Wednesday, September 9, 2015

Larson’s Business Expansion Checklist

How to expand your business? You have more ways than you might realize. Here is a quick checklist for you to plan out your expansion. Think of your existing markets, your customers, your produces and services and your distribution channels and try to generate new alternatives for your business in these approaches.

A. Teleprospecting.
B. Hire a new salesperson
C. Sell more of your existing products and services to existing customers
D. Develop new products for existing customers.
E. Open up new markets for existing products and services.
F. Penetrate new markets with new products and services.
G. Create new uses for existing products.
H, Segment existing markets by customer types
I. Change your markets perception of your products and services.
J. Change your approach to your existing market.
K. Develop new channels and outlets for existing products and services.
L. Reposition existing products and services.
M. Fragmenting existing products, services clients and markets
N. Creating add-ons to existing products and services.
O. Developing “downstream” sales and aftermarkets.
P. Introducing products as add-ons to products and services.
Q. Bringing new technology to existing products and services.
R. Create entrepreneurs to sell existing products and services.
S. Selling technology as well as products and services.
T. Sell “piggyback” products and services with other products and services.
U. Enter into alliances with other companies whose products, services, markets, clients, distribution channels and outlets complements yours.
V. Buy into markets, products, services, know-how and clients.
W. Offering a wider variety of products and brands
X. Target new pricing niches within your markets as well as specific pieces of your competitors businesses.
Y. Go to group meetings you have never been to before.
Z. Become an industry expert in your unique area or business.

Larson Notes & Satire:  Start here and then do some more brainstorming. There is more than one way to skin a cat.

If you need really help sign up for our “Pick My Brain Consulting”
When you need to talk to someone about growing your business do you know who to turn to about those hard problems? Larson & Associates gives you a way to tap into a vast resource of knowledge build upon years of experience, some good, and some bad so you can navigate the vast ocean of business life.

For the answer to your sales and lead generation problems call Larson & Associates at 847-991-1294 or email me at .  One call is all it takes.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make teleprospection for small business affordable by offering programs down to only 10 hours a week. Maybe you should add teleprospecting into your marketing mix call today and find out.