How
to expand your business? You have more ways than you might realize. Here is a
quick checklist for you to plan out your expansion. Think of your existing
markets, your customers, your produces and services and your distribution
channels and try to generate new alternatives for your business in these
approaches.
A. Teleprospecting.
B. Hire a new salesperson
C. Sell more of your existing
products and services to existing customers
D. Develop new products for existing
customers.
E. Open up new markets for existing
products and services.
F. Penetrate new markets with new
products and services.
G. Create new uses for existing
products.
H, Segment existing markets by
customer types
I. Change your markets perception of
your products and services.
J. Change your approach to your
existing market.
K. Develop new channels and outlets
for existing products and services.
L. Reposition existing products and
services.
M. Fragmenting existing products,
services clients and markets
N. Creating add-ons to existing
products and services.
O. Developing “downstream” sales and
aftermarkets.
P. Introducing products as add-ons
to products and services.
Q. Bringing new technology to
existing products and services.
R. Create entrepreneurs to sell existing products and services.
S. Selling technology as well as
products and services.
T. Sell “piggyback” products and
services with other products and services.
U. Enter into alliances with other
companies whose products, services, markets, clients, distribution channels and
outlets complements yours.
V. Buy into markets, products, services,
know-how and clients.
W. Offering a wider variety of
products and brands
X. Target new pricing niches within
your markets as well as specific pieces of your competitors businesses.
Y. Go to group meetings you have never
been to before.
Z. Become an industry expert in your
unique area or business.
Larson Notes & Satire: Start
here and then do some more brainstorming. There is more than one way to skin a
cat.
If you need really help sign up for
our “Pick My Brain Consulting”
http://www.larsonassociates.ws/Pick_My_Brain
When you need to talk to someone
about growing your business do you know who to turn to about those hard
problems? Larson & Associates gives you a way to tap into a vast resource
of knowledge build upon years of experience, some good, and some bad so you can
navigate the vast ocean of business life.
For
the answer to your sales and lead generation problems call Larson &
Associates at 847-991-1294 or email me at howard@larsonassociates.ws . One call is all it takes.
Howard Larson
Larson & Associates
Target Marketing & Telesales
Professionals for new account acquisition
Making good businesses great and
great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
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