Thursday, December 11, 2008

What Items Are People Cutting Back On Over the Holidays?

60% Gifts
57% Dining Out
49% Holiday Travel
45% Vacation
40% Entertaining away from home
37% Charitable donations
34% Mailing Holiday Cards
30% Entertainment at home
21% Groceries

Larson note: People are cutting, Gifts and dining out at the top of the list with travel and vacations a close 3rd and 4th. How do these buying decisions affect your business, or do they? If you looked at yesterday’s pm blog you might want to push out some timely coupons to entice those reluctant shoppers.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. Get in control of your own marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.

* Source Market Tools Insight Report; Sample 1000 adults November 2008

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