Holiday Sales Increase 1995 thru 2008*

1995 – 3.1%
1996 – 3.6%
1997 – 4.8%
1998 – 5.8%
1999 – 8.1%
2000 – 2.3%
2001 – 3.49%
2002 – 1.3%
2003 – 5.0%
2004 – 6.0%
2005 – 5.7%
2006 – 2.4%
2007 – 2.4%
2008* - 2.2%

*estimate

Larson note: Up down, up down. Such is the way of retail Christmas sales. This year’s estimated sales growth is not all that different from last years. Yet you can change your person store growth. Yes macro economics says no but in micro economics I say yes. Incentives, celebrity signings, free gifts, free cups of coffee (?), free cookies, bonus incentive points, buy 1 get a second at half price. Just get them in your door and let them buy.


Howard Larson
Larson & Associates
Telesales & Target Marketing Professionals for new account acquisition
Making good businesses great and great businesses even better
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