Wednesday, October 25, 2023

Telemarketing: It Still Works


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Telemarketing? Really?

In consumer calling, robo calling, AI calling has decimated the industry but for businesses to get in the market fast picking up the phone and calling a targeted list is the best and quickest way to get it done.

That is why we are here!

Picking up the phone lets us generate leads, make sales and marketing activities to directly connect and interact with customers  and prospects in real time.

For us if we can't follow up with a phone call it is not worth doing!

Has Telemarketing Been Replaced?

Don't count on it!

With the invasion of digital marketing, traditional marketing tactics like telemarketing have been replaced by social media and content marketing. Really? Not where I am sitting.

People are no longer interested in receiving these calls and they also have the means to ignore and block them altogether. Additionally, they can shop online, which makes the whole premise of telemarketing redundant. Let me ask you can digital marketing ad ask for the order or appointment? No.

So even with all that criticism, cold calling still has its advantages. It can prove useful as a tool for nurturing leads and prospects and building high-quality databases. While it can be very annoying to receive calls from strangers compelling you to buy things, modern B2B is telemarketing has become a much more exact science.

So no wonder that over HALF, yes half, of the B2B marketers still use telemarketing for effective lead generation and use it as one of the most productive tactics to generate sales.

So Exactly What Is Telemarketing?

The very word telemarketing brings to mind all those infuriating and inconvenient calls requesting us to buy things we don’t need. AI calling. Voice over calling. Rude and obnoxious. 

However, it has been shown time and time again to be a handy tool for businesses that have limited budgets for promoting their products and services. When incorporated with other marketing tactics, (like the Larson 3 legged stool method) telemarketing can prove to be very effective at making your entire program work for your marketing campaign.

Inbound telemarketing consists of taking queries or order calls generated through advertising, direct mail or any other marketing channel.

On the other hand, outbound telemarketing directly targets the customer to sell products or services – cold calling. And yes your targeted list makes all the difference to your success.

Why Use Telemarketing When People Hate It?
Because It Works!

Telemarketing can be used either as an independent tactic or in combination with other marketing strategies to help achieve their sales target.

Here are some uses of telemarketing:

60% of marketing managers of Fortune top 500 companies testify to the effectiveness of telemarketing when it comes to reaching out to customers and closing sales. Telemarketing is used by companies to sell their products or services, tap into new markets and customer bases. Giving satisfaction to existing customers is just as crucial to a business as the reach out to prospects – telemarketers ensure that both get the attention they require and address their wants and needs.

Generating Leads
Telemarketing can play a huge role in creating leads and finding new customers. Through this tactic, you can reach out to potential customers and compile the lists of new prospects. The telemarketer then passes these updated lists to the highly trained sales people who can reach these customers to generate sales. They also identify the nature and requirements of the prospective customer and relay this information to the sales force but honestly most of the time a prospect does not have enough time for the telemarketer to drill in for qualifying questions. Following up after closing a sale is also a critical aspect for a telemarketer’s because a follow up with the generated leads can increase sales opportunities by 20%.

Compiling Information
Telemarketing can be a very efficient tool in analyzing the success of any marketing or sales campaign. Telemarketers can call and get in contact with customers to gather reviews and gauge levels of satisfaction or dissatisfaction and relay it to the marketing team for analysis. Studies show that 17% of the average day for a salesman is spent in entering customer’s data. Compiling this information can then be used to target the prospective clients for the next marketing campaign or help in reconnecting with inactive clients and winning them back.
NOTE: Do not use surveys as a ploy to get information for a future sales and marketing attack. Be open and honest if that is your intent.

Enhancing Customer Experience
Connecting with inactive clients can prove to be more cost-effective than acquiring new clients. Studies have shown that it costs five times more to gain a new client than to retain the past one. Telemarketing can really help ensure a satisfactory customer experience. 

Telemarketing In A Digital Age

If you want to increase your business’s sales and increase revenues while keeping costs low, telemarketing is the solution to your problem.

