Tuesday, September 22, 2009

Miscellaneous Marketing Numbers

37.6 million Americans will download podcasts monthly. According to the Pew Internet and American Life Project, 37.6 million Americans will be downloading podcasts on a monthly basis, up 116% from 17.4 million in 2008. Marketing News, July 30, 2009

39% of consumers trust marketing professionals. An international survey by Custom Research on the level of trust consum­ers held for various professional groups discovered that just 39% of respon­dents trusted marketing professionals. (On the other hand, firefighters earned a 92% trust value.) Marketing News, July 30, 2009

2% 2% or less of U.S. gross domestic product is motor vehicle production. Motor vehicle production now makes up less than 2% of U.S. gross domestic product, versus over 5% in the early 1970s. Business Week, June 22, 2009

58% of organizations to increase involvement in sustainability. According to a study released by the American Marketing Association, 58% of respondents said their organizations will increase their involvement in sus­tainability in the next 2-3 years. Marketing News, July 30, 2009

70% of Kodak’s revenue from digital photography gear. 70% of Kodak’s revenue today comes from digital photography gear; Kodachrome slide film accounts for less than 0.01%. Fortune, July 20, 2009.

11 UW-Madison CEO alums on Fortune 500 list Harvard and the University of Wisconsin both have 11 CEO alums on the Fortune 500 list Fortune, May 4, 2009

Larson note: Just some little things that I have been collecting to see if they are worthy of a complete blog. Enjoy.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better


P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

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