How to Lose a Sale Anyone selling today using the methods they learned ten years ago is going to have problems. Covid changed everything. The pandemic changed the way people feel about work, time and personal worth. Call it what ever you want: the Great Resignation, Quiet Quitting. Buyers, who may hold positions of power or the executive suite, place a high value on their time and they aren’t very tolerant of people who waste it. It can take dozens of attempts to secure a meeting with a prospective customer. Before covid it took 27 touches to make a connection with an unknow person. Now? You can double that. And when you do connect be ready to hit the ground running! There are NO second chances! When you’re finally in the room with a decision-maker, don’t make mistakes that will cause them to end the meeting or deflect any attempts at following up. Follow-up is the key. Remember the rule of 27 even if it is now 54 or more. When we talked to buyers Buyers, no matter if the person your facing as a future customer is a professional buyers or a manager or owner. the majority of them told us in follow-up interviews that the salespeople visiting their offices were doing it all wrong. Conversations were unfocused (or focused on the wrong topics). The salesperson did not have a plan of action which they wanted to present to the customer. The prospects had a hard time understanding why they should do business with the salesperson calling them. Sales people are selling all wrong in preparation, presentation, and follow-up, and worse yet they did not do their homework! Preparation Mistake #1 - Failing to take time to learn about the company and individuals with whom you will meet. The prospect has probably done research on your company before you set foot in their office. Think about this a minute, doesn’t this mean you need to do the same. Are you the professional here or what? Just wing it when you get there, you will be fine. . .  NOT!   Mistake #2 - Forgetting about preparing thoughtful questions or anticipating objections. If you think you need to ask only one question after you make your pitch - “Well, what do you think?” Be ready to whip out your price sheet in case they say, “I’m ready to buy. How much does it cost?” or my favorite from days gone buy: "Press hard 3rd copy is yours", guess again. You need to know your prospect and his industry as well as they know themselves. Online, trade magazines, industry trade shows it is all out there for you. Preparing for the meeting includes identifying the prospect’s likely objectives. Why did they agree to meet with you? (Hint: It’s not getting the lowest price. If it is, you’re probably talking to the wrong person). You’ll also want to identify your desired outcome. Send a pre-meeting agenda and stick to it. If you or the prospect has a time restraint keep to the time allotted. If you are invited to stay longer make sure you can use it wisely and not blow your entire presentation. Presentation Mistake #1 - Start the meeting by talking about your products and services. This is always the most fun (for you) The prospect may not have a need for half the things you mention, but they probably won’t say anything, so just keep going to show them you really know your stuff.  Mistake #2 - Ignore what the prospect is saying. Their objectives and business challenges are just distracting. Keep focusing on why you’re there—getting the order no matter what! Steer conversations away from specifications, it is not time for that. What you want to discuss are the prospects business goals, such as customer acquisition, retention, conversion rates, upselling, lifetime customer value, regulatory compliance, and customer experience. By aligning your services with their business goals allows the prospect to move forward with finalizing decisions with you still in the hunt and not road kill. Follow-up Mistake #1 - Leaving follow-up to administrative people back at the office. Your job is selling, not nurturing. Besides you have more prospects to go see!  Mistake #2 - Ignoring the prospect’s buying process. It’s your sales process that’s most important. If customers insist on extra steps, it just slows everything down. You have a time line and that is the way it should be. Everyone sends a thank you email after the sales meeting, in this age of electronic communication if you really want this account you might just want to send a real thank you card though the mail. Almost no one does this anymore so think about how you will stand out from the crowd! Going back to our interviews, the prospects we talked with said they were disappointed if post-meeting communications didn’t include guidance about the next step. You are the professional right? So what would you suggest them do if they use your company? Follow-up notes are a great way to show you were paying attention and you have ideas about helping solve their problems. I never hand anyone tell me NO don't take notes on our meeting. You might even do a little research on what you think is the best solution for there situation. Include some relevant content, or a research report or case study, that is helpful towards your solution and help them as they progress through their (not your) decision-making procedure. We learned from the people on the other side of the desk that salespeople had plenty of room to improve the way they approached a business about buying their products and services. These concepts are even more important today, given the experience of the last couple of years. So Why Use A Lead Generation Service Like Larson & Associates? Mistake #1 - They said no last time so they will say no again. Things change, situations change, needs change. It is not our place to think that hard. Really. If they are in your power niche, your geographical territory we make the call!  Mistake #2 - Overselling! Yes you do a data dump on them. We don't do that. Tell them who we are what we do and ask if they need to meet with us. Qualifying a prospect isn’t about what they can do for you; it’s what you can do for them and if your services or products fill a need they have. We don't think hard about it, there is only one question to ask "When do you want to meet." Mistake #3 - Features and benefits! A prospect will not be impressed by a laundry list of generic features, benefits and capabilities. Instead, the discussion must focus in how we will elevate the prospect's business. Because we are using niche selling we already know and understand their challenges and pain. Armed with this knowledge we can empathize and offer solid industry specific pointed solutions that will grab the attention of a busy entrepreneur or executive.  Mistake #4 - Building the relationship. Sorry Charlie but I am not here to be your best friend. I mean trying to develop a friendship and not asking any probing questions if it gets that far is not what lead generation is all about. You have to immediately look for ways to be significant to them and build value, and ask for the order or appointment. What we do is bring you QUALIFIED leads, not just names! Some of our competition thinks that handing over a name with a job title which fits a job discription is a lead. Is it? At Larson & Associates we take the pain of cold calling and new account acquisition out of your sales equation and bring you actual sales leads with real names from real companies with real people. If I could really bring your company QUALIFIED leads at a fraction of cost of what it would cost to generate in-house would you be interested? Larson & Associates, is a performance-based sales support company exclusively designed to meet your business needs as we become a professional sales team trained in your products/services to engaged ourselves to generate new business for you, for a mutually agreed upon success-based payment plan. We work to keep your sales pipeline filled with qualified leads. We train our staff to your companies needs and target market so you reap the rewards of our efforts.  Larson & Associates We make good businesses great and great businesses even better. Larson & Associates 3475 Steeplechase Way    Suite 101 Grayslake IL 60030 847-991-1294