It is a marketing tool that enables you to strike get personal with your consumers so that you can better understand their needs and requirements. 

Some advantages of a good telemarketing strategy are:

Deploy Marketing Automation
Telemarketing gives you the ability to track behavior trends and engagement levels of the prospects, getting an in-depth understanding of how to better cater to their needs. Let market automation do what it does best, nurturing prospects with repeated messages about their interests – this lets follow-up calls from being cold but in fact, warm, timely and more appropriate. When powered by marketing automation technology, a telemarketing campaign can bring in more inquiries and qualified leads than ever before.

Strengthen Quality Leads
The most significant advantage of telemarketing is its ability to generate leads which is the primary objective of businesses and companies. It has proven to be the fastest way of finding new customers by allowing the companies to communicate with potential customers who cannot be reached by the company. Lead generation is all about searching for the right customers whom many companies are unable to find and fail at having a good telemarketing strategy.

Saves Money
Choosing to do telemarketing over other marketing strategies is a great way to promote your business cost-effectively. It saves you from the hassle of allocating a budget for larger outside sales teams. You can also outsource the marketing process to other telemarketing companies who can do the legwork for you and give you an advantage over your competitors. This further allows you to control your budget  while leveraging its marketing activities to the max.  

Friendly And Accessible
Telemarketers are required to engage customers, and to do this they must be cordial yet professional towards them. Try doing that when we get told no again and again, hung up on, sometimes calling interesting things. Even in a business to business call we get "slammed". If you can handle the massive amount of rejection do it yourself but for the rest of you there is Larson. Though all this you need to keep friendly and approachable, not loosing your cool it actually compels the customer or prospect to listen to you. This is the true art of telemarketing.

Warm Calling
Cold calling can be very aggressive and might elicit negative reactions from your customers. The art of telemarketing is to be quick, direct and show respect. This will compel your customer and prospects to listen and might even lead to a sale, which is why we are making phone calls, right?

Work Smarter
Businesses networking sites like LinkedIn let telemarketers become the authority on lead generation. They can use professional networking resources to ensure the quality of all their leads so that they know who they are talking to and whether they are the right contact. This makes telemarketing more efficient and effective, giving marketers all the information they need to find and nurture strong leads. But online sites can not and do not replace a person reach out. 

So There You Are

Telemarketing continues to thrive in a digital age, despite the bad press that surrounds it. It has found its use in generating leads, while also selling and driving revenue for a business. The effectiveness of telemarketing in this digital world lies in the level of personalization and exclusivity that it offers to the customers. 1 on 1 calling. Telemarketing not only generates leads and sales for the company, but it is also an efficient way of keeping in touch with customers who can provide feedback for the company’s products and services. This allows the business to take constructive criticism and improve their services. Apart from this, it can also prove to be very cost-effective for businesses that have limited marketing budgets but want to generate maximum results from their campaigns. This only testifies to the fact that telemarketing is a benefit for businesses and companies even in the age of digital marketing. Nothing, nothing can replace the power of one-on-one conversations with a real live person, NOTHING!

Larson & Associates

We Make Good Businesses Great and Great Businesses Even Better

Larson & Associates

3475 Steeplechase Way    Suite 101
Grayslake IL 60030

Copyright © 2023 Larson & Associates, All rights reserved.
Larson & Associates
3475 Steeplechase Way    Suite 101
Grayslake IL 60030

Thursday, October 19, 2023

2023 Best Of Grayslake Awards Marketing Agency


Howard Larson
& Larson & Associates

have been nominated to receive the

2023 Best of Grayslake Award
Marketing Agency

Working in the recession years of 2022-23 has shown the business model of a virtual office that Howard Larson and Larson & Associates starting using back in in 2006, not just to lower our carbon footprint but to give the Larson & Associates staff greater job satisfaction and control has allowed us to give us a quicker response to the needs of our clients. Not that it has been easy the last few years. We we thank God that we have not lost 1 day or even 1 hour of work during this time.

