Wednesday, September 16, 2009

Say YES to Oversized Postcards

Oversized postcards can be effective in business-to-consumer, business-to-business and nonprofit marketing. They never replace envelope mailings in many markets, but oversized postcards do have several advantages over smaller postcards and envelope packages in many instances.

Oversized postcards will stand out more on the desk or kitchen table. And we all will agree that you can't get a response if the piece doesn't get read and it won't get read unless it gets noticed. Size does matter. With the right graphical treatment, a larger card is more likely to get picked from the pile of mail. Color, strong visual impact to further highlight the large, bold nature of the bigger sized post card.

Another benefit is the additional space available to convey the message. While smaller postcards might be good for a very short and concise benefits statement, offer and call to action, they do not offer much room for more complex communications. Oversize or multi panel postcards provide the necessary space to communicate just about anything. This is particularly important for marketers who have a number of offers or products.

Larger postcard mailings can save you in the long run because you can present several offers at once. Don't overdo it and try to cram unrelated offers on one postcard. The piece should be designed with your target audience in mind — the extra space is a way to grab their attention and tell a richer story of a brand and an offer. Just keep it clean not mess even with the added space.

Larson note: I do like this option and use it as one the mailing tools in our complete marketing attack package. Just remember white more space comes more responsibility. Don’t mess u your message and confuse the poor customer with too many offers. Keep it simple, keep it concise. And remember this is ONLY 1 of the tools.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. Want to put mail into your marketing mix? Call us, its easier than you think.

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