Wednesday, February 25, 2009

How To Be An Industry Expert

If you want to be the (Wo)man in your industry. The person people think of when they need answers. That special go-to person you need to define what your specialty is. Mark your territory. Claim your rightful place.

Think about who you are, your knowledge base, your experience, your background and how you can relate them to the world as we know it today. Then find a way for potential clients and editors to make the connection between you, your topics, your answers and the issues affecting people today.

A few ways to do this is to place your bio on your web site and blogs. Arrange speaking engagements, seminars, workshops, lectures, panel discussions at clubs, associations and industry events. Have these recorded and (if good) make it available as a podcast on your site.

Larson note: Stand out from the crowd. The world is looking, waiting for leaders who will step up and speak their mind on issues. Being an industry leader is not for the faint of heart. It takes guts, courage and moxy to be the (Wo)man.

And for the record, yes I do talk in public F2F, belly to belly.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. We are offering 2 free ½ hour consultations per week to talk about marketing for businesses. Call or email to get your spot to pick my brain for 30 minutes today.

*Source: Julie Springer, Leapfrog Online

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