Southwest Airlines has added a new fast-lane perk to its Rapid Reward loyalty program, which it is also extending to its Business Select passengers. The program branded “Fly by” gives Rapid Reward A-List passengers – those who fly 16 qualifying roundtrips a year and Business Select tecket holders priority access to airport security lanes. All Rapid Rewards members and Business Select customers received e-mail announcements about the new program and a promotional message is also running on southwest.com
Larson note: You got to take care of the ones who take care of you. Southwest is doing it (again).
Howard Larson
Larson & Associates
Telesales & Target Marketing Professionals for new account acquisition
Making good businesses great and great businesses even better
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