Thursday, November 3, 2022

Who's Who Lifetime Achievement 2022


Who's Who Lifetime Achievement 2022
Howard Larson
has been nominated for the

Albert Nelson Marquis
Lifetime Achievement

The Who’s Who Albert Nelson Marquis Lifetime Achievement recognizes individuals that have achieved greatness in their industry.
These individuals have excelled in their field for at least 20 years.

Having grown up in the advertising, marketing and printing world it is hard to say exactly when I embraced it as a career for my life's work. Making boxes and packing printed speciality advertising calculator devices at my father's shop for $1.50 an hour to today.

57 Years Of Larson

Yes I have been in business for 47 and working for my father's company 10 years before that. Put it all together and that is 57 years of adverting and graphic experience and I'm not stopping now. Sure I could retire but as my father always said "Don't retire, retread".

I do wonder how I got to where I am now. But then, I don't. I mean when you grow up with a printing press in the family basement, well you get the picture. I born to be in printing, advertising, marketing and it is one hell of a ride.

Now I tried not to be an ad man. I really did. With a Double Major Biology/Philosophy from Northland College you can see I was really educated for going into marketing. My marketing degrees came later from University of Wisconsin Madison, thank you very much.

Working as a pressman on a 1 Color Solna 125, a 2 color Heidelberg Speedmaster and yes a little gray Multilith 1250 to doing tts coding for a Mergenthaler VIP Typesetter. Building one of the largest dry transfer companies in Chicago to buying one of the first 36" wide Lasermaster ink jet printers. 

I have worked on projects with and for companies such as  Leo Burnett & J Walter Thompson to Field Container & FCL Graphics to Binks Mfg & Simmons Beds, Freeman Decorating, Hall Erickson & Brightline, Hollister and Molex. Enesco & Roman, Heidelberg USA & Graphtec Digital Solutions . From 1 man armies to fortune 500 Companies.

Business To Business Lead Generation Telemarketing Target Marketing. . . 
        . . . and as always bothering people at lunch never at dinner!

Making Good Companies Great
and Great Companies Even Better

Life has its challenges. Today we have covid and a "little" inflation but we had hyper inflation back in 1979. The business model of a virtual office that Howard Larson and Larson & Associates starting using back in in 2006, not just to lower our carbon footprint but to give the Larson & Associates staff greater job satisfaction and control has allowed us to give us a quicker response to the needs of our clients. Not that it has been easy. Fortunately we have been able to give clients access to things like Penetrexx disinfectant and electrostatic disinfectant sprayers. 

Our philosophy of the Big Fish in a Little Pond and purposefully staying small, seeking out small to mid-sized companies, the majority of our clients continue to be small businesses with revenue of $500,000 to 10 Million with 3 to 12 sales people remains in tact. 

In 2022, our year over year clients who are using the Larson & Associates 3 Legged Stool Method of Marketing have been seeing growth above 28% as well as grabbing increased market share with bold expansion programs. 

Thank you for your continued support of the Larson Philosophy of Marketing. Now in our 48th year (58th if you add in my Larson Graphic years) it is because of you that we are still here and continue to be a success. It is your belief in us that makes us who we are. You give us the freedom to work quick, hard and fast. You are the people who let us out run, out produce and out perform the competition.

Marquis Who's Who

Marquis Who’s Who was established in 1898 and promptly began publishing biographical data in 1899. More than 120 years ago, our founder, Albert Nelson Marquis, established a standard of excellence with the first publication of Who’s Who in America.

Selection of individuals for listing in its publications "is based on reference value. Individuals become eligible for listing by virtue of their positions and/or noteworthy achievements that have proved to be of significant value to society. An individual's desire to be listed is not sufficient reason for inclusion.

The Who’s Who Albert Nelson Marquis Lifetime Achievement recognizes individuals that have achieved greatness in their industry. These individuals have excelled in their field for at least 20 years.

Larson & Associates



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