Friday, February 6, 2009

Online Revenue Loss due to Fraud

2004 $1.9 Billion
2005 $2.6 Billion
2006 $3.1 Billion
2007 $3.7 Billion
2008 $4.0 Billion

Larson note: What can you do? It is amazing the stories that I have heard form my customers that people come up with as to why they bounce or feel they don’t have to pay a credit card payment. Of course the same is true with some companies not paying an invoice, but that is a different blog to write.

What I did not check out was if this was a growth in % or just a growth in overall numbers. We all know that online sales are growing at a phenomenal rate as people use and trust buying this way, still $4 Billion? That’s a lot of money by anyone’s standards.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.S.S. If you are in Credit Cards I have just signed up the services of an EXPERICENED merchant service salesperson. Interested in using him, call today.

*Source: CyberSourse crop annual Online Fraud survey. Sample of 400 online marketing in the use and Canada

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