Though still in what I would call great monitoring software, you can use Twitter for some reputation management.
Customers are looking for interact with companies on their teams not just in the traditional manner. This is where twitter starts to become a powerful tool for a company, at least the companies looking to assist customers or keep a hold of their online reputation.
If you go and set up a few searches on third party tools like Co_Tweet, Twhirl or TweetDeck you can monitor mentions of your company name, product or services. If you want to get the most benefit it is important to respond to both the positive and negative Tweets about you. The good and bad news is that all your updates can be seen by anyone who does a search for you and actively helping out customers in the now can only allow you to show your customers you are there for them and care for them.
Larson note: Your reputation can spread like wild fire online, you need to monitor and nip it in the bud asap so you and you're company’s reputation that you are spending time and money building is not ruined in a matter of 24 hours.
The bigger your company gets the more important this becomes. Yet big is in the eyes of the beholder. If you are a big fish in a little pond, you need to watch your “pond” and name carefully. Size in this case does not matter. Fortune 500 or Mini 100 it’s your name on the firing line.
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.