Directed Landing Page Content

Say what you got to say and get out!

If you use or have ever thought about using a Landing Page for or part of a marketing campaign using less content is usually a better idea than packing it in. Yes less is more, if you want to keep them focused on an action you want them to take.

This keeps your prospects focused directly in the key message. This means you elimination all the extra details and needless content. If it does not pertain to the campaign don’t put it in. Not extra links to other pages, NO fancy graphics and design. Facts just the facts.


Larson Notes & Satire:  You want action. Then call for action. Keep it in plain sight, visible and understandable.

Call us we can find you new customers.


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Email: Triggers To Up Your ROI

Whether you're a small business or an international company with lots of branches "People do business with the people they know, like and trust." And your success is based on building relationships.

The larger your list of the 3 F’s (friends family and friends), the more daunting the task of sustaining one-on-one communication. Fortunately, today's online relationship marketing technologies give marketers the ability to join together the things they know about their 3F’s with the capability to automate specific types of messages that are based on a customer action.

With behavior-based marketing you can actually shorten the time and effort, while at the same time build trust, increase engagement and creating new possibilities. But, to do this, you must have some major elements in place to have success.

Common Reference points
According to the Direct Marketing Association's Email Experience Council, directed email campaigns have 96 percent higher open rates and 125 percent higher click through rates than other kinds of emails, yet sadly they only comprised 2.8 percent of the total email sent. The most common types are the "Welcome" emails you get that are sent right after your sign-up has been completed, and the "Thank you" email, sent when someone has just made a purchase. If you've at least got these kinds of customer communications automated, you’re at least on the right road!

But there are so many more functions you can automate. Things like like birthdays, anniversaries and abandoned shopping carts and the like. But what are some lesser-recognized opportunities that organizations can take advantage of?

Product Lifecycle Emails
Using a campaign that involves the lifecycle of a product or service is a very powerful way to cross-sell and build a customer relationship.

"What is a lifecycle email campaign?" simply put, it is one that is based on predictable future as to the needs or desires of the prospect or customer, as shown by a previous action. This then activates a series of emails designed to be sent out at prescheduled intervals. These kinds of campaigns can also be based on certain behaviors or changes of status as well

For your prospects that are not easily targeted, you can look at their data to better understand the way they wish to be communicated with. Ask yourself how do they want to hear from you and what do they want to hear? In looking at their unique preferences, share offers, competitions, events, product information and other details that will effectively elicit a response.

Status Change Events
Another often overlooked chance to touch your customer base revolves around changes they make. This could be one that indicates they have become even more attached to your brand, for example, if they started following you on Twitter.

A change based on these types of actions taken is a great way for a relationship to build and follower retention. It shows your customer that you are listening to them and that you care respect them and what they like and, don’t like.

In today's challenging economic climate, every customer matters. According to Adobe's 2012 report, "The ROI from Marketing to Existing Online Customers," 40 percent of revenue comes from returning or repeat purchasers, who represent only 8 percent of all visitors.

Keep consistency and frequency in mind: When done right a targeted campaign should seem perfectly natural. Make sure all of your data is integrated and up to date: When you make the choice to build a relationship with your customer this way, you need to keep your data up to date. If a customer suddenly receives something that makes no sense, it can totally take away any trust you've worked to build.

Larson Notes & Satire:  If you work at it it will happen. As in all things it’s about being consistent. This kind of an email attack can only help you in that consistency. Keep it constant, keep it focused, keep it directed and you will get results.

If you need help we could make you an email star!

“We don’t sell lists, we find customers.”

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

More Fans For Smaller Following

As companies get more Facebook fans for their company page there tends to be a drop off point where they reach a smaller and smaller part of their overall fan base. PageLever, which is a company that does Facebook analytics, found that as you gain a larger and larger group of fans the lower the reach any individual post has, on a percentage basis.

If your company has a small group of fans of say less than 10,000 (don’t I wish I had that many people fanning my company) people you should be getting 20% or more hits on any given post you put out at almost any time of the day. But companies like Coca-Cola and Walmart, who have more than 1 million fans, are only going to get about 6% of them to see a post -- unless they pay.

When you start to run out of the 3Fs of friends, family and followers or the 3C’s of customers, contacts and competitors you start to drop. I guess I don’t have enough friends in my life.


Larson Notes & Satire:  Can Facebook work? Yes. Can it work without paying? Yes. But then I need to ask what is or does the word work mean. On a normal day I am getting not 20%. I’m not seeing 10% but a mighty 9% of my fans see a normal post that I place in my Company’s Facebook fan page. Is this good or what? Well yes because of that 9% is quality and I have to face it my company is not a name that gets floated around the kitchen table. But then I’m not done yet because I go and take my post of 9% and pick up another 26% off of twitter, the grab that same post and while I’m at it grab another 19% off LinkedIn. This is how Social Media Marketing works or could be working. Don’t bet the house on just one channel but use a broad brush to paint your pathway.


