Existing accounts are the most valuable thing in your business!
Well maybe tied with employees because I think after the last year or so our employees and associates are the absolute most important we have to work with and to grow or even sustain your business . . .
Yet, when asked that question in a general survey, business owners often look to the bottom line listing off expensive things like equipment, buildings, etc, equating value with costs. Not even thinking about the intangibles such as good will. But dare I say the most valuable thing to your business are your customers!
You can lose your equipment. You can lose your best employees and team members. You can loose your office or building. You can loose all your money. It might hurt but you can replace each and every one of those things.
But there is one thing that a business absolutely cannot lose in order to remain viable: your customers.
So ask yourself:
- How can we better understand the needs of our customers?
- How can we stay top-of-mind when our customers are ready to order?
- How can we build and maintain trust and credibility with our audience?
- How can we leverage our existing customer relationships for more sales?
- How can we position our customers for a successful future for them with us?
- How can we exemplify our unique selling proposition (USP)?
UNDERSTANDING THE NEEDS OF YOUR CUSTOMERS
Customers are the lifeblood of any business, my business, your business any businesses. Loose your focus on that and poof your gone faster then the speed of light. And and did you also know that 76% of those same customers expect a company to understand their needs? This means that to succeed in selling more of what you do, you need to ask yourself how your company can better help and understand your current customers needs.