70% More Effective Marketing?

What if your marketing could be 70% More Effective?

Call it whatever you want: Multi-channel, Cross-Platform  Omni-Marketing: your marketing strategy needs to rely on both digital and traditional platforms online and offline to reach customers across multiple channels in various ways for the way they want to be contacted. Traditional forms of marketing such as print, trade magazines, direct mail, PR, radio, television commercials, and billboards if used together with digital marketing like email, social media, websites, blogs, YouTube, Pinterest starts to create a major spike in name recognition. Not surprisingly, cross-channel integration where online and some traditional forms like direct mail are linked together with the use of tracking software or bar code technology a telephone campaign and follow-up becomes 70% more effective.

I have 6 Tips for a Better Strategy

First you need to know your target audience. Who are they? What niche is it? Where are they? What channels work best for your business model? What are the channels your target nitch uses more than others? For example, an ad campaign for bath bombs might do well with a television advertisement or direct mail coupon. Events and musical concerts will get more ROI with social, emails and YouTube.

Second focus on the customer experience. Your marketing strategy should present information clearly and directly. Multi-channel digital campaigns should cater to not just convenience but also for after-sale 2^nd sale service, dependability, and responsibility—all qualities customers place value on. Consistency across all platforms is the key to talking about this success.

Third measure your results. After or even during any multi-channel campaign, review data to see which channels are working and how they are performing and which could use more improvement. And ask yourself why and are there other channels we should have or could have used? This will help allocate resources, time, and money more efficiently for the next wave or next attack.

Forth timing is everything. Constantly update your touch points. A successful strategy is well-timed and relevant. You might want to update your web page and send out emails the day before a big event. A drip campaign strategy allows you to space out information to generate interest and thus customers. Cross-channel integration brings your marketing strategies both online and off line together in a seamless flow. Incorporate a Twitter feed, use hash tags, incorporate bar codes in your direct mail, link your Facebook business page with your emails, generate printable coupons from your website or social business pages for in-store use. The more ways you can connect your customers to your brand, the better.

Fifth learn to change your strategies and platforms as needed. Don’t get too comfortable. What works one week may not work next week, so keep up to date on the latest marketing trends. And remember to track everything you can to know what works, where it is working and how it is working.

Sixth follow-up follow-up follow-up. Everything needs to be followed up on. You need to reach out and call someone. Yes the telephone. If you don’t make the reach out and make “that call” just save your money. The prospect is not going to call you 99.9% of the time. You have got to have a follow-up. Make that call or have me make it for you and your odds of a sale go up at least 10 to 20%

So now you only have to ask yourself:

Do I have the time?

Do I have the knowledge?
Do I have the connections?

Do I have the recourses?

If not we are here for you.

Howard Larson

Larson & Associates

Target Marketing & Telesales Professionals for new account acquisition

Making good businesses great and great businesses even better

847-991-1294

howard@larsonassociates.ws

http://www.larsonassociates.ws

http://larsonassociates.blogspot.com

http://www.facebook.com/LarsonAndAssociatesFans

http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

Creating A Multi-Channel Marketing Attack

In a time where content and information is expected to be available 24/7, prospects and customers want to interact with businesses in ways that works for them and their lifestyle, not yours. The fact is: using one, single channel is not enough.

Why is multi-channel marketing an effective strategy?

There are 5 reasons why I see companies using this approach:

• Build a brand experience – Prospects are on multiple channels – and to gain name familiarity you need to leverage each channel to connect with them or at least have them interact with your brand. By using a multi-channel attack you are allowing prospects to choose where, when, and how they want to engage with you.
• Drive consistent in your message that keeps prospects informed – With multiple channels, you can ensure that your prospects are making informed decisions each time they interact with your brand through a consistent message across a variety of touch points.
• Keep your prospects in control – “No one likes being sold but everyone likes to buy?” The choice to interact with your brand where it’s most convenient to the prospect puts them in the driver seat and begin the buying journey. It takes 7 to 9 contacts with a prospect before they buy and they see or hear only 1 out of 3 so that is 27 messages to get you to sales heaven. Multi-channel marketing makes it convenient for your prospects to learn about your company and gives them the right information on their favorite channels at their time.
• Personalize your efforts for each prospect – What works best for one person may not work with the next. If you go single channel, your message will only impact a small part of your potential market. By using multiple channels of attack you reach people at different digital touch points.
• Fine tune your marketing strategy by measuring each touch point –You need to have an understanding of how to leverage channels in the context of each prospect or customer. This ideal process requires you to be able to target the right people at the right time – delivering the right message and most value with an integrated, multi-channel approach. Then you to measure what works and what doesn’t work to refine this strategy.
  