Our philosophy of the Big Fish in a Little Pond and purposefully staying small, seeking out small to mid-sized companies, the majority of our clients continue to be small businesses with revenue of $500,000 to 10 Million with 3 to 12 sales people remains in tact. Or those companies exhibiting at major trade shows needing a marketing plan that has been shown to work.

In 2022-23 despite the recession, our year over year clients who are using the Larson & Associates 3 Legged Stool Method of Marketing have been seeing growth above 21.8% as well as grabbing increased market share with bold market share expansion programs. 

Thank you for your continued support of the Larson Philosophy of Marketing. Now in our 48th year it is because of you that we are still here and continue to be successful. It is your belief in us that makes us who we are. You give us the freedom to work quick, hard and fast. You are the people who let us out run, out produce and out perform the competition.

2023 Best of Grayslake Awards
in the category of Marketing Agency

The Grayslake Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Grayslake area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

Each year, the Grayslake Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Grayslake area a great place to live, work and play.

The Grayslake Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.

Larson & Associates

We Make Good Businesses Great and Great Businesses Even Better

Copyright ©2023 Larson & Associates, All rights reserved.

Our mailing address is:
Larson & Associates
3475 Steeplechase Way     Suite 101
Grayslake IL 60030

Thursday, January 12, 2023

How To Lose A Sale

How to Lose a Sale

Anyone selling today using the methods they learned ten years ago is going to have problems. Covid changed everything. The pandemic changed the way people feel about work, time and personal worth. Call it what ever you want: the Great Resignation, Quiet Quitting. Buyers, who may hold positions of power or the executive suite, place a high value on their time and they aren’t very tolerant of people who waste it.

It can take dozens of attempts to secure a meeting with a prospective customer. Before covid it took 27 touches to make a connection with an unknow person. Now? You can double that. And when you do connect be ready to hit the ground running! There are NO second chances!

When you’re finally in the room with a decision-maker, don’t make mistakes that will cause them to end the meeting or deflect any attempts at following up. Follow-up is the key. Remember the rule of 27 even if it is now 54 or more.

When we talked to buyers

Buyers, no matter if the person your facing as a future customer is a professional buyers or a manager or owner. the majority of them told us in follow-up interviews that the salespeople visiting their offices were doing it all wrong. Conversations were unfocused (or focused on the wrong topics). The salesperson did not have a plan of action which they wanted to present to the customer. The prospects had a hard time understanding why they should do business with the salesperson calling them.

Sales people are selling all wrong in preparation, presentation, and follow-up, and worse yet they did not do their homework!


Mistake #1 - Failing to take time to learn about the company and individuals with whom you will meet. The prospect has probably done research on your company before you set foot in their office. Think about this a minute, doesn’t this mean you need to do the same. Are you the professional here or what? Just wing it when you get there, you will be fine. . .  NOT!

Mistake #2 - Forgetting about preparing thoughtful questions or anticipating objections. If you think you need to ask only one question after you make your pitch - “Well, what do you think?” Be ready to whip out your price sheet in case they say, “I’m ready to buy. How much does it cost?” or my favorite from days gone buy: "Press hard 3rd copy is yours", guess again. You need to know your prospect and his industry as well as they know themselves. Online, trade magazines, industry trade shows it is all out there for you.

Preparing for the meeting includes identifying the prospect’s likely objectives. Why did they agree to meet with you? (Hint: It’s not getting the lowest price. If it is, you’re probably talking to the wrong person). You’ll also want to identify your desired outcome. Send a pre-meeting agenda and stick to it. If you or the prospect has a time restraint keep to the time allotted. If you are invited to stay longer make sure you can use it wisely and not blow your entire presentation.


Mistake #1 - Start the meeting by talking about your products and services. This is always the most fun (for you) The prospect may not have a need for half the things you mention, but they probably won’t say anything, so just keep going to show them you really know your stuff. 

Mistake #2 - Ignore what the prospect is saying. Their objectives and business challenges are just distracting. Keep focusing on why you’re there—getting the order no matter what!

