Online Lead Generation

New business or old, the need to bring in more quality leads is ongoing.

Now I like fast when looking at marketing and its payback. Don’t give me fluff and puff advertising, go for the juggler, get in front of them give them your message and (nicely{I hate and deplore hard sell}) get the order. But in gathering in leads, one of the most cost effective but time consuming ways is to establish our business as the industry thought leader. This is usually done by publishing relevant blogs, white papers, hosting seminars, speaking at events. By offering prospects your own unique ideas and flavor, you and your company can set yourself apart from the rest.

Pushing out referral (bird dog) programs, or forming strategic partnerships are two other ways marketers can take to boosting online and off line lead generation.

The key to the whole system is to give back first to get back in an overflowing way. If you share your knowledge you make it possible for people to fine you, your products, your services and your company.


Larson note: If you are a reader or follower you know I have touché don this topic in the past. Making yourself out to be in industry pro, the person people think of when they need ideas on what your company sells. Becoming the (Wo)man. If you do it right they will come to you with their problems and all you need to do is let them buy.

As Hank Trisler would always say, “People buy from people they know.” So let them know you.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. We are offering 2 free ½ hour consultations a week for marketing businesses. Call or email to get your spot to pick my brain for 30 minutes today.