If getting your web site found
organically is important taking a quick look at the basic principles of SEO is
always good. . If you have read me at
all you know my adversion to PFC (pay for click). So just how important it is
to create your site according to the specifications of the search engines, after
I say VERY. . .
MOBILE RESPONSIVENESS
A survey conducted way back in 2013
showed that at least 87 percent of Internet users accessed the Web through a
mobile device, and that was in 13. You know it has to be even more now with
better data packages out there, Heck even I do some mobile web searches now and
you know if I do, almost anyone who can, is. I would say mobile should be a
priority of yours to ensure that your site allows users on any devices to have access.
Not doing so, (soon) will cost you in your website rankings on Google but you
did not hear ME say that.
DOMAIN NAME EXTENSION
With the increased impact of local
SEO, emerging brands may want to consider adding a local extension like .chicago
to show how local you are. It is not going to be as good as getting your Google
plus account set up ( https://plus.google.com/+LarsonAssociatesPalatine ) and
any SEO bump is still up for debate, but it does show your immediate area you’re
serious about working local and that should be worth a few brownie points.
DESCRIPTIVE PAGE NAME
The name of a site should be as
descriptive as possible. While exact match domains tend to be cheap or spammy
sounding (such as bestratemotel.com), the name should have a connection to the
brand or the product’s name. The previously mentioned local domain name
extensions can help brands achieve this goal when their ".com" is
taken.
SITE SPEED
Website visitors expect a site to
load quickly and so do the search engines. You might want to consider using
Google Page Speed to check for loading issues, as well as current Web design
trends that can strip down a site to its most basic elements. Sometime times
less is more in terms or getting higher and seen more
PAGE ACCESS
How many clicks does it take to
reach the page a person wants to go to on your website? If someone has perform multi-clicks
to get to the page they are looking for, there is a good chance they will leave
and never come back. Put page links where users can see them and hit them.
SITE CONTENT
This is not quite the function of
the website designer, but the content that is being posted can have a huge
effect on its SEO ranking. You need compelling content that also utilizes key
works you want people to be using to find you in an organic search.
SITE PHOTOGRAPHY
Photography does matter and I am not
talking just about the look of the shot. Take for example a site for a
photographer. If the photographs used on the site are too large and are slowing
the site’s speed down or even stalling it out you had better make some changes,
like fast.
Larson Notes & Satire: If
you don’t know where your web site is sitting you might want to get an Alexa
Traffic Ranking. I have been tracking my site for years and find it more of a
game to tweak it up and make little changes to see what happens. Words, meta
tags (yes you heard me) links, content it all counts and all works together.
So
for the answer to your SEO problems call Larson & Associates at 847-991-1294
or email me at howard@larsonassociates.ws
. One call is all it takes to start
getting up higher on the rankings
Howard Larson
Larson & Associates
Target Marketing & Telesales
Professionals for new account acquisition
Making good businesses great and
great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates
https://twitter.com/LarsonAssociate
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