Wednesday, July 8, 2009

Keeping Direct Mail Ecco & Cost Effective

Why is it that mailing files are in such poor shape, sometimes looking at 15-25% bad. Even the US Postal Service had to require that some form of Update be required on a mailing list every 95 days.

Once the files reach our printer or mailer verify what products are run on your file to either verity or clean up the records. Often nothing is done because the work is already done. And you do not what to lose your timing for your mailing. Plan it out in advance.

Review your mail plan and drop ship dates. Verify with the mailer how if any your tracking is going to be done in insures on time delivery to the destination facility and even perhaps the actual mail box.

Larson note: Mailing can be a very cost effective way to market or at least put into to you mix. Weave it in and out of a telesales campaign (our favorite way to do a mailing) or create a wave mailing campaign and you have one powerful way to marketing yourself. If you don’t have the staff or the connections to make it happen, call us. We make good things happen though mail.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. No sales staff? Use us as your complete marketing/sales department and take your sales city, regional, nationwide.

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