  

So you may be wondering what you can do right now to implement this type of strategy? According to a 2015 study by Econsultancy and Adobe, only 14% of marketers said they were running coordinated marketing campaigns across multichannel.

To help address this challenge, I’ve highlighted three simple ways I’ve seen Radius customers engage their prospects across multiple channels.

3 examples of multi-channel marketing

It’s important to note here that these are just a few simple examples used by other leading businesses to leverage multi-channel marketing. While this is by no means a definitive list of campaign ideas, the goal here is to inspire you to rethink marketing strategy with multi-channel driving the change:

1) Combine digital with email into telemarketing

Our customers have seen an increase in appointments when they launch a social campaign in combination to an email before anyone starts making calls. Here’s an example – You’re a window cleaner and its winter the weather is bad, snow & sleet are blowing all over the place making windows dirtier than normal, no one really wants to go out and clean them, so try running a campaign to a Facebook custom audience promoting your company. Then, start an email campaign, have your reps follow up on that same list with phone calls. This not only gives your business multiple hits to your target, but the digital ads, the email and the phone help warm up the prospects for your sales team. Prospects tend to be more receptive to speak with companies that they are already familiar with. 7 times familiar.

2) Leverage Direct Mail with email campaign and a telemarketing call

There are multiple creative ways to integrate these 3 channels. One example is to monitor how prospects are hitting your digital ads by hits and then customize email campaigns based on level of engagement on different posts. Target the email to the areas that have the greatest interest to your target. Chances are, what is the greatest interest to the majority of your nitch is of interest to all your nitch. If someone is engaging with multiple ads on multiple platforms an email that offers a clear call to action that is opened and then followed up on will drive sales higher faster.

3) Bring all together

The strategy I have the most success with is when customers let me take and use all their channels that are available together in one seamless integrated single message effort. In fact multi-channel strategies generated up to 24% higher conversion rates. This should include leveraging social to build awareness, email and direct mail to drive sales, and then the all important follow up phone call to bring prospects deep into the sales process and the actual sale itself.

Wrapping up

It’s no longer enough for marketers to be using one, single marketing channel – you need to match the buyer’s journey, with the way they like to be approached and target prospects across multiple channels. The more broadly you get your message out, the easier it will be for prospects to know who you are, what you do, and why they can benefit from your product or service.

Experiment with your available channels, use historical data to guide your testing and try to find the optimal mix of channels that gets you in front of the right prospects at the right time in the right way, and don’t forget the telemarketing follow up call or you will waist 95% or your effort.

Larson Notes & Satire: 

It is hard work getting new clients. So I have to ask you why are you sitting back and only using 1 or 2 tools you could be working with when you have a complete tool box right at your fingertips (or keyboard)? People what to, need to, will make you talk to them like they want to weather you like it or not so you had better just start liking it.

Getting good sales results is a hard, process. If your sales are stalled out we have ways that can make it happen for you that are cost effective and will give you results!

Howard Larson

Larson & Associates

Target Marketing & Telesales Professionals for new account acquisition

Making good businesses great and great businesses even better

847-991-1294

howard@larsonassociates.ws

http://www.larsonassociates.ws

http://larsonassociates.blogspot.com

http://www.facebook.com/LarsonAndAssociatesFans

http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Larson the Perfect Partner

I’m a Swede, well half Swede with the other half Norwegian, either way I’m happy with my back ground and the work ethic I was raised in.

So what are the top 15 reasons to form a partnership with Me?

1)     Punctuality – a meeting that was supposed to start at 1 o’clock will start precisely at 1 o'clock. If it s half hour meeting it will end at 1:30, not 1:35. It’s called prick kl.1. This meeting has been booked months ago. This is because we Swedes are great…

2)     Planners – we have already looking ahead to week 45 in 2020. You need to know where you are going if you’re going to get there. It’s called framförhållning.This means we are always...

