a look at Linked Local Network:  http://www.linkedlocalnetwork.com/linked-local-web/

Through this tool we have a system that through the power of the group, because as a landing page that is a page within a page you have other’s puling raw leads in your direction. Really it’s true. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. And we have seen those companies web sites getting a 14.7% lowering (the lower the score the better) in their Alexa rankings!

No data?
No followers?
No direction?
No plan?
Then come to us. We ask the questions to get your marketing in key and harmonious.

We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.

If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294


P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Thursday, December 12, 2013

The Businesses of Social Media

Social Media Marketing is a must  for businesses these days. It is one of the easiest and fastest ways to promote your business across town or across the world.  If you are looking for a good marketing strategy for  your products or services, you can use these networks as an important tool for marketing and expect an increase in sales.

To be engaged in Social Media Marketing you need to be Listening, Engaging and Collaborating all the time. This is not like traditional advertising or marketing where you are always pushing your message. It is a balancing act of working your message in a diverse engaging way. Put that together with the speed of Social and it can add a totally new dimension to your businesses marketing attack. Social media marketing allows you to reach out to a large online base of internet active people. You can now get in touch with your targeted audience and potential customers. Social gives you the opportunity to offer quick responses to the good and take care of crisis control management like never before when needed.

You can now spread information about the company’s services and products and get feedback at the same time. Create brand awareness and give broad based exposure to your business. It’s all here. Small or large business, social doesn’t care.

Social media is an outstanding marketing channel in today’s world. As the trend of online marketing is growing at a jet speed, it is important that your business is exposed to the social networking websites.

Engage your social world by providing them useful  and relevant content.
Ask questions to your 3-F’s family friends and fans.
Hold contests and surveys.
Execute on your marketing campaigns.
Measure success and goal conversions.
Provide customer service.
Listen to product ideas and feedback from customers.
Deliver a consistent branding.

Need insight and direction into social media marketing for your business? Join the club. Our club, on Linked Local Network:  http://www.linkedlocalnetwork.com/linked-local-web/

Larson Notes & Satire:  

One of the major benefits of social media is the conversion rates. It is much easier to convert the your 3F’s  to become customers. We work with our clients to understand their business, the audience they need to be targeting and create a customized strategy. If you are looking for some support in getting started, contact us and we can get you started to.

No data?
No followers?
No direction?
No plan?

We ask the questions so you can make the right choices socially:

Should your business be on social media?
What networks should you choose?
How do you create a great profile?
What type of content should you post, and when should you post it?
Everyone must answer these questions, including business owners who want to create a strategy for their own business, marketing managers who need to convince their CEO to invest in social media and consultants who create strategies for clients in a wide variety of industries.

We offer a 5 step digital social review.
Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.

If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Wednesday, December 11, 2013

Struggling With B2B Social Media Marketing?

Need insight and direction into social media marketing for your business? Join the club.

No data?
No followers?
No direction?
No plan?

Chances are some one has done all the hard work for you and all you need to do is look.

I’ll show you how to research the competition’s social game plan so you can build a solid social media strategy of your own.

When it comes to social media marketing, you need to answer a few fundamental questions:

Should your business be on social media?
What networks should you choose?
How do you create a great profile?
What type of content should you post, and when should you post it?
Everyone must answer these questions, including business owners who want to create a strategy for their own business, marketing managers who need to convince their CEO to invest in social media and consultants who create strategies for clients in a wide variety of industries.

Fortunately, you can find answers through the process of competitor research.

Keep reading to discover how to get insight on your competitors.

The 3 Fs Friends, Family Followers obsession?
While you shouldn’t become obsessed about how many fans or followers you have, keep in mind that the numbers, your numbers you have at the beginning of your campaign can help you answer the following important questions.

1. Should your business be on social media?

If your competitors have an audience on social media, whether it is 100 people or 100,000, you should be too. If you aren’t, your competitors are tapping into and gobbling up a customer base that your business is completely missing out on.

2. Which networks should your business focus on?

After the big 3 Facebook, LinkedIn and Twitter that a strong look at some of the others. In Social Media Marketing you never really know where for your kind of company you should be. It only really takes one set of eyes to become a major account. That set could be the actual decision maker or their significant other or a possible influencer.  With a little creativity, you have a chance to reach a group of customers, any group with little or no competition.

3. Have you reached all of your target audience?

If you have been using social media for a while, but not getting results, take a look at the size of your 3 F’s. Sorry but large numbers work better. You may have a lot of Fans who could care less about your company but again I cannot say this enough, IT ONLY TAKES 1. So think about it, do you still have room to grow your network? Probably.


Larson Notes & Satire:  We offer a 5 step digital social review.

Step 1: Domain Review
Step 2: Website Review
Step 3: Google Review
Step 4: Social Review
Step 5: Content Review

If you need more online activity we have answers.


If you need a Landing Page for your web site, consider one of our Signature Pages that will bring your company's web site not just more hits but good solid sales leads. Companies that are using a Sig Page are seeing 30% to 40% more web activity on their existing web sites. Call us 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Wednesday, November 27, 2013

Call Center Empowerment

Think about this, in a survey released by WhitePages of more than 540 telemarketing centers, fewer than 2/3rds of companies that have telemarketing centers are able to deliver actionable customer service information to sales people due to data overload and a lack of focus on customer satisfaction. That is only 1/3!