Steer conversations away from specifications, it is not time for that. What you want to discuss are the prospects business goals, such as customer acquisition, retention, conversion rates, upselling, lifetime customer value, regulatory compliance, and customer experience. By aligning your services with their business goals allows the prospect to move forward with finalizing decisions with you still in the hunt and not road kill.


Mistake #1 - Leaving follow-up to administrative people back at the office. Your job is selling, not nurturing. Besides you have more prospects to go see! 

Mistake #2 - Ignoring the prospect’s buying process. It’s your sales process that’s most important. If customers insist on extra steps, it just slows everything down. You have a time line and that is the way it should be.

Everyone sends a thank you email after the sales meeting, in this age of electronic communication if you really want this account you might just want to send a real thank you card though the mail. Almost no one does this anymore so think about how you will stand out from the crowd! Going back to our interviews, the prospects we talked with said they were disappointed if post-meeting communications didn’t include guidance about the next step. You are the professional right? So what would you suggest them do if they use your company? Follow-up notes are a great way to show you were paying attention and you have ideas about helping solve their problems. I never hand anyone tell me NO don't take notes on our meeting. You might even do a little research on what you think is the best solution for there situation. Include some relevant content, or a research report or case study, that is helpful towards your solution and help them as they progress through their (not your) decision-making procedure.

We learned from the people on the other side of the desk that salespeople had plenty of room to improve the way they approached a business about buying their products and services. These concepts are even more important today, given the experience of the last couple of years.

So Why Use A Lead Generation Service Like Larson & Associates?

Mistake #1 - They said no last time so they will say no again. Things change, situations change, needs change. It is not our place to think that hard. Really. If they are in your power niche, your geographical territory we make the call! 

Mistake #2 - Overselling! Yes you do a data dump on them. We don't do that. Tell them who we are what we do and ask if they need to meet with us. Qualifying a prospect isn’t about what they can do for you; it’s what you can do for them and if your services or products fill a need they have. We don't think hard about it, there is only one question to ask "When do you want to meet."

Mistake #3 - Features and benefits! A prospect will not be impressed by a laundry list of generic features, benefits and capabilities. Instead, the discussion must focus in how we will elevate the prospect's business. Because we are using niche selling we already know and understand their challenges and pain. Armed with this knowledge we can empathize and offer solid industry specific pointed solutions that will grab the attention of a busy entrepreneur or executive. 

Mistake #4 - Building the relationship. Sorry Charlie but I am not here to be your best friend. I mean trying to develop a friendship and not asking any probing questions if it gets that far is not what lead generation is all about. You have to immediately look for ways to be significant to them and build value, and ask for the order or appointment.

What we do is bring you QUALIFIED leads, not just names! Some of our competition thinks that handing over a name with a job title which fits a job discription is a lead. Is it? At Larson & Associates we take the pain of cold calling and new account acquisition out of your sales equation and bring you actual sales leads with real names from real companies with real people. If I could really bring your company QUALIFIED leads at a fraction of cost of what it would cost to generate in-house would you be interested? Larson & Associates, is a performance-based sales support company exclusively designed to meet your business needs as we become a professional sales team trained in your products/services to engaged ourselves to generate new business for you, for a mutually agreed upon success-based payment plan. We work to keep your sales pipeline filled with qualified leads. We train our staff to your companies needs and target market so you reap the rewards of our efforts. 

Larson & Associates

We make good businesses great and great businesses even better.

Larson & Associates

3475 Steeplechase Way    Suite 101
Grayslake IL 60030

Friday, December 16, 2022

Irene Becker | Goodness to Greatness Leadership


Irene Becker justcoachit Canada color

Are YOU ready to lead from goodness to greatness? Are you ready to build the architecture of business, personal and inter-personal leadership? Or, will you lead or will you follow the Pied Piper of discouragement and fear that leads the breaking news we ingest on a daily basis?

It is a challenge, but I would say to you that it is a challenge that is worth our greatest effort. And, amazingly when we have the courage to lead with our strengths, the courage to learn how to transform the changes and even crises we face into a positive catalyst for our true power and potential we become not only change agents, but change leaders; and, in so doing we inspire others to lead rather than follow, to move past fear and step into their greatest courage and power.