3)     Prepared – we know how to predict, when to proceed and what to produce. We know what good things might happen, what bad things might happen so we are able to move towards the good and away from the bad and keep out of stormy seas and I hate stormy seas! Put simply, we are good…

4)     Performers– the proof is Sweden’s first place in just about everything. Swedes are also modest but we can talk about that another time.  We also have a passion for…
5)     Projects – these are lead by someone who is hopefully aware of what’s going on, understands what is going on and has a handle on the desired outcome. It’s called projektledning. Swedes are expected to be...               
6)     Participative – giving their opinions when asked for. There are no bad ideas just that some are better than others at bringing a faster outcome. It’s called the förankringsprocess. Everyone should feel part of the…

7)     Process - there are so many that someone has to learn how to manage them. Yet that does not mean anyone is left on the outside looking in. It’s called  processhantering. A process consists of many meetings. One type of meeting is the…

8)     Pre-meeting – it's a meeting before the meeting. Yes let’s get some issues out on the table so people have the possibility to pose questions before the real meeting on “Thursday”. This is because Swedes are…

9)     Precautious – decision making is a lengthy, risky process. It is not that risk is bad but we want to make the pathway that brings us to the end goal the fastest with the least amount of risk and animosity, we are still a team. It’s called the beslutsprocess. Being ultra-careful we might not say 'yes' or 'no' but they may say. . .

10)  Perhaps – which, for Swedes, is possibly a 'maybe'. But unlike an American  maybe which usually means no, a Swedish Perhaps means we will keep an open mind on the subject and not shut any doors just in case this is the right door. But if we  do say 'yes' then a promise is a promise. We will get on, do it and get it done in the shortest amount of time possible. By global comparison, we are very…

11)  Productive – The projection is probably a larger part of our companies GNP. Ya sure we might be talking small and needing some mico thought to everything but such progress is a result of many skills we possess. One skill is being particularly…

12)  Pragmatic - patiently putting solutions into practice, avoiding too much…

13)  Pressure – which can be both good and bad. It’s called lagom mycket. Too much panic and pressure causes Swedes to walk into the wall. So we prefer to be…

14)  Positive – as in having a positive attitude, positive energy, and a positive mind. It’s called arbetsglädje. And one of the most positive things of all in Swedish business life is the world famous…

15)  Parental leave and vacations – which is the Swedish way of combining being a family, a parent and a professional together. Yes there is life outside of work.
Larson Notes & Satire: So you’re not blonde, you don’t have blue eyes. Yust say “ya sure” and get on with it!

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 10 hours a week. Maybe you could add teleprospecting into your marketing mix call today and find out.

Larson’s ABC’s

A. Avoid negative people, places, things and habits.
B. Believe in yourself.
C. Consider all things from every angle and opinion.
D. Don’t ever ever ever give up.
E. Enjoy life now! Yesterday is gone. Tomorrow is yet to come. Now is all you have.
F. Family and Friends are the hidden treasure of life.
G. Give more to others than they give to you or more than you planned to.
H. Hold on to your dreams and don’t let anyone take them away.
I. Ignore those people who try to discourage you. Listen to wise council and not the black holes of life.
J. Just do it.
K. Keep on trying. It will only get easier. No matter how many times you get knocked down just get up one more time.
L. Love yourself so that you may love others.
M. Make it happen.
N. Never lie, cheat or steal.
O. Open your eyes and see things for what they are and the possibilities of what they could become.
P. Perfect practice makes perfect.
Q. Quitters never win and winners never quit.
R. Read, study and learn about everything you can.
S. Stop procrastinating.
T. Team work. Man is social not solitary
U. Utilize everything you can to ethically win.
V. VISUALIZE it
W. Win-win in all negotiations.
X. eXcellerate your efforts for the long haul and eXceed your eXpections not just for today but for every day.
Y. You are unique of all of the creations of God. Nothing can ever replace you so take good care of yourself.
Z. Zero in on your goals. All of them, work, family, health, education and spiritual.


Larson Notes & Satire:  It’s your life and no one can live it for you.


For the answer to your sales and lead generation problems call Larson & Associates at 847-991-1294 or email me at howard@larsonassociates.ws .  One call is all it takes.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make teleprospection for small business affordable by offering programs down to only 10 hours a week. Maybe you should add teleprospecting into your marketing mix call today and find out.