Irene Becker | Goodness to Greatness Leadership

 

Are YOU ready to lead from goodness to greatness? Are you ready to build the architecture of business, personal and inter-personal leadership? Or, will you lead or will you follow the Pied Piper of discouragement and fear that leads the breaking news we ingest on a daily basis?

It is a challenge, but I would say to you that it is a challenge that is worth our greatest effort. And, amazingly when we have the courage to lead with our strengths, the courage to learn how to transform the changes and even crises we face into a positive catalyst for our true power and potential we become not only change agents, but change leaders; and, in so doing we inspire others to lead rather than follow, to move past fear and step into their greatest courage and power.

Goodness to Greatness Leadership in Seven Steps–Seven Commitments. Business leadership, personal leadership and inter-personal leadership are all built upon an architecture that is simple but powerful. Here are the seven steps, the seven pillars that create the architecture of leadership in a world, workplace and marketplace of intense volatility, change and crisis.

1.  The commitment to lead and not follow. Creating the architecture of what I call Q3 power. Developing enhanced IQ, EQ, SQ. Great  leaders have always recognized and developed their intellectual capital, emotional capital and spiritual capital, because they recognized that being smart was not enough, being heart centered was not enough, and being values driven was not enough. Leadership evolves; leadership grows by developing and engaging all three Q’s. Part of developing Q3 power is learning, but the most critical part is working with someone to actively use one’s strengths and transform changes and crises to increase one’s intellectual capital, emotional capital and spiritual capital.

 2. The commitment to the empowerment of self and others: Creating a social or human architecture that will gather the commitment of others who want to lead collaboratively, because leadership and success today are achieved through servant or collaborative leadership. The era of command and control leadership is dying its last death. We need leaders who can stand at the head of the class not simply to articulate the vision, but to inspire and guide others who will in turn also lead. Getting empowered starts when we decide to build a fence around our integrity, hope, faith, potential and ability to make a difference and inspire others to do the same. It cannot and will not come from looking at what is wrong, but rather from starting to recognize our individual strengths, our power and celebrating them from a place that is not ego driven, but rather drive by our desire to do our best work, build our best relationships, enable our best leadership, live better and happier lives.