Goodness to Greatness Leadership in Seven Steps–Seven Commitments. Business leadership, personal leadership and inter-personal leadership are all built upon an architecture that is simple but powerful. Here are the seven steps, the seven pillars that create the architecture of leadership in a world, workplace and marketplace of intense volatility, change and crisis.

1.  The commitment to lead and not follow. Creating the architecture of what I call Q3 power. Developing enhanced IQ, EQ, SQ. Great  leaders have always recognized and developed their intellectual capital, emotional capital and spiritual capital, because they recognized that being smart was not enough, being heart centered was not enough, and being values driven was not enough. Leadership evolves; leadership grows by developing and engaging all three Q’s. Part of developing Q3 power is learning, but the most critical part is working with someone to actively use one’s strengths and transform changes and crises to increase one’s intellectual capital, emotional capital and spiritual capital.

 2. The commitment to the empowerment of self and others: Creating a social or human architecture that will gather the commitment of others who want to lead collaboratively, because leadership and success today are achieved through servant or collaborative leadership. The era of command and control leadership is dying its last death. We need leaders who can stand at the head of the class not simply to articulate the vision, but to inspire and guide others who will in turn also lead. Getting empowered starts when we decide to build a fence around our integrity, hope, faith, potential and ability to make a difference and inspire others to do the same. It cannot and will not come from looking at what is wrong, but rather from starting to recognize our individual strengths, our power and celebrating them from a place that is not ego driven, but rather drive by our desire to do our best work, build our best relationships, enable our best leadership, live better and happier lives.

3. The commitment to purpose and vision: Creating a moral architecture, common purpose, a goal that speaks to something meaningful, purposeful that will engage others and is the common ground, the common goal that will be shared and cherished. The moral architecture, the vision keeps organizations competitive because it is only through creating and sustaining value for others that success is built and sustained.  It is only by creating value for employees, shareholders, clients, stakeholders and communities that success continues. And, on a personal and inter-personal level it is the moral architecture, or ability to stay in alignment with the core values we cherish, the goals that matter most to us that create success in our lives and relationships.

4. The commitment to communicating the vision: Creating architecture of meaning that is conveyed not only by words but by actions, by the determination the passion the leader has for the vision and by his/her ability to communicate this vision. Developing the high emotional intelligence that drives masterful communication is critical. Articulating and living the values creating the words, using symbols that paint a brilliant picture that engages others and helps them work collaboratively to the accomplishment of shared goals, i.e. the vision is what communicating the vision is all about.

5. The commitment to courage: Creating architecture of hope. Developing an outlook that drives and sustains courage at the front lines, courage in the face of challenges and ignites the hope, the faith that drives our greatest thoughts and actions. The hope and faith that inspires our self and others. Commitment to courage that cannot be achieved without building our spiritual quotient, without creating an alignment of our heads, hearts and souls that allows us to tap into the power within at the very worst of times.

6. The commitment to integrity. Creating architecture of trust. Nothing is built and sustained without trust.  Leadership of self, leadership of others starts with the inspiration to lead rather than follow the Q3 strength (intellectual, emotional and spiritual capital to sustain leadership) and the spiritual capital to live and lead with the integrity that drives and sustains trust. Trust is something we learn to build in ourselves, and we also can learn to build it in others. Trust is the anchor for our spiritual quotient and it is also the catalyst which allows us to build and sustain the relationships that are critical to leadership, success and happiness.

7. The commitment to action-ability. Creating architecture of action-ability. The greatest thoughts, best laid plans or strategies are useless until they are made action-able. Developing action-ability at the front lines of a business, economic, personal or inter-personal battle demands Q3 power, and leadership is not leadership without action-ability. The greatest ideas, the best strategies, the most inspiring words are lovely but impotent without action.  Leadership demands an architecture of action-ability. When a leader learns to optimize strengths while using changes even crises to build IQ-EQ-SQ and develop tools, strategies that drive action-ability of self and others, power is engaged, leadership evolves and grows.


