Friday, December 16, 2022

Irene Becker | Goodness to Greatness Leadership


Irene Becker justcoachit Canada color

Are YOU ready to lead from goodness to greatness? Are you ready to build the architecture of business, personal and inter-personal leadership? Or, will you lead or will you follow the Pied Piper of discouragement and fear that leads the breaking news we ingest on a daily basis?

It is a challenge, but I would say to you that it is a challenge that is worth our greatest effort. And, amazingly when we have the courage to lead with our strengths, the courage to learn how to transform the changes and even crises we face into a positive catalyst for our true power and potential we become not only change agents, but change leaders; and, in so doing we inspire others to lead rather than follow, to move past fear and step into their greatest courage and power.

Goodness to Greatness Leadership in Seven Steps–Seven Commitments. Business leadership, personal leadership and inter-personal leadership are all built upon an architecture that is simple but powerful. Here are the seven steps, the seven pillars that create the architecture of leadership in a world, workplace and marketplace of intense volatility, change and crisis.

1.  The commitment to lead and not follow. Creating the architecture of what I call Q3 power. Developing enhanced IQ, EQ, SQ. Great  leaders have always recognized and developed their intellectual capital, emotional capital and spiritual capital, because they recognized that being smart was not enough, being heart centered was not enough, and being values driven was not enough. Leadership evolves; leadership grows by developing and engaging all three Q’s. Part of developing Q3 power is learning, but the most critical part is working with someone to actively use one’s strengths and transform changes and crises to increase one’s intellectual capital, emotional capital and spiritual capital.

 2. The commitment to the empowerment of self and others: Creating a social or human architecture that will gather the commitment of others who want to lead collaboratively, because leadership and success today are achieved through servant or collaborative leadership. The era of command and control leadership is dying its last death. We need leaders who can stand at the head of the class not simply to articulate the vision, but to inspire and guide others who will in turn also lead. Getting empowered starts when we decide to build a fence around our integrity, hope, faith, potential and ability to make a difference and inspire others to do the same. It cannot and will not come from looking at what is wrong, but rather from starting to recognize our individual strengths, our power and celebrating them from a place that is not ego driven, but rather drive by our desire to do our best work, build our best relationships, enable our best leadership, live better and happier lives.

3. The commitment to purpose and vision: Creating a moral architecture, common purpose, a goal that speaks to something meaningful, purposeful that will engage others and is the common ground, the common goal that will be shared and cherished. The moral architecture, the vision keeps organizations competitive because it is only through creating and sustaining value for others that success is built and sustained.  It is only by creating value for employees, shareholders, clients, stakeholders and communities that success continues. And, on a personal and inter-personal level it is the moral architecture, or ability to stay in alignment with the core values we cherish, the goals that matter most to us that create success in our lives and relationships.

4. The commitment to communicating the vision: Creating architecture of meaning that is conveyed not only by words but by actions, by the determination the passion the leader has for the vision and by his/her ability to communicate this vision. Developing the high emotional intelligence that drives masterful communication is critical. Articulating and living the values creating the words, using symbols that paint a brilliant picture that engages others and helps them work collaboratively to the accomplishment of shared goals, i.e. the vision is what communicating the vision is all about.

5. The commitment to courage: Creating architecture of hope. Developing an outlook that drives and sustains courage at the front lines, courage in the face of challenges and ignites the hope, the faith that drives our greatest thoughts and actions. The hope and faith that inspires our self and others. Commitment to courage that cannot be achieved without building our spiritual quotient, without creating an alignment of our heads, hearts and souls that allows us to tap into the power within at the very worst of times.

6. The commitment to integrity. Creating architecture of trust. Nothing is built and sustained without trust.  Leadership of self, leadership of others starts with the inspiration to lead rather than follow the Q3 strength (intellectual, emotional and spiritual capital to sustain leadership) and the spiritual capital to live and lead with the integrity that drives and sustains trust. Trust is something we learn to build in ourselves, and we also can learn to build it in others. Trust is the anchor for our spiritual quotient and it is also the catalyst which allows us to build and sustain the relationships that are critical to leadership, success and happiness.