 Using Big Data in Contact Center, managers were overwhelmed by too much data flowing in and out from too many sources and that was causing an inefficiently in both consolidation and utiliization. Heck even small amounts of data can flood out a company’s program.

If reps are not able to or allowed to take the next step towards customer satisfaction or getting to the purpose for the call, you really need to empower them with the tools, the data and the freedom they need. Then they need to be not just calling but be given enough time for each call. This has always been a big problem for any kind of telemarketing work. Its smarter to stay with a customer as long as it takes to get to the customer of prospect to the desired action point, than work on getting a specific number of calls per minutes.

Telemarketing reps are not as connected to customer data, and for good reason. More than 40% of customer contact information is still manually inputted by the rep instead of being fed through an automated API or Web-based system. Some of the reason for that is that there is not a good CRM system on the market that I have seen that works for even an average number of prospects or client data. As a result, half of telemarketing  reps say they faced productivity challenges by having to ask customers for even the basic contact information they should be given in the first place. Some of that goes with the territory but the better the data, the better the list, the better the results are going to be.

For more than one program I have run, I get a little upset when the Owner or the CFO or the Marketing Manager asks me about the number of calls they are getting per hour or how many people we need to get run a certain program. Its like they could care less about quality. Companies continue to look at telemarketing reps and centers as cost centers instead of revenue centers.

Companies must look at telemarketing in a different way. If they decide to use them to sell or up-sell products and services, they have to empower the telemarketer to sell better. That means keeping data updated so that reps will immediately know who they are calling and giving them enough time to get the job done.

Companies need to distribute the data to the reps to let them get action. Business is way too competitive. You really have to start looking at telemarketers as a competitive advantage.  Telemarketers that are able to use the training they've been given are happier in their jobs and do a better. And a happy caller is a productive caller.

Larson Notes & Satire:  For many this should be outsourced. Do you really have the time to manager a telemarketing department? Consider what is the best job you could or should be doing for your company?  Where does your real talents lie?

If you’re behind with your numbers we CAN help! If you want your business to be more and have more, call us for an appointment.

If you need a Signature Page that will bring your company's web site not just more hits but good solid sales leads call 847-794-8710 or 847-991-1294. I'll get you set up. And it even works on those $10 and $15 a month sites.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Wednesday, November 20, 2013

Google Cut Off SEO Keyword Data

Well they did it again. For at least the second time this year Google has changed how they are ranking your web site. Google said a few weeks ago that all keywords from organic searches will be encrypted and/or secured through the HTTPS protocols. From an SEO perspective, this means site owners and marketers will no longer benefit from organic referral keyword data.




Ouch there goes all those SEO amitures running around saying 1st page Google guaranteed. Don’t know why anyone would fall for that stuff anyway but. . .

The term "Not provided" is a term that SEOs have had to deal with for the past couple of years. If you are unfamiliar with "not provided," this is how a referral keyword is listed in Google Analytics as a result of an encrypted search. "Not provided" started in October 2011, when Google decided to change its privacy policy to protect users who were logged into their Google accounts. These logged-in users performing a query through Google would then have their keywords suppressed from Web analytics tools. These keywords showed as "not provided" in Google Analytics, as "keyword unavailable" in Omniture and as "search phrase not provided" in WebTrends

Over the years, the amount of traffic from "not provided" referrals grew. This was not only due to an increasing number of users logged into Google accounts, but also, Firefox 14 included secure search in its search bar. Then Safari with iOS6. Then this year, Chrome started encrypting searches performed.

In September, something happened. Something that made "not provided" become the rule of the web. In September 2013, there was a sudden spike of "not provided" traffic. That is basically when Google started turning off the magic switch on organic keyword referrals.

What does this mean for marketers? How can you adjust to make sure your site is found effectively in search?

This move has made many SEO marketers mad. Well ya, now they have to work harder. It really changed how hard they have to work top get results. I will say a good SEO marketer is worth their weight in gold but the bad ones were really getting away with murder. Efforts to focus on keywords at the page level will become much more difficult. You still have to be mindful. Key words and met tag descriptions are still a must but where data was available to show SEO marketers which keywords to target, well now it's almost a guessing game. What could be done in a month now will take a year. Google Webmaster Tools do continue to provide some degree of organic keyword referral data, but it there are limitations. Some people are saying that this is merely sampled data and no complete. Additionally, it only shows the top 2,000 keywords, and data that is no older than three months. Google says it is working on extending the backdate to a year, but this still means SEO marketers will have to download keyword data on a monthly basis. Otherwise there will be no way to make year-over-year comparisons.

Larson Notes & Satire:  Yep, if you are not on the cutting edge you’re on the cutting block. If you site has going down I the rankings or not getting the hits you were, well face up to the face that you don’t know everything or maybe it’s time to find someone new to work on your sites SEO and page ranking.