“We don’t sell lists, we find customers.”


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates
http://member.merchantcircle.com/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

How People Are Sharing Content

Share and share alike. We hit share buttons, we push content, we hit like links and yet despite all the ways to share things on the Web, the most popular way to share content is still good old fashioned copy/paste. Yes Control C / Control V.  In a study of some 17,000 publishers by 33 Across, 82% of content sharing is being done with copy and paste.

What happens after the content is copied/pasted? 33 Across also studied where people are sharing content. Number 1 is email followed by Facebook, and then Twitter.

Despite the vast numbers of users of Facebook and Twitter, the most popular way to share content, is still copy/paste.

Larson Notes & Satire:  If it is to be let it be. Copy/paste Control C/Control V. And Email? So make it easy for them. Embrace Email and email marketing so they can push and shove your links and content.

It’s all good.

“We don’t sell lists, we find customers.”


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates
http://member.merchantcircle.com/larsonassociates
http://teamcircle.ning.com/profile/HowardLarson

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Making Warm Leads Warmer

I have always felt there are 3 parts to the buying cycle, awareness, evaluation and decision.

Now I will not say that telesales or teleprospecting can’t make cool leads warm but now with the advent of Social Media Marketing a you don’t have to hand off a bunch of icy cold sales leads to the telemarketing staff. I know it’s getting colder outside but please now you can now refine them to be (at least) luke warm from the start and have a greater understanding of who they are actually calling. No longer does it fall or have to fall on the poor telemarketer to delve into finding out who is on the other end of the line, what they want, if they have even a remote interest,  they can (will) know. And with knowledge comes power. And power comes more clients and sales. Working with a more directed and powerful call to action can only help everyone in the world of finding my qualified leads. How powerful can it get? Give me a call at 847-991-1294

Larson Notes & Satire:  I have said for years that with the right list my job as a telemarketing gets very easy. How easy?  Very very easy. Normally I feel good if I get 1 action item every 40 minutes of work but I have see a good focused list giving an action item ever 15 minutes.

People come to us to work miracles, to pull rabbits out of hats, to make clients appear out of thin air. We are the magic men who warm things up to make life easier for the rest of you.

But if the magic doesn’t bring in enough revenue the rest doesn’t matter.


“We don’t sell lists, we find customers.”


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates


https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Go Take A NAP

Go Take A NAP

Ya you heard me, go take a nap!

Seems that marketers all over the place are trying to connect with customers and prospects. Social, web, mobile, email, direct mail, phone. Go take a nap.

NAP is nothing less than Name, Address and phone number.

If you’re into social media marketing you want the 3 F words working for you (friends, family, fans), lots of them. But to take it to the next level you want to take a NAP with them.

This kind of central information is the very foundation for business growth, off line and online. Whatever kind, this is base marketing information you need so you can have a consistent attack. You have to do this this day in and day out, over and over. After that you need to keep accurate and up-to-date.


Larson Notes & Satire:  We NAP all the time. We take naps for ourselves and we take NAP’s for our customers. Name, address and phone number. This is not marketing done from the hip but thought out planning to make your customer base strong and ever building.


“We don’t sell lists, we find customers.”


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates


https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Social Media: What’s Important To B2B

What’s your most important Social Media site? IN a survey it as shown that for B2B
30% LinkedIn
20% Blogging
19% Facebook
16% Twitter
  8% YouTube
  6% Customer Community
  1% Google

Social Media is starting to evolve as a major tool in a B2B marketer’s tool box. From what I am hearing 32% of marketers are “very” or “fully” engaged in marketing through social media channels. That is compared with 21% last year and to project we are expecting 53% next year.

They are coming in kicking and screaming but they are coming as reluctant players, but here they are.

So why are they on Social Media?
70% - Branding
58% Website traffic building
56% Product promotion
45% Search engine optimization
45% Competitive intelligence

Where are they?
83% LinkedIn
80% Twitter
79% Facebook
60% YouTube
50% Blogging

BUT when asked which channels they place the most importance, LinkedIn was #1 followed by Blogging.

Larson Notes & Satire:  I put a high ranking on Blogging. I put a high ranking on any kind of content building. If you do it right you can have your posts stringing in to different SM sites as needed. If you need help we have experts doing it all the time for people.
Getting back to SM. I found 1 key posting tool we have been using and getting results and that is (of all things) craigslist. Ya, lol, craigslist might be a place where you want to be marketing.
Think about it. If you even think you can pick up a quick profitable customer over there, go for it. I know we do.
On a side note spent the day at Graph Expo today, We will have some very interesting new services coming out of those meetings, so keep watching.

“We don’t sell lists, we find customers.”

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates
http://member.merchantcircle.com/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates
https://twitter.com/LarsonAssociate