Nothing worthwhile is ever accomplished without determination, or without courage.  Today, the determination and courage to build business, personal and inter-personal leadership is not important it is critical. Engaging this determination, actualizing this determination requires a bit of pixie dust.  Pixie dust born of hope, pixie dust born of that intangible but critical desire to contribute by not losing touch with our true power to effective positive change, to collaborate together to build and sustain a better human, personal and business bottom line.  The determination to aspire to our greatest good in our relationships, the greatest good in our work, the greatest strength in moving away from fear and discouragement by finding that pixie dust, tapping into the hope that we can make a difference and will. That spark that is the soul of leadership, and one that we can choose to re-ignite if we are ready to take the road less travelled.  With great leadership comes great responsibility to stand at the front lines of battle with the conviction to win the war. And, the greatest war we fight is from inside out.  The greatest battle we face is to inspire, engage and lead the best in ourselves by building our Q3 strengths so that we can in turn inspire, engage and lead others who in turn lead vertically and horizontally in their lives and organizations.

Leadership is a choice, and it is one of the most difficult choices one can make because it clearly means taking the road less travelled, and it means developing courage when others have lost theirs, determination when few have it because it is far easier to manage than to lead.  It is far easier to become complacent or discouraged by the multiplicity of challenges and crises we face on an individual and collective basis.  But, easier is not necessarily better, and the easy path is not the one that can help us fill our pocketbooks and our souls.

Leadership cannot be realized in leading from our fears, nor from a place of discouragement. The imperative to lead from goodness to greatness is written on the walls of our organizations, communities and lives. However, the reality of a world, workplace and marketplace that is increasingly volatile, the impact of great challenges can easily blind us to our power to lead. And, leadership is not simply learned it is lived, it is acquired at the front lines of battle. For it is at the front line of the individual and collective challenges and even crises we face that we learn to build the foundation of true leadership; the ability to lead from goodness to greatness.

This is the essence of Goodness to Greatness Leadership.


Irene Becker is Chief Success Officer of Just Coach. Just Coach is a “transformational catalyst” whose unique 3Q™ approach has helped clients in Canada, USA and Europe achieve breakthrough results in performance, communication and leadership. She writes at JustCoachIt .

Irene Becker | Goodness to Greatness Leadership

Irene Becker

Trauma Informed Executive Coach who specializes in building improved communication, #leadership, #EQ/#EI during disruptive times and career/life transitions

Tuesday, December 13, 2022

Our Trademark Plan The 3 Legged Stool Plan


This Is What We Are Up Against!

Our Trademark Plan The 3 Legged Stool Plan

Nothing works every time but somethings work better than others. Our method, the Larson way is the 3 Legged Stool method of marketing. I have been using the Stool or in some form of the 3 Legged Stool for over 47 years. Why? Because it works. The tools have changed but the basic idea has not. Hit people in three different ways using 3 different touch points and you are going to find a way that they respond to. The five senses are sight, hearing, smell, taste, touch. People will respond to your message if you touch them in the way they want you to. When I started out back in the 70's and 80's I would fax out all night long. It worked. I got into companies like Ram Golf and Doumak Marshmallows. Now that has evolved into email marketing. Don't laugh, email works. The right subject line, the right message, with the right product or service, at the right time and without a lot of fancy arm twisting and you have a new customer. Yes you many get a low conversion rate but it is inexpensive, flexable and if you remember the rule of 27: people see only 1 out of every 3 touch points you make to them and it takes 9 views on average to close a sale. You get the idea don't you. We add in some telemarketing to the people who opened the email and we are calling a warm lead not an icy cold one. We know they have seen your name, read a little about you and you are that much closer to a new customer. Then with the help from the USPS we send out some direct mail postcards. The mail box is empty and people love to get mail. We usually go with postcards but lumpy mail or a monthly newsletter works as well. In the 3 legged stool plan we weave these three elements, email, telemarketing, direct mail, in and out of each other and get the result we want at a very high ROI (Return On Investment).



