8 of of 10 women have changed the way they shop for clothing, accessories and shoes according to a survey form Retail Forward ShopperScape. This includes less spending overall, shopping less frequently and shopping at a lower level store. Yet less than 1/3rd of all women expect to adopt these changes permanently:
39% of female shoppers report spending less overall on clothing, accessories and shoes and 30% say that will remain thrifty once their personal financial situation improves.
37% of female shoppers are shopping less frequently and 28% say they will keep this same behavior in the future.
34% of shoppers are buying fewer items on impulse and 28% say they will keep that effort up into the future.
36% of shoppers report not buying clothing, accessories and shoes that seem “too expensive” and 30% say that will keep this behavior.
30% of shoppers are regularly monitoring the clearance rack of their favorite stores with 26% saying they will continue this practice.
Larson Note: Selling retail to woman? Take note of these trends if you aren’t already.
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