Monday, December 15, 2008

Direct Marketing / Pitney Bowes Direct Mail Survey Is Out!

I was so excited last week to receive a copy of the Direct Marketing / Pitney Bowes Survey. This, my friends is good stuff! Trends, statistics movements, thoughts from people like Leslie Abi-Karam of Pitney Bowes, David Bell of Meredith Publishing, Carolyn Goodman of Goodman Marketing, and Pamela Oldham of the Direct Marketing Association to name a few. I will be using this and other resources in the coming weeks and month. It will be very insightful and very exciting!

Results of the survey on consumer attitudes and behaviors related mailed promotional materials conclude that direct mail is not dead. Going further that a company not engaged in direct mail marketing might actually be hurting itself. More than 1,000 people ages 18 and up from 10 metro areas, Atlanta, Boston, Chicago, Denver, Houston, Los Angeles, Miami, New York, Phoenix and Settle, equally divided between male and female,.

Larson note: This week alone my stack of stuff grew faster than I could digest, outline, write and publish. In the planning stages to add to my 2 published blogs on Marketing and Branding are one on Green Business Trends and True Capitalism.

In an economic downtrend as we are now going through people of integrity and focus, the true leaders of the world will continue to succeed. While the vipers of society will whine and pine for the good old days.

“We can never know about the days to come
But we think about them anyway
And I wonder if I'm really with you now
Or just chasing after some finer day.

Anticipation, Anticipation
Is making me late
Is keeping me waiting

And I tell you how easy it is to be with you
And how right your arms feel around me.
But I rehearsed those words just late last night
When I was thinking about how right tonight might be.

Anticipation, Anticipation
Is making me late
Is keeping me waiting

And tomorrow we might not be together
I'm no prophet, I don't know natures way
So I'll try to see into your eyes right now
And stay right here, 'cause these are the good old days.”

Carly Simon

Don’t wait. The time is NOW!

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. Get in control of your own marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.

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