Thursday, December 18, 2008

The Importance of Price

Is price more or less important to the buying decision?

69% More important
29% Same
2% Less Important

Larson note: This should come as no surprise, when doing a coupon or incentive driven piece. People are either going to go because of price or location or offer but price is the biggest pull. Do a little research and see if you can find out what your competition has in mind, then beat them at their own game. You only have to win by a little to win it all.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. Get in control of your own marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.

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