Lead Generation Just Doing What’s Right Social Version

I hope to encourage you to get serious about going out and finding new sales leads. Socially, we can talk about traditional ways another time.

There really is no magic formula. Well there is a formula and I am in the middle of writing a book but NOTHING is 100% in the area of lead generation so get use to it.

1. It is a game of small bites. You need to lots of things right. You need to find, nurture and coddle every lead until they tell you to go away of become a client.

2. You will get very tired of your message before anyone else does. You will I can almost guarantee that you will get very tired of your message you are putting out before most of your target market even know you are saying anything. There is a desire to change your message but don’t! Stay on course and send the same message out over and over and over again and again.

3. Your prospect can’t buy from you if they don’t know you exist or who you are. No one cares how fast you are, how cheap you are, how good you are. If the prospect has never heard of you they won’t really care. Keep your attention on this plain and simple truth, Make becoming know your first objective.

4. Pretend you’re a search algorithm. Yes pretend you’re Google. It really makes no difference what your business does or what it makes. The question is what do people type in to find you. What are the words or word strings. Be the search.

5. You need to be as social engaged as you possibly can. It is really not an option anymore. LinkedIn, Facebook, twitter. Those are the big 3 for starters then there is a plethora or others such as MerchantCircle , Storeboard, tsu.co, Solaborate, Scoop.it, APSense and Referral Key just to name a few.

6. You don’t need to go in big leaps. Some sites are easy, some take time. Take the time to work the sites to make them work for you. Go slow, go steady and you will get there.


Larson Notes & Satire:  This is the online side of lead gen but don’t forget to think about off line lead generation. Things like teleprospecting, direct mail (might want to throw in email marketing in here) trade shows, and the like. It’s not all online and you can get a good bang for your buck using traditional marketing channels. Or if you don’t or can’t find the time call Larson & Associates at 847-991-1294 or email me at howard@larsonassociates.ws .  One call and we work to hand over those leads to you to finish the job.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Cold Calling Builds Long Term Relationships

Even with the push of Social Media and Online Marketing, cold calling is and still remains the best way to go out and make contact with potential clients. It is the only proactive way to start a two way conversation with a prospect. Using every other way you need to sit back and hope the prospect actually picks up the phone, emails or sends back a business reply card. Do you have that kind of time? Now these are all great ways to marketing but if you add in a cold call follow-up in your marketing play your results will be 10% to 22% better.

In case you need more of an incentive to using the phone or picking it up and calling us here at Larson & Associates to do it for you, here are 5 successful ways to mix in cold calling into your sales and marketing attack.

1st. Clearly define your criteria. Get your program put together and aimed towards where you want to go. No brainer but how many times does it not happen. Sit down in a meeting with all your sales and marketing people and determine the base criteria for what is a qualified lead.

2nd Set an agenda to guide you through the steps to start a real conversation. A call without a direction is the path to a failed call. I am not saying use a script but know where you want to go to in the call.

3rd Be relevant to the person you are calling. Ask yourself these two questions. 1) What is the reason for the call? And 2) Is it relevant to THIS prospect? Don’t waste their time. Don’t waste your time.

4th Create a voice mail strategy. I believe in voice mail so much that if I take a project and the client says to NOT leave a voice mail, I might just not take the project. It is almost doomed to failure. A voice mail is a way to send out a mini advertisement right into the prospects ear. With a relative message you will warm up the prospect for your next try at speaking to them. And yes sometimes they call back and if they do 1 of 2 things are happening. Then need what you got or they are calling you to tell you to go away and don’t call back. Either way you win. In the first one you are one step further down the sales process. The other you can take them off your prospect list and you don’t have to waste your time on them anymore.

5th Integration of multimedia and multichannel marketing. Keep in mind the 3 legged stool. 3 channels work best. Cold calling can and will benefit from the use of multimedia, content marketing, social media marketing, direct mail and/or email marketing. You may go the Whitepaper and webinar route as well. It is about exposure and follow-up. You don’t follow up, don’t bother doing it.


