Making Warm Leads Warmer

I have always felt there are 3 parts to the buying cycle, awareness, evaluation and decision.

Now I will not say that telesales or teleprospecting can’t make cool leads warm but now with the advent of Social Media Marketing a you don’t have to hand off a bunch of icy cold sales leads to the telemarketing staff. I know it’s getting colder outside but please now you can now refine them to be (at least) luke warm from the start and have a greater understanding of who they are actually calling. No longer does it fall or have to fall on the poor telemarketer to delve into finding out who is on the other end of the line, what they want, if they have even a remote interest,  they can (will) know. And with knowledge comes power. And power comes more clients and sales. Working with a more directed and powerful call to action can only help everyone in the world of finding my qualified leads. How powerful can it get? Give me a call at 847-991-1294

Larson Notes & Satire:  I have said for years that with the right list my job as a telemarketing gets very easy. How easy?  Very very easy. Normally I feel good if I get 1 action item every 40 minutes of work but I have see a good focused list giving an action item ever 15 minutes.

People come to us to work miracles, to pull rabbits out of hats, to make clients appear out of thin air. We are the magic men who warm things up to make life easier for the rest of you.

But if the magic doesn’t bring in enough revenue the rest doesn’t matter.


“We don’t sell lists, we find customers.”


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.