3. The commitment to purpose and vision: Creating a moral architecture, common purpose, a goal that speaks to something meaningful, purposeful that will engage others and is the common ground, the common goal that will be shared and cherished. The moral architecture, the vision keeps organizations competitive because it is only through creating and sustaining value for others that success is built and sustained.  It is only by creating value for employees, shareholders, clients, stakeholders and communities that success continues. And, on a personal and inter-personal level it is the moral architecture, or ability to stay in alignment with the core values we cherish, the goals that matter most to us that create success in our lives and relationships.

4. The commitment to communicating the vision: Creating architecture of meaning that is conveyed not only by words but by actions, by the determination the passion the leader has for the vision and by his/her ability to communicate this vision. Developing the high emotional intelligence that drives masterful communication is critical. Articulating and living the values creating the words, using symbols that paint a brilliant picture that engages others and helps them work collaboratively to the accomplishment of shared goals, i.e. the vision is what communicating the vision is all about.

5. The commitment to courage: Creating architecture of hope. Developing an outlook that drives and sustains courage at the front lines, courage in the face of challenges and ignites the hope, the faith that drives our greatest thoughts and actions. The hope and faith that inspires our self and others. Commitment to courage that cannot be achieved without building our spiritual quotient, without creating an alignment of our heads, hearts and souls that allows us to tap into the power within at the very worst of times.

6. The commitment to integrity. Creating architecture of trust. Nothing is built and sustained without trust.  Leadership of self, leadership of others starts with the inspiration to lead rather than follow the Q3 strength (intellectual, emotional and spiritual capital to sustain leadership) and the spiritual capital to live and lead with the integrity that drives and sustains trust. Trust is something we learn to build in ourselves, and we also can learn to build it in others. Trust is the anchor for our spiritual quotient and it is also the catalyst which allows us to build and sustain the relationships that are critical to leadership, success and happiness.

7. The commitment to action-ability. Creating architecture of action-ability. The greatest thoughts, best laid plans or strategies are useless until they are made action-able. Developing action-ability at the front lines of a business, economic, personal or inter-personal battle demands Q3 power, and leadership is not leadership without action-ability. The greatest ideas, the best strategies, the most inspiring words are lovely but impotent without action.  Leadership demands an architecture of action-ability. When a leader learns to optimize strengths while using changes even crises to build IQ-EQ-SQ and develop tools, strategies that drive action-ability of self and others, power is engaged, leadership evolves and grows.

*****

Nothing worthwhile is ever accomplished without determination, or without courage.  Today, the determination and courage to build business, personal and inter-personal leadership is not important it is critical. Engaging this determination, actualizing this determination requires a bit of pixie dust.  Pixie dust born of hope, pixie dust born of that intangible but critical desire to contribute by not losing touch with our true power to effective positive change, to collaborate together to build and sustain a better human, personal and business bottom line.  The determination to aspire to our greatest good in our relationships, the greatest good in our work, the greatest strength in moving away from fear and discouragement by finding that pixie dust, tapping into the hope that we can make a difference and will. That spark that is the soul of leadership, and one that we can choose to re-ignite if we are ready to take the road less travelled.  With great leadership comes great responsibility to stand at the front lines of battle with the conviction to win the war. And, the greatest war we fight is from inside out.  The greatest battle we face is to inspire, engage and lead the best in ourselves by building our Q3 strengths so that we can in turn inspire, engage and lead others who in turn lead vertically and horizontally in their lives and organizations.

Leadership is a choice, and it is one of the most difficult choices one can make because it clearly means taking the road less travelled, and it means developing courage when others have lost theirs, determination when few have it because it is far easier to manage than to lead.  It is far easier to become complacent or discouraged by the multiplicity of challenges and crises we face on an individual and collective basis.  But, easier is not necessarily better, and the easy path is not the one that can help us fill our pocketbooks and our souls.

Leadership cannot be realized in leading from our fears, nor from a place of discouragement. The imperative to lead from goodness to greatness is written on the walls of our organizations, communities and lives. However, the reality of a world, workplace and marketplace that is increasingly volatile, the impact of great challenges can easily blind us to our power to lead. And, leadership is not simply learned it is lived, it is acquired at the front lines of battle. For it is at the front line of the individual and collective challenges and even crises we face that we learn to build the foundation of true leadership; the ability to lead from goodness to greatness.

This is the essence of Goodness to Greatness Leadership.

###

Irene Becker is Chief Success Officer of Just Coach. Just Coach is a “transformational catalyst” whose unique 3Q™ approach has helped clients in Canada, USA and Europe achieve breakthrough results in performance, communication and leadership. She writes at JustCoachIt https://justcoachit.com .