Telemarketing campaigns are a proven and cost-effective method for selling products and services to a large target audience. Using Larson & Associates in a targeted campaign to a list of qualified prospects, and yes a telemarketing campaigns can increase sales, profits and customer satisfaction without increasing your staffing and training costs.

Larson provides reliable and customizable programs designed to increase your profitability through Lead Generation, Lead Qualification, Telemarketing Sales, Appointment Setting, Up‐selling/Cross‐selling, Seminar / Event Registration, Customer Satisfaction Surveys and Customer Retention Programs.

Telemarketing is an art. 7 to 15 seconds (Rock Tranel should appreciate that) is all you get to make a connection. 15 seconds to get permission to talk a few seconds more or "click".

Email Marketing

It is really essential that you use Email when you can. Email marketing has the highest impact on conversions for pretty much every marketing team. It nearly always results in high profit and double digit growth. Yes you need an email list but Larson & Associates knows how to make a list and not buy it from a list company.

Direct Mail Marketing


Direct mail, junk mail (by its recipients), mailshot or admail (North America) letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail is growing larger and is a key component to Lead Generation Marketing. So go on and send out those Post Cards, Newsletters, Enveloped mail. Fill the mail box and make someone happy.

The Rest Of The Program

Blog Marketing

Blog Marketing is a content marketing strategy. The marketing strategy uses blogs to address potential customers directly and individually, thus achieving customer loyalty for your brand. Blogging uses viral marketing methods in which an interest group is built based on a blog about you and your company.

Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. There are quite a few social platforms and when you find one put your company name address website phone number etcetera on it but unless you are ready to work it at 100% that is all you should do. Don't dabble on a social site. 

LinkedIn Marketing

LinkedIn is more focused on individuals than it is on companies. As such, it’s a wonderful tool to help you build meaningful connections with others in your industry, as well as prospective customers or job candidates. Those LinkedIn members often have something to teach us, and we can learn about them in the process.

By building these connections, you can identify who might be a good fit to join your company’s team or who might find great success using your product or service. This approach can help you identify specific targets and give your recruiting or sales team a head start. LinkedIn is one of the three sites we here at Larson & Associates work and work hard.

Web & SEO Marketing

SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.

Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.

If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other. In this guide, expect to learn how to do both. If you are using Larson & Associates for your SEO (thank you) it is being done for you already but do not let your SEO company tell you meta tags don't count any more. They do as well as key words. I can not begin to tell you how many $10 dollar websites (and a few $20,000 web sites),  I have put on 1st page of a Google search because I know how to work "search". 

SEO is a game. Some of us just play it better than others. 

Trade Show Marketing

Tradeshows remain an important and effective means of reaching your key customers and finding new ones. Presenting your company, product or service at industry events. But if you think tradeshows only deliver great returns for specific types of business, you might be wrong.

Tradeshows are a fantastic marketing tactic for any business to improve sales and build relationships. From industrial trade shows, to  association trade shows to wedding shows, it is an activity that can make an impact on your bottom line instantly. It does have a cost of perhaps $1000 for a Chamber of Commerce to the shows at McCormick place where $4,000 gets you a 10'x10' with a table, 2 chairs and a rug. Figure on a minimum of $10,000 or more at a major industry show but if done right, you will propel your company at a pace you can only dream of.


Outsourced Or White Label Marketing Services


We offer to the trade services are offered to the Print and Graphic community on a "To The Trade" basis for you to offer this service to your clients with out the learning curve, knowledge need and finding qualified experience staff. 

Can We Help You?

Sure you can do this yourself. I totally understand and for those of you with the time to write content, flow it into a program like this one and be consistent and still have time for the follow-up, wonderful. Go for it. Have fun and enjoy!
But for those who can't there's . . .  

Larson & Associates

We Make Good Businesses Great and Great Businesses Even Better

Larson & Associates

3475 Steeplechase Way    Suite 101
Grayslake IL 60030