There is a reason that Larson & Associates is #1 in a Google, Yahoo or Bing key word search. Trying typing in “telemarketing for printers”  Maybe we do it better then the rest.

If you’re behind with your numbers we CAN help! If you want your business to be more and have more, call us for an appointment.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.


Friday, September 20, 2013

Lead Generation ~ Fill Your Funnel

You have a quota? Most sales people do in one way shape or form. If you sell for a living or own a business, you need sales and you need to have or get your quota full. I.E “you got to make your numbers.”

This is a real pain in the butt and if you need to “nudge” the people in your pipeline to Close because you have so few prospects and the end of the month is coming it gets nerve racking.


The truth is that when you have a full pipeline, when your dumping leads down your sales funnel and processing out the good, bad and indifferent at a record pace, it starts to not matter anymore. You could have more prospects than you know what to do with. That means you won’t be desperate to “force” closes that should not be closed and you can maintain your value and your asking price.


Larson & Associates is a US owned and run target marketing / telemarketing company offering telemarketing services to small and medium sized businesses worldwide. Larson & Associates can provide the full customer support your company needs to grow your business. We provide a full range of quality, cost-effective target marketing / telemarketing services including appointment setting, lead generation, database updating, telephone surveys, order taking, customer support, and more, at a cost less than if you did it yourself.

Larson Notes & Satire:  Larson & Associates is a US owned and run target marketing / telemarketing company offering telemarketing services to small and medium sized businesses worldwide. Larson & Associates can provide the full customer support your company needs to grow your business. We provide a full range of quality, cost-effective target marketing / telemarketing services including appointment setting, lead generation, database updating, telephone surveys, order taking, customer support, and more, at a cost less than if you did it yourself.

If your behind with your numbers we CAN help! If you want your business to be more and have more, call us for an appointment.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Monday, August 26, 2013

Is Your Elevator Pitch Any Good?

Do you have the Perfect Elevator Pitch?

Can you tell what you do in a concise compelling way? Most people can't. If you can say what you do in 25 words try again. So here is how to make your Elevator Pitch efficient and effective.

The classic elevator pitch. It's a major challenge that every sales person, marketer, and entrepreneur must do. The concept is really quite simple: all you need to do is communicate what you do in the time it takes to ride an elevator from ground level until the door opens and you have to leave. Now we are not talking Willis Tower here. We are talking about your normal building that gives you 55 seconds or less. You only have about 55 seconds to get in and get out and leave a powerful message with enough of a hook to get someone to continue the conversation after exiting, ask for your business card or have a catch praise they will not forget. At Larson & Associates I have 2, “We make good businesses great and great businesses even better!” AND “We bother people at lunch not at dinner.”

Everyone needs a simple and concise way to explain what they do. It is one of the keys to successfully prospecting, networking, events, chance meetings and parties for getting new business. Unfortunately most people explain themselves comes off self indulgent and boring resulting in wasted conversations and fruitless encounters or what they say is so dumb and cute no one is really going to take it serious.

Here is the typical wrong way:

Hi, my name is Joe Smith and I am the CEO of ABC Widgets. We help companies grow and we give great customer service. Do you have any widget needs?

The people on the receiving end may or may not think they need blue #2 widgets. Most of the time they are only thinking about what they are going to say to you.  In this pitch there is nothing to compelling in this pitch to further a conversation. The only hope you have to continue the conversation is the hope they have for you want to buy what they are offering.

A powerful elevator pitch, needs to communicate a compelling value proposition that attracts customers to buy that in a nut shell fills a need gives them a fast reason they will love to buy or a fear if they don’t buy they will have great pain in their lives.  If your working a room this will help you efficiently weed through a large group of people, stopping only for meaningful conversations with real potential customers. Here is a step-by-step process on how it's done:

Step 1--Connect with Empathy: Create a specific pain statement or a major pleasure statement for the prospect you want to have a conversation with. Remember you only want to talk to people who are willing to pay for the problems you solve not everyone in the room. Don’t waste your time:



Say you want to work with companies with revenue over $5,000,000 who need a just-in-time manufacturer of blue widgets #2, and they are only a $1,000,000 dollar company; let the thing alone the right?

If the person does not meet your target move on. I once knew a guy that would only sell typesetting to ad agencies on Michigan Avenue in Chicago. If your ad agency was on Wabash or Wacker Drive, forget it he would not call on you. He would not call on you if you were an agency that his best friend worked at. You did not meet his target. If the person you’re talking too doesn’t fit or know someone who does, they can answer no and you can move on, and the good news is you have only spent less than 20 seconds.  But if their company is suffering from the issue you targeted or what you offer is such a good feel they can’t help themselves and they fit your target, you'll be actually see their faces drop as they identify with the pain of get a big smile when they have the need too’s or the pleasure your service will bring them.  Now you immediately look smart and empathetic as they affirm that the picture you painted is terrible and frustrating or will bring them the ultimate joy of their lives. You have gained their attention.

Step 2--Offer an Objective Solution: Now you got your prospect not only listening but they just got vulnerable. They are thinking you might be pretty smart and insightful. Don't prove them wrong by trying to close. Continue showing them how smart you are by offering up an objective solution to their issues. You might try something like “Wouldn't it be great if ...”?

