Wednesday, April 1, 2009

Making E-Mail Work Without A CRM program

In a time like we are going though now, how can you make an email campaign work even without an expensive CRM program.

I would start by going slowly at first, building a foundation, focusing on who you and your company is. As you progress, you can ask subscribers what is important to them. Working with the structure and content, making it more and more relevant to your clients, prospects and subscribers.

If all you have to work with is an email list, start by sending a welcoming message out, stating your intentions and how often you plan to email out to them. Give them options and always be respectful of their “mail boxes”

If you can segment your list down to something as relevant as what you would find in some of Harvey McKay’s 66 you are well on your way.

Larson note: The more you know on each prospect the better you are able to connect with them I things relevant to them and how you could make their lives easier. As Hank Trisler would say, people buy on emotion and justify with fact. If you can hit your prospects on both sides of the fence at separate times you stand a better chance of success. E-mail being what it is, fast and efficient, you can push out our message with relevant ease.


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://member.merchantcircle.com/larsonassociates
http://businesswarfare.ning.com/profile/HowardLarson
http://teamcircle.ning.com/profile/HowardLarson
http://www.businessiibusiness.com/profile/HowardLarson

https://twitter.com/LarsonAssociate

P.S. Want more Larson? Register to receive our monthly newsletter at larsonassoc1980@yahoo.com.

P.P.S. We are offering 2 free ½ hour consultations for marketing your business. Call or email to get your spot to pick my brain for 30 minutes today.

No comments: