Tuesday, September 15, 2009

Start your holiday e-mail plans

With Labor Day over summer is officially over. The kids are back to school and those of us with jobs are back at work. For e-mail marketers, now is the time to buckle down and get a holiday e-mail plan into effect, if you haven't already done so.
The holiday season is crucial to retailers. This year, with the recession, a good holiday season is even more important. It is important to plan early and have your online marketing plan in place. So start your planning now.

Since more marketers are getting into e-mail, the competition will be stiffer than before. Still, with a good plan, you can connect with your customers. Consumers will shop on tighter budgets this year, so offers with percentages off and free shipping will be of greater interest to the shopper.

In addition, consumers will be overloaded with messaging around the holidays, so e-mail marketers should think about the content of the e-mails to connect with them, but not to overwhelm them. For example, a simple (short) text offer with a nice image of the product could be a good approach. Making an emotional connection to the item without too much information is a good way to make the connection.

Another idea is to send offers for related goods in transactional items. This can help up sell products that might make nice stocking stuffers. This kind of e-mail will be appreciated, as you help consumers navigate their gift shopping and help them check off their shopping lists.
No matter what your approach this holiday season, now is the time to start planning.

Larson note: As we say in Chicago politics, vote early vote often, same holds true with email marketing start early and email often, but don’t be obnoxious, Follow the laws on what you can and can’t do with email marketing such as opt ins and the all important opt out option. If you buy a list work your demographics tight to your ideal customer and let it go…

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better


P.S. Need an E-mail attack for your business? Talk to us and see how easy it can be. List procurement, copy, and graphics.

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