For example: Wouldn't it be great if there were a company that could design and produce blue widgets #2 and deliver “just-in-time” that makes brings down your warehouse costs and storage needs and lets you be more efficient and lets your salespeople close more deals?

If people don't respond positively to this statement then they weren't really connecting in Step 1 and you can move on having only wasted 45 seconds total now. Those who you have connected with should be now hanging on every word and nodding their heads, thankful that someone finally gets their frustration or understands what brings them great joy.

Step 3--Provide Differentiation: You are 90% there. The best way to close is by not closing but by by explaining why only you are the best choice to provide the very solution they need. You have to be ready with a couple of points that will truly differentiate you from your competition. Note that "Experience" or "Great Customer Service" doesn’t cut it. Everyone has great experience and fantastic customer service. Using the kinds of things everyone else says won't make you stand out since all of your competitors claim the exact same even if it's not true. To have a true differentiator you need something your competitor can't do or won't do without great effort or expense.

Here's the finish: My company uses proven project management and internal design with the tightest turn times in the industry with online or phone ordering systems designed to match your internal requirements to deliver blue #2 widget to your specifications on your dock when you need them every time!   If you would like Ill email you a link to our company web site.

If they say no, you only wasted 1 minute 17 seconds. If they say yes, you have succeeded in starting not just a conversation but a targeted prospect that has a high degree of success to be doing business with.



Now just in case you missed it, the last line is incredibly important because it gives you permission to get and use their email and continue the relationship. Even if you aren't a writer, have content like white papers, videos or blog posts ready to email and support your pitch as promised. As Hank Trisler says: “People buy on emotion and justify with facts.”

Larson Notes & Satire:  Easy and hard to get what you need to say into tight compact words. Work on it, test it, and practice it. And as you practice it, you will get better till it becomes natural.

And if you want your business to be more and have more, call us for an appointment.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Thursday, August 22, 2013

15 Astounding Marketing Facts

Marketing facts and figures help marketers understand where we stand against the averages and norms. They also help us understand consumer trends, business trends and where the industry has been and where it is going.

Here are 15 of the most astounding social media, email and other marketing facts and figures that I have come across.

1. Companies spending more than 25% of their marketing budgets toward optimization are twice as likely to enjoy high conversion rates, according to a recent study conducted by Adobe. Does that mean optimizing your current marketing mix is a better investment than putting dollars toward new channels? Many marketers are not optimizing their current marketing channels to the fullest extent. Marketing optimization comes down to applying best practices and testing various techniques to improve response.

2. According to the 2013 Marketing Trends study conducted by J&C, 75% of marketers are planning to use social media this year. Social media was second only to email as the most used tactic in marketing. Social media users are now being inundated with messages.

3. According to HubSpot, in 2013 marketers spent almost a quarter of their overall budgets on blogging and social media.

4. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that blog 20 times per month get five times more traffic than those that blog less than four times per month.

5. HubSpot also reported that 80% of marketers with a company blog reported positive inbound ROI for 2013. These organizations are likely implementing a number of inbound marketing tactics with a blog being one.

6. This year, 43% of marketers found a new customer via their company blog, according to HubSpot’s 2013 State of Inbound Marketing Report. Blogging takes a strong commitment to content development. Learn more about how to evolve your content development strategy.

7. In 2013, 90% of marketers say they will increase or maintain their use of email. Furthermore, according to Lyris, more than 145 billion emails are sent annually, equating to every user receiving approximately 9,000 emails a year. Breaking through a cluttered inbox isn’t easy. Be sure you are doing everything possible to test and optimize subject lines.

8. According to MarketingSherpa, 69% of consumers are willing to give up personal data in exchange for more customized service. Personalization is becoming an expectation and a norm by consumers and business decision makers.

9. According to Google Think Insights, 74% of mobile users rely on their mobile devices to check email. This number is likely to continue to grow, demonstrating the growing need for mobile optimized emails.

10. Mobile open rate on emails is up 138% in the last 18 months, according to Google Think Insights.

11. Almost half of mobile users feel frustrated and annoyed when they visit a site that’s not mobile-friendly, according to Google Think Insights. Ensure that your emails and landing pages are leveraging responsive design.

12. According to FierceCMO, the volume of triggered email increased 73% in 4Q12 from the year- earlier period.

13. Open rates for triggered emails hit 49.8% in 2012, almost 95% higher than general emails, according to HubSpot’s blog, December 14, 2012. To learn more about how to optimize your triggered emails, check out J&C’s Triggered and Behavioral Email ebook.

14. The direct mail business is growing by 1.4% annually, according to the DMA. Direct mail is a viable marketing tactic, and direct mail effectiveness, measured as response rate, continues to remain steady.

15. Two out of three people who receive direct mail make a purchase or also engage in a different marketing channel, demonstrating the power of integrated communications. Ensure all your marketing channels are working together to create a cohesive prospect and customer experience.

These marketing facts and figures help paint a clear picture of the state of marketing in 2013. Hopefully this information can help you shape marketing strategies and convince others of the approaches that should be pursued.

