Larson & Associates Celebrates 51 Years

Larson & Associates 51 Years of Marketing Services April 17, 2075-2026   Larson & Associates is celebrating its 51st anniversary — yes a significant milestone that reflects over five decades of delivering trusted, high-quality marketing services and laying the foundation for continued growth and success for ourselves but more importantly our clients.   Founder Howard Larson began Larson & Associates in 1975.   The company now works with over 35 people in all areas of marketing, print & direct mail, tradeshow and advertising specialty items, social media and yes AI all of which grew from just one man’s vision of providing services to a relatively underserved industry at the time: small to medium sized business to business companies.   Howard grew up an advertising family from his father loving the process of helping other people's dreams grow and developed his skills in understanding marketing while working at Visualizers Inc in the early ‘70s.   An entrepreneur at heart, Howard saw a need for a high end advertising and marketing company who specialized targeted advertising, marketing and tradeshow for, first Chicago growing across the USA with a vision knew he could be the one to provide. Using the Big Fish in a Small Pond ideology and a 3-Legged Marketing Stool of telemarketing, direct mail and email marketing has proven to be the ideal way for his clients penetration.   Larson & Associates’ reputation for attentive, specialized services has helped the firm win numerous awards from Printing Industries of America, Advertising Age and Graphic Design USA to a Global Business Award 2024.     Maybe it takes a special kind of client but those select companies seem to love working with Larson as well and tend to stay with the company for years. Some of Larson’s first clients are still their clients today in areas of Printing, Assembly, Furniture, Food, Metal Fabrication and Manufacturing. Working, in what was a unique way, by not going after every market in a client’s industry do drill down into Authoritative Specialization that has earned Larson & Associates a reputation as one of the finest small marketing service providers. Larson & Associates For 51 Years Making Good Business Great and Great Businesses Even Better 847-489-0006 howard@larsonassociates.ws

40% Website Hits Are Bots!

As I settle in with my morning cup of coffee

I found an extremely interesting research article about web and social

hits and how at least 40% are from bots and web spiders in data collection. Google analytics is a great free tool to help you drill into your website as is your meta business page here on Facebook but they can't tell the difference between real and fake hits. Yes that is correct. 40% of your online activity is non-human.

Larson has been pushing content now because as noted earlier in the court cases in NM and CA social might get more expensive or difficult.

What direction are we moving towards?

You have to call me up on the phone to get that kind of information. 847-489-0006.

One question before I start my day. If you do call me I am going to ask you: "Where do you go to get your sales and who are your 5 largest customers?"

Know your numbers and trust your plan.

Larson & Associates

We Make Good Business Great and Great Business Even Better

847-489-0006

howard@larsonassociates.ws

www.larsonassociates.ws