Changes Moms have made this year

65% Have eliminated anything that is none essential form lifestyle
52% Has been cutting back on spending
29% Has found new sources of income
12% Have not made any changes

Larson note: Moms are the ones in almost any household that make the biggest sacrifices. If you follow these percentages you will have a very good idea of what is really going on in American households. How can your business work in this area?

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
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P.S. Need your brochure translated. Pick your language and if needed pick your country. Yes we do translation work for your sales and marketing pieces.


*Allen & Gerritsen survey; Sample 431 woman with children October 3rd to October 4th.