Specialty coffee chain Dunn Bros. has launched a unique giving program to raise funds for community organizations.
The Dunn Bros Coffee Community Giving Program allows community or nonprofit organizations to apply for special Dunn Bros. “Roastmaster Rewards” cards for their employees.
When anyone uses the Community Giving Roastmaster Rewards card, Dunn Bros. Coffee shops will make a donation equal to 10% of the net sales proceeds to the registered organization that distributed the card.
Since each Dunn Bros Coffee location is independently owned, the participating store owners will be donating the money generated by sales of an organization's members at each location.
“Not only does this reflect a significant financial investment by Dunn Bros. Coffee store owners in the many communities they serve," says Chris Eilers, president of Dunn Bros. Coffee. "It is a way to build partnerships with local and national organizations and offer a superior product that gives much more than just a caffeine boost.”
Larson note: The use of a rewards program has long been an excellent way to create and keep customer following. And in this plan is great! Not only do you have a rewards program for people who have causes but, in marketing the donation it becomes a taxable write off not just a plain discount. Someone had their heads on in the creation of this plan.
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*major source Bryan Yurcan