Virgin Atlantic Airways new US campaign called “Airphoria” will be highlighting the experiences of flying Virgin America, regardless of class. It was created by McKinney, Virgins agency of record and the campaign stated around the 1st of October and will be running through February of 2009. They will be targeting business travelers who might choose the airlines Upper Class or Premium Economy services. They will also try to tie the campaign in with the leisure traveler who tends to ride economy class.
Larson note: Not sure if their idea on one push to catch all is a good one. I like the concept of positioning when going on a brand marketing attack. Trying to hit both the business traveler as well as the causal tourist might not make it. What would you do?
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