Monday, September 17, 2012

Content Marketing & SEO

There have been what we might call radical shifts in Search and the relationship to Content. Some of this is in part due to Social Media and some is from the Search Engines efforts to keep content found pertinent, fresh and timely. How many times have you done a search can come up with a page full of results for 3 years ago? I know I have.


To keep your experience personal search engines have come to understand content. Believe it or not through integration and monitoring of different social media sites SE’s are finding ways to keep up.


For you to stay at the peak performance level you need to not just acknowledge but totally embrace the idea of content as the new king of the internet.


1. Create a process to create: Have a process in place before you start any content Search Engine Strategy. Have all or as many as possible internal infrastructure in place from all key players who will be impacted.


2. Get a Grasp on what you want to say: What do you want to be saying to your customers and prospects? What are their needs, wants and desires? Then with matched content using keywords in your writing to address those issues, go for it.


3. Where should your content reside: You need to be posting where your customers and prospects are.  This could take some study of the social media sites to know where you need to go.


4. Build your online relationships: facebook, google+, linkedin, pinterest, merchantcircle, storeboard, etc. work your 3F’s.


5. Optimize your content: You need to make sure you are using solid content packed with key words and phrases. You need to be thinking SEO tactics when you construct your content. Links, embedded coding, back links to web site. If your content is addressing needs your clients and prospects have you are right on track to have a winner.


Larson Notes & Satire:  If you can share some of the personal you, but remember to use the right words to push you up the search engine ladder. For social media people love stories, but search engines could care less.


“We don’t sell lists, we find customers.”



Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better


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