Larson Notes & Satire:  Fact is that Social and Social Media Marketing are getting more and better looks but Google and the other search engines than your web site. Add that to all the above and what are you waiting for?

And if you want your business to be more and have more, call us for an appointment.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Thursday, June 27, 2013

Do You Blog?

It’s a fact if you want to increase your Google rankings blogging is one of those magical keys.

Right now only 40% of companies out there are use blogs for marketing purposes, is your competition a blogger?

With over 80% of all people rating a Blog as a useful tool in a company’s marketing attack why of why are blogs given such a low priority in a company’s marketing mix?

What if your web site through an organic key word search got a 4 figure hit increase? Yes I’m talking over 1000% increase in organic traffic on your web site! What if you got 3000% or 4000%? How many more eyes would that be?

So why aren’t you blogging? The most common reasons people tell us they are not using this powerful tool are:
I am not a writer.
I don’t know what to blog about.
No one is going to read my blog.
I don’t have the time and resources to keep a blog updated.
I (just) don’t have a blog page

Don't have a blog? 
No problem, we can create a blog for you.
Here are some features of our Blogging Services and Marketing that we offer:
> We Create & Maintain your Blog for You
> We promote the blog to RSS Feed Directories for Greater Visibility
> Weekly – 400 minimum Word Blog Posting - Written and Promoted
> Blog Pinging to the top blog directories & search engines after each blog post
> All blog content is social bookmarked
> Put links in your Blog to point to pages on your web site
> Content written to use your Keywords
> Get greater web site exposure and a constant stream of keyword targeted traffic
> Build more back links to your site
> Boost your search engine ranking

Larson Notes & Satire:  If you don’t, can’t or just plain don’t want to write a blog we can be helping. Don’t be kidding yourself content is King and fresh content is Emperor. Weekly posting might not seem like a lot but after a year that is 52 posts. Do 2 a week and that is 104 more content pages then your competition. And if your competition is standing still doing nothing you are way far out in front of the race to top ranking.

And if you want your business to be more and have more, call us for an appointment.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Monday, June 24, 2013

Using Facebook Hashtags

They are new so it is not or would not be a surprise if you’re not using them or if you’re using Facebook hashtags in the right or best way possible, 9 times out of 10 you’re probably using them the wrong.

Coming after another long build Facebook build-up, Facebook finally announced that it is supporting clickable hashtags. You know just like twitter does. Facebook is saying this is the first step of “a series of features that surface some of the interesting discussions people are having about public events, people and topics.” If you have played with them at all on twitter you can start to understand the power.

Few things Facebook has released have except for Facebook itself really transformed how social media users interact with each other within, but hashtags, hashtags can change all of that. Hashtags are basically identifiers (the # symbol) that indicate a theme or interest. These hashtags are pretty much everywhere Twitter, Pinterest and Tumblr. Hashtags are just a way for users to scan strings of thoughts.

Hashtags are created by users are clicked upon, and they link an entire conversation thread on that hashtag. Hashtags presents people the chance to follow a conversation as well as reply to the same conversation without the problem of looking back to find the thread, so interact action, and engagement with you and your social media sight grains traction.

Hashtags on Facebook are working pretty much the same way they do everywhere else – with a few differences. Let’s look the differences that Facebook hashtags are and a couple of tips on how to use them, as a social media power user, can leverage them to your advantage.

MONITOR: The first step if you’re planning to really get the full potential out of your hashtags is to first understand how they are currently being used. Start by searching for a hashtag. Just pick a keyword you’d like to see information about and type the # symbol and entering it into the Facebook search box. Searching for the hashtag will return updates from other Facebook members as well that you may not be connected to. This can be both good (you can post with hashtags and like key words on a SEO dominate the word (for free) and bad (they might find your competition) but live with it. Searching regularly for hashtags related to your company is a valuable social easdropping tool on the competition. Using Hashtag research can start to give you an understanding of what’s being talked about, shared and discussed, providing competitive insights and an advantage when it comes to creating your own updates. 

As of yet social media management tools aren’t yet providing any statistics to track #hashtag word clicks, but I think it will happen rather quickly. Major money follows trackable items.

INTERACT: Once you have a good understanding of what hashtags are going around, as well as the overall tone of those hashtags (positive, negative or neutral) you can start interacting with the people who are using “your” terms. To really do this, you need to find posts of theirs you can like and share and, if possible, make a comment on it. Interaction is a basis of success in social media, so be social! Be audacious! Put your neck on the line and get out there in front of an audience, your audience that shares similar thoughts and needs, experiences and beliefs and you will start to find yourself in a  better positioned to receive not just a positive response but more positive responses more often.


Larson Notes & Satire:  But perhaps the most important thing to know about hashtags is just that they exist at all on Facebook. It will be important in the future to monitor their use related to your company, your brand, your product and/or service, your interactions and your engagement with the Facebook community. Hashtags don’t need to define your social media presence on the network, but they can support it and in a very proactive positive way.

