It's been a busy morning today as I finally settle in with a nice cup of coffee .

I'm going to be taking about controlling the AI narrative and how to position your company (yes call me naive but I think AI can be manipulated) but first . . .

. . . I need outside sales people in Golf Apparel nation (USA) wide. If you know any good ones I'd love to speak with them.

Ok back to the AI narrative. I'm not talking about how you can use AI but how the way in which you use your online content makes a difference. Here on Facebook or LinkedIn, your web page, metatag description (those were the rage with SEO 10 years ago) blogs, podcast and online radio like K-Phred Radio.

I was so dumb I kept using them, extensively. I figured why not, there is a spot for them and if it gets me above only 1 other sites in a search it's worth it. Well guess what, what goes around comes around and AI search loves metatags.

As the new world unveils itself keep your head up and eyes open. SEO, AI search, Social all matter. But so does your off line sales and marketing. Don't forget or underestimate f2f network, f2f sales calls , associations, conventions and yes, Tradeshows.

And when you find you need help call us.

Larson & Associates

Business Marketing Services

We Make Good Business Great and Great Businesses Even Better

847-489-0006

howard@larsonassociates.ws

Social And AI. It is all different and all the same.

 It is all different and all the same.

Sitting here in the quiet of the morning with my coffee ☕ I am finding what was with Google 15 years ago is still true today only now with AI it is amplified.

Google loves Google. LinkedIn likes LinkedIn. Meta loves Meta. And grok loves X or do we still call it Twitter?

When you do a content thing with AI it footnotes the sources. So yes Social Media Marketing is still a major part of the mix in online and digital marketing.

Which brings me to my second point for today.

Yes I monetize on Facebook It is not a revenue stream but it gives me some good sound marketing ideas which 70% to 80% I can use and put into practice.

I am operating a marketing business so my object is slightly different. As a business the more followers I have the more exposure Facebook gives my posts. When a reels hit 1000 they are given more exposure working off the Facebook algorithms. I look at the goals Facebook gives and 80% of them are sound social media business goals.

Meta might turn into a revenue stream for me but when I can pick up a business lead or two a month I am good with 5 to 10 cents a day. And a new client a month is good too.

Larson & Associates
Business Marketing Services
We Make Good Business Great and Great Businesses Even Better
(847) 489-0006
howard@larsonassociates.ws

Marketing Holes

As I sit here with my morning coffee ☕ it became so apparent when I saw it, I found a massive hole in my

marketing. One of those V-8 moments. We all get caught up in tunnel vision when things are going good, putting time and resources where we think they are going to give us the best bang for your buck. It is not that good things were not happening. They were and are.

The hole is in Facebook, LinkedIn, Google and my blog.  Now you can't have a conversation these days without mentioning AI. AI was telling me there might be marketing lapses but I didn't notice. I wrote a small 4 paragraph post. It was sound logical advice I was not taking full advantage of. The key word is FULL.

Too much Facebook and LinkedIn and not enough Google and Blogging. It is all about content and control of the narrative of Search and AI. AI search is controllable I think. And now with a slight shift with the speed of online I will know within 3 weeks using myself and a few customers as guinea pigs. It happens that fast!

That is why you need a complete marketing company, mine or someone else's. To look over the complete marketing landscape so you can take advantage of it. Not just AI. Not just Social but everything. Even the nondigital marketing that is so overlooked today. 

So as I refill my coffee ☕ cup, have a great day.

Larson & Associates
Business Marketing Services
We Make Good Business Great and Great Businesses Even Better
(847) 489-0006
howard@larsonassociates.ws

