Miscellaneous Marketing Numbers

37.6 million Americans will download podcasts monthly. According to the Pew Internet and American Life Project, 37.6 million Americans will be downloading podcasts on a monthly basis, up 116% from 17.4 million in 2008. Marketing News, July 30, 2009

39% of consumers trust marketing professionals. An international survey by Custom Research on the level of trust consum­ers held for various professional groups discovered that just 39% of respon­dents trusted marketing professionals. (On the other hand, firefighters earned a 92% trust value.) Marketing News, July 30, 2009

2% 2% or less of U.S. gross domestic product is motor vehicle production. Motor vehicle production now makes up less than 2% of U.S. gross domestic product, versus over 5% in the early 1970s. Business Week, June 22, 2009

58% of organizations to increase involvement in sustainability. According to a study released by the American Marketing Association, 58% of respondents said their organizations will increase their involvement in sus­tainability in the next 2-3 years. Marketing News, July 30, 2009

70% of Kodak’s revenue from digital photography gear. 70% of Kodak’s revenue today comes from digital photography gear; Kodachrome slide film accounts for less than 0.01%. Fortune, July 20, 2009.

11 UW-Madison CEO alums on Fortune 500 list Harvard and the University of Wisconsin both have 11 CEO alums on the Fortune 500 list Fortune, May 4, 2009

Larson note: Just some little things that I have been collecting to see if they are worthy of a complete blog. Enjoy.

Howard Larson
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