And if you want your business to be more and have more, call us for an appointment.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Friday, June 21, 2013

Generate User Reviews

If you are doing any kind of Social Media Marketing, no matter what size your company is, you should know how important it is to leverage reviews in both online and offline marketing efforts. Some studies are showing that 72% of consumers trust online customer reviews as much as a personal recommendations. Who’d have guessed, huh? Obviously any reviews no matter how or where it comes from can help to get customers to make buying decision.

There are of course a few areas that can make you get a little worried about reviews. There is of course the fear of negative feedback. Then there is the fear of time needed to develop and implement a successful reviewing tool while obtaining trustworthy, relevant reviews.

To help you, here are a few ways to help you get user reviews without really trying too hard.

1. ASK YOUR FANS: 
It’s not against the rules to ask. Really, just ask the 3 F’s (family, friends, fans) to make their love of you and your services known to the world, via a formal review. After all if you can’t as your 3 F’s who can you ask?

2. FOLLOW UP A POST-SERVICE/PURCHASE:
There’s a key time frame to follow up with a customer who has purchase a product or service from you to allow you to ask for a review. I cannot tell you what that is because it is different for every kind of company category, but one exists. You might need to test different time lengths to find what the optimal follow-up period for your business is but then you will know and you will never have to miss an opportunity to send a follow-up email, letter or phone call asking how a customer’s experience was.

3. ESTABLISH A PRESENCE ON MAJOR REVIEW SITES:
Yelp, Google Places, Yahoo Local, Merchant Circle, Storeboard, Citysearch, etc. are all good trusted sites to get and posts reviews. Or at least they want you to think so. Now I’m not argue so go get your company listed with a profile, then keep it updated and respond to all user comments both good and bad. These review sites also impact SEO, so by establishing a profile, your company can gain greater visibility, attract more hits and, hopefully, more reviews.

4. MAKE IT MULTI CHANNEL FRIENDLY:
As those in the online space are well aware, mobile and tablet usage is gaining traction. To ensure that customers visiting your site, regardless of the kind of device they are using, can easily access and enter their reviews, you need to make it multi channel friendly. Need help with this, call us and we can make it happen.

5. CREATE USER PROFILES:
As ego-driven people, we tend to act or as the case may be, write differently if we know someone is watching. By not allowing anonymous reviews, customers are not only likely to give more accurate reviews, but also more helpful ones because their name is on it (literally). In the B2B world, user profiles can also create an opportunity for user promotion, as a reviewer they can enter their company name as the user name and get a company plug.

6. PUBLISH REVIEWS FOR THE PUBLIC:
There’s no sense asking for reviews, if other people cannot see them. Additionally, those who previously read reviews that encouraged them to make a purchase, are more likely to come back and review their own experience.

7. OFFER DIFFERENT WAYS TO REVIEW A PRODUCT/SERVICE:
Not all of us are great writers. So the problem is if a customer , who isn’t great writer, could give you are great review you might want to offer them an option of multiple choice questions in order to rate your product or service on a scale of 1-10, this way all those non-writers will be able to leave an favorable opinion.

9. OFFER TRIAL PERIODS:
If you want reviews, but don’t have any customers, to leave them, one tactic is to offer trial period for your service. Do not make the condition that they have to review your service in the end, but offer the service and hope your quality offering and your follow-ups brings them back to give you a positive review.

10. WORK WITH A REVIEW AGGREGATOR:
There are companies out there that help companies generate reviews through referral engines (like us). They help to take the guess work out of the process by sending follow-up emails on your behalf, working with your social media profiles and offering customers a follow-up options to your business.

Larson Notes & Satire:  Social media can be made to be better. It just takes a little work. Now you know a few more tricks of the trade.

And if you want your business to be more and have more, call us for an appointment.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate


P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Tuesday, April 9, 2013

Save Money By Outsourcing



As an entrepreneur it is a very normal and natural want to do everything yourself. I mean it’s your baby. You started it, you’re building it, you must know what is best. But if you do all the work yourself you are saving money? Are you getting the best effort and talent in targeted areas of your business? The question is, could someone be doing a better job for you?

If you’re like a lot of entrepreneurs or small business people when we first start out, you might be forced to do everything yourself because of “sweat equity”. Money is not there to do what needs to be done so, you do it. But there comes a time when you need to either delegate or outsource.

Once you get to this point in your businesses life you have to have a reality check and realize that to do everything yourself is not practical and there are some things you are really not qualified to do.

Lucky for you that almost anything you need can not only be outsourced but there are able, willing experts out there to do the work. So you have lots of choices of not just want to outsource but who to outsource to.

According to the U.S. Small Business Administration (SBA), the average small business owner spends up to 40% of his or her time on routine administrative tasks. Constantly working on non revenue-producing tasks that could be more productively and cost-effectively performed by a highly skilled, knowledgeable assistant is losing your business significant income.

Steps in determining what to outsource

Step 1: Decide what tasks are taking up your time or that you are not qualified to do, such as web promotion, social media marketing, bookkeeping, janitorial, etc.

Step 2: Find out how much time you are putting into each task.

Step 3: Determine what you would do with the time that you would save by outsourcing.

Step 4: Determine the tasks which should or cannot be outsourced or the things that you are most qualified to do. Not everything can be outsourced.