Larson Notes & Satire:  Cold calling follow up is just the natural progression of the sales process.  Every product or service has a cycle and a natural progression.  A good well placed cold call only shortens the sales cycle because you get in and out quickly.  The key is to get in and get out without making the prospect angry. The fact that most of you reading this are B2B and the telephone is a natural way to do business it only makes sense to use it. Or if you don’t or can’t find the time or nerve to call prospects call Larson & Associates at 847-991-1294. One call and we back the rest of those scary cold calls and hand over those leads to you to finish the job.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Put Telemarketing Into Your Business Plan

Have you put together your business plan for the year? I hope so. If not it’s not too late. (If you need help we offer a Pick My Brain Service http://www.larsonassociates.ws/Pick_My_Brain ) In a way that is what a New Year is all about. A fresh start, a new beginning. Are you thinking of and planning out that spring or summer vacation? Do the same for your business.

As a business owner planning is a key element so while you are in the process, why not take your telemarketing call center into consideration?

Believe it or not, your telemarketer can actually do wonders in the planning, execution and implementation of that hot new promotion you’ve been thinking up. Ask yourself, who is going to do the promotion? Who will carry the torch? You sales staff is already strung out, your marketing team can only put the word out. But who is there left to reach out and grab the prospect and pull him into the offer. Your outsourced telemarketing team.

Larson Notes & Satire:  Do we have a rabbit up our sleeves? No but your next customer might be up there. Yet we have a song on our lips and we are singing out. The question is, is it your song or your competition’s?

“We don’t sell lists, we find customers.”

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

5 Numbers To Watch

There are numbers and there are numbers. In social media marketing and email marketing only a few really matter. If watched correctly, these numbers will help you get better results and give you a targeted direction to push towards.

1. Time of day. Are you east coast, west coast? What industry are you in and your clients in? When do they check out their sites online? These are all important things you need to be watching. We slight adjustment you could be making huge increases in results. Or maybe you need an East Coast, Midwest and West Coast site for better timing penetration.

2. Open rate. If we are talking email this is paramount because it shows the interest and acceptance of your offering. There are three main factors that affect your open rates: subject line, the “from” line, and the pre-header. If you can any variations should be tested. Or try dividing your list up, no matter how small into test blasts and test some possible variables on a small scale.

3. Click rate. This might be the “Holies of Holies in the online marketing world. The single most important statistic in social and email marketing. The click of action. The single action of validation that says if your campaign is a success or not. This “Call to Action” will be the single grade that says if your online marketing effort is good or bad. You’ll get the most effective CTA when you follow the IOU principle. The “IOU” is a catchy way of remembering the basics: Your email must generate Interest, deliver a strong Offer, and provide a sense of Urgency. Without these 3 parts your chance of success can drop like a rock.

4. Click-to-open ratio. This number can be deceptive because it is sometimes used interchangeably with the click rate. When your click-to-open rate is low, that means the people who open your mail aren't actually clicking anything in it. They may look, but they don't buy. A weak CTA can also produce a low click-to-open rate. Watch this number close. It will give you a great sense of direction as to of what needs change.

5. Conversion rate. The conversion is the happy ending to the story. Your conversion rate is directly linked to the effectiveness of your CTA. Customers who aren't sure what they're clicking on will lead to low conversions, whereas a clear call-to-action will produce results. Sky high results! If you have gotten them this far you should be seeing double-digit conversion rates. If your rates are lower, go back to the beginning and start over or look at each element you are using in the campaign and make the necessary changes.


Larson Notes & Satire:  If you watch your numbers, not mine, not your friends, maybe your competitions, you want to see numbers san d rations going up, because hopefully you are getting better, if not, call us, we can help

“We don’t sell lists, we find customers.”

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-1294
howard@larsonassociates.ws
http://www.larsonassociates.ws
http://larsonassociates.blogspot.com
http://www.facebook.com/LarsonAndAssociatesFans
http://www.linkedin.com/in/larsonassociates

https://twitter.com/LarsonAssociate

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Holiday Email Planning

HO! HO! HO! Its’ that time of the year. Yes it’s time to start planning your holiday emailing.


If you have been at this a while you already have a list of email addresses you can use. If not here are some holiday tips to get you in the right direction.