Irene Becker | Goodness to Greatness Leadership

Irene Becker

Trauma Informed Executive Coach who specializes in building improved communication, #leadership, #EQ/#EI during disruptive times and career/life transitions

Our Trademark Plan The 3 Legged Stool Plan

 

This Is What We Are Up Against! Our Trademark Plan The 3 Legged Stool Plan Nothing works every time but somethings work better than others. Our method, the Larson way is the 3 Legged Stool method of marketing. I have been using the Stool or in some form of the 3 Legged Stool for over 47 years. Why? Because it works. The tools have changed but the basic idea has not. Hit people in three different ways using 3 different touch points and you are going to find a way that they respond to. The five senses are sight, hearing, smell, taste, touch. People will respond to your message if you touch them in the way they want you to. When I started out back in the 70's and 80's I would fax out all night long. It worked. I got into companies like Ram Golf and Doumak Marshmallows. Now that has evolved into email marketing. Don't laugh, email works. The right subject line, the right message, with the right product or service, at the right time and without a lot of fancy arm twisting and you have a new customer. Yes you many get a low conversion rate but it is inexpensive, flexable and if you remember the rule of 27: people see only 1 out of every 3 touch points you make to them and it takes 9 views on average to close a sale. You get the idea don't you. We add in some telemarketing to the people who opened the email and we are calling a warm lead not an icy cold one. We know they have seen your name, read a little about you and you are that much closer to a new customer. Then with the help from the USPS we send out some direct mail postcards. The mail box is empty and people love to get mail. We usually go with postcards but lumpy mail or a monthly newsletter works as well. In the 3 legged stool plan we weave these three elements, email, telemarketing, direct mail, in and out of each other and get the result we want at a very high ROI (Return On Investment). Telemarketing   Telemarketing campaigns are a proven and cost-effective method for selling products and services to a large target audience. Using Larson & Associates in a targeted campaign to a list of qualified prospects, and yes a telemarketing campaigns can increase sales, profits and customer satisfaction without increasing your staffing and training costs. Larson provides reliable and customizable programs designed to increase your profitability through Lead Generation, Lead Qualification, Telemarketing Sales, Appointment Setting, Up‐selling/Cross‐selling, Seminar / Event Registration, Customer Satisfaction Surveys and Customer Retention Programs. Telemarketing is an art. 7 to 15 seconds (Rock Tranel should appreciate that) is all you get to make a connection. 15 seconds to get permission to talk a few seconds more or "click". Email Marketing It is really essential that you use Email when you can. Email marketing has the highest impact on conversions for pretty much every marketing team. It nearly always results in high profit and double digit growth. Yes you need an email list but Larson & Associates knows how to make a list and not buy it from a list company. Direct Mail Marketing   Direct mail, junk mail (by its recipients), mailshot or admail (North America) letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail is growing larger and is a key component to Lead Generation Marketing. So go on and send out those Post Cards, Newsletters, Enveloped mail. Fill the mail box and make someone happy. The Rest Of The Program Blog Marketing Blog Marketing is a content marketing strategy. The marketing strategy uses blogs to address potential customers directly and individually, thus achieving customer loyalty for your brand. Blogging uses viral marketing methods in which an interest group is built based on a blog about you and your company.   Social Media Marketing Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. There are quite a few social platforms and when you find one put your company name address website phone number etcetera on it but unless you are ready to work it at 100% that is all you should do. Don't dabble on a social site.    LinkedIn Marketing LinkedIn is more focused on individuals than it is on companies. As such, it’s a wonderful tool to help you build meaningful connections with others in your industry, as well as prospective customers or job candidates. Those LinkedIn members often have something to teach us, and we can learn about them in the process. By building these connections, you can identify who might be a good fit to join your company’s team or who might find great success using your product or service. This approach can help you identify specific targets and give your recruiting or sales team a head start. LinkedIn is one of the three sites we here at Larson & Associates work and work hard.   Web & SEO Marketing SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer. If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other. In this guide, expect to learn how to do both. If you are using Larson & Associates for your SEO (thank you) it is being done for you already but do not let your SEO company tell you meta tags don't count any more. They do as well as key words. I can not begin to tell you how many $10 dollar websites (and a few $20,000 web sites),  I have put on 1st page of a Google search because I know how to work "search".  SEO is a game. Some of us just play it better than others.  Trade Show Marketing Tradeshows remain an important and effective means of reaching your key customers and finding new ones. Presenting your company, product or service at industry events. But if you think tradeshows only deliver great returns for specific types of business, you might be wrong. Tradeshows are a fantastic marketing tactic for any business to improve sales and build relationships. From industrial trade shows, to  association trade shows to wedding shows, it is an activity that can make an impact on your bottom line instantly. It does have a cost of perhaps $1000 for a Chamber of Commerce to the shows at McCormick place where $4,000 gets you a 10'x10' with a table, 2 chairs and a rug. Figure on a minimum of $10,000 or more at a major industry show but if done right, you will propel your company at a pace you can only dream of.   AND FOR THOSE OF YOU IN THE TRADE Outsourced Or White Label Marketing Services   We offer to the trade services are offered to the Print and Graphic community on a "To The Trade" basis for you to offer this service to your clients with out the learning curve, knowledge need and finding qualified experience staff.  Can We Help You? Sure you can do this yourself. I totally understand and for those of you with the time to write content, flow it into a program like this one and be consistent and still have time for the follow-up, wonderful. Go for it. Have fun and enjoy! But for those who can't there's . . .   Larson & Associates We Make Good Businesses Great and Great Businesses Even Better Larson & Associates 3475 Steeplechase Way    Suite 101 Grayslake IL 60030 847-991-1294

