Jones Apparel Group launches a new e-commerce and in-store collaboration technology using VendorNet's StoreNet Manager. The application enables the automated fulfillment of e-commerce orders utilizing bricks and mortar store inventory essentially making corporate-wide inventory available for sale on the Web.
"The implementation of VendorNet StoreNet Manager is part of Jones Apparel Group's overall strategy to fulfill sales on our e-commerce platform by optimizing our current inventory to meet online demand and deliver best-in-class customer service," states Ron Offir, president of e-commerce for Jones Apparel Group. "Its technology is helping us improve service to our customers by showing web shoppers inventory across all channels and capturing demand that may otherwise have been a lost opportunity."
Jones Apparel Group rolled out VendorNet StoreNet Manager to its Nine West (www.ninewest.com) stores in a six week period this summer. It expects to have more than 500 stores across all its brands live by the end of 2008, including its newly e-commerce enabled Jones New York (www.jny.com) Web site. VendorNet StoreNet Manager interfaces with Jones Apparel Group's order management, e-commerce and retail merchandising systems. Online orders that cannot be fulfilled from warehouse inventory are electronically transmitted to the tool, which routes the order to the best available store for fulfillment based on Jones-defined store allocation rules.
Larson note: The integration of online sales from warehouses in conjunction with brick and motor is a strong way to do business. Not only can you get the advantages of online but they can come in and touch and feel the goods. If you have a store strengthen your online presence, if your only online this might be a nice to negotiate a store front with a hungry leasing manager. Get a good rate on a brick and mortar and get both sides of the market, f2f and online. Then. . hammer away at your multichannel marketing and bingo
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