Tuesday, March 5, 2024

Trade Show Notes / Walking the floor


I Do A lot Of Tradeshows

I Exhibit at them
I Buy at them
I Walk them
I Speak at them
I Scout them

If you do trade shows

you want to talk to me.

If you are even just thinking about a trade show you really need to talk with me.
There are so many reasons why.

There are lots of reasons to be at a trade show. . . 

As an exhibitor
Yes this one to the two main reasons to be at a show. To have a booth to sell at. An exhibitor is paying most to the bill for the show. It might be a $250 Chamber of Commerce Show or $50,000 to $100,000 at a major convention center. 

As a buyer
Going in as a buyer. Do your homework. Check out multiple suppliers. Ask about show specials. Press them for the best deal. Everyone is there so take advantage of it.   


Walking the show floor
You can walk the floor in a reverse show selling. You don't want to get kicked out and yes show managers will kick out.  There is not real magic in making a trade show successful.  You need to know the territory and you need to have a reason and a plan.

Show Scouting
Scouting for a new show
to put on your personal show list is one of the most important things you can do in preplanning for a show. Is it as good as it looks. I the right people really there? You really need to check it out in person.


Show Speaker
Yes you can become a speaker at shows. Many send out for a syllabus of your talk months in advance. If you don't get an invite call show manager and ask for one. If you can get to be a speaker at a show you start to become an industry expert. People with come, they will listen and they will respond. 

Year To Date Trade Show List

Here is the Larson show list to date. More will be added. Some may be dropped. Yes it is always changing so keep watch for more shows as they become available and we might be to meet with you and work with you! If you need show marketing or advertising specialty items we are here!

Modex - Georgia World Congress Center – Atlanta GA - March 11-14
International Cheese Technology 2024 Expo - Milwaukee, Wisconsin - Apr 16, 2024
ASSEMBLY Show South - Music City Center Nashville TN - May 1-2
Food Safety Summit - Rosemont Convention Center – May 6-9, 2024
Automate Show - McCormick Place Chicago, IL - May 6-9, 2024
Design-2-Part Show - Schaumburg Convention Center, IL - May 8 & 9, 2024
National Restaurant Show - McCormick Place Chicago - May 18 - 21, 2024
DSF - Hynes Convention Center, the Sheraton Boston – May 20-23, 2024
NeoCon - Merchandise Mart Chicago IL - June 10-12, 2024
Small Business Expo - 725 W Roosevelt Rd Chicago - Thursday June 13, 2024
IFT FIRST - McCormick Place - July 14-17, 2024
ASI Chicago - McCormick Place Chicago, IL - July 23-25, 2024
IMTS 2024 - International Manufacturing Technology Show - McCormick Place Chicago – Sept 9-14 2024
PRINTING United Expo - Las Vegas Convention Center - September 10-12 2024
World Beef Expo 2024 - Wisconsin State Fair Park, Milwaukee WI - 19 - 22 Sep 2024
FABTECH Orlando - Orange County Convention Center - October 15-17, 2024

Build Chicago 2024 - McCormick Place - October 22-23 2024

The Assembly Show – Rosemont Convention Center – October 22-24, 2024
The Quality Show – Rosemont Convention Center – October 22-24, 2024
PACK EXPO International - McCormick Place Chicago, IL - November 3-6, 2024
PLMA’S 2024 PRIVATE LABEL SHOW - Stephens Convention Center Rosemont IL - NOVEMBER 18-19 2024
IBTM World - Fira Barcelona Gran Via Barcelona Spain - November 19-21 2024
There are a limited number of coffee cups (meetings) so call or email to order your 1 on 1 meeting today.

And remember if you are a Larson & Associate marketing customer, you can get up to 20% off on advertising specialties

Larson & Associates

We Make Good Businesses Great and Great Businesses Even Better

Larson & Associates

3475 Steeplechase Way    Suite 101
Grayslake IL 60030


Monday, March 4, 2024

Industry Tech Outlook / Admired Leaders of 2024


Howard Larson

& Larson & Associates

has been nominated to receive the
Industry Tech Outlook
Admired Leaders of 2024

Working out of covid, the accomplishments gained in 2023 as an industry role model with innovations for both associates and clients have showed how Howard has continued to be a leader and focused business model. 2023 has again showed that the business model of
 Big Fish in a Little Pond that Howard Larson and Larson & Associates starting using back in in 1996 has not only worked but brought greater job satisfaction to employees and customers.

Remaining quick to shift resources to where they are needed has allowed us to give us a faster response to the needs of our clients and our people. It has not been easy especially over the last four years between covid and high inflation not to mention supply chain issues. We thank God that in our virtual business model we are as cost contained and adept to take advantages of circumstances. 
Our philosophy of the Big Fish in a Little Pond and purposefully staying small, seeking out small to mid-sized companies, the majority of our clients continue to be small businesses with revenue of $500,000 to 50 Million with 3 to 15 sales people remains in tact. 

2023 with inflation our year over year clients who are using the Larson & Associates 3 Legged Stool Method of Marketing have been seeing growth above 17.9% but more importantly grabbing increased market share with bold tactics and inflation beating market share expansion programs.

Those in the trade show area have seen lead follow-up and connections three times the national average. We continue to push our clients deeper into this market area because quite frankly, trade shows are where the customers are. In seminars we have attended this winter with speakers from Freeman and McCormick Place we found untapped marketing areas where we can expand into and see even greater growth for our clients

Thank you for your continued support of the Larson Philosophy of Marketing as in April we start our 50th year in business. It is because of you that we are still here and continue to be a success. It is your belief in us that makes us who we are. You give us the freedom to work quick, hard and fast. You are the people who let us out run, out produce and out perform the competition.

If you are not yet a
Larson & Associates client
you should be.

Year after year we out perform other marketing agencies. Why? We are street fighters. If we do not do what needs to be done, we know where to get the experience, the knowledge and the know-how. We have been around the block a few times. You can do what we are able, you can not get what we offer without working on the front lines, in the trenches. If your marketing or advertising company is sitting behind their desk they are doing you a disservice. Things change too fast to to not be involved in the day to day work of lead generation and marketing.

If you are not ready to expand I understand, enjoy. But if you are one of the few that says now is the time we have room for 7 new clients in April. Not 8 only 7. When we get our 7 we are done expanding for a while. You will just have to wait in line until we have an opening for new clients. 

We are here not only about the money but life. We are looking for not just companies to make a dollar off of. We are searching for companies that have the positive image through service to their customers and their community. These exceptional companies help make the world a great place to live, work and play. If that is you, we want to talk with you, today.

Larson & Associates

We Make Good Businesses Great and Great Businesses Even Better

Larson & Associates

3475 Steeplechase Way    Suite 101
Grayslake IL 60030