How Can A Company Improve Their CRM

I have been kicking this stuff around a lot lately, CRM, ROI, loyalty, value added service. Now they actually went and did a survey on it. Here’s how the marketing “pros” see it. Where would you vote?

Larson note: I happen to agree with the majority on this one. CRM’s greatest asset is being able to refine and give your customers better service at and in all levels of your company, if our all connected to the data. Don’t let your CRP become the exclusive fiefdom of one department. Let everyone have access to
it and let your service fly through the roof!

*Source: DMNews

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
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