Wednesday, July 29, 2020

Sales Lessons From Baseball

Baseball, I remember the first time I went to a game. Going through a dark tunnel opening up to w wide green field. This
was as good as it gets. The big leagues.

It’s about individual efforts and the team.
1) A baseball team is made up of individual players who know how to play together.
2) Every great baseball player started out as a beginner.
3) Every Major Leaguer started out in the minors
4) All Pros are coachable
5) Baseball players warm up and practice before every game
6) Baseball players learn the fundamentals until they are automatic
7) All baseball players go through slumps
8) All baseball players make errors
9) All baseball players LOVE the game

The down side
1) Very few baseball players make it to the big leagues
2) Very few baseball players can lead
3) Very few baseball players can hit a home run or get that clutch hit
4) Errors in judgment can cost you your career
5) Cheaters do eventually get caught
6) There is not prize for second place
7) For fans to be loyal to the team the team needs to be loyal to the fans

Larson Notes & Satire: To succeed in baseball or sales you need to believe not just in yourself but in your teammates, you have to believe you and your team will win. You need to believe in your coach and your leadership.
So ask yourself
Who are you playing for?
Are you a winner?
How much do you practice a day?
How much of you is in the game?
Where is your loyalty?
Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make teleprospecting for small business affordable by offering programs down to only 15 hours a week. Maybe you sould add teleprospecting into your marketing mix call today and find out.

Monday, July 20, 2020

I Got A Guy. . Is it you?

I Got A Guy

Is it you?
If you follow me on LinkedIn, Twitter or my Facebook Business Page you might have noticed at times I post products or services I do not do, and say I Got A Guy.
So who are these guys and what are these products and services?
My Customers
If you are one of  my customers your one of  MY Guy's and I do everything and more to get you sales leads and customers. I do what I said I would do for your marketing and then I give that little bit extra!

E-Mail Marketing

If Email is your channel of distribution use it wisely. Think before you share your latest blog, a sale or to just share information. Choose wisely. Make sure what you are sending is useful information and worth their time. Good subject, engaging content and always a call to action.  

Direct Mail

Direct Mail is seen as a dinosaur by many but before you dismiss it do your research, it has proven to be beneficial. Don’t forget to apply the golden rule 40/20/40 the success of your direct mail marketing efforts are going to be dependent upon three factors –
  • 40% of your success will come from how effective your mailing list is
  • 20% will come from everything else (design, the copy text etc.).
  • 40% will depend on how compelling your offer is.
The takeaway here is do not spend a whole lot of time and money on flashy graphics, layouts. It might not win creative awards but it will bring business to your door. And isn't that what we want, more sales? And keep in mind the mail box is next to empty. Its your job to fill it.

For all you printers out there we don't print but do use print services.

Telemarketing / Teleprospecting

Telemarketing is the glue to make this all come together.

You pick your plan from straight hourly to straight incentive with NO long term contact, no hidden costs. Additionally we can put a telesales plan together with as few as 10 hours a week keeping it in balance with your company’s staff, growth projections and marketing budget.

It gives you the unique ability to go make sure they are getting your message, the ability to ask questions on what you sent and come away with information you need to take then farther down the sales pipeline and it gives you immediate feedback.  Then regardless of the call and how it went ASK FOR THE ORDER! If you are afraid to ask we are not. So let us ask for you.
When you're ready to change the look of your email, take a look through the “design” tab to set background colors, borders, and other styles.

So you want to be one of
My Guys?

If you want to be one of MY Guys give me a call me at 847-991-1294. We have a program that is right for you and a little bit more.

And if nothing else you now you know what "I got a guy" is when you see it posted

Larson & Associates

We Make Good Businesses Great and Great Businesses Even Better
Copyright ©2020 Larson & Associates, All rights reserved.

Our mailing address is:
Larson & Associates
678 N Eagle Ln   Suite 201
Palatine IL 60067