Start with building your subscriber list with your Social Media F’s (you know, Friends, Fans, Followers) this might be your greatest resource in securing email address fast. IN addition it will cement your Social Media and your business marketing together giving you a maximum reach with your Social Media Marketing and (hopefully) fewer kick backs and spam digs on your account. If you are providing content that is worth their, your recipient’s interest with things such as educational tips, valuable coupons or time sensitive discounts you on the right track. At the same time, through Social Media alert your F’s that you have special offers heading their way and that they should be on the lookout for them. At the same time if you are hitting multiple Social Networks you should be tailoring your offer and content specifically for them. This is not print (like we talked about yesterday, and it is not as costly or difficult to change copy. Be flexible like the channel demands and always end with a call to action! Tell them what to do to BUY!


At the same time you can be testing the format and different kinds of offers to see what entices your customers and prospects to take the action you want, do they want $10.00 off on a large purchase or does a 25% off grab their attention more? Give it a try.


As for make-up and the visual aspects of your email, test where to put a call to action (buy) button, up, down, right, left? Color, red, green, blue, yellow, pink (?). Then clean up those navigation bars Make them visible and make sure they work!!! No I’m not kidding, check the links!


Then as stated above, segment your target audience into categories, site you got them from, age, sex, geography. If you want to take this down deeper, take a look at the activity of your F’s on your list. At the active or inactive? Another step is to find out (dare I say ask) how often you’re F’s want you to contact them. Not that they can’t change their minds on how much email they want from you but at least you are engaging them and teaching them to talk to you.


As with any marketing campaign the key word is always engagement. You want to have as many people as possible talking and interacting with you. Only in this way will your message, your brand, your offer(s), penetrate the marketing noise that bombards your customers and prospects.


Larson Notes & Satire: Start now friends. If holiday marketing is important to your business now is the time to get into gear. If it is Halloween your almost too late. Thanksgiving, run fast. Christmas, you have enough time if you start out as a good pace. It can get easier. If you started working on this a year ago, yes look back I did a blog like this about a year ago, you would already be working on what you need to be doing to have it all in place. Heck you might have made the Back to School blitzes that were going on in July and early August.


Email does work. Its cheep so you’re ROI can be very good. But if done wrong, you will get a black eye to how not just your customers and prospects see you but how the search engines and internet providers see you has well. Do it wrong and you will end up with 2 black eyes.


“We don’t sell lists, we find customers.”


Remember our 3 new programs for 2011
1st is our Virtual Sales Manager Program.
2nd our Sales Function Outsourcing Program
3rd our Virtual Business Consulting Program


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://www.facebook.com/LarsonAndAssociatesFans
http://member.merchantcircle.com/larsonassociates
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

Reach Out And Call

We have more marketing choices than ever before. Yes, there is mail, there is email, there is SEO, there is Social Media, but don’t underestimate the phone. You can twit all you want, you can blast away you can fill a mail box but until you talk to the prospect and sell something nothing is going to happen. It can be their dime or yours but some way shape of form someone has to reach out and make the connection.

Those businesses and marketers who put all their eggs in one basket, who fail to put together a well balanced multi-channel attack will miss out on connecting with some their prospects. Systems that want prospects to opt in to receive content can help a marketing harvest names and numbers, if they opt in. Systems that ask and ask and ask, but give back almost nothing.


Social media might be a wonderful thing (jury is still out) but until you pick up the phone and actually speak to the prospect you will never know.


In one survey put together by Rasorfish an interactive agency, people are STILL more inclined at a when they want something to go to a company’s actual web site or make a connection over the phone and talk to a rep.


Larson Notes & Satire: Telemarketing, telesales call it what you want, that is the main focus of how we help companies attract new clients. Sure we do mail, we do social media marketing, we can email blast, we get involved in SEO but in telemarketing we can go out and get the prospect rather than sitting back and waiting, hoping that they will call us. Now between you and me, I’d rather be more proactive in my sales rather than reactive.


“We don’t sell lists, we find customers.”


Remember our 3 new programs for 2011
1st is our Virtual Sales Manager Program
2nd our Sales Function Outsourcing Program
3rd our Virtual Business Consulting Program


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws/
http://larsonassociates.blogspot.com/
http://www.facebook.com/LarsonAndAssociatesFans

http://member.merchantcircle.com/larsonassociates

https://twitter.com/LarsonAssociate


P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.