Social And AI. It is all different and all the same.

 It is all different and all the same.

Sitting here in the quiet of the morning with my coffee ☕ I am finding what was with Google 15 years ago is still true today only now with AI it is amplified.

Google loves Google. LinkedIn likes LinkedIn. Meta loves Meta. And grok loves X or do we still call it Twitter?

When you do a content thing with AI it footnotes the sources. So yes Social Media Marketing is still a major part of the mix in online and digital marketing.

Which brings me to my second point for today.

Yes I monetize on Facebook It is not a revenue stream but it gives me some good sound marketing ideas which 70% to 80% I can use and put into practice.

I am operating a marketing business so my object is slightly different. As a business the more followers I have the more exposure Facebook gives my posts. When a reels hit 1000 they are given more exposure working off the Facebook algorithms. I look at the goals Facebook gives and 80% of them are sound social media business goals.

Meta might turn into a revenue stream for me but when I can pick up a business lead or two a month I am good with 5 to 10 cents a day. And a new client a month is good too.

Larson & Associates
Business Marketing Services
We Make Good Business Great and Great Businesses Even Better
(847) 489-0006
howard@larsonassociates.ws

Marketing Holes

As I sit here with my morning coffee ☕ it became so apparent when I saw it, I found a massive hole in my

marketing. One of those V-8 moments. We all get caught up in tunnel vision when things are going good, putting time and resources where we think they are going to give us the best bang for your buck. It is not that good things were not happening. They were and are.

The hole is in Facebook, LinkedIn, Google and my blog.  Now you can't have a conversation these days without mentioning AI. AI was telling me there might be marketing lapses but I didn't notice. I wrote a small 4 paragraph post. It was sound logical advice I was not taking full advantage of. The key word is FULL.

Too much Facebook and LinkedIn and not enough Google and Blogging. It is all about content and control of the narrative of Search and AI. AI search is controllable I think. And now with a slight shift with the speed of online I will know within 3 weeks using myself and a few customers as guinea pigs. It happens that fast!

That is why you need a complete marketing company, mine or someone else's. To look over the complete marketing landscape so you can take advantage of it. Not just AI. Not just Social but everything. Even the nondigital marketing that is so overlooked today. 

So as I refill my coffee ☕ cup, have a great day.

Larson & Associates
Business Marketing Services
We Make Good Business Great and Great Businesses Even Better
(847) 489-0006
howard@larsonassociates.ws