Step 5: Prioritize every task. When you outsource, don’t give too much responsibility the first time you unless you know them or they come very highly recommended from a trusted friend.

Step 6: Now assuming you certain tasks you are going to have someone do for you, write a task list of what you expect to have accomplished either on a daily or weekly basis.

When you get to that point in your businesses growth when you need to outsource and you will find your business able to grow even faster.

Call Me, Howard Larson, now, at 847-991-1294, for a free consultation.

If results are what you need and expect contact us today. We do what others only promise.
Larson & Associates / We Make Good Businesses Great & Great Businesses Even Better.
www.larsonassociates.ws
847-991-1294

All associates located in the United States
We are not taking ANY 100% incentive only projects at this time.
But remember, you can ONLY get the Larson advantage at Larson & Associates


Friday, April 5, 2013

Multi-Channel Marketing Program


What is a Multi-Channel Marketing Program or Cross Channel (different kinds or marketing and advertising like telemarketing, direct mail, social media marketing, content or blogging, etc.)  Marketing Plan? Think about it. What is it and how can your company use and put one in place? Simply a Multi-Channel Marketing Program is one part of a cross channel marketing plan.

When done right a Multi-Channel Marketing Program will include strategies for telemarketing, print, web, email, direct mail, PR, order fulfillment, charitable interaction and other internal and external pushes. A Multi-Channel Marketing Program focuses on internet and offline marketing activities. Creating an online marketing strategy and cross channel marketing plan also requires a bit of analysis; to figure out what channels your company has used in the past (if any) before and which of those was most and least profitable.

Why is a Multi-Channel Marketing Strategy and Multi-Channel Marketing Plan Important?
If you’re like most businesses, at least the ones I know of, you don't have an endless supply of money to work with. So it is important for you to decide what marketing channels they'll spend money on based on the ROI (return on investment) and how much to allocate to each channel. It's also very important to make sure that your marketing efforts go across channels so they are supportive and reinforcing towards each other so that the prospects you are going after receives a consistent message, in any of numbers or ways they connect with you. But you need to create a plan that details what activities will be executed, when they'll be launched, across what channels they'll be launched, how frequently they'll be used, what customer segments they'll be targeting, how long they'll run for, what products will be promoted, what message will be communicated, and what the sales or customer acquisition goals will be. When you businesses executes your marketing efforts "in the dark" you get a lot of wasted money, confusing and inconsistent message and low conversion rates.

Larson & Associates will work with you to learn what your company has done in the past (what works and what doesn't) including a return on investment analysis if the sales data is available, what your current company strategy is and what your goals are, take a review or your current marketing efforts, and together we'll create a plan that will be executed, tracked, and measured, and adjusted as need be.

If you really need more prospects call us. It is not a problem.  We simply take the target we have created and make connections for you.  It’s almost that simple.



Call Me, Howard Larson, now, at 847-991-1294, for a free consultation.

If results are what you need and expect contact us today. We do what others only promise
Larson & Associates / We Make Good Businesses Great & Great Businesses Even Better
www.larsonassociates.ws
847-991-1294
All associates located in the United States

Remember, you can ONLY get the Larson advantage at Larson & Associates

Thursday, April 4, 2013

Telemarketing Brings Profits and Sales


Telemarketing really can increase both your profits and bring needed added sales. If you don't already use telemarketing as a marketing channel for your business then maybe now is the perfect time to be adding telemarketing.

So you may ask if telemarketing is expensive? Telemarketing can be very expensive, but it depends on how you go about it. If you do the in-house telemarketing route you might be surprised to find it is usually more expensive. The Set up, the hiring and telephone, the computer, the training the managing, sick and vacation days all add up quickly.

Your best bet if you want to use telemarketing for your business would be to find a telemarketing company who is inexpensive, experienced. They should allow you to pay per hour or have an hourly plus incentive package available or even a per lead package. Expect to have some prepayment if you want a quality job. Work out how much you're willing to or can spend per week, then stick to that and grow your telemarketing campaign as your business grows. Most marketing companies will be willing to work with your budget and help you grow since it will also benefit their business.

To give you some idea, we at Larson & Associates, charge as little as $30 per hour per agent, or incentive plans mixing hourly and incentives. We can offer these affordable rates due to our structure and experienced staff.

How can telemarketing increase profits? As business owners you know you need fresh leads to keep your sales funnel full. No new leads, sales go down. Fresh leads sales go up, like magic. Telemarketing is one of the few ways to ensure you have a consistent flow of red hot sales leads and appointments because it is one of the only ways that actually goes out and seeks sales leads and doesn’t sit back and wait for them to come to you. Almost every other form or marketing does just that, it has you sitting there and hoping the prospect contacts you. But then we all need to remember where ever they come from, a lead is a lead... no one really cares if they are generated online, word of mouth, television, radio or telemarketing.

You need to remember that the leads you get from telemarketing will not to turn into instant sales.  Not every single lead you get is going to close, it is simply an opportunity for your business to present its products and services to an interested person. It can happen quickly sometimes sometimes longer but you do need to remember there is still a sales cycle that is a part of your industry. Telemarketing is a form of advertising and marketing not necessarily direct sales and you need to have patience with the progress of the leads and then use them properly.

