Thursday, July 23, 2009

Female Spending Habits: Now & In The Future

8 of of 10 women have changed the way they shop for clothing, accessories and shoes according to a survey form Retail Forward ShopperScape. This includes less spending overall, shopping less frequently and shopping at a lower level store. Yet less than 1/3rd of all women expect to adopt these changes permanently:

39% of female shoppers report spending less overall on clothing, accessories and shoes and 30% say that will remain thrifty once their personal financial situation improves.

37% of female shoppers are shopping less frequently and 28% say they will keep this same behavior in the future.

34% of shoppers are buying fewer items on impulse and 28% say they will keep that effort up into the future.

36% of shoppers report not buying clothing, accessories and shoes that seem “too expensive” and 30% say that will keep this behavior.

30% of shoppers are regularly monitoring the clearance rack of their favorite stores with 26% saying they will continue this practice.

Larson Note: Selling retail to woman? Take note of these trends if you aren’t already.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. We are offering 2 free (a $75.00 value) ½ hour consultation periods per week to talk about marketing businesses. Call or email to get your spot to pick my brain for 30 minutes today.

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