Who's Who Lifetime Achievement 2022

 

Who's Who Lifetime Achievement 2022 Howard Larson has been nominated for the Albert Nelson Marquis Lifetime Achievement The Who’s Who Albert Nelson Marquis Lifetime Achievement recognizes individuals that have achieved greatness in their industry. These individuals have excelled in their field for at least 20 years. Having grown up in the advertising, marketing and printing world it is hard to say exactly when I embraced it as a career for my life's work. Making boxes and packing printed speciality advertising calculator devices at my father's shop for $1.50 an hour to today. 57 Years Of Larson Yes I have been in business for 47 and working for my father's company 10 years before that. Put it all together and that is 57 years of adverting and graphic experience and I'm not stopping now. Sure I could retire but as my father always said "Don't retire, retread". I do wonder how I got to where I am now. But then, I don't. I mean when you grow up with a printing press in the family basement, well you get the picture. I born to be in printing, advertising, marketing and it is one hell of a ride. Now I tried not to be an ad man. I really did. With a Double Major Biology/Philosophy from Northland College you can see I was really educated for going into marketing. My marketing degrees came later from University of Wisconsin Madison, thank you very much. Working as a pressman on a 1 Color Solna 125, a 2 color Heidelberg Speedmaster and yes a little gray Multilith 1250 to doing tts coding for a Mergenthaler VIP Typesetter. Building one of the largest dry transfer companies in Chicago to buying one of the first 36" wide Lasermaster ink jet printers.  I have worked on projects with and for companies such as  Leo Burnett & J Walter Thompson to Field Container & FCL Graphics to Binks Mfg & Simmons Beds, Freeman Decorating, Hall Erickson & Brightline, Hollister and Molex. Enesco & Roman, Heidelberg USA & Graphtec Digital Solutions . From 1 man armies to fortune 500 Companies. Business To Business Lead Generation Telemarketing Target Marketing. . .          . . . and as always bothering people at lunch never at dinner! Making Good Companies Great and Great Companies Even Better Life has its challenges. Today we have covid and a "little" inflation but we had hyper inflation back in 1979. The business model of a virtual office that Howard Larson and Larson & Associates starting using back in in 2006, not just to lower our carbon footprint but to give the Larson & Associates staff greater job satisfaction and control has allowed us to give us a quicker response to the needs of our clients. Not that it has been easy. Fortunately we have been able to give clients access to things like Penetrexx disinfectant and electrostatic disinfectant sprayers.  Our philosophy of the Big Fish in a Little Pond and purposefully staying small, seeking out small to mid-sized companies, the majority of our clients continue to be small businesses with revenue of $500,000 to 10 Million with 3 to 12 sales people remains in tact.  In 2022, our year over year clients who are using the Larson & Associates 3 Legged Stool Method of Marketing have been seeing growth above 28% as well as grabbing increased market share with bold expansion programs.  Thank you for your continued support of the Larson Philosophy of Marketing. Now in our 48th year (58th if you add in my Larson Graphic years) it is because of you that we are still here and continue to be a success. It is your belief in us that makes us who we are. You give us the freedom to work quick, hard and fast. You are the people who let us out run, out produce and out perform the competition. Marquis Who's Who Marquis Who’s Who was established in 1898 and promptly began publishing biographical data in 1899. More than 120 years ago, our founder, Albert Nelson Marquis, established a standard of excellence with the first publication of Who’s Who in America. Selection of individuals for listing in its publications "is based on reference value. Individuals become eligible for listing by virtue of their positions and/or noteworthy achievements that have proved to be of significant value to society. An individual's desire to be listed is not sufficient reason for inclusion. The Who’s Who Albert Nelson Marquis Lifetime Achievement recognizes individuals that have achieved greatness in their industry. These individuals have excelled in their field for at least 20 years. Larson & Associates       We Make Good Businesses Great and Great Businesses Even Better