How can you use the leads or appointments properly? Firstly you need a quality sales team. If you already have one then you need make sure they understand exactly what a lead is, that it is not a closed sale, that it is only a lead... and that they still need to close the prospect. It is simply a lead of someone who has expressed interest in your product or service.

Pick the correct qualifying questions. This (after your leads list) is the most important part in setting up your telemarketing attack. Keep in mind that you have 15 seconds to draw them into a conversation and only then to you gain the right to ask qualifying questions.

Get your sales team involved in the process because they are the ones who are going to get the bulk of the new leads and work by submitting the kind or qualification criteria they use to have in your telemarketing team’s questions. You know your sales team will be the first to complain (and rightfully so) about leads they are getting so their input at this point will make all the difference in the world.

You need to ensure that leads or appointments are not being wasted. I have seen time and time again that the company was not ready to hit the ground and follow up on leads from prospects that ended up buying from a competitor. They came in started a lead generation plan without a follow-up, follow-though plan. Sometimes sales people get lazy. They think that these leads they get should roll over and buy. It is a lead not a roll over play dead slam dunk! Not every lead or appointment is going to be easy. Sales people do need to be managed. (special message to sale people) Sorry guys you can’t just run loose and free you still need to fit into the company’s growth and sales plan. You as management are buying them leads so you as management needs to have accountability as to how they're utilizing the leads and appointments, you have a right to know that they are following up, and making the necessary calls when these potential customers asks. Are they re-scheduling any appointments which can’t be kept? Do they know the status of each lead or appointment they're working on?

Too often do I see sales leads being sent back to me for reasons such as "customer had a family emergency and needs to reschedule appointment" In cases like this the sales person should be taking charge and using his superior sales knowledge and his calendar and schedule the reschedule themselves. Don’t get lazy and stop being a sales person. You need to start building rapport not the telemarketer. This isn’t a bad lead! It could in prove to be a much easier lead to close due to the level of rapport being built as well as the prospect feeling bad that they had to cancel the first appointment.

Bottom line is you need to be tough on your sales people, I am not saying over manage them with needless reports and paperwork but scrutinize their work and if you have leads you believe weren't properly qualified to the standard you were promised based on your qualifying questions talk to your telemarketing company and many rather than scratching the whole process you only need to tweak it to make it work.

Now the 1 Million Dollar Question. How long will it take to start seeing profits from telemarketing?

It all depends. Might not be the answer you want to hear but it is the truthful one. Sometimes telemarketing is a working progress so you should not expect dramatic results quickly. You need to work together with your telemarketer to make sure you get the success you want out of the telemarketing campaign. Sometimes you will need to alter those qualifying questions in order to get the better results. Don’t just go and slam the telemarketer. Let’s face it, it’s a job few people want to do.

Usually things will run much smoother if you're working with a company who has experience in telemarketing for your industry, your product or your service. Especially if you are not 100% sure on what you’re qualifying questions should be.

We can also provide our thoughts as to what qualifying questions you might want to include. Remember this is for your benefit to work with and help us get you great results so the more detailed the information you give us on your product or service and what kind of results you're looking for and what your sales process is, we can only do better.

If you begin your campaign with all the correctly then you can and should be seeing results as soon as the leads or appointments are worked on by your sales team. This could be as quick as one week!

Now does telemarketing have other benefits besides generating sales leads and appointments for your business?

Absolutely! Any marketing that is don’t correctly and is actively getting your business name out there will defiantly have other benefits for your business. Monitor all activity and ask how they heard about your company. Many times weeks and months after a telemarketing campaign is over you will get calls coming in.

Don't just use telemarketing as a lead generation service or appointment setting service Max it out!!!! Let us give out your website your business details send or email information to those people you think don't exactly qualify or aren't available for an appointment right now. Things change. Circumstances change. Personnel change.

Not only will this increase traffic to your website but it will provide you with future business and will expose your business to more people! The person we speak to may also have friends who might be interested in your products and/or services as well.

Is telemarketing the only marketing I need for my business? No it is only one way, but one of the few that go out and actively goes after prospects. If you're just starting out telemarketing is definitely a great place to start, it is fast, effective and will definitely increase profits for your business and allow your business to grow NOW not in 3 months.

But like any marketing channel the more the channels you are using the better. Combining telemarketing with Social Media Marketing, SEO, Content Marketing, Blogging, Direct Mail, E-Mail will only bring more exposure to your business.

As you work the channels you need to see what works and what doesn’t.

Larson Notes & Satire:  I think telemarketing can do positive things for your business when it is done right. You don’t and some slash and burn kind of person doing the calling for you, leaving a trail of blood behind them like Sherman’s March to the Sea. We are not a slash and burn kind of place. If you're thinking of adding telemarketing to your business’s marketing plan then get in touch with us. We can put a plan together and usually have you up and running within a week. Putting in place a person who has experience in your kind of business so you can begin working towards boosting profits for your business!

And if you want your business to be more and have more, call us for an appointment.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.