Keep your Data Clean & Accurate

There is one asset you have that should be kept in perfect shape no matter what happens to the economy and that is your customer and prospect data.

Having accurate current, correct and precise data is the key drive for maximum ROI. Poor data translates into bad decisions which can impact your entire organization in a negative way. Think about it, wrong customers getting the wrong message or campaign that is irrelevant to them, leading to dissatisfied customers not buying.

Always be looking over your data, making changes where necessary, adding, subtracting new or changed material.

When you add in new data, get it accurate from the start. Intelligent tools that can validate information as it is being collected are crucial to reducing errors and pay for themselves by the elimination of errors.

Work in a hygiene regimen. Things change. So once you capture good clean data on companies or people it is important that you do your best to keep it that way. Run change of address processing on records as close to the mailing date as possible. In a report from the US Postal Service 4.7% of all mail is undeliverable. Reduce your marketing dollar waist! Prevention is cheaper than fixing the problem after the fact.


Larson Note: Addresses, e-mail addresses, phone numbers, names of key contacts. Things change. Are you one of the ones loosing 4.7% of your marketing dollars?

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
http://www.larsonassociates.ws
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. We are offering 2 free (a $75.00 value) ½ hour consultation periods per week to talk about marketing businesses. Call or email to get your spot to pick my brain for 30 minutes today.

*Source: Experian Marketing Services, USPS