Behavioral Targeting

How do you hit your nich or target market?

If you are able to combine a comprehensive database of demographic and lifestyle date with past buyer activity into your CRM software, you can effectively predict behavior and offer a purchase choice and experience to your target market to purchase.

You need to profile your best customers. Find out where they go, what they do. Then target your marketing channels to be in front of them in as many ways as possible.

I’m not just talking online here but print, billboards, bus signs, radio. Where ever they go you must follow.

Larson note: Knowing who they are, your customers is only the beginning. Now where do they hide out? What do they do, watch, eat, drink, say and think? Be the customer. Learn to think like the customer. Then ask who am I and where am I.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
howard@larsonassociates.ws
www.larsonassociates.ws
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http://businesswarfare.ning.com/profile/HowardLarson
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P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. We are offering 2 free ½ hour consultations a week for marketing businesses. Call or email to get your spot to pick my brain for 30 minutes today.

*Source: WeeWorld