Copyright ©2022 Larson & Associates, All rights reserved. Our mailing address is: Larson & Associates 3475 Steeplechase Way     Suite 101 Grayslake IL 60030 847-991-1294 howard@larsonassocaites.ws www.larsonassociates.ws

THE POWER OF CONSISTENCY

 

Why Business Consistency is So Important People are always preaching that when it comes to marketing: “consistency is key!” But why? What’s the big deal about marketing consistency?  First marketing consistency is about building trust In order for people to trust you, they have to feel like they know you In order for them to feel like they know you, they must be aware of you, recognize you, and remember you. In order for people to recognize and remember you, you must show up in a way that’s consistent Here you are, spending your time and effort on marketing, and nothing seems to be happening. Did you know as of Mar 21, 2022, there are currently over 1.93 billion websites online. That is a lot of online competition. If you want to become recognized and remembered in order to earn  trust, you must show up in a way that’s consistent so you can be consistently seen.  Consistency helps you avoid the “who is this again and why are they in my Facebook feed?” — and keeps the process of building company trust.

Why Consistency Matters A big mistake people make is thinking that marketing is a process of getting in front of as many people as possible where a percentage of them are sure to say, “yes, this is brilliant, where do I sign up?!“ well. . .  name recognition beats number of names every time. All businesses have days that are filled with putting out fires. Because of that, the problem of the urgent can often overshadow the importance of constant marketing. More than likely, you answered yes to both of those questions. If that’s truly how you feel, look for ways to keep the urgent tasks at bay and focus on what’s really important. While you want people to buy whatever you’re selling the instant they see it, you know it just doesn’t work like that. You know that’s not how buying decisions are made because that’s not how you make decisions is it. When people don’t know you, they’re not sure whether they can trust you — it doesn’t matter how brilliant your first impression is. They’re going to go out and consider a few more options, or maybe wait a little longer until the time is right…  for whatever reason, they’re just not ready. And it is their reasons so your needs don't matter

Awareness is a process. It might take them seeing you in their field of vision 15 times before they’re really super-awesomely aware and remember people only see 1 our of 3 marketing messages. so that is (ouch) 45 messages to the same person! So, you’re gonna need a way to get in front of those people a second, third or eighty times so you can prove to them you’re credible, trustworthy, and the best option available from all the others they might be considering. This is where a consistent message is needed to provide the glue of consistency in your message (both your words and visuals) and that has the power to speed this whole trust- and awareness-building process up.

So What Are You Waiting For? If you want to wait for the perfect time, that was yesterday. The second best time is now.  But if you have no time?  Call Larson & Associates 1. We Make Sure Your Message is Clear  2. Create A Marketing Plan  3 We Set A Realistic Schedule  4 We Create And Batch Your Content  5, We Will Break Your Plan Down To Smaller Workable Action Steps  6. We Set Up A Support System And Accountability  As always, I really hope you’ve found these thoughts and idea useful and that you’ll take them and apply them to your own business. But if you can't or need help you can call us. Larson & Associates 847-991-1294

Larson & Associates Making Good Businesses Great and Great Businesses Even Better Copyright © 2022 Larson & Associates, All rights reserved. Larson & Associates 3475 Steeplechase Way    Suite 101 Grayslake IL 60030 847-991-1294 howard@larsonassociates www.larsonassociates.ws