Larson & Associates Celebrates 51 Years

Larson & Associates 51 Years of Marketing Services April 17, 2075-2026   Larson & Associates is celebrating its 51st anniversary — yes a significant milestone that reflects over five decades of delivering trusted, high-quality marketing services and laying the foundation for continued growth and success for ourselves but more importantly our clients.   Founder Howard Larson began Larson & Associates in 1975.   The company now works with over 35 people in all areas of marketing, print & direct mail, tradeshow and advertising specialty items, social media and yes AI all of which grew from just one man’s vision of providing services to a relatively underserved industry at the time: small to medium sized business to business companies.   Howard grew up an advertising family from his father loving the process of helping other people's dreams grow and developed his skills in understanding marketing while working at Visualizers Inc in the early ‘70s.   An entrepreneur at heart, Howard saw a need for a high end advertising and marketing company who specialized targeted advertising, marketing and tradeshow for, first Chicago growing across the USA with a vision knew he could be the one to provide. Using the Big Fish in a Small Pond ideology and a 3-Legged Marketing Stool of telemarketing, direct mail and email marketing has proven to be the ideal way for his clients penetration.   Larson & Associates’ reputation for attentive, specialized services has helped the firm win numerous awards from Printing Industries of America, Advertising Age and Graphic Design USA to a Global Business Award 2024.     Maybe it takes a special kind of client but those select companies seem to love working with Larson as well and tend to stay with the company for years. Some of Larson’s first clients are still their clients today in areas of Printing, Assembly, Furniture, Food, Metal Fabrication and Manufacturing. Working, in what was a unique way, by not going after every market in a client’s industry do drill down into Authoritative Specialization that has earned Larson & Associates a reputation as one of the finest small marketing service providers. Larson & Associates For 51 Years Making Good Business Great and Great Businesses Even Better 847-489-0006 howard@larsonassociates.ws

40% Website Hits Are Bots!

As I settle in with my morning cup of coffee

I found an extremely interesting research article about web and social

hits and how at least 40% are from bots and web spiders in data collection. Google analytics is a great free tool to help you drill into your website as is your meta business page here on Facebook but they can't tell the difference between real and fake hits. Yes that is correct. 40% of your online activity is non-human.

Larson has been pushing content now because as noted earlier in the court cases in NM and CA social might get more expensive or difficult.

What direction are we moving towards?

You have to call me up on the phone to get that kind of information. 847-489-0006.

One question before I start my day. If you do call me I am going to ask you: "Where do you go to get your sales and who are your 5 largest customers?"

Know your numbers and trust your plan.

Larson & Associates

We Make Good Business Great and Great Business Even Better

847-489-0006

howard@larsonassociates.ws

www.larsonassociates.ws

Make Your Next Tradeshows Successful!

At Larson & Associates, we make tradeshows work.

We just ran a trade show for a client.

They started with no booth. No hotel. No show team sales training.

Here's how it works:

1. You do planning calls with us.

2. We learn your business — the real selling points, the objections, your competition, what makes your prospects become a buyer.

3. Then we handle lead generation, booking, show sales training, and floor strategy.

You focus on your business.

We fill your pipeline.

When it is over we don't leave you. We have a post show plan for conversation strategy.

Trade shows are one of the highest ROI acquisition events in B2B — but only if you have a system and a plan!

Most companies show up with only a hope and a prayer.

We show up and convert.

Book a call below. Let's put together a game plan.

Larson & Associates We Make Good Business Great and Great Business Even Better 847-489-0006

howard@larsonassociates.ws

 

The 3-Legged Stool method This is the Larson & Associates marketing strategy which focuses on generating consistent sales leads by utilizing three distinct, simultaneous touchpoints: Direct Mail, Email Marketing, and Teleprospecting. It works by leveraging multiple, integrated channels to create high visibility, and has helped our clients achieve over 17.6% growth by engaging their prospects through various senses and methods. The 3 Legs of the Method Direct Mail: Tangible, physical mail to grab attention. Email Marketing: Digital, direct outreach for engagement. Teleprospecting/Telemarketing: Personal, voice-to-voice interaction. Why Does It Work? This method, which we been using for over 50 years, thrives on a multi-channel approach to ensure that if one channel is ignored, another will catch the prospect's attention. The Multi-Channel way works by using different methods, different tools so you increase the chances of a response and touching people in the way they want to be approached. Do You Need New Sales Now? If you need a marketing company that goes after new sales leads and works fast call us at 847-489-0006. If you are looking for a marketing company that will work with you to  implement sales leads system that we know works call us at 847-489-0006. If you would like to see how it compares to other 3-legged marketing frameworks we use call us at 847-489-0006. LARSON & ASSOCIATES We Make Good Businesses Great And Great Businesses Even Better 847-489-0006