The end of (most) recorded telemarketing calls is in sight. Tuesday September 8, 2009 to be specific. Now there are exceptions, of course, but telemarketers are supposed to get written permission from consumers to solicit them through automated messages. NO matter if you’re on or not on the do not call registry, no matter if you have done business with them before, they cannot be a recorded message, unless you have given them written permission. They can still use a real live person (I guess a dead person would not do much good) but for the most part no more autodialers with a recorded message.
Tuesdays changes competes this phase in of the 2008 amendments to the federal telemarketing rule.
But like any government ruling there are exceptions, first and foremost, they exempted themselves. That’s right; politians can still hammer you with their prerecorded messages. Those ugly automated political calls will not stop. The other exemptations are a little more understanding, flight delays, school closings, debt collections, calls from banks or wireless companies and charitable organizations.
For more information or to file a complaint to fet.gov or call 877-FTC-HELP (877-382-4357)
Larson note: Not that I like government interference. I would rather the commission disappear, and telemarketing companies learn how to make calls to people and business correctly with some good training but life is what it is and we need to work within the confines of what is left of our free market society. More and more they encroach into our lives. Each law, each ruling restricts our freedoms to make choices. And of cause they went and exempted their own political automated telemarking messages, go figure, what is good for the goose is NOT good for the gander, I guess.
At Larson’s we have never used an automatic phone message attack for our clients. We don’t use autodialers or predictive dialers. Part because it does fit with the kind of telesales work we do which requires asking questions, listening and being a skilled communicator with the person we are talking to and second, because I hate them. What I don’t personally like it don’t let my company do.
Larson & Associates
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.