Take a look at the average response rates!
Direct mail has average response rates from 4.9% to 9%. (If the list and the message is constructed correctly). Digital channels have conversion rates ranging from 0.77% to 1.3%. But where one is weak the other is strong. Typically, print can touch a customer only a handful of times per year, but it’s a powerful touch that drives action. Meanwhile, digital can follow a person everywhere, every day, year-round, all the time, keeping mind awareness high.
If digital and print complement each other, what are the facts behind the claims of higher success? The numbers are clearly out there on the result side. Of those marketers who incorporate direct mail into their multichannel efforts, 80% reported seeing better results, sometimes dramatic.
Simply put, print is an important and integral part of a digital marketing plan.
Then you add in teleprospecting and you get a 38% bump in your response rate! 80% becomes 110%. And what if I am wrong and your print-digital only gets you 25% response? Well do the numbers 25% with teleprospecting becomes 34.5%. Not too shabby huh?