Testing Social Media for Business

Social Media, everyone and every business is doing it, right?

You need to understand the motivation for getting into and using social media. Rather than taking an everyone is doing it approach, you need to define the reasons and goals for how it will help your company. All social media is not created equal. Some work better than others and some will work better for your business than they do for other businesses. Figure out who your target market is, and what kind or results you want to achieve. IM, twit, blog, ning, MySpace, Facebook, etc etc etc.

Larson note: If I have said it once I have said it a thousand times. Test, test, test. You cannot test enough. Try things; play with the new online sites and programs and add-ons. You cannot know enough about SM and then, just when you think you might have 1 or 2 or maybe ever three tools figured out, it changes. My only big warning is watch the time you put into SM. It can, if you’re not careful, eat you and your business, alive.


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
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