7. The commitment to action-ability. Creating architecture of action-ability. The greatest thoughts, best laid plans or strategies are useless until they are made action-able. Developing action-ability at the front lines of a business, economic, personal or inter-personal battle demands Q3 power, and leadership is not leadership without action-ability. The greatest ideas, the best strategies, the most inspiring words are lovely but impotent without action.  Leadership demands an architecture of action-ability. When a leader learns to optimize strengths while using changes even crises to build IQ-EQ-SQ and develop tools, strategies that drive action-ability of self and others, power is engaged, leadership evolves and grows.


Nothing worthwhile is ever accomplished without determination, or without courage.  Today, the determination and courage to build business, personal and inter-personal leadership is not important it is critical. Engaging this determination, actualizing this determination requires a bit of pixie dust.  Pixie dust born of hope, pixie dust born of that intangible but critical desire to contribute by not losing touch with our true power to effective positive change, to collaborate together to build and sustain a better human, personal and business bottom line.  The determination to aspire to our greatest good in our relationships, the greatest good in our work, the greatest strength in moving away from fear and discouragement by finding that pixie dust, tapping into the hope that we can make a difference and will. That spark that is the soul of leadership, and one that we can choose to re-ignite if we are ready to take the road less travelled.  With great leadership comes great responsibility to stand at the front lines of battle with the conviction to win the war. And, the greatest war we fight is from inside out.  The greatest battle we face is to inspire, engage and lead the best in ourselves by building our Q3 strengths so that we can in turn inspire, engage and lead others who in turn lead vertically and horizontally in their lives and organizations.

Leadership is a choice, and it is one of the most difficult choices one can make because it clearly means taking the road less travelled, and it means developing courage when others have lost theirs, determination when few have it because it is far easier to manage than to lead.  It is far easier to become complacent or discouraged by the multiplicity of challenges and crises we face on an individual and collective basis.  But, easier is not necessarily better, and the easy path is not the one that can help us fill our pocketbooks and our souls.

Leadership cannot be realized in leading from our fears, nor from a place of discouragement. The imperative to lead from goodness to greatness is written on the walls of our organizations, communities and lives. However, the reality of a world, workplace and marketplace that is increasingly volatile, the impact of great challenges can easily blind us to our power to lead. And, leadership is not simply learned it is lived, it is acquired at the front lines of battle. For it is at the front line of the individual and collective challenges and even crises we face that we learn to build the foundation of true leadership; the ability to lead from goodness to greatness.

This is the essence of Goodness to Greatness Leadership.


Irene Becker is Chief Success Officer of Just Coach. Just Coach is a “transformational catalyst” whose unique 3Q™ approach has helped clients in Canada, USA and Europe achieve breakthrough results in performance, communication and leadership. She writes at JustCoachIt .

Irene Becker | Goodness to Greatness Leadership

Irene Becker

Trauma Informed Executive Coach who specializes in building improved communication, #leadership, #EQ/#EI during disruptive times and career/life transitions

Tuesday, December 13, 2022

Our Trademark Plan The 3 Legged Stool Plan


This Is What We Are Up Against!

Our Trademark Plan The 3 Legged Stool Plan

Nothing works every time but somethings work better than others. Our method, the Larson way is the 3 Legged Stool method of marketing. I have been using the Stool or in some form of the 3 Legged Stool for over 47 years. Why? Because it works. The tools have changed but the basic idea has not. Hit people in three different ways using 3 different touch points and you are going to find a way that they respond to. The five senses are sight, hearing, smell, taste, touch. People will respond to your message if you touch them in the way they want you to. When I started out back in the 70's and 80's I would fax out all night long. It worked. I got into companies like Ram Golf and Doumak Marshmallows. Now that has evolved into email marketing. Don't laugh, email works. The right subject line, the right message, with the right product or service, at the right time and without a lot of fancy arm twisting and you have a new customer. Yes you many get a low conversion rate but it is inexpensive, flexable and if you remember the rule of 27: people see only 1 out of every 3 touch points you make to them and it takes 9 views on average to close a sale. You get the idea don't you. We add in some telemarketing to the people who opened the email and we are calling a warm lead not an icy cold one. We know they have seen your name, read a little about you and you are that much closer to a new customer. Then with the help from the USPS we send out some direct mail postcards. The mail box is empty and people love to get mail. We usually go with postcards but lumpy mail or a monthly newsletter works as well. In the 3 legged stool plan we weave these three elements, email, telemarketing, direct mail, in and out of each other and get the result we want at a very high ROI (Return On Investment).



