Wednesday, July 1, 2009

Internet Marketing

Internet marketing is more that putting up a web site, more that putting in a search engine submission to the 1000 of sites and directories. But you have a site, now you want it to pull in some hits that lead to customers.

Your website the keystone to your online internet marketing. More times than not it is an underused asset sitting out there waiting to be found.

First make it easy for customers to find exactly what they want to find on your site. This might mean sending them to a landing page rather than your home page on the first hit.

Next, create a “call to action”. Getting prospects to the right page is only half the battle. Next you wed to show them what to do. This can be anything from a big buy button, of a linked to a white paper or subscribe to an ezine.

Finally keep track of your success. If you don’t track your success the previous two thoughts won’t really do you much good. I you aren’t capturing conversion data you won’t know what programs are working and which ones aren’t.

Larson note: Internet is not about clicks, it’s about sales. Plain and simple. That is unless your web site is up there for your purely information and vanity.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. No sales staff? Use us as your complete marketing/sales department and take your sales city, regional, nationwide.

1 comment:

Harry said...

Nice post,

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