Telemarketing campaigns are a proven and cost-effective method for selling products and services to a large target audience. Using Larson & Associates in a targeted campaign to a list of qualified prospects, and yes a telemarketing campaigns can increase sales, profits and customer satisfaction without increasing your staffing and training costs.

Larson provides reliable and customizable programs designed to increase your profitability through Lead Generation, Lead Qualification, Telemarketing Sales, Appointment Setting, Up‐selling/Cross‐selling, Seminar / Event Registration, Customer Satisfaction Surveys and Customer Retention Programs.

Telemarketing is an art. 7 to 15 seconds (Rock Tranel should appreciate that) is all you get to make a connection. 15 seconds to get permission to talk a few seconds more or "click".

Email Marketing

It is really essential that you use Email when you can. Email marketing has the highest impact on conversions for pretty much every marketing team. It nearly always results in high profit and double digit growth. Yes you need an email list but Larson & Associates knows how to make a list and not buy it from a list company.

Direct Mail Marketing


Direct mail, junk mail (by its recipients), mailshot or admail (North America) letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail is growing larger and is a key component to Lead Generation Marketing. So go on and send out those Post Cards, Newsletters, Enveloped mail. Fill the mail box and make someone happy.

The Rest Of The Program

Blog Marketing

Blog Marketing is a content marketing strategy. The marketing strategy uses blogs to address potential customers directly and individually, thus achieving customer loyalty for your brand. Blogging uses viral marketing methods in which an interest group is built based on a blog about you and your company.

Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. There are quite a few social platforms and when you find one put your company name address website phone number etcetera on it but unless you are ready to work it at 100% that is all you should do. Don't dabble on a social site. 

LinkedIn Marketing

LinkedIn is more focused on individuals than it is on companies. As such, it’s a wonderful tool to help you build meaningful connections with others in your industry, as well as prospective customers or job candidates. Those LinkedIn members often have something to teach us, and we can learn about them in the process.

By building these connections, you can identify who might be a good fit to join your company’s team or who might find great success using your product or service. This approach can help you identify specific targets and give your recruiting or sales team a head start. LinkedIn is one of the three sites we here at Larson & Associates work and work hard.

Web & SEO Marketing

SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.

Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.

If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other. In this guide, expect to learn how to do both. If you are using Larson & Associates for your SEO (thank you) it is being done for you already but do not let your SEO company tell you meta tags don't count any more. They do as well as key words. I can not begin to tell you how many $10 dollar websites (and a few $20,000 web sites),  I have put on 1st page of a Google search because I know how to work "search". 

SEO is a game. Some of us just play it better than others. 

Trade Show Marketing

Tradeshows remain an important and effective means of reaching your key customers and finding new ones. Presenting your company, product or service at industry events. But if you think tradeshows only deliver great returns for specific types of business, you might be wrong.

Tradeshows are a fantastic marketing tactic for any business to improve sales and build relationships. From industrial trade shows, to  association trade shows to wedding shows, it is an activity that can make an impact on your bottom line instantly. It does have a cost of perhaps $1000 for a Chamber of Commerce to the shows at McCormick place where $4,000 gets you a 10'x10' with a table, 2 chairs and a rug. Figure on a minimum of $10,000 or more at a major industry show but if done right, you will propel your company at a pace you can only dream of.


Outsourced Or White Label Marketing Services


We offer to the trade services are offered to the Print and Graphic community on a "To The Trade" basis for you to offer this service to your clients with out the learning curve, knowledge need and finding qualified experience staff. 

Can We Help You?

Sure you can do this yourself. I totally understand and for those of you with the time to write content, flow it into a program like this one and be consistent and still have time for the follow-up, wonderful. Go for it. Have fun and enjoy!
But for those who can't there's . . .  

Larson & Associates

We Make Good Businesses Great and Great Businesses Even Better

Larson & Associates

3475 Steeplechase Way    Suite 101
Grayslake IL 60030